Understanding social networking sites continuance

2018 ◽  
Vol 42 (6) ◽  
pp. 989-1006 ◽  
Author(s):  
Chun-Ming Chang
Keyword(s):  
Social Networking ◽  
Social Networking Sites ◽  
Structural Model ◽  
Least Squares Method ◽  
Measurement Model ◽  
Network Size ◽  
Continuance Intention ◽  
Content Type ◽  
Positive Effects ◽  
Partial Least Squares Method

Purpose The purpose of this paper is to develop a theoretical model to investigate the determinants of continuance intention toward social networking sites (SNSs) by integrating the perspectives of the uses and gratifications theory, perceived interactivity and network externalities. Design/methodology/approach Data collected from 255 Facebook users in Taiwan were used to test the proposed model. The partial least squares method was used to test the measurement model and the structural model. Findings The findings reveal that emotional gratifications and social gratifications are the key predictors of users’ continuance intention toward SNSs. Further, the results indicate that perceived network size, perceived complementarity, machine interactivity and person interactivity influence information gratifications significantly, while perceived complementarity, machine interactivity and person interactivity exert positive effects on emotional gratifications. Finally, the results show that machine interactivity and person interactivity impact social gratifications positively, whereas perceived network size and perceived complementarity affect machine interactivity and person interactivity significantly. Originality/value This study is one of the earliest research inquiries to examine the effects of various types of gratifications on continuance intention. It is also one of the earliest studies to identify the antecedents of gratifications from social factors and technological attributes simultaneously.

What makes users willing or hesitant to use Fintech?: the moderating effect of user type

2018 ◽  
Vol 118 (3) ◽  
pp. 541-569 ◽  
Author(s):  
Hyun-Sun Ryu
Keyword(s):  
Least Squares Method ◽  
Original Data ◽  
The Novel ◽  
Continuance Intention ◽  
Content Type ◽  
Factors Affecting ◽  
Proposed Model ◽  
Negative Effect ◽  
Partial Least Squares Method ◽  
Benefit And Risk

Purpose The purpose of this paper is to better understand why people are willing or hesitant to use Financial technology (Fintech) as well as to determine whether the effect of perceived benefits and risks of continuance intention differs depending on user types. Design/methodology/approach Original data were collected via a survey of 243 participants with Fintech usage experience. The partial least squares method was used to test the proposed model. Findings The results reveal that legal risk had the most negative effect on the Fintech continuance intention, while convenience had the strongest positive effect. Differences in specific benefit and risk impacts are found between early and late adopters. Originality/value This empirical study contributes to the novel understanding of the benefit and risk factors affecting the Fintech continuance intention.

How vendor capabilities impact IT outsourcing performance

2019 ◽  
Vol 32 (2) ◽  
pp. 325-344 ◽  
Author(s):  
Meng-Meng Wang ◽  
Jian-Jun Wang
Keyword(s):  
Indirect Effect ◽  
Least Squares Method ◽  
It Outsourcing ◽  
Learning Capability ◽  
Content Type ◽  
Positive Effects ◽  
Moderated Mediation Model ◽  
Underlying Mechanisms ◽  
Internal Integration ◽  
Partial Least Squares Method

Purpose The purpose of this paper is to explore the underlying mechanisms through which integration capability and learning capability influence IT outsourcing performance from vendor’s perspective. Design/methodology/approach This paper develops a moderated mediation model to explain the underlying influence processes of integration capability and learning capability on vendor’s performance. A sample of 237 vendor firms was obtained from China through two separated surveys. The hypotheses were tested with the partial least squares method and bias-corrected bootstrapping method. Findings The empirical results indicate that external integration capability (EIC) mediates the effect of internal integration capability (IIC) on vendor outsourcing performance, and the relationship between EIC and vendor performance is positively moderated by learning capability, while learning capability has a negative moderating effect on the link between IIC and vendor performance. Further, the conditional indirect effect is suggested. The indirect effect of IIC on vendor performance through EIC becomes non-significant when learning capability is low. Originality/value This study highlights the counterintuitive notion that learning capability may not always have uniformly positive effects and figure out the mechanism through which integration capability and learning capability can effectively improve IT outsourcing performance.

A study on the influence of street food authenticity and degree of their variations on the tourists’ overall destination experiences

2019 ◽  
Vol 122 (3) ◽  
pp. 779-797 ◽  
Author(s):  
Vikas Gupta ◽  
Manohar Sajnani
Keyword(s):  
Ad Hoc ◽  
Structural Model ◽  
Least Squares Method ◽  
Positive Influence ◽  
Street Food ◽  
Content Type ◽  
Dual Estimation ◽  
Perceived Experiences ◽  
Partial Least Squares Method ◽  
Intention To Revisit

PurposeThe purpose of this paper is to find out how the overall destination experiences of the foreign tourists in India are influenced by the perceived authenticity of the street foods and the degree of their variation/modification. It will also discuss how these characteristics further influence the tourists’ behavioural intentions (intention to revisit and word-of-mouth).Design/methodology/approachData have been collected from 263 foreign tourists visiting Delhi at various street food vending sites using location intercept technique through structured questionnaire. Different ad hoc scales were adapted based on previous studies for measuring the perception of authenticity, ability to adapt, cultural disparity and overall perceived experience. The partial least squares method was applied to achieve the dual estimation of the measurement and the structural model.FindingsResult indicates that perceived authenticity and cultural disparity have a positive influence on the overall perceived experiences of the foreign tourists. It is also found that the degree of variation/modification in the street foods condenses the authenticity perception of the tourists. Findings reveal that the tourists are less influenced by the cultural disparity when they are able to adapt to diverse cultures and simultaneously authenticity have a larger effect on their overall destination experiences.Originality/valueAlthough various studies have been conducted in the past related to the food experiences of tourists at various destinations, this will be the first attempt to find out how the overall destination experiences of the foreign tourists in India are influenced by the perceived authenticity of the street foods and the degree of their variation/adaptation. It will help the stakeholders to appropriately align the gastronomic product and enhance the tourists’ overall destination experiences.

The effects of hedonic/utilitarian expectations and social influence on continuance intention to play online games

2014 ◽  
Vol 24 (1) ◽  
pp. 21-45 ◽  
Author(s):  
I-Cheng Chang ◽  
Chuang-Chun Liu ◽  
Kuanchin Chen
Keyword(s):  
Social Influence ◽  
Cognitive Theory ◽  
Structural Model ◽  
Wide Spectrum ◽  
Online Games ◽  
Measurement Model ◽  
Integrated Model ◽  
Continuance Intention ◽  
Content Type ◽  
Hedonic Utilitarian

Purpose – The focus in this study is a model that predicts continuance intention of online multi-player games. In this integrated model, the social cognitive theory (SCT) lays out the foundation of two types of pre-use (pre-play) expectations, the flow theory captures the affective feeling with the game as a moderator for the effect from the two pre-use expectations, and subjective norm together with its associated antecedents cover a wide spectrum of social influences. Design/methodology/approach – A questionnaire was designed and pre-tested before distributing to target respondents. The reliability and validity of the instrument both met the commonly accepted guidelines. The integrated model was assessed first by examining its measurement model and then the structural model. Findings – The integration of cognitive, affective and social influence in this model explains a larger amount of variance compared to the competing models and existing studies. Originality/value – Unlike a popular trend that studies predictors of online games from either cognitive or affect angle, the work looks at both together to study how their joint effect is related to continuance intention. This marks an important improvement as cognitive expectations derived from SCT captures the pre-use experience that may be influenced or swayed by sources including those that are inflated or incorrect. By studying flow as a moderator in conjunction with other sources of influence, the authors are able to further the understanding of how the pre-use expectations may be shaped by one's own experience.

How to enhance solvers’ continuance intention in crowdsourcing contest

2019 ◽  
Vol 44 (1) ◽  
pp. 238-257 ◽  
Author(s):  
Meng-Meng Wang ◽  
Jian-Jun Wang ◽  
Wan-Ning Zhang
Keyword(s):  
Social Exchange ◽  
Social Exchange Theory ◽  
Least Squares Method ◽  
Mediating Effect ◽  
Continuance Intention ◽  
Content Type ◽  
Fairness Perception ◽  
Underlying Mechanisms ◽  
Partial Least Squares Method ◽  
Crowdsourcing Contest

Purpose The purpose of this paper is to explore the underlying mechanisms through which interactivity and fairness perception impart influence on solvers’ continuance intention in crowdsourcing contest settings. Design/methodology/approach On basis of self-determination theory and social exchange theory, this study focuses on the mediating roles of motivation and platform trust to explain the underlying influence processes of interactivity and fairness perception on continuance intention. A sample of 306 solvers was obtained from an online crowdsourcing platform through two separated surveys. The hypotheses were tested using the partial least squares method and bias-corrected bootstrapping method. Findings The empirical results indicate that motivation and platform trust together fully mediate the effect of interactivity on continuance intention, and the effect of fairness perception on continuance intention is also fully mediated by motivation and platform trust. While motivation is found to have a stronger mediating effect than platform trust does. Originality/value This study contributes to the crowdsourcing research by figuring out the pathway through which interactivity and fairness perception influence solvers’ continuance intention.

Predicting social networking sites continuance intention through alternative services

2017 ◽  
Vol 117 (6) ◽  
pp. 1127-1144 ◽  
Author(s):  
Christopher Sibona ◽  
Jeff Cummings ◽  
Judy Scott
Keyword(s):  
Social Networking ◽  
Social Networking Sites ◽  
Structural Equation ◽  
Structural Equation Models ◽  
Negative Impact ◽  
Continuance Intention ◽  
Content Type ◽  
Alternative Attractiveness ◽  
Post Hoc ◽  
The Impact

Purpose Social networking sites (SNSs) continue to grow in popularity with competition in the market growing as well. The purpose of this paper is to examine three research questions to determine how competition within the SNS area may affect the continuance intention on the incumbent SNS, Facebook. The first question examines the relationship between having an account on one of the four different SNSs and the impact on continuance intention. The second question examines attitudes toward specific alternatives and continuance intention on the incumbent SNS. The third question takes a broader examination of general attitudes about alternative attractiveness and attitude toward switching to predict continuance intention. A post hoc analysis was conducted to further understand the impact of specific SNS alternative attitudes on general attitudes. Design/methodology/approach Based on a survey of 918 users, this research examines the three questions using various methods including ANCOVA to examine question 1 and multiple structural equation models to examine questions 2, 3 and the post hoc analysis. Findings The analysis of the models suggests that both alternative attractiveness and attitude toward switching have the greatest impact on the continuance intention of the incumbent site. Specific sites were found to be complements or substitutes for the incumbent. The viewing of the specific alternative site as an alternative to Facebook had a negative impact on continuance intention. The general model of alternative attractiveness and attitude toward switching explained a moderate to substantial amount of continuance intention. Originality/value Although use and abandonment of SNSs have been examined extensively, minimal attention has been given to the impact that alternative SNSs have on continuance intentions of a user’s primary SNS.

Investigation of electronic-word-of-mouth on online social networking sites written by authors with commercial interest

2019 ◽  
Vol 43 (3) ◽  
pp. 462-480 ◽  
Author(s):  
Wee-Kheng Tan ◽  
Bo-Yuan Lee
Keyword(s):  
Social Networking ◽  
Social Networking Sites ◽  
Word Of Mouth ◽  
Least Squares Method ◽  
Online Social Networking ◽  
Electronic Word Of Mouth ◽  
Laptop Computer ◽  
Experience Goods ◽  
Content Type ◽  
Experience Good

PurposeThe purpose of this paper is to investigate the credibility assessment and adoption of electronic word-of-mouth on online social-networking sites, social word-of-mouth (sWOM), where the author writes product reviews on Facebook and hopes their Facebook friends will buy these products. The readers of the sWOM message are aware of the author’s commercial intentions. sWOM messages on search goods and experience goods are considered separately.Design/methodology/approachAuthor of sWOM messages invites their closed circle of Facebook friends to participate in a survey. The respondents are randomly assigned to read a product review of a search good (i.e. a laptop computer) or an experience good (i.e. a moisturizer cream (beauty product)). The partial least squares method is used to analyze the data from 339 returns (166 for the search good and 173 for the experience good).FindingsThe sWOM readers’ assessments of the messages’ credibility remain free from commercial influence. While the traditional factors of credibility and author-reader tie strength continue to influence the adoption of sWOM message, readers’ perceptions of the sWOM author’s marketing skills is also a factor. The relationships between the constructs depend on whether the products are search or experience goods.Originality/valueFew studies investigate the type of sWOM considered here. Commercially influenced sWOM messages are effective since the author’s marketing skills, and other often-cited factors, affect the credibility and adoption of sWOM. Thus, the equality-matching (friendship) relationship and the market-pricing (sales) relationship can work hand-in-hand in the sWOM context.

Consumers’ brand images of wines

2015 ◽  
Vol 117 (8) ◽  
pp. 2057-2077 ◽  
Author(s):  
Evangelina Aranda ◽  
Mar Gómez ◽  
Arturo Molina
Keyword(s):  
Structural Model ◽  
Least Squares Method ◽  
Brand Image ◽  
Group Analysis ◽  
Future Research ◽  
Content Type ◽  
La Mancha ◽  
Functional Image ◽  
Main Components ◽  
Partial Least Squares Method

Purpose – The purpose of this paper is to study the formation of denomination of origin brand image in two different Spanish wine regions. Design/methodology/approach – A sample of wine consumers was selected in two denominations of origin (DOs): Rioja and La Mancha. Partial least squares method was used to estimate the measurement and the proposed structural model. A multi-group analysis was also employed to determine the main differences between both wine umbrella brands. Findings – The main components that contribute to the creation of brand image were tested: functional image and reputation, and affective image. The comparison found that the values obtained for La Mancha are significantly inferior to those of Rioja as regards affective image. Research limitations/implications – The choice of two Spanish wine regions and the analysis of wine consumers who were purchasing in wine shops suggest future research works that will consider not only extending the number of wine brands studied, but will also cover other kinds of commercial establishments, differentiating the place of consumption or suggesting a variety of wine styles. Practical implications – The results obtained suggest the relevance of DOs in the commercialisation of wines, and consequently the activities and alliances that should be developed to improve the main components of brand image. Originality/value – A multi-group analysis focused on two Spanish DOs has been used to determine the strengths and weaknesses of each umbrella brand. The basis used for this has been the study of functional and affective aspects in one of the most traditional wine countries in Europe, Spain. This research is of value to academics, wineries and public institutions, as it may allow them to design marketing and commercialisation strategies.

Why people use social networking sites passively

2018 ◽  
Vol 70 (2) ◽  
pp. 158-175 ◽  
Author(s):  
Xinhua Zhu ◽  
Zheshi Bao
Keyword(s):  
Social Networking ◽  
Impression Management ◽  
Social Networking Sites ◽  
Underlying Mechanism ◽  
Social Networking Site ◽  
Research Model ◽  
Privacy Concern ◽  
Content Type ◽  
Positive Effects ◽  
Insight Into

Purpose The purpose of this paper is to explore the underlying mechanism of how passive social networking site (SNS) use happens from aspects of impression management concern, privacy concern, and SNS fatigue, and then examine whether sense of membership can work as a moderator in this process. Design/methodology/approach The authors proposed a research model by integrating impression management concern, privacy concern, and SNS fatigue. A total of 301 valid online questionnaires were collected, and these data were assessed by PLS-SEM. Findings The results show that both impression management concern and privacy concern have direct and positive effects on passive SNS use, and meanwhile they can also indirectly and positively affect passive SNS use through SNS fatigue. Besides, the relationships between impression management concern and its outcomes (SNS fatigue and passive SNS use) can be moderated by sense of membership. Originality/value This research is novel in focusing on the formation of passive SNS use and providing new insight into some factors which can trigger users’ passive behaviors in SNS usage. The findings will contribute to SNS literature by offering a well proven conceptual model that facilitates the understanding of passive SNS use.

scholarly journals Why do you adopt social networking sites?

2017 ◽  
Vol 14 (4) ◽  
pp. 266-278
Author(s):  
Muhammad Tahir Jan
Keyword(s):  
Social Networking ◽  
Social Networking Sites ◽  
Structural Equation ◽  
Structural Model ◽  
Confirmatory Factor Analyses ◽  
Content Type ◽  
Proposed Model ◽  
Confirmatory Factor ◽  
Self Administered Questionnaire ◽  
Significant Factors

Purpose The purpose of this paper is to investigate those factors that are associated with the adoption of social networking sites from the perspective of Muslim users residing in Malaysia. Design/methodology/approach A complete self-administered questionnaire was collected from 223 Muslim users of social networking sites in Malaysia. Both exploratory and confirmatory factor analyses were used to sort the significant items for the constructs and to check the validity. Structural equation modelling was applied in testing the hypotheses and the fitness of the proposed model. Findings The results of full structural model attest that technological and social factors are the most significant factors behind the adoption of social networking sites. However, this is followed by an educational factor. Among Muslim users in Malaysia, the study does not find significant influence of brand or product communication behind this adoption. Originality/value The paper investigates those factors that are considered inevitable in the adoption of social networking sites. Invaluable findings were offered in the form of a structural model for the stakeholders of social networking sties. These findings can be used in planning and making decisions that may benefit all parties associated with it.

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