Mobile Telecommunications: Two Entrepreneurs Enter Africa

2017 ◽  
pp. 1-11
Author(s):  
Benjamin Jones ◽  
Daniel Campbell
Keyword(s):  
Emerging Markets ◽  
Business Case ◽  
Business Community ◽  
Sub Saharan Africa ◽  
Business Success ◽  
List Type ◽  
Mobile Telecommunications ◽  
Global Business ◽  
Strategic Value ◽  
Market Opportunities

Winner of the 2014 EFMD competition for best African Business case.In the 1990s, two entrepreneurs made daring, early entries into mobile telecommunications in Sub-Saharan Africa, both seeing great market opportunities there. One firm, Adesemi, would ultimately go bankrupt. The other firm, Celtel, would ultimately succeed and make its founder, Mo Ibrahim, a star of the global business community. Why the difference in outcome? Emerging markets often present weak rule of law, bringing many challenges to business success—from the demand for bribes to regulatory obstacles, hold-up problems, and even civil war. This case explores strategies that can limit these critical non-market risks in foreign direct investment and entrepreneurship. Students will step into the shoes of both companies by exploring their entry strategies, wrestling with the challenges they faced, and diagnosing the reasons why a shared insight about a new business opportunity turned out to be prescient—and led to extremely different endpoints. Identify key challenges to successful entrepreneurship in emerging markets Evaluate government officials or competitors that might trigger regulatory obstacles or hold-up problems Evaluate potential allies that can help avoid these problems Assess strategies to avoid paying bribes Understand the importance of incentive alignment in directing investment success, even in the face of difficult challenges Identify and appraise the strategic value of partnerships with development agencie

scholarly journals THE ROLE OF COMPETITIVE ADVANTAGE TO ENHANCE MARKETING PERFORMANCE: A STUDY ON INDONESIAN MSME BUSINESS COMMUNITY

2021 ◽  
Vol 22 (2) ◽  
pp. 147-161
Author(s):  
Dorojatun Prihandono ◽  
Angga Pandu Wijaya ◽  
Aufaa Afiffah Ainii
Keyword(s):  
Competitive Advantage ◽  
Market Orientation ◽  
Entrepreneurial Orientation ◽  
Rapid Development ◽  
Business Community ◽  
Global Business ◽  
Marketing Performance ◽  
Market Opportunities ◽  
Market Needs ◽  
The Impact

The rapid development of global business requires MSMEs to understand what the market needs. The research deals with the impact of competitive advantage as a pertinent variable in enhancing marketing performance in Indonesian MSMEs businesses. In this study, continuous competitive advantage is a focal idea to keep up with today’s disruptive market in the digital era. This study examines how market orientation and entrepreneurial orientation influence marketing performance through competitive advantage in MSMEs businesses in Indonesia. The study uses path analysis and data collection obtained by using a sample from the MSME business community. The results show that market orientation and entrepreneurial orientation have a positive and significant effect on marketing performance, and competitive advantage can mediate it. For MSME, it is hoped that it can increase response to competitors' actions, open-mindedness, be proactive in responding to market opportunities, and differentiation strategies.

Cross-cultural communication imperatives

2018 ◽  
Vol 14 (2/3) ◽  
pp. 170-187 ◽  
Author(s):  
James Baba Abugre
Keyword(s):  
Business Environment ◽  
Cross Cultural ◽  
Sub Saharan Africa ◽  
Work Outcomes ◽  
Cultural Communication ◽  
Global Business ◽  
Content Type ◽  
Local Staff ◽  
Cross Cultural Communication ◽  
Sub Saharan

Purpose Given the rising expansion of Western multinational companies (MNCs) to the African contexts, the development of expatriates and local employees has become increasingly important to the human resource management of these MNCs. This paper aims to provide critical lessons on cross-cultural communication competences for Western expatriates working in the sub-Saharan Africa business environment. Design/methodology/approach This paper is a qualitative phenomenology that makes use of lived experiences of senior expatriate staff working in Ghana in the form of direct interviews. Findings Results showed that cross-cultural communication competence is very important for Western expatriates’ functioning in sub-Saharan Africa. The findings also established a plethora of cross-cultural communication skills that are essential for Western expatriates’ successful adaptation and work outcomes in Africa. Practical implications This research argues that there is the need for the appreciations of the differing cultural patterns of expatriates and local staff, and this provides the underlying assumptions of intercultural and cross-cultural communication in global business. Originality/value A critical perspective of international business that has scarcely been studied offers lessons for Western expatriates working in sub-Saharan Africa.

scholarly journals BARRIERS OF SMES’ SUSTAINABILITY IN SUB-SAHARAN AFRICA: A PLS-SEM APPROACH

2021 ◽  
Vol 9 (1) ◽  
pp. 10-24
Author(s):  
John Amoah ◽  
Abdul Bashiru Jibril ◽  
Bayuasi Nammei Luki ◽  
Michael Amponsah Odei ◽  
Charles Yawson
Keyword(s):  
Developing Countries ◽  
Developing Economies ◽  
Manufacturing Sector ◽  
Business Owners ◽  
Partial Least Square ◽  
Least Square ◽  
Sub Saharan Africa ◽  
Future Research ◽  
Global Business ◽  
Sub Saharan

Undoubtedly, entrepreneurial knowledge is a prerequisite for the survival of every business organization. To this, the contribution of Small and Medium Enterprises (SMEs) in the socio-economic development in most developing economies cannot be underestimated. Both developed and developing countries are living testimonies of their contributions to their nation’s growth and development. However, extant literature shows that as competition and innovation intensify in the global business market, many SMEs in developing countries are constrained by external forces that hinder the sustainability of these businesses.   Hence, this paper aims to find out the mitigating factors warranting SMEs’ sustainability from the viewpoint of entrepreneurs and business owners, particularly in the manufacturing sector of Ghana, a Sub-Saharan Africa region. To achieved this objective, the study deployed a simple random sampling technique with 370 valid responses through a structured questionnaire for the analysis. Relying on PLS-SEM (partial least square and structural modeling) with the aid of ADANCO 2.2.1 software version revealed that factors such as financial challenges, technology; market penetration & acceptability; and research & development are barriers facing SMEs sustainability in the Ghanaian manufacturing sector. This study would be beneficial to entrepreneurs and business owners of SMEs in most developing countries and provide deeper insight into the SME literature at large. This study would further strengthen SME entrepreneurs and business owners to fully devise strategies that can help them to override such migrating challenges and equipped them to effectively stay competitive in the long term for the firm’s growth and survival. The limitation and future research directions are equally presented in the paper.

Advancing Cultural Frontiers to Champion Global Business in Emerging Markets

2020 ◽  
pp. 1-10
Author(s):  
Norhayati Zakaria ◽  
Asmat-Nizam Abdul-Talib ◽  
Andrea Amelinckx
Keyword(s):  
Emerging Markets ◽  
Global Business

Green Computing to Green Business

2013 ◽  
pp. 138-150 ◽  
Author(s):  
R K Jena
Keyword(s):  
Energy Cost ◽  
Green Computing ◽  
Business Community ◽  
Central Theme ◽  
International Affairs ◽  
Global Business ◽  
Doing Business ◽  
The Social ◽  
Green Business ◽  
Economic Consciousness

In recent years, environmental and energy conservation issues have taken the central theme in the global business arena. The reality of rising energy cost and their impact on international affairs coupled with the different kinds of environmental issues has shifted the social and economic consciousness of the business community. “Greening” the computing equipment is a low-risk way of doing business. It not only helps the environment but also reduce costs. It is also one of the largest growing trends in business today. Hence, the business community is now in search of an eco-friendly business model. This chapter highlights the concept of green computing, green business, and their needs in the current global scenario.

The Normative Grounding of Social Responsibility in African Emerging Markets

2016 ◽  
pp. 97-115
Author(s):  
Khali Mofuoa
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Emerging Markets ◽  
Sub Saharan Africa ◽  
Symbiotic Relationship ◽  
Alternative Vision ◽  
Sub Saharan ◽  
Corporate Social

In African emerging markets (AEMs), the prevailing notions of social responsibility (SR) are based chiefly on Western ethics. Even discussions of corporate social responsibility (CSR) have, more often than not, been couched in the similar manner. Consequently, the field of CSR in AEMs is largely unaware of Setho ethics that for it are germane as a basis for thinking and talking about SR. In this chapter, the author proposes Setho ethics rooted in Botho, which sees the communal, interdependence and interrelatedness of beings, as an alternative vision of CSR in AEMs. In fact, people in Sub-Saharan Africa (SSA) see themselves in a symbiotic relationship with society, a point well-articulated by Mbiti (1969, p. 24) thus, “I am because you are, and since we are, therefore I am”. This African view through the Setho ethics lenses generates a different notion of an ideal SR of business to society worth illuminating in the CSR discourse today.

A Review of Turkey's Economic Progress in Sub-Saharan Africa

2016 ◽  
pp. 310-323
Author(s):  
Umar Mohammed
Keyword(s):  
International Trade ◽  
Emerging Markets ◽  
Natural Resources ◽  
Sub Saharan Africa ◽  
Economic Relationships ◽  
Economic Progress ◽  
The World ◽  
Sub Saharan ◽  
Economic Engagement ◽  
Trade And Investment

Africa is one of the fastest growing regions on the globe and is home to seven of the ten fastest growing markets in the world. Sub-Saharan Africa in particular has many natural resources which has made it a hub for international trade. Turkey's search for alternative market to accelerate the development of its emerging markets has led to its economic engagement in sub-Saharan Africa. However, much has not been written on Turkey's inroads in that part of the continent. Therefore, the purpose of this paper is to review the progress of Turkey's trade and investment in sub Saharan Africa. It indicates that Turkey in the past didn't have much economic relationships with Sub Saharan Africa as compared to Northern Africa. Whilst the volume of Turkey's trade and investment in Sub- Saharan Africa keeps uprising, there are some limitations and difficulties to this partnership such as informational gap on both sides.

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