Stella Artois in South Africa: Cause Marketing and the Building of a Global Brand

2019 ◽  
pp. 1-8
Author(s):  
Julie Hennessy
Keyword(s):  
South Africa ◽  
South African ◽  
Consumer Perceptions ◽  
Export Market ◽  
International Expansion ◽  
Export Markets ◽  
Cause Marketing ◽  
Global Brand ◽  
The Us ◽  
The Uk

Stella Artois, an AB InBev brand, is the world's best-selling Belgian beer. In early 2017, Ricardo Tadeu, AB InBev Zone President for Africa, is planning the brand's entry into its next export market: South Africa. The case explores Stella's introduction strategies into three of its export markets—the UK (1976), the US (2000), and Mexico (2016)—examining the drivers of the brand's success as well as its failures. Students will analyze the brand's previous launches to determine what made it successful in some markets and not in others. They will apply these learnings to develop a strategy for the brand's introduction to the South African market. Beyond the central discussion of growth through international expansion, the case addresses issues of brand positioning for premium products, changing consumer perceptions, the use of cause marketing, category development and maturity, and competitive strategy.

Interpretation of Medication Pictograms by Adults in the UK

2005 ◽  
Vol 39 (7-8) ◽  
pp. 1227-1233 ◽  
Author(s):  
Peter Knapp ◽  
David K Raynor ◽  
Adel H Jebar ◽  
Sarah J Price
Keyword(s):  
South Africa ◽  
Older Adults ◽  
Drug Therapy ◽  
South African ◽  
Drug Information ◽  
Culturally Sensitive ◽  
Written Information ◽  
Conventional Drug ◽  
The Us ◽  
The Uk

BACKGROUND Patients' ability to understand information about medication is crucial for safety and effectiveness. Rates of illiteracy worldwide indicate that written information alone cannot meet many patients' needs. Medication pictograms are an alternative, but may be culturally sensitive. Previous testing has used large pictograms, which are impractical for conventional drug information formats. OBJECTIVE To compare 2 sets of pictograms for instructions or warnings (from the US and South Africa) for understandability by adults in the UK and examine the effects of pictogram size and repeat presentation on understandability among older adults. METHODS In the first part of the study, 160 adults (aged 17–83 y) reviewed and interpreted 10 pictograms. In the second, 67 older adults (aged 65–96 y) were randomly assigned to review 10 small or large pictograms. After giving their interpretation, they were informed of the correct meaning. One week later, they were shown the same pictograms and gave their interpretation. RESULTS The pictograms for the 10 different instructions and warnings showed great variation in interpretation rates (7.5–90%), with few significant differences between the US and South African versions. Only 3 were understood by ≥85% of the population. Pictograms performed significantly better if they were larger and at the second presentation. CONCLUSIONS Pictograms have the potential to help patients understand information on drug therapy. This study shows that some existing pictograms are not easily interpreted and that testing is needed before their implementation. A reduction in their size to allow incorporation into conventional written formats may cause additional problems for patients.

scholarly journals Are stock returns an inflation hedge for the UK? Evidence from a wavelet analysis using over three centuries of data

2018 ◽  
Vol 23 (3) ◽  
Author(s):  
Aviral Kumar Tiwari ◽  
Juncal Cunado ◽  
Rangan Gupta ◽  
Mark E. Wohar
Keyword(s):  
South Africa ◽  
Wavelet Analysis ◽  
Stock Returns ◽  
Time Period ◽  
Inflation Rates ◽  
The Us ◽  
Long Time ◽  
Time Periods ◽  
The Uk ◽  
The Relationship

Abstract This paper analyzes the relationship between stock returns and the inflation rates for the UK over a long time period (February 1790–February 2017) and at different frequencies, by employing a wavelet analysis. We also compare the results for the UK economy with those for the US and two developing countries (India and South Africa). Overall, our results tend to suggest that, while the relationship between stock returns and inflation rates varies across frequencies and time periods, there is no evidence of stock returns acting as an inflation hedge, irrespective of whether we look at the two developed or the two developing markets in our sample.

scholarly journals Reflections on a field across time and space: the emergent medical and health humanities in South Africa

2018 ◽  
Vol 44 (4) ◽  
pp. 263-269 ◽  
Author(s):  
Victoria Jane Hume ◽  
Megan Wainwright
Keyword(s):  
South Africa ◽  
South African ◽  
Cross Cultural ◽  
The South ◽  
Health Humanities ◽  
Cultural Experience ◽  
The North ◽  
Qualitative Evidence ◽  
The Uk ◽  
Personal Reflections

In this paper, we draw on our own cross-cultural experience of engaging with different incarnations of the medical and health humanities (MHH) in the UK and South Africa to reflect on what is distinct and the same about MHH in these locations. MHH spaces, whether departments, programmes or networks, have espoused a common critique of biomedical dualism and reductionism, a celebration of qualitative evidence and the value of visual and performative arts for their research, therapeutic and transformative social potential. However, there have also been differences, and importantly a different ‘identity’ among some leading South African scholars and practitioners, who have felt that if MHH were to speak from the South as opposed to the North, they would say something quite different. We seek to contextualise our personal reflections on the development of the field in South Africa over recent years within wider debates about MHH in the context of South African academia and practice, drawing in part on interviews conducted by one of the authors with South African researchers and practitioners and our own reflections as ‘Northerners’ in the ‘South’.

scholarly journals Effect of Exchange Rate Returns on Equity Prices: Evidence from South Africa and Nigeria

2017 ◽  
Vol 9 (11) ◽  
pp. 35
Author(s):  
Jibrin Daggash ◽  
Terfa W. Abraham
Keyword(s):  
South Africa ◽  
Exchange Rate ◽  
Stock Market ◽  
Stock Exchange ◽  
Equity Prices ◽  
The Us ◽  
Short Run ◽  
Us Dollar ◽  
The Exchange Rate ◽  
The Uk

This paper examines the exchange rate returns of the Rand (relative to the US dollar) and the Naira (relative to the US dollar) for the presence of volatility. It also examines the effect of the exchange rate returns on the performance of their respective stock market. While it was found that the returns of the South African Rand was volatile, the Nigerian naira was not. Estimating the effect of exchange rate returns and crude oil price on the stock market indices of both countries showed that exchange rate return have a positive effect on the performance of the Nigerian stock exchange thus, confirming the stock flow hypothesis for Nigeria and refuting same for South Africa. Although the VAR granger causality identifies short run fluctuation of the naira as a significant factor affecting the performance of the Nigerian stock exchange in the short run, the Johannesburg stock exchange was found to be mostly affected by short run changes in the Rand and the UK FTSE 100. The paper concludes that policies aimed at stabilizing exchange rate and encouraing more non-oil stocks to be quoted in the Nigerian stock exchange will important. For the Johanesburg stock exchange, raising the listing requirement for firms quoted in the UK FTSE 100 and also seeking listing or already listed in the JSE will be a plausible idea. For both countries, however, curtailing swings in their exchange rate returns would help attract new investments and sustain existing ones hence, helping to spur growth.

scholarly journals Securitisation in South Africa: 2000-2007

2008 ◽  
Vol 39 (1) ◽  
pp. 27-34 ◽  
Author(s):  
Z. Moyo ◽  
C. Firer
Keyword(s):  
South Africa ◽  
South African ◽  
Credit Markets ◽  
Point Of View ◽  
The South ◽  
Market Participants ◽  
The Us

This paper tracks the development of the securitisation market in South Africa since the first securitisation in 1989. It gives a chronological account of securitisation issuance activity on the Bond Exchange of South Africa and identifies factors that have led to the development of the market. It also records some of the topical issues market participants face.Listing data from the Bond Exchange of South Africa was sorted and analysed. The views of market participants were captured through interviews and by attendance of the 2007 annual securitisation conference.The results show that the South African securitisation market has grown exponentially over the last seven years. Market participants expect this market to continue to grow, but at a slower pace, given the pressure that world credit markets are under as a result of the sub-prime crisis in the US. Market participants identified the constraints to growth as being insufficient capacity of local investors to take up the paper. From a supply point of view the South African banks have substantial securitisation capacity that is still untapped.

scholarly journals Working in partnership with communities to improve health and research outcomes. Comparisons and commonalities between the UK and South Africa

2019 ◽  
Vol 20 ◽  
Author(s):  
Patricia Wilson ◽  
Azwihangwisi Helen Mavhandu-Mudzusi
Keyword(s):  
South Africa ◽  
Health Care ◽  
Community Participation ◽  
South African ◽  
Health Research ◽  
Teenage Pregnancy ◽  
Public Involvement ◽  
Working Together ◽  
The Uk ◽  
Evaluation And Monitoring

Abstract Community and public participation and involvement is an underpinning principle of primary health care, an essential component of a social justice-orientated approach to health care and a vehicle to improving health outcomes for patients, public and communities. However, influenced by history and context, there are intrinsic issues surrounding power imbalance and other barriers to partnerships between communities, public, policy makers and researchers. It is important to acknowledge these issues, and through doing so share experiences and learn from those working within very different settings. In South Africa, community participation is seen as a route to decolonisation. It is also integral to the core functions of South African Higher Education Institutes, alongside teaching and research. In the UK, there has also been a history of participation and involvement as part of a social rights movement, but notably public involvement has become embedded in publicly funded health research as a policy imperative. In this paper, we draw on our respective programmes of work in public and community participation and involvement. These include a South African community engagement project to reduce teenage pregnancy and HIV infection working through a partnership between teachers, students and university academics, and a national evaluation in England of public involvement in applied health research. We begin by highlighting the lack of clarity and terms used interchangeably to describe participation, engagement and involvement. Frameworks for partnership working with relevance to South Africa and the UK are then analysed, suggesting key themes of relationships, working together, and evaluation and monitoring. The South African project and examples of public involvement in English primary and community care research are examined through these themes. We conclude the paper by mapping out common enablers and barriers to partnership working within these very different contexts.

scholarly journals Comparison in intersectional discrimination

Legal Studies ◽  
2018 ◽  
Vol 38 (3) ◽  
pp. 379-395 ◽  
Author(s):  
Shreya Atrey
Keyword(s):  
Black Women ◽  
South African ◽  
White Women ◽  
Personal Characteristics ◽  
White Men ◽  
Test Cases ◽  
Flexible Approach ◽  
The Us ◽  
Strict Requirement ◽  
The Uk

AbstractThis article considers the use of comparison in establishing multi-ground claims of intersectional discrimination. Leading examples of test cases from the US and the UK exemplify the challenges in using comparison to establish discrimination against Black women, based on the grounds of both race and sex. These challenges include: the insistence on using a single mirror comparator (viz white men) or the difficulties in choosing multiple comparators from a range of options (viz white women, Asian women, Black men, white men etc); the missing rationale for the selection; and the unwieldiness in actually appreciating the nature of intersectional discrimination based on this exercise. To overcome these, Canadian courts have relaxed the strict requirement of necessarily resorting to comparison for proving discrimination and switched to the flexible approach. However, in practice, flexible approach appears as fastidious as strict comparison in its selection and use of comparators. Thus, neither of the two approaches has been too helpful in supporting intersectional claims. The article argues that instead, a useful way of proving intersectional discrimination is to follow the South African approach of making comparisons contextually: (i) between all relevant comparators, identified in reference to one, some, and all of the grounds or personal characteristics; and (ii) sifting through comparative evidence with the purpose of establishing similar and different patterns of group disadvantage which characterise the nature of intersectional discrimination. This approach brings both principle and purpose to employing comparison and can be especially useful in appreciating intersectional discrimination as based on multiple grounds.

scholarly journals BARNARD Christian NetLink (to the 95th of birthday and 50th anniversary of the first in the world successful heart transplant)

2017 ◽  
Vol 10 (3) ◽  
pp. 254
Author(s):  
Alexander Alekseevich Andreev ◽  
Anton Petrovich Ostroushko
Keyword(s):  
South Africa ◽  
South African ◽  
Heart Transplant ◽  
50Th Anniversary ◽  
Cape Town ◽  
Assistant Professor ◽  
The Us ◽  
Cardiothoracic Surgeon ◽  
University Of Cape Town ◽  
The University

Barnard (Barnard) Christian Nettling South African surgeon, performed the first successful heart transplant man, he was born in 1922 in Beaufort West in South Africa. In 1940 he graduated from school in 1946, the medical faculty of the University of Cape town. In 1953 he received the degree of doctor of medicine at the medical school of the University of Cape town. In 1956, he studied cardiac surgery in the US, where in 1958 he received the degree of doctor of medicine. After returning to South Africa K. Barnard was appointed cardiothoracic surgeon, and soon the head of surgical research, Department of cardiothoracic surgery at the clinic of the University of Cape town. In the October 1959 Christian Bernard is the first in Africa performed a successful kidney transplant. In 1962 he held the post of assistant Professor in the Department of surgery of the University of Cape town. December 3, 1967 K. Barnard and his colleagues have performed the first successful orthotopic transplantation of the human heart. In 1972 he was appointed Professor of surgical Sciences at the University of Cape town. In 1974 K. Barnard produced the world's first heterotopic heart transplant man. In 1981 he developed the patronage system of the heart by conducting hypothermic perfusion. In 1983, K. Barnard, resigned. He is the author of the autobiographical book "One life" (1970), published in co-authorship with Z. Stander anti-racist novel "Undesirable elements" (1974). Christian Barnard died on 2 September 2001, Paphos, Cyprus.

scholarly journals Perceptions, expectations, apprehensions and realities of graduating South African optometry students (PEAR study, 2006)

2007 ◽  
Vol 66 (3) ◽  
Author(s):  
A. O. Oduntan ◽  
A. Louw ◽  
V. R. Moodley ◽  
M. Richter ◽  
P. Von Poser
Keyword(s):  
South Africa ◽  
South African ◽  
Relevant Information ◽  
Response Scale ◽  
Public And Private ◽  
New Graduates ◽  
The Future ◽  
The Uk ◽  
Graduating Students ◽  
Optometry Students

The objective of this study was to establish the perceptions, expectations, apprehensions and realities of South Africa optometry students completing their undergraduate studies in 2006. Copies of a questionnaire containing relevant information were distributed to all graduating students at the four Universities offering Optometry. The responses were coded and analyzed. The respondents (N=143), representing 77% of the graduating students included 27.3% males and 72.7% females, aged 20 to 37 years (mean = 23.34 ± 2.75). About a third (32.9%) of the respondents considered opening their own practice as the best way of entering into practice. Also, this mode of practice was considered as providing the greatest fulfilment for their personal (60.8%) and professional (53.8%) goals as well as offering long  term financial security (43.7%). Many (56.6%) have secured employment before graduation. Upon graduation, 43.4% would like to join a franchise.  Many (79.7%) felt that Government was not offering sufficient opportunities for optometrists. The majority, (70.6%) felt that the South African optometry profession is fastly becoming saturated and this was of great concern to many (31.5%). About half, (50.3%) have plans to go overseas to practice and the most common destinations were the UK (36.1%) and Australia (15%).  The mean minimum monthly salary expected as new graduates was between R9 500 and R11 500 in the public and private sectors respectively. On a response scale, the future of optometry in South Africa was scored as 6.59 ± 1.92. Findings in this study may be useful to all stake holders in optometric education in South Africa, as they may reflect the future of the optometry profession in the country.

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