Media usage of evacuees in a multichannel environment

2019 ◽  
Vol 29 (3) ◽  
pp. 365-378
Author(s):  
John William Cheng ◽  
Hitoshi Mitomo
Keyword(s):  
Structural Equation ◽  
Information Dissemination ◽  
Effective Means ◽  
Media Environment ◽  
Content Type ◽  
The 2016 Kumamoto Earthquake ◽  
Disaster Information ◽  
Media Channels ◽  
Almost All ◽  
Multichannel Media

Purpose The purpose of this paper is to empirically examine structural and psychological factors that may affect disaster evacuees’ usage of different media channels in a multichannel media environment. Design/methodology/approach The present study uses the 2016 Kumamoto Earthquake in Japan as the case study. It adopts a quantitative approach using structural equation modelling with data collected from an original questionnaire survey (n=744). Findings The results show that the evacuees’ usage of almost all media channels is positively related to the number of different types of media terminals they had. That said, those who were evacuated mandatorily tend to utilise internet-enabled media channels more. It is also found that traditional broadcast and internet-enabled media channels complement each other instead of displacing. Thus, multichannel appears to be an effective means for disseminating disaster information. However, it is also found that having access to a particular media channel does not necessarily mean that people will utilise it. Practical implications To fully utilise the multichannel media environment for disaster information dissemination, governments and media organisations also need to focus on the quality of the information being disseminated over both traditional broadcast and internet-enabled media channels. Originality/value Few studies have empirically examined factors that affect disaster evacuees’ usage of different media channels in a multichannel media environment. This study fills this gap and the findings may help governments and media organisations in utilising multiple media channels to disseminate disaster information.

Critical criteria for enhancing consumption intention in restaurants during COVID-19

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Sheng-Fang Chou ◽  
Chih-Hsing Sam Liu ◽  
Jun-You Lin
Keyword(s):  
Structural Equation ◽  
Consumer Behaviour ◽  
Mediating Effect ◽  
Sufficient Information ◽  
Content Type ◽  
Consumption Intentions ◽  
The Government ◽  
Media Channels ◽  
The Impact ◽  
The Relationship

PurposeThe purpose of this study is to illustrate the different systems controlling coronavirus disease 2019 (COVID-19) and curbing the impact of the virus on the hospitality economy. The author’s clarified the critical attributes of the government, organization management system and consumer behaviour using mediation-moderation models and demonstrated how those critical attributes influenced customer consumption intention during COVID-19 in Taiwan.Design/methodology/approachDue to the impact of the COVID-19 pandemic, this research is mainly distributed through online questionnaires through Facebook and other social media channels to recruit volunteers. Second, the pre-test survey used 100 questionnaires collected from juniors and seniors from a university in northern Taiwan to make predictions. Third, this study also conducted a questionnaire validity analysis, which identified 9 criteria and 34 items. Fourth, the questionnaire collected samples for a total of three months. Structural equation modelling was used to test the hypotheses in a sample of 1,098 consumers in Taiwan.FindingsThis study considers government, enterprise and consumer levels and conducts relevant factor analysis from consumers’ perspectives to understand the changes in consumer behaviour under COVID-19 influence. Regarding mediation, this study finds that information and communication mediate the relationships between crisis management and COVID-19 impact. Regarding moderation, this study exposes the critical moderating part of human resources, that hygiene and safety strengthen the relationships between COVID-19 impact and attitude towards life and that perceived anxiety strengthens the relationship between attitude towards life and consumption intention.Practical implicationsDuring COVID-19, restaurants should cooperate with the government to reduce the risk of community infection. Therefore, the government also needs to cooperate with restaurant companies to enhance the industrial economy, actively communicate with consumers and provide correct and sufficient information. At the same time, restaurant enterprises also need to have sufficient human resource arrangements, hygiene and safety planning to eliminate consumers’ doubts.Originality/valueThese findings indicate that consumers’ consumption intention to eat out is affected by the COVID-19 impact and attitude towards life. This research also confirms that perceived anxiety has a mediating effect on the relationship between consumer attitudes towards life and consumption intentions. To improve the restaurant economic process, they should consider solutions to reduce consumers’ perception of the COVID-19 impact and fear of eating out.

An empirical investigation of ethnic food consumption

2015 ◽  
Vol 117 (4) ◽  
pp. 1239-1255 ◽  
Author(s):  
Rana Muhammad Ayyub
Keyword(s):  
Ethnic Groups ◽  
Food Consumption ◽  
Structural Equation ◽  
Equation Modeling ◽  
Future Research ◽  
Snowball Sampling ◽  
Content Type ◽  
Ethnic Food ◽  
Halal Food ◽  
Almost All

Purpose – Due to globalization and latest immigration patterns, ethnic subgroups are emerging in almost all the advanced countries resulting in significant increase in ethnic food consumption; to which many issues are attached which are not adequately addressed in marketing literature. Recently, marketing researchers have started paying attention to different perspectives of ethnic consumption in intra-national contexts. Halal is one of such fastest growing ethnic food in western societies. The purpose of this paper is to quantitatively study Halal food consumption in majority ethnic groups in relation to possible resistances and acculturation in multicultural society of UK. Design/methodology/approach – The questionnaire survey was used to collect data. Findings – The model was developed by using structural equation modeling (SEM) which shows that both consumer animosity and consumer racism negatively affect willingness to buy Halal food by majority ethnic groups whereas ongoing acculturation moderates these relationships. Research limitations/implications – The main limitation of this study is use of a combination of convenience sampling and snowball sampling. Practical implications – The findings can guide ethnic researchers and food marketers to devise prudent marketing strategies to deal with ethnic food consumption issues. Social implications – This study will bridge a gap in ensuring intercultural harmony by dealing with a market reality. Originality/value – This work has a potential to instigate future research in much needed area of changing food consumption behavior in multicultural societies and its implications.

Consumers' value perceptions of e-customization – a model incorporating information framing and product type

2014 ◽  
Vol 31 (1) ◽  
pp. 54-67 ◽  
Author(s):  
Pingjun Jiang ◽  
Siva K. Balasubramanian ◽  
Zarrel V. Lambert
Keyword(s):  
Structural Equation ◽  
Information Dissemination ◽  
Structural Model ◽  
Product Information ◽  
Context Effects ◽  
Product Type ◽  
Equation Modeling ◽  
Content Type ◽  
Value Perceptions ◽  
Information Framing

Purpose – Despite significant business spending in areas such as personalization tools and add-on options representing levels of product attributes, most marketers do not know the amount of value that is directly attributable to their e-customization strategies. This study aims to offer an in-depth investigation of consumers' value perceptions of e-customization and their relationship with perceived sufficiency of information and cognitive cost. The context effects on value perception in e-customization are studied together with antecedent constructs. Design/methodology/approach – The research consists of a 2×2 between-subjects factorial design. The full model is tested using multiple-group structural equation modeling analysis to verify the significance of the inter-relationships between constructs, as well as the main and the interaction effects of two experimental factors (product information framing and product type). Findings – The experimental results showed that perceived e-customization value does not simply stem from the ability to “narrow-cast” content more specifically related to a shopper's interests (i.e. anticipated fulfillment value). Rather, this value also stems from the dynamic flexibility of the information system and its ability to entertain and educate during the information dissemination process (i.e. process value and knowledge value). Furthermore, when the customization framing features are better matched with product type characteristics, e-customization seemed to increase value in ways that are difficult to achieve in conventional shopping environments. Originality/value – By testing the proposed structural model simultaneously with two experimental factors of product type and information framing, this work is the first to address the question of context effects on value creation in an area of increasing substantive importance.

Analysis of the key influencing factors of haze information dissemination behavior and motivation in WeChat

2017 ◽  
Vol 45 (1) ◽  
pp. 21-29 ◽  
Author(s):  
Siqing Shan ◽  
Mengni Liu ◽  
Xiaobo Xu
Keyword(s):  
Structural Equation ◽  
Information Dissemination ◽  
Instant Messaging ◽  
Information Source ◽  
Influence Factors ◽  
Equation Model ◽  
Mobile Internet ◽  
Source Information ◽  
Content Type ◽  
Factors Affecting

Purpose With the development of mobile internet, instant messaging (IM) applications have gradually changed the way to receive information and communicate with friends. Considered as one of the important social media platforms, WeChat is the most popular IM application in China. This paper aims to examine the influence factors of haze information’s dissemination in WeChat. Design/methodology/approach Based on the theory of information dissemination and the theory of motivation, three information dissemination elements including information source, information and information receiver were proposed in the structural equation model. The model was tested using data collected from both online and offline questionnaire survey results. The data analysis from 170 valid responses confirmed the path effects that emotional motivation, social motivation of information receiver and the credibility of information source positively influenced WeChat users’ re-transmission intention and information emotional tendency negatively influenced their re-transmission intention. Findings The research model revealed these key factors that affected dissemination of haze information in WeChat. More importantly, it provided a decision-making framework to release the public emergency information in WeChat. Hence, the paper made an important contribution to practical guidance to relevant decision makers. Originality/value This study contributes to the literature on examining factors affecting the haze information transmission in WeChat. A framework was proposed to describe the information dissemination process which comprises information source, information and information receiver.

Mediating effects of individual market orientation on the link between learning orientation and job performance

2020 ◽  
Vol 35 (4) ◽  
pp. 655-668 ◽  
Author(s):  
Muhammad Iskandar Hamzah ◽  
Abdul Kadir Othman ◽  
Faridah Hassan
Keyword(s):  
Job Performance ◽  
Performance Appraisal ◽  
Market Orientation ◽  
Information Acquisition ◽  
Structural Equation ◽  
Information Dissemination ◽  
Learning Orientation ◽  
Content Type ◽  
Strategic Response ◽  
Individual Market

Purpose The purpose of this paper is to examine whether individual market orientation facilitates the development of learning orientation before influencing business-to-business (B2B) salespeople’s performance within the banking industry. Design/methodology/approach Data were gathered from 539 B2B salespeople from 18 licenced local and foreign financial institutions in Kuala Lumpur, Malaysia, by means of a structured survey. The individual market orientation (I-MARKOR) scale was used to measure their market-oriented behaviour specifically in terms of information acquisition, information dissemination and coordination of strategic response. The data were analyzed using confirmatory factor analysis via structural equation modelling to examine the hypothesized relationships. Findings Information Dissemination and Coordination of Strategic Response are reported to impose significant intervention effects on the relationship between learning orientation and job performance. Salespeople who embrace positive learning values are in a favourable position to disseminate and respond to new market information. Subsequently, these behaviours helped them to achieve higher levels of job performance. Practical implications By assessing and profiling the market-oriented behaviour of their salespeople, firms will be able to focus on the right competencies training and market-focussed performance appraisal. Originality/value This paper contributes to the enrichment of the existing literature on individual market orientation and learning orientation by proposing a model that was empirically tested to be a valid and reliable predictor of job performance.

Antecedents of attitudes toward eWOM communication: differences across channels

2016 ◽  
Vol 26 (5) ◽  
pp. 1030-1051 ◽  
Author(s):  
Yaniv Gvili ◽  
Shalom Levy
Keyword(s):  
Structural Equation ◽  
Equation Modeling ◽  
Future Research ◽  
Analysis Model ◽  
Content Type ◽  
Attitudinal Differences ◽  
Web Forums ◽  
Communication Differences ◽  
Media Channels ◽  
Digital Channels

Purpose Despite the extensive academic interest in electronic word of mouth (eWOM) communication, consumer attitudes toward eWOM communication have been neglected. The purpose of this paper is to propose a conceptual framework for attitudes toward eWOM communication across digital channels. Design/methodology/approach Data were collected through a web-based survey on seven major digital communication channels. ANOVA was applied in order to analyze their differences. In addition, structural equation modeling was used to test the eWOM attitude model, using a sample of 864 participants who have had prior experience with the channels under study. Findings Findings indicate that both attitude toward eWOM and its antecedents significantly differ across channels. Additionally, a path analysis model reveals that the original integrated model applies to eWOM communications. Yet, in the case of eWOM, irritating messages may be positively related to attitude toward the channel, and credibility serves as a mediator of message value. Research limitations/implications This paper supports the notion that attitude toward eWOM communication significantly differs across media channels. Future research should examine additional implications of attitude toward eWOM, and explore new and evolving channels. Practical implications Practitioners should adjust their eWOM media strategy to their objectives; blogs and social networks are more effective for brand attitude formation, whereas web forums enhance message credibility. Originality/value To the best of the authors’ knowledge, this is the first research study that tests attitudinal differences toward eWOM across digital channels. As such, it contributes to the understanding of people’s perception of these platforms.

Empirical study on the evaluation model of public satisfaction with typhoon disaster information disclosure

Kybernetes ◽  
2018 ◽  
Vol 47 (9) ◽  
pp. 1704-1720 ◽  
Author(s):  
Zufeng Zhong ◽  
Yaoqing Duan
Keyword(s):  
Latent Variables ◽  
Information Disclosure ◽  
Consumer Satisfaction ◽  
Structural Equation ◽  
Information Quality ◽  
Evaluation Model ◽  
Exponential Model ◽  
Content Type ◽  
Disaster Information ◽  
The Government

Purpose The purpose of this paper is to study major influencing factors on public satisfaction with regard to information disclosure amid typhoon disasters. Internal latent variables, including disaster information quality, information disclosure channels and disaster perception levels, significantly affected the degree of public satisfaction, which was key factors in determining account consumer satisfaction. Design/methodology/approach By conducting the questionnaire survey in typhoon-prone areas, 326 copies of the questionnaire about public satisfaction towards government information disclosure about typhoon were collected. An exponential model of satisfaction about information disclosure amid typhoon disasters was constructed and analyzed through the selection of latent variables, the hypotheses of the structural relationship and the establishment of measurable variables. Findings Disaster information quality, disaster information disclosure channels and disaster perception levels were all positively correlated with the dimensions of information performance perception dimensions. Public expectations also made positive contributions to public satisfaction. These findings strongly support the hypothesis that public satisfaction affects the government image and public trust. Originality/value With the Leizhou Peninsula, China attacked by the typhoon disasters as an example, the SEM was adopted to simulate the routes and its feasibility and scientificity were validated. It is valuable to build and analyze an evaluation model based on a structural equation model underlying the public satisfaction towards information disclosure amid typhoon disasters.

scholarly journals Using structural equation modeling: patterns and trends of publications in Brazilian journals

2018 ◽  
Vol 25 (3) ◽  
pp. 291-302
Author(s):  
Jorge Ramón D’Acosta Rivera ◽  
Rafael Ricardo Jacomossi ◽  
Alcides Barrichello ◽  
Rogerio Scabim Morano
Keyword(s):  
Structural Equation Modeling ◽  
Structural Equation ◽  
Design Methodology ◽  
Equation Modeling ◽  
Content Type ◽  
Scientific Databases ◽  
Literature Reviews ◽  
Almost All ◽  
Different Sources ◽  
Practical Implications

Purpose The purpose of this paper is to analyze patterns and trends of articles that present the use of structural equation modeling (SEM) and that were published in several Brazilian journals. In addition, this paper maps the institutions where the authors of the identified articles are affiliated, and discusses aspects of searching the articles in journals’ archives and other scientific databases. Design/methodology/approach The work used bibliometrics, which is one of the forms of evaluation and measurement of information flows in scientific knowledge, using mathematical and statistical methods. Findings The study showed an exponential growth in using SEM in several areas in recent years, with predominance in marketing. Most of the publications were produced by authors from institutions such as USP, FGV and UFRGS, but most authors published only one article using SEM. Almost all published articles used one of the three most common software, especially AMOS®. Surprisingly, many articles did not mention the software used, indicating methodological flaw. Practical implications Weaknesses were found regarding the search for articles in the different sources used, indicating that, for literature reviews, the research should be conducted in several databases in a complementary way and not alternatively. This fact becomes critical especially when expressions in languages other than Portuguese were used. This situation suggests an aggravating lack of visibility for the Brazilian scientific community since the articles are less likely to be found. Originality/value The paper shows that among the various techniques of multivariate data analysis used in the field of administration, SEM has gained prominence being operationalized using specific software.

Identifying antecedents and outcomes of festival satisfaction

2017 ◽  
Vol 29 (3) ◽  
pp. 947-965 ◽  
Author(s):  
Hak Jun Song ◽  
So Young Bae ◽  
Choong-Ki Lee
Keyword(s):  
Local Governments ◽  
Structural Equation ◽  
Effective Means ◽  
Positive Influence ◽  
Equation Modeling ◽  
Content Type ◽  
Quality And Outcomes ◽  
Extension Effect

Purpose This study aims to explore the relationships among antecedents (i.e. quality) and outcomes (i.e. trust, support, theme awareness and extension effect) of satisfaction at the 2013 Osong Cosmetics & Beauty (C&B) Expo held in Korea. Design/methodology/approach An onsite survey with self-administered questionnaires was administered for this study. A structural equation modeling (SEM) technique was used to analyze the relationships among ten constructs in the research model. Findings The results indicate that hospitality and product dimensions of quality positively affect satisfaction, satisfaction exerts positive influence on trust and theme awareness, trust performs an important role as a mediator between satisfaction and support and theme awareness significantly mediates satisfaction and extension effect. Practical implications This study encourages the Expo’s organizers to manage quality attributes to ensure Expo satisfaction and to consider extension effects of Expo experiences from long-term perspectives. This study also recommends that local governments develop symbolic products with exhibitors to strengthen the association of Expo themes with regions. Originality/value The current study highlights the role of quality as an antecedent of satisfaction with the C&B Expo, which has not been well-known despite its crucial role in the industry and the regional economy. It also improves the understanding of the inherent cause–effect relationships among antecedents and outcomes of Expo satisfaction. Therefore, this study provides crucial insights that the C&B Expo could be an effective means to reach target markets and stimulate trust from visitors, which, in turn, would encourage support for the C&B industry and extension effects for C&B products as a whole.

Media richness, social presence and loyalty to mobile instant messaging

2019 ◽  
Vol 119 (6) ◽  
pp. 1357-1373 ◽  
Author(s):  
Fan-Chen Tseng ◽  
T.C.E. Cheng ◽  
Pei-Ling Yu ◽  
Tzu-Ling Huang ◽  
Ching-I. Teng
Keyword(s):  
Social Presence ◽  
Structural Equation ◽  
Online Survey ◽  
Instant Messaging ◽  
Effective Means ◽  
Need Satisfaction ◽  
Media Richness ◽  
Immediate Feedback ◽  
Content Type ◽  
Theoretical Foundations

Purpose Mobile instant messaging (MIM) apps could provide rich and instant information in employees’ communication. However, how media richness impacts MIM user loyalty is unknown. The purpose of this paper is to adopt media richness and social presence theories as theoretical foundations to address this insufficiency. Design/methodology/approach Collecting 247 responses from an online survey, the authors use structural equation modelling for data analysis and hypothesis testing. Findings The authors found that immediate feedback and personal focus are the main aspects of media richness that are positively related to social presence, relatedness need satisfaction and user loyalty to MIM. Originality/value This is the first study using two pertinent theories to explain how aspects of media richness affect user loyalty to MIM. The present findings suggest that firms developing MIM apps focus on immediate feedback and personal focus as effective means to encourage user loyalty.

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