Eco-labelling brand strategy

2014 ◽  
Vol 26 (4) ◽  
pp. 305-329 ◽  
Author(s):  
Sihem Dekhili ◽  
Mohamed Akli Achabou

Purpose – The purpose of this paper is to explore consumers’ preference for responsible labels in the specific case of well-known brands. The research examines the propensity of consumers to consider self-declarations carried out by the company itself in comparison with independent certifications organised by an external third party. Design/methodology/approach – An empirical study involving 134 French consumers by means of a conjoint analysis method was conducted, and the case of Nespresso coffee was tested. Findings – The results show that self-declaration (Nespresso AAA Sustainable Quality) positively influences consumer preference. Moreover, this positive effect is equivalent to that of independent certification (Fair Trade Max Havelaar). Research limitations/implications – This study’s contribution gives a better insight into the consumers’ response to eco-labelling. It suggests the existence of an interaction effect between the brand and the responsible label. But, a future research needs to be conducted to gain better understanding of this interaction effect. Practical implications – The results suggest that a strategy of promoting a well-known branded product based on self-declaration would be effective. They offer additional insights to managers on the eco-labels’ efficiency. Originality/value – Contrary to the literature which suggests the superiority of the effect of certifications organised by a third party, this research shows that this finding is not valuable in the case of a well-known brand. Self-declaration may be preferred by consumers in the same way as independent certification. This research is one of the rare research to stress the need to consider brand when exploring eco-labelling issue.

2018 ◽  
Vol 11 (2) ◽  
pp. 174-201 ◽  
Author(s):  
Gabriella Engström ◽  
Kristina Sollander ◽  
Per Hilletofth ◽  
David Eriksson

PurposeThe purpose of this study is to explore reshoring drivers and barriers from a Swedish manufacturing perspective.Design/methodology/approachThis paper is a case study, including four Swedish manufacturing companies, with focus on drivers and barriers from the context of the Swedish manufacturing industry. A literature review of previously established drivers and barriers is used to map out the empirical findings and thereby identify potential gaps between the current body of literature and drivers and barriers from a Swedish manufacturing context.FindingsThe findings of the study suggest that quality issues continue to be one of the strongest reshoring drivers. Except for product quality, quality is also connected to host country’s infrastructure, communication and service. The supply chain perspective is a source of several drivers and is identified as a perspective often overlooked in offshoring decisions. Barriers related to firm specifics were more elaborately discussed by the companies, especially concerning calculation of location decision and the need to invest in resources, which allows for a higher level of capacity at the home country facility.Research limitations/implicationsThe study develops a structured table of reshoring drivers and barriers which can serve as a base for future research. Future research on the calculation of location decisions is deemed as a crucial step to further understand reshoring and aid companies in the decision-making process.Practical implicationsThe drivers and barriers identified in the study can give practitioners insight into reshoring from the perspective of the Swedish manufacturing industry and thus aid in future manufacturing location decisions. The table of drivers and barriers can also be important to understand how Sweden can strengthen its competitive advantage and motivate more companies to reshore manufacturing.Originality/valueThis is one of only few papers from the Nordic countries and also one of few case studies examining reshoring in manufacturing companies.


2019 ◽  
Vol 21 (1) ◽  
pp. 14-26
Author(s):  
Stephanie Hunter ◽  
Eleanor Craig ◽  
Jake Shaw

Purpose Within the current offender personality disorder (OPD) pathway in the UK, black, Asian and minority ethnic (BAME) populations are underrepresented. Fewer BAME offenders are engaging with services despite being proportionately identified for inclusion and referred on to the pathway. The paper aims to discuss this issue. Design/methodology/approach This qualitative study explored the experiences of 11 BAME men engaged in a prison-based OPD service for young offenders to identify the highlights and challenges of engagement within the service and to what extent they experienced a sense of inclusion/belonging. Findings Thematic analysis was used to identify three overarching themes and sub-themes. Why am I going to be an Outcast? describes the barriers to engagement encountered by the participants; and Give it a Try and Nothing but Respect describe the process of overcoming these barriers. Barriers revolved around the experiences of judgement, alienation and hopelessness. These were overcome through peer encouragement, developing relationships with staff and freedom to regulate levels of engagement. Practical implications Practice and policy implications are considered to support similar services in addressing the barriers to engagement faced by BAME individuals. Areas for future research are also recommended. Originality/value Currently, no research has directly explored the under-representation of young BAME offenders with emerging personality disorder in the OPD pathway. The findings provided an insight into some of the difficulties these young BAME offenders faced when accessing this service, alongside aspects which maintained their engagement.


2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Ane Bast ◽  
Maria Taivalsaari Røhnebæk ◽  
Marit Engen

PurposeThis study aims to theorise and empirically investigate how vulnerable users suffering from cognitive impairments can be involved in service design.Design/methodology/approachThe data were collected through an ongoing field study following the processes of designing new forms of dementia care. The data consist of document studies, observations and interviews with actors involved in the service design process.FindingsThe findings demonstrate how the involvement of vulnerable users with cognitive impairment in service design requires the ability to manoeuvre users' “fractured reflexivity”. The design process was found to be constrained and enabled by three interrelated features: cognitive aspects, social aspects and representativeness.Practical implicationsThis paper provides insight into concrete ways of involving vulnerable user groups in service design. The introduced concept – fractured reflexivity – may create awareness of how the involvement of users with cognitive impairment can be difficult but is also valuable, providing a means to rethink what may enable involvement and how to manage the constraints.Originality/valueAlthough design processes rely on reflexivity, there is limited research addressing how reflexivity capacity differs among actors. The authors contribute by exploring how fractured reflexivity may aid the analysis and understandings of intertwined issues related to the involvement of users with cognitive impairment. Therefore, this study initiates research on how service design entails enactments of different modes of reflexivity. The paper concludes with directions for future research avenues on service design and reflexivity modes.


2015 ◽  
Vol 11 (4) ◽  
pp. 677-689 ◽  
Author(s):  
Maria Sandberg ◽  
Maria Holmlund

Purpose – The study aims to analyzes how companies present their actions to give the impression that they are sustainable actors. It identifies the organizational impression management tactics that companies use in sustainability reporting. Design/methodology/approach – A qualitative template analysis of two sustainability reports was conducted to inductively identify the organizational impression management tactics that companies use in sustainability reporting. Findings – The study identified eight organizational impression management tactics used in sustainability reporting, four of which relate to how companies present their actions while the remaining four are characteristic of the writing styles that companies use. Research limitations/implications – The study is exploratory in nature and does not claim to identify all existing impression management tactics. Therefore, future research is needed to confirm the results and identify possible additional tactics. Practical implications – Companies can use impression management tactics that more strongly aim to shape the impressions that stakeholders hold or tactics that more neutrally inform stakeholders of their actions. Companies need to make a choice between the two, considering that stakeholders’ expectations of sustainability reporting would be useful. Originality/value – The study shows the different ways that companies use impression management in sustainability reporting, thus lending insight into a perspective on sustainability reporting that has rarely been explored in previous research.


2018 ◽  
Vol 29 (4) ◽  
pp. 1346-1378 ◽  
Author(s):  
Petchprakai Sirilertsuwan ◽  
Daniel Ekwall ◽  
Daniel Hjelmgren

Purpose The purpose of this paper is to reveal benefits and factors (elements) of proximity manufacturing that enhance triple bottom line (TBL) sustainability in the clothing industry and discusses previous proximity manufacturing studies. Design/methodology/approach A systematic review is used in searching and extracting data (primary studies artifacts and proximity manufacturing elements) from peer-reviewed articles. Extracted elements are gathered and analyzed in constructed tables under TBL. Four subgroups are inducted under the business bottom line. Findings This paper shows the potential of proximity manufacturing to enhance TBL sustainability, the scope of proximity manufacturing, and the trend and absence of existing studies. The most frequently mentioned elements are time-to-market, job creation, product quality, quick response, and trade policies. Governments and clusters are also important players. Research limitations/implications Future research can further explore elements potentially improving TBL sustainability to fill gaps in existing studies, including how proximity manufacturing can drive environmental and social practices, and how governments can encourage proximity manufacturing in various markets. Practical implications Besides perceiving the benefits of proximity manufacturing, businesses may use the derived elements to make manufacturing decisions. Social implications Public policies giving privileges to the locally produced garment industry have great potential to drive the economy and employment as well as sustain local clothing knowledge and the environment. Originality/value Proximity manufacturing strategies toward sustainability are under-researched academically and under-practiced industrially; this paper provides insight into sustainability benefits of proximity manufacturing.


2015 ◽  
Vol 33 (1) ◽  
pp. 2-14 ◽  
Author(s):  
Robin Canuel ◽  
Chad Crichton

Purpose – The purpose of this paper is to assess the response of Canadian academic libraries to the rapid proliferation of mobile application (apps), many of which are useful for research, teaching, and learning. Design/methodology/approach – A survey was conducted to identify existing initiatives that address the use of mobile apps to facilitate research, teaching, and learning at the libraries of the 97 member institutions of the Association of Universities and Colleges of Canada (AUCC). Based on this survey, this paper describes how apps are promoted, curated, organized, and described by today’s academic libraries. A review of the literature places this survey in its broader context. Findings – In total, 37 per cent of AUCC member libraries include links to mobile apps in their web site. Larger, research-intensive universities, tend to leverage apps more frequently than smaller institutions. Examples of how academic libraries are promoting apps provide insight into how academic librarians are responding to the proliferation of mobile technology. Practical implications – The results of this survey highlight trends with regard to this emerging service opportunity, help to establish current best practices in the response of academic libraries to the emergence of mobile apps, and identify areas for potential future development. Originality/value – This is the first study of its kind to explore and describe how third-party apps are used and promoted within an academic library context.


2019 ◽  
Vol 31 (2) ◽  
pp. 151-162
Author(s):  
Barry J. Babin ◽  
Christian Bushardt

Purpose This paper aims to provide insight into the three most prevalent expert wine rater sources and how they separately affect retail prices post-release across a sample of French and US wines from the 2012 vintage. Design/methodology/approach Empirical research using regression models built on data scraped from Web sources provides the source for the substance of the paper. Findings The findings suggest that all rating sources affect release price (approximately $3-4 per point), but more indicative of market performance, only Wine Advocate ratings significantly influence price change in the market post-release. Other results suggest some, but far from complete, consistency among raters. Red wines and French wines typically fetch better scores from the raters, and they are less subject to price drops in the marketplace. Research limitations/implications The nature of the data does not allow for consumers’ individual difference characteristics, such as wine knowledge, among others, to be included as potential factors explaining why and when expert ratings influence consumers. Practical implications Third-party wine ratings do indeed matter both in terms of release price and post-release price performance. In particular, following release, Wine Advocate ratings provide the most influential quality signal in the marketplace. Social implications Scrutiny on the manner in which ratings information is used by retailers is appropriate, given the influence such ratings have on consumers as demonstrated by their effects on market behaviors. Originality/value The research examines the top three US expert ratings and considers their consistency and impact, not just on release price but also on price following release, as a direct indicator of product performance in the marketplace.


2020 ◽  
Vol 30 (3) ◽  
pp. 763-788 ◽  
Author(s):  
Diah Priharsari ◽  
Babak Abedin ◽  
Emmanuel Mastio

Purpose The purpose of this paper is to explore enablers and constraints in value co-creation in sponsored online communities, and to identify firm roles in shaping value co-creation. The structured analysis is translated into strategies for practitioners and for guiding future research. Design/methodology/approach The authors systematically review and synthesise the literature to develop a comprehensive model of value co-creation. Findings The literature review findings have led to the identification of four actors in sponsored online communities, revealed enablers and constraints for value co-creation in online communities, and provided insight into the simultaneous roles of sponsoring firm (co-creator and facilitator) and the interrelationship between them. Research limitations/implications Like other systematic literature review studies, the findings are limited by what was reported in the papers selected for the review. The authors contribute to service-dominant logic (SDL) by bridging the macro level to the empirical level, and add to our understanding of the sociomateriality theory by capturing constraints and enablers coming from various actors. Practical implications The extracted enablers and constraints guide decision makers to better design, asses, monitor and support sponsored online communities. The findings also inform how to orchestrate the two sponsoring firm roles so that the online community is still attractive for the members and creates value for the sponsoring firm. Originality/value Given the variety of disciplines dealing with value co-creation, and given the plenitude of definitions and related concepts, this study consolidates the existing knowledge and models how value is co-created in online communities.


2015 ◽  
Vol 27 (2) ◽  
pp. 143-158 ◽  
Author(s):  
Jeremy Galbreath

Purpose – The purpose of this paper is to empirically explore the extent to which women are advancing in the wine industry, and whether there are conditions which help facilitate their advancement. There is a perception that women are making great strides in the wine industry. However, this perception is largely anecdotal. Design/methodology/approach – All wineries in Australia are examined in each year for the years 2007 to 2013. By relying on a leading wine industry database, women in CEO, winemaker, viticulturist and marketing roles are examined. Findings – With the exception of the marketing role, women are under-represented relative to predicted representation rates. Regarding regional differences, there is no consistent pattern with respect to where women representation in the roles is higher. The findings also suggest that where there is a woman CEO, women are more likely to be represented in winemaker, viticulturist and marketing roles. Research limitations/implications – The study represents Australian wine regions and should not be taken as a general population sample. The representation rates of women in top roles in other wine firms around the world may vary, which could lead to results different than those found in this study. Practical implications – For firms and policy makers interested in increasing the representation rates of women in the wine industry, the results of this study offer some insight into where current rates stand, and what might be underlying these representation rates. This is expected to facilitate debate around the means and mechanisms through which to increase the representation of women in the wine industry. Originality/value – This is the first known large-scale study to examine the representation rates of women in top roles in the wine industry; therefore, it offers both new insights and avenues for future research.


2016 ◽  
Vol 6 (3) ◽  
pp. 360-382 ◽  
Author(s):  
Olga Polyakova ◽  
Mohammed T Mirza

Purpose – The purpose of this paper is to review the concept of perceived service quality in the fitness industry by considering the service-dominant logic (Vargo and Lusch, 2004) and examining existing service quality models in the context of sport and fitness. Design/methodology/approach – The paper critically reviews generic and industry-specific models of service quality in the fitness industry. The examination of the models is intended to identify the role that the perspective of customers and the dynamics of service co-creation play in these models. Findings – Consideration of the context in a particular industry plays an important role in the development of service quality models. If underestimated, it can result in a model being inadequate or having limited explanatory potential. The review shows that both generic and fitness industry-specific models have methodological and conceptual limitations. This requires researchers to consider developing new contextual models that acknowledge service as co-creation of experience/value between suppliers and customers; and the goal of this co-creation as fulfilment of customers’ aspirations. Such an approach brings a new light to the meaning of “a customer’s perspective” and emphasises the dynamics of service co-creation in the fitness industry. Practical implications – The study provides an agenda for future research to consider perceived service quality models from the customers’ perspective. It suggests researchers to take into account various factors of consumer behaviour (e.g. motivation) which are unique to sport and fitness services. Also, managers of fitness facilities need to revisit their tools for capturing customers’ perceptions and to update the areas included in customer satisfaction surveys. Originality/value – The paper provides an insight into the role of co-creation for service quality in fitness services. It contributes towards establishing revised relations between service quality in fitness and contextual industry-specific factors suggested by numerous studies previously.


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