Vegoganic AB: the dilemma of arsenic in rice products

2019 ◽  
Vol 9 (2) ◽  
pp. 1-25
Author(s):  
Julia P. Rotter ◽  
Cecilia M. Mark-Herbert
Keyword(s):  
Learning Outcomes ◽  
Undergraduate Students ◽  
Content Type ◽  
Teaching Case ◽  
Business Context ◽  
The Core ◽  
Societal Values ◽  
Academic Level ◽  
Trade Offs ◽  
The World

Learning outcomes This teaching case aims to stimulate the debate over the issue of arsenic in rice and prepares students to make a decision by evaluating trade-offs and aligning moral values in a business context. Case overview/synopsis Rice feeds people in many parts of the world. This teaching case focuses on an entrepreneurial food producer who has strong sustainability values built into his business model. The CEO, Johan Henriksson, of Vegoganic faces a dilemma when a press release by the Swedish National Food Agency potentially threatens the core existence of the business. It challenges the CEO to take a stand on food safety and food security, as well as personal and societal values. Complexity academic level It is a discussion case, developed with undergraduate students in mind, but could be taken to a graduate level by including more advanced literature and questions. Supplementary materials Teaching Notes are available for educators only. Please contact your library to gain login details or email [email protected] to request teaching notes. Subject code CSS 8: Marketing

“F*ck off Google”: protest against Google Campus Berlin

2019 ◽  
Vol 15 (6) ◽  
pp. 669-688
Author(s):  
Martin Paul Fritze ◽  
Gertraud Maria Gänser-Stickler ◽  
Sarah Türk ◽  
Yingshuai Zhao
Keyword(s):  
Public Relations ◽  
Strategic Management ◽  
Undergraduate Students ◽  
Consumer Research ◽  
Business Strategy ◽  
Stakeholder Analysis ◽  
Psychological Ownership ◽  
Content Type ◽  
Academic Level ◽  
Trade Offs

Theoretical basis This case applies a stakeholder analysis to examine the trade-offs between the firm’s strategy and the interests of different stakeholder groups. A PESTEL analysis supports an evaluation of the firm’s situation. Consumer behavior theories on psychological ownership and territoriality offer a framework for analyzing the conflicts that arise from the inhabitants’ protests. Research methodology This case relies on secondary sources, including news reports, social media sites and company websites. This case has been classroom tested with undergraduate students in a strategic management course in January 2019 at the University of Cologne, Germany. Case overview/synopsis In November 2016, Google announced its intentions to rent a building in the Kreuzberg district of Berlin to open a Google Campus, a business incubator for tech start-ups that would offer entrepreneurs support, workshops and access to networks. Following the announcement, dissatisfied local communities organized protests, in which leaders complained that “It is extremely violent and arrogant of this mega-corporation, whose business model is based on mass surveillance and which speculates like crazy, to set up shop here” (Business Times, 2018). Berlin’s Government supported the Google Campus plan; inhabitants rejected it with fierce and persistent protests. In face of this challenge, was it still possible for Google to continue its plans in Berlin? Complexity academic level This case qualifies for use in strategic management classes at undergraduate and MBA levels. Its focus aligns well with stakeholder analyses, PESTEL analyses and business strategy. In addition, for courses on organizational communications or public relations, this case provides a way to explore the relationship between Google and its stakeholders, especially protesters, in detail. Moreover, this case is well suited for consumer research and public policy courses (e.g., transformative consumer research) centered on discussions of territoriality.

Yuppiechef: from clicks to bricks – an omnichannel approach for a South African business

2019 ◽  
Vol 9 (3) ◽  
pp. 1-17
Author(s):  
Mignon Reyneke ◽  
Claire Barnardo
Keyword(s):  
Learning Outcomes ◽  
South African ◽  
Business Students ◽  
Growth Strategy ◽  
Master Of Business Administration ◽  
Content Type ◽  
Teaching Case ◽  
Academic Level ◽  
Buying Behaviour

Learning outcomes The learning outcomes are as follows: understanding online, traditional and omnichannel retail and the challenges and benefits of each method; evaluating the effect of consumer buying behaviour on a company’s growth strategy; assessing the effect of changing industry dynamics and technology on consumer behaviour; and understanding the role of consistent customer experience across different retail mediums. Case overview/synopsis This case looks at Yuppiechef, a successful e-commerce business, and their move from “clicks to bricks” with the introduction of retail stores. Founder and CEO of Yuppiechef, Andrew Smith, shares the current business status and considers how to maintain the brand’s culture with the growth of retail and being an omnichannel pioneer. Complexity academic level The primary target audience for this teaching case is postgraduate business students, especially students of digital marketing, strategy and e-commerce. This teaching case is intended to be used as case study in postgraduate business programmes such as Master of Business Administration (MBA), a specialist masters’ programme such as MM (Entrepreneurship), post-graduate diploma in management (PGDip), as well as selected executive education programmes. Supplementary materials Teaching Notes are available for educators only. Subject code CSS 8: Marketing.

K&T Proyectos SAC: when ethics are more important than business

2019 ◽  
Vol 9 (2) ◽  
pp. 1-9
Author(s):  
Antonio Eduardo Meier
Keyword(s):  
Learning Outcomes ◽  
International Business ◽  
Undergraduate Students ◽  
Strong Relationship ◽  
Short Term ◽  
Mba Programs ◽  
Content Type ◽  
Academic Level ◽  
Trust Relationships ◽  
Doing Business

Learning outcomes The learning outcomes are as follows: The importance of doing business ethically; how to build trust relationships; how to develop a market; and how to react to a change in business and trust conditions. Case overview/synopsis The case is about the importance of doing business in an ethical manner. In how you can build trust relationships between supplier companies and buyers, and how that strong relationship can be destroyed by short-term interest, affecting the viability of business. Complexity academic level The case could be taught to undergraduate students who are studying Business Administration. The case could also be applied in MBA programs. Supplementary materials Teaching Notes are available for educators only. Please contact your library to gain login details or email [email protected] to request teaching notes. Subject code CSS 5: International Business

Fiery phoenix PLC – entrepreneurial survival in Zambia

2020 ◽  
Vol 10 (4) ◽  
pp. 1-17
Author(s):  
Mwila Natasha Katuta
Keyword(s):  
Decision Making ◽  
Learning Outcomes ◽  
Undergraduate Students ◽  
Ethical Decision ◽  
Ethical Decision Making ◽  
Ethical Dilemmas ◽  
Study Data ◽  
Content Type ◽  
Academic Level ◽  
Decision Making Models

Learning outcomes The learning outcomes are as follows: students should be able to provide definitions for ethical dilemmas; students should be able to identify ethical dilemmas in a real business context; and students should be able to determine the outcomes of applying given decision-making models to a specific scenario. Case overview/synopsis The aim of this study is to demonstrate the complexity of ethical decision-making in start-up enterprises in emerging markets. The study draws on two well-known decision-making models to illustrate how their application in this context may lead to conflicting outcomes. The study data was collected through reflective entries provided by the business proprietor. These were followed up by three in-depth interviews. The data was supported by analysis of company documents provided by the case. The study demonstrates the crucible moments in entrepreneurial startups that give rise to ethical questions and the need for decision making. It demonstrates the complexity of ethical decision making in emerging contexts. The study business elected to maintain anonymity for commercial protection. This limits the scope of information that may be divulged. The study and the accompanying teaching note provide context for how to apply decision-making frameworks to real business dilemmas. This study contributes to scholarly work on teaching business ethics to undergraduate students. Complexity academic level Final Year Undergraduate. Supplementary materials Teaching Notes are available for educators only. Subject code CSS 3: Entrepreneurship.

Sangeeth Varghese: a dilemma of democratization and detachment

2020 ◽  
Vol 10 (1) ◽  
pp. 1-25
Author(s):  
Arun Bhattacharyya ◽  
Sangeeth Varghese ◽  
Amit Gupta
Keyword(s):  
Learning Outcomes ◽  
New Venture ◽  
Target Market ◽  
Business Decisions ◽  
Content Type ◽  
The Core ◽  
Academic Level ◽  
World Economic ◽  
Master Level ◽  
Personal Orientation

Learning outcomes Learning outcomes are as follows: understanding the importance of aligning an entrepreneur’s personal orientation and values (e.g. detachment from the enterprise) with business decisions related to enterprise development; appreciating how prior exposure to business settings can be a source of entrepreneurship pursuits for an entrepreneur; and understand whether a different type of leadership can be instrumental in the creation, running and growth of an entrepreneurial venture, especially in terms of introducing differentiated offerings in the target market. Case overview/synopsis The case is about an entrepreneur, Sangeeth Varghese, with a very humble and conservative background, who worked in various firms, small and large, and become a young global leader at World Economic Forum, before foraying into entrepreneurship. He is driven by the core values of detachment and democratization, which is reflected throughout his life course and has developed his own views on leadership. After running his first venture LeadCap Ventures with some measure of success, Sangeeth is about to launch his new venture LeadBurg, a web- and mobile-based application for behavioral rating and competency discovery for individuals. The predicament for Sangeeth is about the uncertainties related to the new launch from a business perspective, as well as the concern whether the core principles of democratization and detachment that he identified with, would stand the test in this launch. Complexity academic level Master level program (e.g. MBA). Supplementary materials Teaching Notes are available for educators only. Subject code CSS 3: Entrepreneurship.

The end of plastic bags: strategic dilemma of INAPOL

2020 ◽  
Vol 10 (1) ◽  
pp. 1-11
Author(s):  
Camilo Peña Ramírez ◽  
Maira Fernanda Briones ◽  
Fernanda Valentina Paredes ◽  
Javiera Constanza Diaz ◽  
María José Vásquez
Keyword(s):  
Learning Outcomes ◽  
Undergraduate Students ◽  
Low Complexity ◽  
Background Information ◽  
Strategic Analysis ◽  
Internal Factors ◽  
Content Type ◽  
Academic Level ◽  
Plastic Bags ◽  
Present Case Study

Learning outcomes Learning outcomes of this study are as follows: formulate an external analysis of INAPOL; and develop a strategic analysis to identify strategic alternatives. Case overview/synopsis INAPOL is a manufacturing company dedicated to the production of polyethylene sleeves and the manufacture of plastic bags, which faced a crisis because of the new environmental regulations in Chile. This rule prohibits the delivery of plastic bags in commerce, which leads directly to a decrease in the demand for bags by its main customers. This is why it is necessary to conduct a strategic analysis and reformulate a development plan. The reader is expected to be able to identify the external factors that limit the company and the internal factors that affect the company. In addition, the reader is expected to develop strategic analysis tools such as PESTEL and SWOT and identify background information to propose strategic alternatives. Complexity academic level The present case study presents a low complexity and can be applied in introductory courses of strategy or management for undergraduate students in administration. Supplementary materials Teaching Notes are available for educators only. Subject code CSS 11: Strategy.

Archies limited: where have all the feelings gone?

2020 ◽  
Vol 10 (1) ◽  
pp. 1-22
Author(s):  
Subrata Kumar Nandi ◽  
Manisha Saxena ◽  
Pallvi Vadehra
Keyword(s):  
Learning Outcomes ◽  
Secondary Data ◽  
Content Type ◽  
Business Context ◽  
Academic Level ◽  
The Social ◽  
Social Expression ◽  
New Strategy ◽  
Greeting Cards ◽  
A Company

Learning outcomes The learning outcomes are to get an understanding of the greeting cards (GCs) industry – appreciate the evolution of the industry and the changes that have been impacting the industry; analyze the external environment situation and assess the current strategy of Archies; analyze the existing strategy of Archies and apply the knowledge of strategic frameworks to the current business context of Archies; and create a new strategy for the company to overcome its current challenges. Case overview/synopsis The case highlights the situation faced by Archies Limited, a company, which pioneered the growth of the social expression industry in India and developed the market for GCs, a quintessentially Western concept in the Indian market. While it experienced phenomenal growth for two and a half decades, in the past 10 years, things have become more difficult for the company. Based on secondary data, this case presents various facts related to the case and seeks answers related to possible strategies that the firm may explore in the future. Complexity academic level Undergraduate and postgraduate management course in the area of strategic management. The level of difficulty can be from medium to high depending on the learning level. Supplementary materials Teaching Notes are available for educators only. Subject code CSS 11: Strategy.

Vodafone India: the Indian wireless industry

2019 ◽  
Vol 9 (3) ◽  
pp. 1-24
Author(s):  
Atul Gupta ◽  
Stef Nicovich
Keyword(s):  
Learning Outcomes ◽  
Emerging Market ◽  
Rural India ◽  
Executive Education ◽  
Court Cases ◽  
Telecommunication Sector ◽  
Private Companies ◽  
Content Type ◽  
Academic Level ◽  
The World

Learning outcomes From a pedagogical point, the case may fulfill following objectives: First, to understand Vodafone’s position in the current environment. Does the environment present the elements that are necessary for them to thrive (as analyzed using a PESTEL framework)? Second, to understand the resources needed to build competitive advantage in an emerging market context (as analyzed using the Porter five forces model); and third, to understand the competitive challenges of conducting business in a highly (and sometimes capriciously) regulated industry. Case overview/synopsis The Indian Telecommunication sector is one of the fastest growing industries in the world. There are nine telecom operators who are pioneering this growth; however, five private companies: Bharti, Idea, Reliance, Aircel and Vodafone make up 78.86 per cent of the market. These five companies have the opportunity to increase their market share by expanding the services provided to rural India; however, the Indian Tax Authorities have caused some hesitation. Aside from being known as heavy handed and unpredictable, the authorities have also demanded that Vodafone pay them billions in taxes. These court cases have challenged the way that other telecom operators look at investing. The arrival of Reliance Jio as a new player in the Indian wireless space with deep pockets has not helped the already fierce competitive landscape. Reliance Jio is forcing all wireless companies including Vodafone to reevaluate their India strategy. Complexity academic level This case could be used in both MBA and executive education programs. Supplementary materials Teaching Notes are available for educators only. Please contact your library to gain login details or email [email protected] to request teaching notes. Subject code CSS 11: Strategy.

The sustainability quotient: a trader’s trade-offs

2021 ◽  
Vol 11 (3) ◽  
pp. 1-17
Author(s):  
Meghna Goel
Keyword(s):  
Learning Outcomes ◽  
Family Firms ◽  
Interpersonal Relations ◽  
Textile Yarn ◽  
Growth Strategy ◽  
Annual Reports ◽  
Business Growth ◽  
Content Type ◽  
Academic Level ◽  
Trade Offs

Learning outcomes The learning outcomes of this case will help the participants to assess values, motivations and interpersonal relations that exist and evolve in a family firm; analyze individual-level strategies in absence of business growth strategy and succession plan; expose trade-offs associated with natural inheritance or merit-based succession; reveal alternate strategies of coping with conflicts in multi-generation multi-family firms. Case overview/synopsis This case focuses on leadership, succession and conflicts at Dalal Group, a 50 years old textile yarn trading family-run business. The trading business has 10 members across three generations working in it. The business is making profits but the growth of the business is not synchronous to the number of family members working in it. As revenues are stable and buyers’ network is not growing, an internal tussle has begun among the members to preserve business resources available to them. The founder, who is also the Managing Director of the Group, is about to retire in a couple of years but there is no clear successor to his position. In the absence of a business growth plan and uncertainty about the next leader, members are clueless about their own future and that is affecting their interpersonal relations at work. This has triggered the need for decision and action by the founder, failing which the business might disintegrate. The case author has used personal interview methods and secondary sources like annual reports and manuals of the company to collect data and information. Complexity academic level Senior Undergraduates, MBA (Entrepreneurship and Family Business), MBA. Supplementary materials Teaching notes are available for educators only. Subject code CSS 6: Human resource management.

Why buy new, when used will do?

2019 ◽  
Vol 9 (3) ◽  
pp. 1-10
Author(s):  
Michael Robert Nicholson
Keyword(s):  
Undergraduate Students ◽  
Small Businesses ◽  
Financial Analysis ◽  
Stock Exchange ◽  
Equity Capital ◽  
Company Performance ◽  
Content Type ◽  
Academic Level ◽  
Trade Offs ◽  
The Impact

Learning outcomes Students are exposed to debt and equity financing; analysis of company affairs using selected financial statement information; use of ratios in financial analysis; the impact of adequate financing on company performance; and trade-offs companies must make in their day-to-day operations. Case overview/synopsis Jetcon Corporation’s business model involved the importation of pre-owned cars from Japan for re-sale in Jamaica. It was a fiercely competitive business as there were over 100 companies involved in this sector. There was also a vibrant new-car sector. Jetcon focused on importing mid to low price Japanese pre-owned models, which were already common on Jamaican roads, and which would be affordable to the larger segment of buyers. Like most small businesses, it experienced difficulty raising financing in the amounts and cost that is required and this contributed to its decision to raise equity capital through an initial public offer. It was the first used-car dealer to list on the Jamaica Stock Exchange. Complexity academic level This case is suitable for final-year undergraduate students in finance. By that time they should already have been exposed to debt, equity and stock markets. It helps students to explore some of the issues involved in financing a company’s operations. Supplementary materials Teaching Notes are available for educators only. Please contact your library to gain login details or email [email protected] to request teaching notes. Subject code CSS 3: Entrepreneurship.

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