Improving pharmacy store performance: the merits of over-the-counter drugs
2015 ◽
Vol 49
(7/8)
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pp. 1276-1299
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Keyword(s):
Purpose – This study aims to increase understanding of the factors that affect retail pharmacy performance. This paper investigates how various product-, store-, customer- and competitor characteristics affect over-the-counter (OTC) drug sales and thus store performance. Design/methodology/approach – This paper specifies and estimates a hierarchical model comprising scanner-based information, as well as individual-level data from a customer survey. Findings – Results indicate that the drivers of retail pharmacy performance in OTC categories are different from those identified in traditional retailing research. Originality/value – This is the first study that determines which factors impact the sales of OTC drugs in pharmacies.
2021 ◽
Vol ahead-of-print
(ahead-of-print)
◽
2017 ◽
Vol 24
(3)
◽
pp. 528-544
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Keyword(s):
2017 ◽
Vol 22
(4)
◽
pp. 297-304
◽
Keyword(s):
2019 ◽
Vol 12
(1)
◽
pp. 94-109
◽
Keyword(s):
2021 ◽
Vol ahead-of-print
(ahead-of-print)
◽
Keyword(s):
2019 ◽
Vol 32
(6)
◽
pp. 650-668
2018 ◽
Vol 33
(1)
◽
pp. 2-14
◽
2015 ◽
Vol 19
(4)
◽
pp. 770-790
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