scholarly journals Positive and negative behaviours resulting from brand attachment

2018 ◽  
Vol 52 (5/6) ◽  
pp. 1185-1202 ◽  
Author(s):  
Arnold Japutra ◽  
Yuksel Ekinci ◽  
Lyndon Simkin
Keyword(s):  
Attachment Style ◽  
Brand Loyalty ◽  
Attachment Styles ◽  
Structural Equation ◽  
Strong Relationship ◽  
Attachment Anxiety ◽  
Attachment Avoidance ◽  
Brand Attachment ◽  
Content Type ◽  
High Level

PurposeThe purpose of this study is to investigate the relationships between brand attachment and consumers’ positive and negative behaviours. Furthermore, this study examines the moderating effects of attachment styles on these relationships.Design/methodology/approachThe study is based on a survey of 432 respondents, and the data are analysed using the structural equation modelling approach.FindingsThis study empirically supports that brand attachment and attachment styles (i.e. anxiety attachment and avoidance attachment) are distinct. Brand attachment influences consumers’ not only positive behaviour (i.e. brand loyalty) but also negative behaviours, such as trash-talking, schadenfreude and anti-brand actions. The findings of the study suggest that only avoidance attachment style moderates the relationships between brand attachment and these consumer behaviours. The link between brand attachment and brand loyalty is attenuated for high-attachment-avoidance consumers. In contrast, the links between brand attachment and trash-talking, schadenfreude and anti-brand actions are strengthened.Practical implicationsThis study assists marketing managers in understanding that a strong brand attachment may result in negative behaviours that can harm a company’s brand image. Thus, building a strong relationship with consumers will not always be beneficial. Companies should be aware of the consequences of building relationships with consumers who have a high level of attachment anxiety and/or avoidance.Originality/valueThis paper highlights that brand attachment not only influences brand loyalty behaviour but also three negative behaviours: trash-talking, schadenfreude and anti-brand actions. Moreover, the links between brand attachment and negative behaviours are strengthened when consumers have a high level of attachment avoidance.

scholarly journals THE NEGATIVE SIDE OF BRAND ATTACHMENT IN PRODUCING NEGATIVE CONSUMER BEHAVIOR

2021 ◽  
Vol 11 (3) ◽  
pp. 331
Author(s):  
Cynthia Ayu Manggarani ◽  
Lina Regina Notylia ◽  
Shine Pintor Siolemba Patiro
Keyword(s):  
Consumer Behavior ◽  
Attachment Style ◽  
Brand Loyalty ◽  
Attachment Styles ◽  
Attachment Avoidance ◽  
Online Questionnaire ◽  
Brand Attachment ◽  
Questionnaire Method ◽  
The Uk ◽  
The Impact

This research is triggered by the author's concern about a brand that will build a strong bond with consumers regardless of the impact it will have. Previous research conducted in the UK stated that brand attachment not only leads to favorable consumer behavior such as brand loyalty, but also detrimental consumer behavior such as trash-talking, schadenfreude and anti-brand actions which are only moderated by attachment avoidance styles (Japutra et al. , 2018). Trash-talking is different from negative WOM. The purpose of this study was to examine positive behavior (brand loyalty) and negative consumer behavior (trash-talking, schadenfreude, and anti-brand action) due to brand attachment using anxiety attachment style and attachment avoidance style as moderating variables in Indonesia. This study uses an online questionnaire method with a sample of 80 respondents. Furthermore, the data were tested using the PLS-SEM method with the help of the WarpPLS 7.0 software. The results explain that strong brand attachment has a strong influence on brand loyalty, trash-talking, schadenfreude, and anti-brand actions. However, these relationships were not moderated by either anxiety attachment styles or avoidance attachment styles. It can be concluded that the relationship between the brand attachment variable and the brand loyalty variable, the trash-talking variable, the schadenfreude variable and the anti-brand action variable were not moderated by the anxiety attachment style and the avoidance attachment style.

The Moderating Effect of Attachment Styles on the Relationship Between Celebrity Credibility and Brand Attachment

2021 ◽  
pp. 097215092110443
Author(s):  
Namrata ◽  
Yadvinder Parmar
Keyword(s):  
Attachment Style ◽  
Attachment Styles ◽  
Structural Equation ◽  
Study Data ◽  
Brand Attachment ◽  
Celebrity Endorser ◽  
Associative Network Theory ◽  
The Relationship ◽  
Triadic Relationship

The current study aims to address the triadic relationship among the celebrity endorser, consumer and brand. The objective of this study is to investigate the influence of moderating role of attachment style dimensions on the relationship between the celebrity endorser traits and brand attachment. This study applies associative network theory and attachment theory to build the theoretical framework of the study. Data were gathered using a sample of 484 respondents. AMOS was used to employ structural equation modelling to test the hypotheses of the study. The results of the study reveal that celebrity expertise and trustworthiness are likely to enhance consumer brand attachment, whereas celebrity attractiveness does not lead to building brand attachment. It also discloses that both the dimensions of attachment style, namely anxiety and avoidance, have a moderating impact on the relationship between celebrity endorser traits and brand attachment. This study provides multiple implications for the marketing practitioners and academicians.

Attachment to work, job satisfaction and work centrality

2014 ◽  
Vol 35 (6) ◽  
pp. 555-565 ◽  
Author(s):  
Aharon Tziner ◽  
Alla Ben-David ◽  
Lior Oren ◽  
Gil Sharoni
Keyword(s):  
Job Satisfaction ◽  
Attachment Style ◽  
Attachment Styles ◽  
Structural Equation ◽  
Turnover Intentions ◽  
Self Report ◽  
Cross Sectional ◽  
Work Centrality ◽  
Content Type ◽  
Additional Tool

Purpose – The purpose of this paper is to investigate the associations between attachment styles, work centrality and job satisfaction with turnover intentions. Design/methodology/approach – A self-report questionnaire that included psychometrically sound measures of the key constructs was completed by a sample of 125 employees. A structural equation model was conducted to test the proposed relations and mediating hypotheses. Findings – Attachment styles were found to be linked directly to turnover intentions, and not mediated by job satisfaction and work centrality, as predicted. Avoidant and anxious employees showed higher levels of turnover intentions. A positive relationship was found between work centrality and job satisfaction; job satisfaction was negatively related with turnover intentions. Research limitations/implications – Although the study involved cross-sectional self-report data, it shed light on the associations between attachment theory and the costly organizational phenomena of voluntary turnover. Practical implications – Managers should pay particular attention to employees characterized by an insecure attachment style. Efforts should be made to improve work centrality and job satisfaction among employees. Originality/value – The study adds attachment styles as an additional tool available to managers in their efforts to manage turnover.

Effect of Attachment Style on Selective Attention in Panic Disorder

2020 ◽  
Vol 39 (6) ◽  
pp. 523-560
Author(s):  
Ottilia Klipsch ◽  
Henning Schauenburg ◽  
Christoph Nikendei ◽  
Cord Benecke ◽  
Ulrike Dinger
Keyword(s):  
Panic Disorder ◽  
Attentional Bias ◽  
Attachment Style ◽  
Attachment Styles ◽  
Reaction Times ◽  
Attachment Anxiety ◽  
Control Group ◽  
Attachment Avoidance ◽  
Moderation Effect ◽  
Interpersonal Threat

Introduction: Given the heterogeneity of results in the attentional bias to threatening information in patients with panic disorder, we investigated the attentional bias toward threat and the moderating effect of attachment styles in a female-only sample of panic patients and a nonclinical control group. Methods: Female panic patients (n = 47) were compared to a female control group (n = 47) using a modified Dot Probe Task with body-related and interpersonal threat as well as attachment positive words. Results: An attentional bias toward threat words was not replicated. Furthermore, there was no moderation effect on attentional bias by attachment styles. However, high attachment avoidance was associated with faster reaction times (RT) in attachment positive compared to attachment threat trials in both groups. In the patient group, attachment anxiety was associated with faster RT in panic threat trials compared to attachment positive trials. Anxiously attached controls reacted faster to attachment positive vs. attachment threat trials. Discussion: No attentional bias was found in the present study. However, the findings suggest that attachment avoidance and attachment anxiety differently influence attention responses to trials that include different emotional stimuli in clinical and nonclinical, female participants. Attachment insecurity may modify attention when processing trials including both, threat and positive stimuli.

A Study Evaluating Mindfulness and Naikan-Based Therapy: AEON-HO for Attachment Style, Self-Actualization, and Depression

2018 ◽  
Vol 123 (2) ◽  
pp. 239-251
Author(s):  
Chieko Fujisaki
Keyword(s):  
Attachment Style ◽  
Attachment Styles ◽  
Depression Scale ◽  
Epidemiologic Studies ◽  
Attachment Anxiety ◽  
Depressive State ◽  
Attachment Avoidance ◽  
High Affinity ◽  
Before And After ◽  
Self Actualization

AEON-HO (Altering emotional organization-holistic operation) contains methods of Naikan therapy and mindfulness. Naikan and mindfulness are originally from Buddhism tradition, and they have a high affinity. AEON-HO was conceptualized to improve attachment issues and the growth of self-actualization, because Naikan and mindfulness are known to be effective for attachment issues but partially if they are used independently. Naikan can approach to attachment avoidance, while mindfulness can approach to attachment anxiety. The primary purpose of this study was to assess the effectiveness of AEON-HO on attachment styles, self-actualization, and depression by using “attachment style scale the Experiences in Close Relationships inventory–the generalized–other–version (ECR-GO),” “self-actualization scale” translated to Japanese, and “center for epidemiologic studies for depression scale.” Participants have taken these three psychological questionnaires before and after the eight-week program of AEON-HO, and the results of scales were compared. Participants were 36 adults with a mean age of 49 years ( SD = 3.9). Changes in two attachment styles, anxiety and avoidance and depressive state, were observed between pre- and posttest, while there were no significant changes in self-actualization. However, attachment anxiety and self-actualization were correlated negatively in pre- and posttest, while attachment avoidance and self-actualization were correlated negatively only in pretest.

Drivers and outcomes of brand engagement in self-concept for luxury fashion brands

2020 ◽  
Vol 24 (4) ◽  
pp. 589-609
Author(s):  
Munyaradzi W. Nyadzayo ◽  
Lester W. Johnson ◽  
Monica Rossi
Keyword(s):  
Brand Loyalty ◽  
Structural Equation ◽  
Brand Image ◽  
Strong Relationship ◽  
Self Concept ◽  
Equation Modeling ◽  
Content Type ◽  
Brand Engagement ◽  
Positive Word Of Mouth ◽  
Descriptive Survey

PurposeTo understand consumer brand engagement processes in luxury fashion brands. Grounded on the brand engagement in self-concept (BESC), this study examines key drivers (i.e. value co-creation, social media marketing (SMM) activities, brand self-connection and brand image) of BESC that in turn, enhance brand loyalty and positive word-of-mouth (WOM) in the context of luxury fashion brands.Design/methodology/approachA descriptive survey approach was utilized and data were analyzed using structural equation modeling (SEM).FindingsThe findings reveal that value co-creation, SMM activities and brand self-connection are significantly related to BESC and subsequently, BESC is related to both brand loyalty and positive WOM. However, brand image is not related to BESC and brand loyalty but shows a strong relationship with WOM.Originality/valueThe recognition that consumer experiences add significant value to a brand drives companies to engage with their consumers focusing on the self-concept.

Investigating the roles of hotel brand relationship norms in generating relationship satisfaction and commitment

2019 ◽  
Vol 31 (1) ◽  
pp. 309-329 ◽  
Author(s):  
Sreejesh S. ◽  
Juhi Gahlot Sarkar ◽  
Abhigyan Sarkar ◽  
Anusree M.R.
Keyword(s):  
Attachment Styles ◽  
Structural Equation ◽  
Brand Trust ◽  
Brand Attachment ◽  
Content Type ◽  
Brand Association ◽  
Brand Relationship ◽  
Equation Modelling ◽  
Relationship Norms ◽  
Brand Satisfaction

PurposeThis paper aims to investigate how consumers’ satisfaction and commitment towards hotel brands can be impacted by the consumers’ prevailing brand relationship norms.Design/methodology/approachData were collected through experimental design and analysed using MANCOVA, structural equation modelling and Preacher and Hayes’ (2008) techniques.FindingsThe study findings indicate that the egoistic norms positively impact brand attachment styles/orientations, and the attachment orientations in turn negatively impact hotel brand satisfaction and commitment through the mediation of brand trust. Findings also reveal that altruistic norms have no significant impact on the attachment styles, but altruism impacts brand trust positively, which in turn positively impacts satisfaction and commitment.Originality/valueThis research adds value by examining how different consumer–brand association norms differently impact final brand satisfaction and commitment outcomes through creating healthy versus detrimental consumer–brand attachments.

scholarly journals Are Differences in Bedtimes Bad for Relationships? Associations With Attachment and Conflict in Middle-Aged Couples

2020 ◽  
Vol 4 (Supplement_1) ◽  
pp. 469-469
Author(s):  
Joshua Novak ◽  
Stephanie Wilson
Keyword(s):  
Marital Quality ◽  
Attachment Styles ◽  
Structural Equation ◽  
Marital Therapy ◽  
Attachment Anxiety ◽  
Equation Modeling ◽  
Attachment Avoidance ◽  
Emotional Safety ◽  
As Relationship ◽  
Conflict Frequency

Abstract A robust body of literature has found birdirectional associations between sleep quality and marital quality in couple relationships (Hasler & Troxel, 2010; Pearlin, 2010). Additionally, dyadic research shows that differences in couples’ bed time routines and habits is associated with mental health outcomes (Chen, 2018), however the literature has not connected them with other marital processes that are mutable and clinically relevant. Attachment theory provides a clinically relevant framework that captures both interpersonal marital processes such as relationship conflict as well intrapersonal processes of individual emotional safety—essentially individuals’ personal strategies to balance closeness and distance in a relationship (Feeney, 2002; Rhodes et al., 2001). The two main attachment styles related to sleep processes are attachment avoidance and attachment anxiety (Collins et al., 2002; Gun, 2015; Troxel, 2007). Utilizing data from 234 couple dyads, we investigated if differences in partners’ bed times is associated with conflict frequency and attachment avoidance using a structural equation modeling approach. We controlled for a number of important factors and tested our hypothesized model against two plausible alternative models. Results revealed that greater difference in partners’ bed times was associated with higher conflict frequency for both husbands and wives through higher men’s attachment avoidance. Our findings highlight previous research on matched vs. unmatched couples on sleep routines, habits, and chronotypes (both morning or night vs. different; Larson et al., 1991) but highlight mutable and clinically relevant constructs for intervention. Implications for health promotion and marital therapy will be discussed.

scholarly journals Attachment Style, Complicated Grief and Post-Traumatic Growth in Traumatic Loss: The Role of Intrusive and Deliberate Rumination

2020 ◽  
Vol 17 (7) ◽  
pp. 636-644
Author(s):  
Hyu Jung Huh ◽  
Kyung Hee Kim ◽  
Hee-Kyung Lee ◽  
Jeong-Ho Chae
Keyword(s):  
Attachment Style ◽  
Indirect Effect ◽  
Attachment Styles ◽  
Complicated Grief ◽  
Attachment Anxiety ◽  
Equation Modeling ◽  
Traumatic Loss ◽  
Attachment Avoidance ◽  
Post Traumatic Growth ◽  
Post Traumatic

Objective The present study examines the effects of attachment styles on the grief response and the indirect effect of rumination in parents who lost a child in the Sewol Ferry accident.Methods Bereaved parents (n=81) completed self-report questionnaires evaluating their attachment style (Experience in Close Relationship-Short form), traumatic loss related rumination (Event-Related Rumination Inventory), degree of complicated grief (Inventory of Complicated Grief), and post-traumatic growth (Post-Traumatic Growth Inventory). Data were analyzed using correlation analysis, structural equation modeling, and bootstrapping.Results The indirect effect of event-related intrusive rumination was significant in the relationship between attachment avoidance and complicated grief. The path from attachment avoidance to post-traumatic growth via deliberate rumination was not significant. With respect toattachment anxiety and post-traumatic growth, the indirect effect of deliberate rumination was significant. But the indirect effect of intrusive rumination was not significant in the relationships among attachment anxiety, complicated grief, and post-traumatic growth.Conclusion Individuals with attachment anxiety could obtain post-traumatic growth via deliberate rumination. By contrast, attachment avoidance was associated with the risk of maladaptive grief. Grief interventions should account for individual differences in attachment styles through interventions that manage intrusive rumination and strengthen deliberate rumination.

Anxiety attachment and avoidance attachment: antecedents to self-gifting

2019 ◽  
Vol 36 (7) ◽  
pp. 939-947 ◽  
Author(s):  
Cindy B. Rippé ◽  
Brent Smith ◽  
Suri Weisfeld-Spolter
Keyword(s):  
Attachment Style ◽  
Structural Equation ◽  
Attachment Anxiety ◽  
Equation Modeling ◽  
Content Type ◽  
Self Reflection ◽  
Self Worth ◽  
The Usa ◽  
Promotional Messages ◽  
Promotional Message

Purpose This paper aims to enhance current understanding of motivations for self-gifting by suggesting that an individual’s attachment state from childhood upbringing impacts self-gifting behavior. Design/methodology/approach A survey was administered to 301 consumers living in the USA. Results were analyzed using partial least squares structural equation modeling. Findings Findings reveal that insecure anxious and insecure avoidant individuals are inclined to self-gift for reward and as compensation for personal disappointment. Practical implications Retailers can leverage the results to customize promotional messages that reference self-gifting in relation to an individual’s attachment style. For example, messaging geared towards attachment avoidance might emphasize acceptance of one’s imperfect self and situation. Messaging with sensitivity to attachment anxiety might emphasize positive self-reflection and self-worth. Per the authors’ findings, a promotional message geared towards attachment style may better motivate self-gifting. Originality/value This research is the first known empirical research to specify a psychological antecedent of self-gifting behavior, which is an emerging area in the literature and retail environment. The findings explain nuances of self-gifting behavior by theoretically connecting insecure attachment style as a driver of self-gifting purchases for reward and personal disappointment.

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