The Moderating Effect of Attachment Styles on the Relationship Between Celebrity Credibility and Brand Attachment

2021 ◽  
pp. 097215092110443
Author(s):  
Namrata ◽  
Yadvinder Parmar
Keyword(s):  
Attachment Style ◽  
Attachment Styles ◽  
Structural Equation ◽  
Study Data ◽  
Brand Attachment ◽  
Celebrity Endorser ◽  
Associative Network Theory ◽  
The Relationship ◽  
Triadic Relationship

The current study aims to address the triadic relationship among the celebrity endorser, consumer and brand. The objective of this study is to investigate the influence of moderating role of attachment style dimensions on the relationship between the celebrity endorser traits and brand attachment. This study applies associative network theory and attachment theory to build the theoretical framework of the study. Data were gathered using a sample of 484 respondents. AMOS was used to employ structural equation modelling to test the hypotheses of the study. The results of the study reveal that celebrity expertise and trustworthiness are likely to enhance consumer brand attachment, whereas celebrity attractiveness does not lead to building brand attachment. It also discloses that both the dimensions of attachment style, namely anxiety and avoidance, have a moderating impact on the relationship between celebrity endorser traits and brand attachment. This study provides multiple implications for the marketing practitioners and academicians.

Insecure attachment is associated with paranoia but not hallucinations in psychotic patients: the mediating role of negative self-esteem

2014 ◽  
Vol 45 (7) ◽  
pp. 1495-1507 ◽  
Author(s):  
S. Wickham ◽  
K. Sitko ◽  
R. P. Bentall
Keyword(s):  
Attachment Style ◽  
Attachment Styles ◽  
Self Esteem ◽  
Insecure Attachment ◽  
Future Research ◽  
Schizophrenia Spectrum Disorders ◽  
Attachment Representations ◽  
Co Morbidity ◽  
The Relationship

BackgroundA growing body of research has investigated associations between insecure attachment styles and psychosis. However, despite good theoretical and epidemiological reasons for hypothesising that insecure attachment may be specifically implicated in paranoid delusions, few studies have considered the role it plays in specific symptoms.MethodWe examined the relationship between attachment style, paranoid beliefs and hallucinatory experiences in a sample of 176 people with a diagnosis of schizophrenia spectrum disorders and 113 healthy controls. We also investigated the possible role of negative self-esteem in mediating this association.ResultsInsecure attachment predicted paranoia but not hallucinations after co-morbidity between the symptoms was controlled for. Negative self-esteem partially mediated the association between attachment anxiety and clinical paranoia, and fully mediated the relationship between attachment avoidance and clinical paranoia.ConclusionsIt may be fruitful to explore attachment representations in psychological treatments for paranoid patients. If future research confirms the importance of disrupted attachment as a risk factor for persecutory delusions, consideration might be given to how to protect vulnerable young people, for example those raised in children's homes.

Attachment style, serial argument, and taking conflict personally

2015 ◽  
Vol 4 (1) ◽  
pp. 63-86 ◽  
Author(s):  
Dale Hample ◽  
Adam S. Richards
Keyword(s):  
Structural Equation Model ◽  
Attachment Style ◽  
Attachment Styles ◽  
Structural Equation ◽  
Close Relationships ◽  
Equation Model ◽  
Personal Relationships ◽  
Cross Sectional Survey ◽  
Cross Sectional ◽  
The Relationship

Serial argument theory explains recurring conflict within personal relationships. The theory specifies that an arguer’s goals influence his/her tactics, leading to argument outcomes which include effects on the relationship. We extend this model in two ways. First we suggest that attachment styles predict serial argument goals. Second, we hypothesize that taking conflict personally (TCP) is an outcome of such arguments. University students (N = 682) completed a cross-sectional survey about their attachment styles and felt personalization regarding a serial argument they experienced. A structural equation model tested relationships between attachment styles, goals, tactics, outcomes, and TCP. Results indicated that attachment styles predict goals of serial arguing and serial argument outcomes predict TCP. The study shows that attachment styles have modest but statistically significant effects on goals of serial arguing in close relationships and that the tactics used in serial arguing predict the degree to which people take recurring conflict personally.

scholarly journals The Role of Attachment Styles and Spiritual Intelligence in Predicting Women’s Emotional Divorce

2121 ◽  
Vol 7 (1) ◽  
pp. 17-26
Author(s):  
Zahra Shirzadi ◽  
◽  
Reza Khakpour ◽  
Anahita Khodabakhshi-Koolaee ◽  
◽  
...  
Keyword(s):  
Attachment Style ◽  
Attachment Styles ◽  
Couple Therapy ◽  
Negative Relationship ◽  
Study Data ◽  
Spiritual Intelligence ◽  
Self Report ◽  
Psychiatric Nurses ◽  
Avoidant Attachment

Background: Emotional divorce refers to a situation in which the emotional relationship, support, passion, warmth, attention, love, and intimacy between couples (husband & wife) decline or diminish. Such conditions lead to an unaffectionate marital life to the point that the couples are only together under one roof. Accordingly, the present study aimed to explore the role of attachment styles and spiritual intelligence in predicting emotional divorce in women. Methods: This study employed a descriptive-correlational design. The research population included all women filing for divorce who were referred to marriage counseling and couple therapy centers in districts 5 and 6 in Tehran City, Iran, in 2020. In total, 400 women who met the inclusion criteria were selected as the study participants using voluntary response and convenience sampling techniques. The required data were collected by the Emotional Divorce Scale, the Adult Attachment Scale, and the Self-Report Measure of Spiritual Intelligence. The collected data were analyzed using the multiple regression analysis method in SPSS V. 22. Results: The obtained results suggested a significant positive relationship between the anxious-avoidant attachment style and emotional divorce (P<0.01). Furthermore, there was a significant negative relationship between spiritual intelligence and emotional divorce; the higher the spiritual intelligence, the lower the emotional divorce (P=0.02). Accordingly, spiritual intelligence and anxious-avoidant attachment style can predict emotional divorce (Multiple Regressions= -0.58). Conclusion: The present study data suggested that premarital education and counseling before spouse selection help in examining the personality traits of the parties. Moreover, paying attention to the role of health professionals, such as family counselors, psychologists, and psychiatric nurses in providing premarital counseling and education to couples and emphasizing the role of spiritual intelligence and attachment styles may prevent emotional separation and divorce among couples.

The role of intelligence in the relationship between attachment styles and cognitive schemas in psychotherapists

2019 ◽  
Vol 10 (2) ◽  
pp. 90-101
Author(s):  
Virginia Corduneanu
Keyword(s):  
Attachment Style ◽  
Personal Development ◽  
Attachment Styles ◽  
Short Form ◽  
Cognitive Schemas ◽  
Anxious Attachment ◽  
Psychoeducational Programs ◽  
Attachment Style Questionnaire ◽  
The Relationship

The present study aims to analyze the relationships between attachment styles (avoidant and anxious) and cognitive schemas and also the role of intelligence in this relationship. The participants of the study were 62 psychologists or future psychologists aged between 23 and 51 years, M = 34.38, SD = 7.18. Of these, 12 were psychology students, 54 were autonomous psychologists, and two were experimented psychologists. Four of the participants were men, and 68 were women. As for marital status, 23 were unmarried, 19 were in a relationship, and 30 were married. The instruments used were The Attachment Style Questionnaire, ASQ (α = .94), Young Cognitive Schema Questionnaire - Short Form, YSQ-S3 (α = .98), and Analogical Transfer Test (CAS++) for the measurement of intelligence. The results showed that avoidant and anxious attachment styles are positively associated with the development of maladaptive cognitive schemas in all the five domains. Intelligence does not moderate the relationship between attachment styles and cognitive schemas. In the personal development of psychologists and psychotherapists, it is necessary to augment maladaptive cognitive schemas through specific psychoeducational programs. Further studies are needed to identify other factors that may be involved in the development of cognitive schemas.

scholarly journals RELATIONSHIP BETWEEN ATTACHMENT AND ADJUSTMENT WITH CHRONIC PAIN; WITH STUDY THE MODERATOR ROLE OF RESILIENCY

2016 ◽  
Vol 4 (8) ◽  
pp. 52-61
Author(s):  
SakinehJulaieha ◽  
MahnazAliakbari Dehkordi ◽  
Farhad Shagaghi ◽  
Afsaneh Lak ◽  
Marziehkakanejadifard
Keyword(s):  
Chronic Pain ◽  
Attachment Style ◽  
Attachment Styles ◽  
Depression Anxiety Stress Scale ◽  
Mediating Role ◽  
Disability Questionnaire ◽  
Moderator Role ◽  
The Impact ◽  
The Relationship

The present study investigated the relationship between attachment style with adjustment   and resiliency in chronic pain patients and probable mediating role of resiliency between attachment and adjustment.  Adult Attachment Inventory; Depression‚ Anxiety‚ Stress Scale (DASS_21) Resiliency Scale (CS_RISC) and Roland–Morris Disability Questionnaire (RDQ). Data were analyzed using parson’s correlation and regression. Results revealed that avoidant and ambivalent attachment styles negatively correlated with adjustment (positively correlated with depression, anxiety and stress) and positively with resiliency. Secure attachment wasn’t correlated with none of them. Resiliency didn’t mediate the impact of attachment style on adjustment.  These findings suggest that insecure attachment style is a vulnerability factor for adjustment with chronic pain and predicts lower resiliency in these patients. Briefly present the conclusions and importance of the results. Concisely summarize the study’s implications. Please do not include any citations in the abstract.

The Mediating Role of Marital Intimacy in the Relationship between Attachment Style and Couples' Attitude Towards Infidelity

2021 ◽  
Author(s):  
Ensieh Bakhtiari ◽  
Saeideh Sadat Hosseini ◽  
Mokhtar Arefi ◽  
Karim Afsharinia
Keyword(s):  
Attachment Style ◽  
Attachment Styles ◽  
Correlation Coefficients ◽  
Statistical Population ◽  
Marital Intimacy ◽  
Mediating Role ◽  
Child Education ◽  
Attachment Style Questionnaire ◽  
The Relationship

Aim: Intimacy among couples is an important factor in sustainable marriages. If couples' intimacy fades, it will affect their tendency toward extramarital relations. Individuals' style of attachment form during childhood and exert a notable influence on the formation of their marital intimacy during adulthood. Therefore, the goal of the present research was to study the mediating role of marital intimacy in relation between attachment styles and attitude. Methods: This research is a descriptive-analytic study of correlational type. The statistical population is comprised of all married men and women of Tehran in the Iranian year of 1396. The study's sample was chosen from the population using the convenient sampling method. Data collection tools included Mark Whatley (2006) Q Attitude Toward Transnational Relationships Questionnaire, Collins & Read (1990) Attachment Style Questionnaire, and Thompson and Walker (2002) Marital Intimacy Questionnaire. The total population size of the sample was 650 couples, consisting of 357 women and 293 men.   Data analysis was done using the path analysis method and the AMOS statistical software from SPSS company. Results: Analyzing the correlation coefficients and their standardized values, in addition to the related t-test values, indicated that the direct effect of the anxiety-driven attachment style on marital intimacy is meaningful (P≤0/05). Furthermore, the indirect effect of marital intimacy on tendency toward infidelity is meaningful (P≤0/05). Conclusion: Since marriage and choosing a partner is one of the most important decisions in life, considering the predicting role of unsafe attachment style and the role of marital intimacy in individuals' tendency toward infidelity, the necessity of analyzing these two variables as it applies to premarital counseling and parental training about child education and attachment styles, must be emphasized.

The Role of Loyalty Program (LP) and Brand Attachment in Establishing Word-of-Mouth Intentions

2017 ◽  
pp. 1470-1492 ◽  
Author(s):  
Nedra Bahri-Ammari
Keyword(s):  
Structural Equation ◽  
Word Of Mouth ◽  
Mediating Effect ◽  
Equation Method ◽  
Loyalty Program ◽  
Brand Attachment ◽  
The Impact ◽  
The Relationship

The focus of this study is to examine jointly the impact of the Loyalty Program Quality and brand attachment on W-O-M intentions through: satisfaction and loyalty. Exploratory and confirmatory analyses were adopted give a new measurements' structures. The authors used the structural equation method to confirm the different relationships. The results show that LPQ affect positively the satisfaction, and negatively the loyalty. LPQ has an indirectly effect on WOM intentions but through satisfaction. The mediating effect of satisfaction in the relationship between LPQ and Loyalty is rejected. This finding can be explained by the nature of mobile sector in Tunisia. Operators must listen to customers and better communicate with them to develop programs based on their expectations. The brand attachment reinforces the customer loyalty by helping operators to develop an efficient loyalty program. The results gave explanations to their model but they also showed the possibility of integrating other concepts which can improve the quality of contributions. These are particularly related to trust, consumer retention, personal interaction quality.

Attachment styles and severity of pathological gambling: Preliminary evaluations

2017 ◽  
Vol 41 (S1) ◽  
pp. S396-S396 ◽  
Author(s):  
R. Testa ◽  
P. Grandinetti ◽  
M. Pascucci ◽  
A. Bruschi ◽  
P. Parente ◽  
...  
Keyword(s):  
Pathological Gambling ◽  
Attachment Style ◽  
Attachment Styles ◽  
Severity Index ◽  
Addictive Behaviors ◽  
South Oaks Gambling Screen ◽  
Clinical Role ◽  
Competing Interest ◽  
The Relationship

IntroductionThe addictive behaviors can be seen as attachment disorders. To our knowledge, the literature on the relationship between pathological gambling (PG) and attachment styles is still poorly represented. However, in addicted patients, the identification of secure or insecure attachment styles seems to have serious implications for the therapeutic alliance and the treatment.ObjectivesTo examine the clinical role of attachment styles in the PG patients.AimsTo study the relationships between the different attachment styles and PG and the severity of PG.MaterialsWe recruited 33 patients with GP according to DSM-IV-TR criteria; all patients were abstinent from addictive behaviors at least since one month, the experiences in close relationships (ECR) was administered to investigate attachment styles, the South Oaks Gambling Screen (SOGS) to investigate the severity of gambling.ResultsThe subjects showed the following attachment styles (Table 1). Ambivalent attachment style correlates with high scores to the SOGS (P < 0.001), and with a shorter period of abstinence from PG (P = 0.022). Patients with ambivalent attachment style have increased severity of PG at SOGS, correlating with higher raw score on the anxiety factor of ECR and lower raw score on avoidance factor (for both P = 0.036).ConclusionsPatients showed ambivalent attachment, and anxiety factor correlates with a greater severity of PG. Attachment style could be a severity index of PG. Our findings need to be replicated in larger groups, also widening the target of other addictions both chemical and behavioral.Disclosure of interestThe authors have not supplied their declaration of competing interest.

scholarly journals Mediating Role of Cognitive Emotion Regulation Strategies on the Relationship Between Attachment Styles and Alexithymia

2014 ◽  
Vol 10 (2) ◽  
pp. 352-362 ◽  
Author(s):  
Mohammad Ali Besharat ◽  
Vahideh Shahidi
Keyword(s):  
Emotion Regulation ◽  
Attachment Style ◽  
Undergraduate Students ◽  
Attachment Styles ◽  
Emotion Regulation Strategies ◽  
Cognitive Emotion Regulation ◽  
Mediating Role ◽  
Regulation Strategies ◽  
The Relationship

The main objective of the present study was to investigate the mediating role of cognitive emotion regulation strategies on the relationship between attachment styles and alexithymia. Five hundred and thirty six undergraduate students (282 girls, 254 boys) from public universities in Tehran participated in this study. Participants were asked to complete the Adult Attachment Inventory (AAI), the Farsi version of the Toronto Alexithymia Scale (FTAS-20), and Cognitive Emotion Regulation Questionnaire (CERQ). The results illustrated a significant negative correlation between secure attachment style and alexithymia. Moreover, the results revealed a significant positive correlation between avoidant and ambivalent attachment styles with alexithymia. Regression analysis showed that both adaptive and maladaptive cognitive emotion regulation strategies, have a mediating role on the relationship between attachment styles and alexithymia. Secure and insecure attachment styles predicted changes in alexithymia through adaptive and maladaptive cognitive emotion regulation strategies in opposite directions. Based on these findings, it can be concluded that the mediating role of cognitive emotion regulation strategies on the relationship between attachment styles and alexithymia is partial.

scholarly journals Positive and negative behaviours resulting from brand attachment

2018 ◽  
Vol 52 (5/6) ◽  
pp. 1185-1202 ◽  
Author(s):  
Arnold Japutra ◽  
Yuksel Ekinci ◽  
Lyndon Simkin
Keyword(s):  
Attachment Style ◽  
Brand Loyalty ◽  
Attachment Styles ◽  
Structural Equation ◽  
Strong Relationship ◽  
Attachment Anxiety ◽  
Attachment Avoidance ◽  
Brand Attachment ◽  
Content Type ◽  
High Level

PurposeThe purpose of this study is to investigate the relationships between brand attachment and consumers’ positive and negative behaviours. Furthermore, this study examines the moderating effects of attachment styles on these relationships.Design/methodology/approachThe study is based on a survey of 432 respondents, and the data are analysed using the structural equation modelling approach.FindingsThis study empirically supports that brand attachment and attachment styles (i.e. anxiety attachment and avoidance attachment) are distinct. Brand attachment influences consumers’ not only positive behaviour (i.e. brand loyalty) but also negative behaviours, such as trash-talking, schadenfreude and anti-brand actions. The findings of the study suggest that only avoidance attachment style moderates the relationships between brand attachment and these consumer behaviours. The link between brand attachment and brand loyalty is attenuated for high-attachment-avoidance consumers. In contrast, the links between brand attachment and trash-talking, schadenfreude and anti-brand actions are strengthened.Practical implicationsThis study assists marketing managers in understanding that a strong brand attachment may result in negative behaviours that can harm a company’s brand image. Thus, building a strong relationship with consumers will not always be beneficial. Companies should be aware of the consequences of building relationships with consumers who have a high level of attachment anxiety and/or avoidance.Originality/valueThis paper highlights that brand attachment not only influences brand loyalty behaviour but also three negative behaviours: trash-talking, schadenfreude and anti-brand actions. Moreover, the links between brand attachment and negative behaviours are strengthened when consumers have a high level of attachment avoidance.

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