Customer personality and relationship satisfaction

2015 ◽  
Vol 33 (2) ◽  
pp. 122-142 ◽  
Author(s):  
Vishal Mishra ◽  
Sridhar Vaithianathan
Keyword(s):  
Relationship Satisfaction ◽  
Personality Traits ◽  
Big Five ◽  
Emerging Economies ◽  
Personality Trait ◽  
Mediating Effect ◽  
Equation Modeling ◽  
Big Five Personality ◽  
Content Type ◽  
The Relationship

Purpose – The purpose of this paper is to examine the influence of customer personality and customer relationship proneness (CRP) on customer’s relationship satisfaction (CS) with the firm in emerging economies context. In the study, the authors state that the relationship proneness of the customer (CRP) would be influenced by personality trait of the customer. To examine the argument on personality trait, the authors have adopted Big Five personality trait theory in this study. The authors also argue that CRP would influence CS. Furthermore the authors put forth that customer’s perception of marketer’s relationship orientation (RMO) would mediate the relationship between CRP and CS. Design/methodology/approach – Data for the study were collected through structured questionnaire. A sample of 428 respondents was obtained through questionnaire survey (response rate 41.19 percent) and the hypotheses depicting the aforementioned relationships were empirically tested in the context of banking services in India. Structural equation modeling (SEM) technique was used for data analysis. Findings – The results confirm that personality traits influences CRP. Further, customer’s perception of RMO is found to have a mediating effect. Research limitations/implications – The study utilizes cross-sectional data, so the results of the study might vary depending upon the context (country/sector). Practical implications – The outcomes of the study can be utilized by the marketers, particularly in the emerging economies like India for formulating targeted strategies in accordance with the personality type of the customers. Originality/value – The relationship between CRP, personality traits and CS of the customer using Big Five personality theory has been empirically analysed in the context of an emerging economy.

Intrapreneurial behavior, big five personality and individual performance

2020 ◽  
Vol 43 (12) ◽  
Author(s):  
Mahmoud Ahmad Mahmoud ◽  
Shuhymee Ahmad ◽  
Donny Abdul Latief Poespowidjojo
Keyword(s):  
Personality Traits ◽  
Big Five ◽  
Individual Performance ◽  
Emotional Stability ◽  
Big Five Personality Traits ◽  
Mediating Effect ◽  
Equation Modeling ◽  
Big Five Personality ◽  
Content Type ◽  
The Relationship

Purpose The purpose of this paper is to extend the prevailing literature on the relationship between personality and individual performance (IP) through the mediation of intrapreneurial behavior (IB). This study, therefore, integrated the traits theory and the psychological entrepreneurship theory to improve the IP of medium enterprise (ME) managers by examining the mediating role of IB on the relationship between big five personality traits five factor model (FFM) and IP. Design/methodology/approach The paper used the survey method of data collection, through self-administered questionnaire. Partial least square structural equation modeling method was used to analyze the result of the sample of 355 production/operations managers. Findings The result study shows that three big five personality traits (conscientiousness, disagreeableness and emotional stability) have a direct relationship with IB. However, IB positively mediates the relationship between conscientiousness, disagreeableness and emotional stability on IP of production/operation managers. Practical implications The result implies that positive relationship between personality traits (conscientiousness, disagreeableness and emotional stability) and work performance will manifest better, only when the IB is encouraged among managers. Originality/value To the best knowledge of the authors, this paper is the first to examine the mediating effect of individual IB on FFM – IP relationship. Studies on IB were also limited especially in developing countries, Africa and specifically Nigeria. As such, individual IB requires the attention of researchers and managers in MEs against the assumption that entrepreneurial orientation is a firm-level activity only.

Personality and Ideology

2021 ◽  
Author(s):  
Danny Osborne ◽  
Nicole Satherley ◽  
Chris G. Sibley
Keyword(s):  
Personality Traits ◽  
Big Five ◽  
Personality Trait ◽  
Negative Relationship ◽  
Big Five Personality Traits ◽  
Openness To Experience ◽  
Big Five Personality ◽  
Vast Literature ◽  
Political Conservatism ◽  
The Relationship

Research since the 1990s reveals that openness to experience—a personality trait that captures interest in novelty, creativity, unconventionalism, and open-mindedness—correlates negatively with political conservatism. This chapter summarizes this vast literature by meta-analyzing 232 unique samples (N = 575,691) that examine the relationship between the Big Five personality traits and conservatism. The results reveal that the negative relationship between openness to experience and conservatism (r = −.145) is nearly twice as big as the next strongest correlation between personality and ideology (namely, conscientiousness and conservatism; r = .076). The associations between personality traits and conservatism were, however, substantively larger in Western, educated, industrialized, rich, and democratic (WEIRD) countries than in non-WEIRD countries. The chapter concludes by reviewing recent longitudinal work demonstrating that openness to experience and conservatism are non-causally related. Collectively, the chapter shows that openness to experience is by far the strongest (negative) correlate of conservatism but that there is little evidence that this association is causal.

Big Five personality traits and green consumption: bridging the attitude-intention-behavior gap

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Cong Doanh Duong
Keyword(s):  
Personality Traits ◽  
Big Five ◽  
Environmentally Friendly ◽  
Big Five Personality Traits ◽  
Openness To Experience ◽  
Equation Modeling ◽  
Big Five Personality ◽  
Green Products ◽  
Content Type ◽  
Green Consumption

PurposeThis study examines the roles of Big Five personality traits, including conscientiousness, agreeableness, extraversion, neuroticism and openness to experience, in shaping green consumption behavior, as well as bridging the attitude-intention-behavior gap in environmentally friendly consumption and testing the gender differences between these associations.Design/methodology/approachA dataset of 611 consumers was collected by means of mall-intercept surveys in major Vietnamese cities. Structural equation modeling (SEM) via AMOS 24.0 was employed to test the proposed conceptual framework and hypotheses, while the PROCESS approach was utilized to estimate mediation standardized regression coefficients.FindingsThe study revealed that in addition to extraversion, other personality traits (agreeableness, conscientiousness, openness to experience and neuroticism) were strongly associated with green consumption. Moreover, attitude towards green products and intention to buy environmentally friendly products were determined to have key roles in explaining consumers' pro-environmental behavior. There was also a notable difference in the impact of personality traits on men's and women's green consumption.Practical implicationsThis study provides useful recommendations for administrational practices seeking to understand consumer behavior, build appropriate marketing and communication campaigns and attract customers to buy environmentally friendly products.Originality/valueThis study makes efforts to resolve the attitude-intention-behavior gap, a recurring theme in the green consumption literature, as well as illustrates the significance of Big Five personality traits in explaining attitude, intention and behavior when purchasing green products. This research also demonstrates that Big Five personality traits have significantly different effects on green consumption attitudes and intention to carry out pro-behavioral consumption.

Exploring Big Five personality traits and gender as predictors of entrepreneurs’ cognitive adaptability

2017 ◽  
Vol 12 (1) ◽  
pp. 143-161 ◽  
Author(s):  
Sami Ullah Bajwa ◽  
Khuram Shahzad ◽  
Haris Aslam
Keyword(s):  
Personality Traits ◽  
Big Five ◽  
Structural Equation ◽  
Big Five Personality Traits ◽  
Equation Modeling ◽  
Survey Method ◽  
Big Five Personality ◽  
Content Type ◽  
Significant Difference ◽  
And Gender

Purpose The purpose of this study was to explore the predictive role of personality and gender in cognitive adaptability of entrepreneurs. By using the theories of personality development, social learning, situated cognition and meta-cognition, a logical relationship between personality traits, gender difference and entrepreneurs’ cognitive adaptability was established. Design/methodology/approach Quantitative strategy and cross-sectional survey method was then deployed to empirically investigate the purposed relationships between variables of interest. Randomly selected 443 working entrepreneurs responded to the survey. Findings Factor analyzed structural equation modeling estimated cognitive adaptability as a second-order factor, with extroversion and neuroticism having a significant impact on cognitive adaptability. Multi-group moderation revealed a significant difference among females and males against the same two personality traits. Originality/value This study in its nature is the first attempt to link Big Five personality traits with cognitive adaptability of entrepreneurs.

Personality traits and intrapreneurship: the mediating effect of career adaptability

2018 ◽  
Vol 23 (2) ◽  
pp. 145-162 ◽  
Author(s):  
Hyung Rok Woo
Keyword(s):  
Personality Traits ◽  
Structural Equation ◽  
Mediating Effect ◽  
Equation Modeling ◽  
Big Five Personality ◽  
Career Adaptability ◽  
Mediating Effects ◽  
Cross Sectional Survey ◽  
Cross Sectional ◽  
Content Type

Purpose The purpose of this paper is to discover the antecedents of intrapreneurship. Based on career construction theory and prior personality studies, this study examined the mediating effects of career adaptability on the relation between personality traits and intrapreneurship. Design/methodology/approach A cross-sectional survey was conducted using employees from four Korean companies. The hypothesized research model was tested with 473 data using structural equation modeling. The bootstrap procedure and the phantom model approach were also employed to thoroughly examine the indirect effects of personality traits on intrapreneurship via career adaptability. Findings The results demonstrated that career adaptability mediated the overall relation between personality traits and intrapreneurship. Career adaptability completely mediated the relation between intrapreneurship and both openness and conscientiousness from the Big Five personality dimensions. Regarding extraversion, the mediating effects of career adaptability were not supported by the results, but the direct effects were found to be significant. Practical implications These findings offer new insights into the intrapreneurial talents required of employees in organizations. The application of the identified direct or indirect impact of personality traits through career adaptability may help human resource managers to select and foster potential intrapreneurs and facilitate career coaches in understanding employees’ assets and obstacles in developing intrapreneurial competencies. Originality/value This is the first empirical study to explore the mechanism between personality traits and intrapreneurship by examining the mediating role of career adaptability in the workplace and thereby this study contributes to bridging the gap of different research domains between intrapreneurship and career adaptability.

Relationship between novice versus experienced EFL teacher’s Big Five personality traits and their ambiguity tolerance and risk taking

2019 ◽  
Vol 11 (3) ◽  
pp. 342-351
Author(s):  
Omid Rezaei ◽  
Mehrdad Vasheghani Farahani ◽  
Fatemeh Musaei Sejzehei
Keyword(s):  
Personality Traits ◽  
Big Five ◽  
Risk Taking ◽  
Big Five Personality Traits ◽  
The Other ◽  
Big Five Personality ◽  
Ambiguity Tolerance ◽  
Content Type ◽  
Other Hand ◽  
The Relationship

Purpose The purpose of this paper is to investigate the possible relationship between novice vs experienced EFLs teachers’ Big Five personality traits, ambiguity tolerance and risk taking. To this purpose, 30 teachers of TEFL courses were randomly selected, and three instruments of NEO Five-Factor Inventory, Ambiguity Tolerance Scale and Risk-taking Propensity Measure were employed to measure their Big Five personality traits, their ambiguity tolerance and risk taking, respectively. Design/methodology/approach The study was a quantitative ex post facto study. The first phase of the study was to investigate the relationship among variables of the study. On the other hand, the second phase of the study examined the impact of experience of teachers on their risk taking and ambiguity tolerance. Findings The results showed that the more experienced the teachers are, the less risk they take and the more ambiguity tolerant they are. On the other hand, the less experienced the teachers are, the more risk they will take and the less they can tolerate ambiguity. The findings of this research can have useful implications for teacher training programs as well as teaching practices. Originality/value This study can add to the circle of knowledge and enhance theoretical assumptions of the field. Moreover, considering the Iranian context, a few studies have focused on the importance of uncovering relationship between five big personality traits and teachers’ personality factors. Therefore, this study is an attempt to investigate the relationship between the Big Five personality traits of teachers and their ambiguity tolerance and risk taking.

Emotional Intelligence and Work Engagement as Mediators of Big Five Personality and Knowledge Sharing

2017 ◽  
Vol 9 (3) ◽  
pp. 16 ◽  
Author(s):  
Amirul Hasan Ansari ◽  
Amogh Talan
Keyword(s):  
Emotional Intelligence ◽  
Personality Traits ◽  
Knowledge Sharing ◽  
Big Five ◽  
Work Engagement ◽  
Big Five Personality Traits ◽  
Total Effect ◽  
Equation Modeling ◽  
Big Five Personality ◽  
The Relationship

<p>The purpose of this paper is to examine the interrelationships among various interpersonal psychological factors to explain their effect on knowledge sharing behaviors at workplace. A sample of 450 employees was drawn from knowledge based industries. To tap the information regarding performance on knowledge sharing, Big Five personality, Emotional intelligence and work engagement, Knowledge Sharing Behavior (KSB) scale by Yi (2009)<sup>56</sup>, Big Five personality traits scale by Gosling et. al. (2003)<sup>21</sup>, Workgroup Emotional Intelligence Profile (WEIP-S) by Jordan &amp; Lawrence (2009)<sup>26</sup> and Utrecht Work Engagement Scale by Schaufeli et. al. (2003)<sup>46</sup> have been used. Partial Least Square technique of Structural Equation Modeling was applied using SmartPLS 2.0.M3 to understand the proposed relationships. Findings show the prominence of conscientiousness among Big Five personality traits to explain knowledge sharing behaviors at workplace (Total Effect of conscientiousness on knowledge sharing being 0.5246 significant at p&lt;0.01). Emotional intelligence proves to be the most important mediator of the relationship between Big Five traits, except agreeableness, and knowledge sharing. Even though work engagement is found to be a significant predictor of knowledge sharing (Total Effect of work engagement on knowledge sharing being 0.1698, significant at p&lt;0.01), its role as a mediator is minor. Although the paper has certain limitations, nevertheless, this is the first study to consider the relationship between personality, emotional intelligence, work engagement and knowledge sharing in a single study and making us understand the interacting and mediating role of emotional intelligence and work engagement to explain knowledge sharing.</p>

Information sources and trading behavior: does investor personality matter?

2016 ◽  
Vol 8 (2) ◽  
pp. 94-117 ◽  
Author(s):  
Muhammad Zubair Tauni ◽  
Hong Xing Fang ◽  
Amjad Iqbal
Keyword(s):  
Personality Traits ◽  
Big Five ◽  
Futures Market ◽  
Equation Modeling ◽  
Big Five Personality ◽  
Sources Of Information ◽  
Trading Behavior ◽  
Content Type ◽  
Trading Frequency ◽  
The Impact

Purpose This paper aims to investigate the impact of sources of information on trading behavior by analyzing the influence of investor personality in Chinese futures market. Design/methodology/approach The authors adopted the Big Five personality framework and examined the survey results of individual investors (n = 333) in Chinese futures market. Personality traits of futures investors were measured by the NEO-Five Factor Inventory (Costa and McCrae, 1989) which is a shortened version of revised NEO personality inventory of the Big Five model (Costa and McCrae, 1992). Confirmatory factor analysis was conducted to assess the fitness of model. Structural equation modeling was used to evaluate the moderating influence of investor personality traits on the association between source of information and trading behavior. Findings The results confirm the previous findings that the sources of information used by investors as a foundation of their financial choices have a significant impact on trading frequency. The authors also provide an empirical evidence that investor personality traits moderate the relationship between sources of information and trading behavior. Financial advice from professionals is likely to increase trading frequency in investors with neuroticism and openness personality traits, and to reduce trading frequency in conscientious and extravert investors. Similarly, financial information acquired via word-of-mouth communication results in more trading in extravert and agreeable investors. Finally, information acquisition from specialized press causes more adjustment of conscientious investors’ portfolios. Theoretical explanations, implications and recommendations for future research are discussed. Originality/value This study combines information search and behavioral finance literature to demonstrate that the impact of various sources of market information on asset allocation decisions is influenced by investor personality. No previous study has been conducted yet to explain variations in the impact of sources of information on trading behavior by the Big Five personality traits and this paper seeks to fill this gap in Chinese futures market.

Emotional intelligence, management of subordinate’s emotions, and leadership effectiveness

2018 ◽  
Vol 39 (5) ◽  
pp. 592-607 ◽  
Author(s):  
Peter Edelman ◽  
Daan van Knippenberg
Keyword(s):  
Emotional Intelligence ◽  
Personality Traits ◽  
Cognitive Ability ◽  
Big Five ◽  
Leadership Effectiveness ◽  
Big Five Personality Traits ◽  
Assessment Center ◽  
Big Five Personality ◽  
Content Type ◽  
The Relationship

Purpose The purpose of this paper is to address two of the major questions in the relationship between emotional intelligence (EI) and leadership effectiveness: does EI conceptualized and assessed as an ability influence leadership effectiveness when controlling for cognitive intelligence and Big Five personality traits? And, what are mediating processes in this relationship? Design/methodology/approach Ability test data for EI for 84 leaders in an assessment center were used to predict unobtrusive observations of leader responses to subordinate’s emotions in a role play, and expert ratings of leadership effectiveness, controlling for cognitive ability and Big Five personality traits. Findings EI predicted the appropriateness of leader responses to subordinate’s emotions, and these responses mediated the relationships of EI and leadership effectiveness, controlling for cognitive ability and Big Five personality traits. Research limitations/implications The assessment center context represents a relatively artificial environment and follow-up research in field settings would be particularly valuable. Practical implications EI can be assessed as a selection tool for leadership positions. Leadership development programs can also focus on developing the skills associated with EI. Originality/value The study provides stronger evidence for the relationship between EI and leadership effectiveness than previous research, bolstering the confidence in conclusions regarding this relationship. The study also contributes to the development of process models of the influence of EI on leadership effectiveness by providing evidence regarding mediation.

scholarly journals Borghuis et al. (2018). Positive daily experiences are associated with personality trait changes in middle-aged mothers

2019 ◽  
Author(s):  
Jeroen Borghuis ◽  
Jaap J. A. Denissen ◽  
Klaas Sijtsma ◽  
Susan Branje ◽  
Wim H. J. Meeus ◽  
...  
Keyword(s):  
Individual Differences ◽  
Positive Affect ◽  
Personality Traits ◽  
Big Five ◽  
Personality Trait ◽  
Rank Order ◽  
Big Five Personality Traits ◽  
Equation Modeling ◽  
Big Five Personality ◽  
Daily Experiences

Theory and research have suggested that recurrent daily experiences can affect personality traits. The present study examined the longitudinal relation between individual differences in positive daily experiences and the Big Five personality traits. Data came from Dutch mothers (N = 483; M age = 44 years at T1) who completed up to 6 yearly personality questionnaires and 15 between-year assessment bursts, lasting 5 consecutive days each. Using multilevel structural equation modeling, we found that individual differences in daily experiences of positive affect and perceived relationship support/affection with partners and children were positively associated with subsequent rank-order changes in all Big Five personality traits. In contrast, we found little evidence that personality traits were associated with rank-order changes in daily experiences, which may be due to the very high rank-order stability of positive affect and relationship support. Furthermore, positive daily experiences demonstrated incremental validity in predicting rank-order changes in trait agreeableness, emotional stability, and openness, over and above daily negative affect and relationship conflict. The results suggest that positive affective and interpersonal daily experiences contribute to positive personality trait changes middle adulthood. We discuss these results in the context of contemporary theories of personality trait development.

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