Successful restaurant crowdfunding: the role of linguistic style

2020 ◽  
Vol 32 (10) ◽  
pp. 3051-3066
Author(s):  
Yoon Koh ◽  
Minwoo Lee ◽  
Jaewook Kim ◽  
Yun (Yvonne) Yang
Keyword(s):  
Linear Regression Analysis ◽  
Content Type ◽  
Uncertainty Reduction Theory ◽  
Project Description ◽  
Prior Literature ◽  
Funding Success ◽  
Linguistic Categories ◽  
Language Styles ◽  
Language Expectancy

Purpose Crowdfunding can be an effective fundraising vehicle to independent restaurants to overcome fundraising limitations due to its small-size and high risk. A few studies have identified contents of communication for successful crowdfunding, yet missing is on how to say. The purpose of this paper is to investigate linguistics styles that are effective in pitches in restaurant crowdfunding. Design/methodology/approach The study analyzed 500 restaurant crowdfunding projects listed on Kickstarter.com that is one of the most popular crowdfunding platforms with sizable restaurant projects. By text analysis, this study identifies four linguistic categories – concrete, precise, interactive and language with low psychological distancing – from the project descriptions. A binominal linear regression analysis identified effective language styles that increases success of restaurant crowdfunding. Findings Drawing on the language expectancy theory and uncertainty reduction theory, this study found that project descriptions that are concrete and delivering stories with fewer usage of first person pronouns are likely to succeed in restaurant fundraising. Interactive style was counter-effective while preciseness of language did not affect funding success significantly. Findings further reveal the roles of non-linguistic attributes shown in the project pitches. Research limitations/implications Despite the increasing practice of restaurant crowdfunding and good matches with small- and medium-sized restaurants’ needs, scant research has been conducted. Notably absent from the research is work on linguistic styles that are effective in restaurant crowdfunding. This study extends the prior literature by investigating how restaurant entrepreneurs should communicate with potential crowdfunders to make crowdfunding successful in the restaurant context. Simply knowing what are important does not provide holistic help to restaurant entrepreneurs; they also should know how to communicate well. Practical implications The findings of this study are important for restaurant entrepreneurs who need to present their projects and communicate effectively with potential investors online. Based on the study’s findings, crowdfunding platforms could enhance their project posting systems by developing algorithm that automatically measures language cues embedded in a project description and providing suggestions to improve persuasiveness of languages to maximize funding success for restaurant projects. Originality/value Scant research has been conducted in the restaurant crowdfunding; prior crowdfunding literature has focused on the projects other than restaurants such as technology, design and film. This study is the first that uncovers the role of the linguistic styles for the specific context of restaurant crowdfunding. This study sheds the light on the critical communication strategies used by small-sized restaurant entrepreneurs on crowdfunding platform.

It’s just not fair: exploring the effects of firm customization on unfairness perceptions, trust and loyalty

2014 ◽  
Vol 28 (6) ◽  
pp. 484-497 ◽  
Author(s):  
Bang Nguyen ◽  
Philipp “Phil” Klaus ◽  
Lyndon Simkin
Keyword(s):  
Conceptual Model ◽  
Customer Loyalty ◽  
Linear Regression Analysis ◽  
Perceived Fairness ◽  
Content Type ◽  
Negative Perceptions ◽  
Loyalty Intentions ◽  
And Behavior ◽  
Development And Validation

Purpose – The purpose of this study is to (a) develop a conceptual framework exploring the relationships between perceived negative firm customization, unfairness perceptions, and customer loyalty intentions, and (b) investigate the moderating effects of trust in these relationships. The study explores how customizing offers to match customers’ individual needs and how treating customers differentially provoke unfairness perceptions among those not being considered most important. While the literature discusses unfairness perceptions of pricing, promotion, and service, less is known about unfairness in customization practices. Design/methodology/approach – Using a survey approach, 443 completed questionnaires we collected. Following validation of our item measures, a hierarchical linear regression analysis was conducted to test the conceptual model and hypothesized linkages between our constructs. Findings – The results demonstrate that customers’ negative perceptions of customization increase their unfairness perceptions. Unfairness perceptions drastically reduce customer loyalty intentions with trust acting as a significant moderator. Trust increases loyalty intentions even when unfairness perceptions are present. Our findings provide a foundation for understanding how firms may improve their perceived fairness. This increase in perceived fairness creates positive attributions, reduces negative customer experience perceptions and increases loyalty intentions. Originality/value – Key contribution is the development and validation of a conceptual model explaining the linkages between firm customization and unfairness perceptions, firm customization and customer loyalty intentions and the moderating role of trust between these relationships. This study extends the understanding of how customization practices impact unfairness perceptions and, subsequently, influence consumers’ perceptions, intentions and behavior.

The mediating role of autonomy in the effect of pro-innovation climate and supervisor supportiveness on innovative behavior of nurses

2019 ◽  
Vol 22 (1) ◽  
pp. 41-58 ◽  
Author(s):  
Betül Sönmez ◽  
Aytolan Yıldırım
Keyword(s):  
Organizational Climate ◽  
Linear Regression Analysis ◽  
Professional Autonomy ◽  
Added Value ◽  
Innovative Behavior ◽  
Cross Sectional ◽  
Content Type ◽  
Mediating Role ◽  
Innovation Climate

PurposeThe purpose of this paper is to test the mediating role of autonomy in the effect of a pro-innovation organizational climate and supervisor supportiveness (SS) on the innovative behavior (IB) of nurses.Design/methodology/approachThe sample of this cross-sectional, correlational study consisted of 332 nurses, who were selected, on the basis of the convenience sampling method, from among the nurses working at two public university hospitals in Istanbul. The data of the study were collected between February and May of 2015. Descriptive analysis and linear regression analysis were used for data analysis, and the bootstrapping method was applied to test the significance of the mediating role.FindingsThe model used for examining the mediating role of autonomy was found to be statistically significant, as it explained 36 percent of the variance of IB. When the significance of the mediating role was tested, its effect on both innovation climate and SS was observed to be significant.Originality/valueThe obtained results indicated that a pro-innovation organizational climate and SS functioned as premises for autonomy. In turn, the rise in autonomy level that served to innovative climate and SS increased the IB of the nurses through boosting their autonomy level. From these results, it can be argued that nurses with a high level of professional autonomy can create innovative outputs and provide added value through the IB they practice in providing patient care and general health services.

The impact of language on retweeting during acute natural disasters: uncertainty reduction and language expectancy perspectives

2020 ◽  
Vol 120 (8) ◽  
pp. 1501-1519 ◽  
Author(s):  
Chang Heon Lee ◽  
Heng Yu
Keyword(s):  
Natural Disasters ◽  
Uncertainty Reduction ◽  
Content Type ◽  
Linguistic Style ◽  
Language Style ◽  
Language Expectancy ◽  
Concrete Language ◽  
The Impact ◽  
Language Content

PurposeSocial media have increasingly gained credibility as information sources in emergencies. Retweeting or resharing nature has made Twitter a popular medium of information dissemination. The purpose of this article is to enhance our understanding of both linguistic style and content properties (i.e. both affective and informational contents) that drives resharing behavior or virality of disaster messages on Twitter. We investigate this issue in the context of natural disaster crisis.Design/methodology/approachIn this study, the authors develop, drawing upon language expectancy and uncertainty reduction theories as an enabling framework, hypotheses about how the language (i.e. style and content) influence resharing behavior. They employ a natural language processing of disaster tweets to examine how the language – linguistic style (concrete and interactive language) and linguistic content (information- and affect-focused language) – affects resharing behavior on Twitter during natural disasters. To examine the effects of both linguistic style and content factors on virality, a series of negative binomial regressions were conducted, particularly owing to the highly skewed count data.FindingsOur analysis of tweets from the 2013 Colorado floods shows that resharing disasters tweets increases with the use of concrete language style during acute emergencies. Interactive language is also positively associated with retweet frequency. In addition, neither positive nor negative emotional tweets drive down resharing during acute crises, while information-focused language content has a significantly positive effect on virality.Practical implicationsAgencies for public safety and disaster management or volunteer organizations involved in disseminating crisis and risk information to the public may leverage the impacts of the linguistic style and language content through the lens of our research model. The findings encourage practitioners to focus on the role of linguistic style cues during acute disasters. Specifically, from the uncertainty reduction perspective, using concrete language in the disaster tweets is the expected norm, leading to a higher likelihood of virality. Also, interactively frame disaster tweets are more likely to be diffused to a larger number of people on Twitter.Originality/valueThe language that people use offer important psychological cue to their intentions and motivations. However, the role of language on Twitter has largely been ignored in this crisis communication and few prior studies have examined the relationship between language and virality during acute emergencies. This article explains the complex and multifaceted nature of information resharing behavior using a multi-theoretical approach – including uncertainty reduction and language expectancy theory – to understand effects of language style and content cues on resharing behavior in the context of natural crisis events.

Knowledge stock and absorptive capacity of small firms: the moderating role of formalization

2019 ◽  
Vol 12 (2) ◽  
pp. 189-207 ◽  
Author(s):  
Sanjay Chaudhary
Keyword(s):  
Absorptive Capacity ◽  
Small Firms ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Business Owners ◽  
Knowledge Stock ◽  
Content Type ◽  
Depth Of Knowledge ◽  
Moderating Role

Purpose Despite the established significance of absorptive capacity, there is a worrying lack of research that empirically examines its antecedents. With a call for investigation guided by the knowledge-based theory, the purpose of this paper is to bridge any probable gap by exploring the effect that an organization’s knowledge stock and its knowledge integrating mechanisms have on the development of its absorptive capacity. Design/methodology/approach On the basis of a survey administered to a sample comprising owners of small Indian automotive firms, this paper empirically examines the direct effect of an organization’s knowledge stock (including knowledge breadth and depth) and the moderating role of its structure-related mechanisms (e.g., formalization) on its potential and realized absorptive capacities. The study uses survey data from 226 small business owners and multiple linear regression analysis to examine the significance of its hypotheses. Findings The results show that knowledge stock has a statistically notable influence on a small firm’s absorptive capacity. The enabling role of formalization in the relationship between knowledge stock and absorptive capacity is also evident. Practical implications Given the handicap of small firms vis-à-vis large firms to deploy internal R&D capabilities, business owners must ensure not to confuse absorptive capacity with the pre-existence of R&D capabilities. Originality/value The unbundling of knowledge stock into breadth and depth of knowledge enables business owners and researchers to understand how any particular knowledge stock can relate to an organization’s absorptive capacity.

Accountants’ behavioural reactions to external threats: the mediating role of proactive personality in the goal orientation process

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Andrea Tomo ◽  
Davide de Gennaro
Keyword(s):  
Goal Orientation ◽  
Linear Regression Analysis ◽  
Proactive Personality ◽  
Occupational Prestige ◽  
Personal Factors ◽  
Content Type ◽  
Mediating Role ◽  
External Events ◽  
Practical Implications

Purpose In a period of profound crisis for professions, this paper aims to develop knowledge about the role of proactive personality in the relationship between accountants’ occupational prestige and goal orientation. Design/methodology/approach The study draws upon the literature on professions and employs a multiple linear regression analysis to test the mediating role of proactive personality when accountants challenge external events threatening their profession. The study focuses on Italy, an area characterized by a high degree of precariousness where, over the past 30 years, accountants have been facing many threats undermining their occupational prestige. Findings The findings show that proactive accountants are more goal-oriented, unless they perceive that others consider their career to be prestigious. Therefore, the study demonstrates that occupational prestige – more volatile and subject to external forces– can shape proactive personality – usually internally determined and more stable – insofar a perceived low occupational prestige can be mediated by a proactive personality towards goal orientation. Practical implications The study has both academic and practical implications, showing that context-related factors are buffered by personal characteristics when professionals react to external events affecting their prestige. Originality/value The paper sheds lights on the critical issues of setting and achieving goals in uncertain situations, and enhances our understanding of the accounting profession, by identifying new reactions and behaviours based on personal factors as well as exogenous and contextual factors.

Hospital accreditation systems and salience of organisational tensions

2021 ◽  
Vol 35 (9) ◽  
pp. 57-80
Author(s):  
Geraldine Robbins ◽  
Breda Sweeney ◽  
Miguel Vega
Keyword(s):  
Active Role ◽  
Management Control ◽  
External Control ◽  
Hospital Accreditation ◽  
Management Control System ◽  
Content Type ◽  
Prior Literature ◽  
Depth Interviews

PurposeThis study examines how an externally imposed management control system (MCS) – hospital accreditation – influences the salience of organisational tensions and consequently attitudes of management towards the system.Design/methodology/approachData are collected using a case study of a large public hospital in Spain. In-depth interviews were conducted with 27 senior and middle managers across different functions. Relying on the organisational dualities classification in the literature, tensions are unpacked and analysed.FindingsEvidence is presented of how hospital accreditation increases the salience of organisational tensions arising from exposition of the organisational dualities of learning, performing, organising and belonging. Salient tensions were evident in the ambivalent attitudes of management towards the hospital accreditation system.Practical implicationsThe role of mandatory external control systems in exposing ambivalence and tensions will be of interest to organisational managers.Originality/valueThe study extends the management control literature by identifying an active role for an external MCS (accreditation) in increasing the salience of organisational tensions and triggering ambivalence. Contrary to the prior literature, the embedding of both poles of an organisational duality into the MCS is not a necessary precondition for increased tension salience. The range of attitudes towards MCSs beyond those specified in the previous literature (positive/negative/neutral) is extended to include ambivalence.

Preparing for a crisis: examining the influence of fear and anxiety on consumption and compliance

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Elyria Kemp ◽  
My (Myla) Bui ◽  
McDowell Porter, III
Keyword(s):  
Survey Methodology ◽  
Content Type ◽  
Prior Literature ◽  
And Behaviors ◽  
Fear And Anxiety ◽  
Negative Feelings ◽  
Practical Implications ◽  
Insight Into

Purpose This research aims to examine the unique emotional distress experienced during the coronavirus (COVID-19) outbreak. It explores the role of fear and anxiety, what fueled it and how fear and anxiety impacted consumption and behaviors of conformity and compliance. Design/methodology/approach An exploratory assessment of the emotions and behaviors of individuals during the early part of the coronavirus outbreak (early March 2020) was conducted by sending a questionnaire to a national panel (n = 42). The insight offered from these individuals, in conjunction with prior literature, provided the basis for the development of a conceptual model that was tested using survey methodology (n = 691). Findings Both exploratory and empirical research indicate that ruminative thoughts were positively related to feelings of fear and anxiety, whereas trust in leadership was negatively related to fear and anxiety. Feelings of fear and anxiety were also associated with purchasing in large quantities, in compliance with guidelines to slow the spread of the virus and the management of negative feelings through consumption. Practical implications Important insight for marketers and public policymakers in how fear and anxiety might be both tempered and mitigated during emergencies is offered. Originality/value This research provides new insight into what fuels fear and anxiety during a pandemic and investigates how fear and anxiety impacts consumption and behaviors of conformity and compliance.

Impact of behaviour factors on acquisition performance: mediating role of speed of post-acquisition change

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Slađana Savović ◽  
Verica Babić
Keyword(s):  
Transformational Leadership ◽  
Cultural Differences ◽  
Statistical Significance ◽  
Linear Regression Analysis ◽  
Transitional Economy ◽  
Acquisition Performance ◽  
Content Type ◽  
Process Factor ◽  
Mediating Role

PurposeThe purpose of this paper is to increase understanding of the influence of behaviour factors (corporate cultural differences and transformational leadership) on acquisition performance, through the mediating role of speed of post-acquisition change (as a process factor), in the specific context of a transitional economy.Design/methodology/approachA model was tested on a sample of acquisitions in Serbia carried out by domestic and European companies. In total, 208 valid questionnaires were collected from 10 acquired companies. Linear regression analysis was used to test the research hypotheses. To test the mediator hypothesis, Baron and Kenny's (1986) procedure was used. Statistical significance of indirect or mediated effect was calculated with Statistical Product and Service Solutions (SPSS) macro provided by Preacher and Hayes (2004).FindingsMediator analysis shows that corporate cultural differences and transformational leadership have direct and indirect impacts on acquisition performance.Practical implicationsThe results may be significant for managers involved in the processes of acquisitions, in terms of helping them to make appropriate decisions in different phases of an acquisition process, so as to obtain sufficient levels of employee commitment and trust to improve acquisition performance.Originality/valueThis research contributes to a better understanding of the relationships between behaviour factors and acquisition performance. In particular, no research into the speed of post-acquisition changes as a mediator variable between behaviour factors and acquisition performance has previously been conducted, to the best of the authors' knowledge. Thus, this research offers a unique understanding in the transitional economy context of Serbia.

scholarly journals Investments in power generation in Great Britain c.1960-2010

2018 ◽  
Vol 15 (1) ◽  
pp. 53-83 ◽  
Author(s):  
Liz Warren ◽  
Martin Quinn ◽  
Gerhard Kristandl
Keyword(s):  
Power Generation ◽  
Great Britain ◽  
Contributory Factor ◽  
Relative Role ◽  
Public And Private ◽  
Content Type ◽  
Prior Literature ◽  
The Many ◽  
The Uk

Purpose This paper aims to explore the increasing role of financialisation on investment decisions in the power generation industry in Great Britain (GB). Such decisions affect society, and the relative role of financialisation in these macro-levels decisions has not been explored from a historical perspective. Design/methodology/approach The paper draws on historical material and interview data. Specifically, we use an approach inspired by institutional sociology drawing on elements of Scott’s (2014) pillars of institutions. Applying concepts stemming from regulative and normative pressures, we explore changes in investments over the analysis period to determine forces which institutionalised practices – such as accounting – into investment in power generation. Findings Investments in electricity generation have different levels of public and private participation. However, the common logics that underpin such investment practices provide an important understanding of political-economics and institutional change in the UK. Thus, the heightened use of accounting in investment has been, to some extent, a contributory factor to the power supply problems now faced by the British public. Originality/value This paper contributes to prior literature on the effects of financialisation on society, adding power generation/energy supply to the many societal level issues already explored. It also provides brief but unique insights into the changing nature of the role of accounting in an industry sector over an extended timeframe.

scholarly journals Greening crowdfunding campaigns: an investigation of message framing and effective communication strategies for funding success

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Monica Rossolini ◽  
Alessia Pedrazzoli ◽  
Alessandro Ronconi
Keyword(s):  
Message Framing ◽  
Communication Strategies ◽  
Clean Energy ◽  
Effective Communication ◽  
Quantitative Information ◽  
Empirical Examination ◽  
Content Type ◽  
Funding Success ◽  
The Impact

PurposeRecognising the growing importance of environmental and sustainable activities and the role of communication strategies in soliciting their financing, this work investigates the influence of message framing, green emphasis and quantitative information on the probability of green crowdfunding campaigns' success.Design/methodology/approachThis analysis is based on crowdfunding campaigns published between 2015 and 2020 on the Indiegogo platform in the category “Community projects – Environment”. The study develops an in-depth qualitative content analysis of the projects before performing an empirical examination to determine funding causes.FindingsCommunication strategies (message framing, green emphasis and quantitative goals) affect funding success. However, project category moderates the impact of message framing and green emphasis on campaign success. While positive framing increases agri-food campaign success, negative framing is more effective for clean energy and climate preservation projects. Moreover, indication of a quantitative goal and a marked green emphasis in a project's presentation increase campaign success, but a too marked green emphasis is only effective for agri-food projects.Practical implicationsGreen entrepreneurs and campaign managers must work carefully on their projects' communication, accounting for the type of product proposed, emphasising green components in its description and utilising quantitative information to present future goals. These strategies maximise backers' responses and enable entrepreneurs to obtain funding. The authors’ findings may be extended to other contexts, including the banking sector, to craft effective communication strategies for green financial products.Originality/valueBy applying framing theory in a new context (i.e. the online financing of green entrepreneurs), this study identifies new campaign success determinants and provides evidence for the moderating role of project category. Furthermore, the study highlights the need to develop different communication strategies for social and environmental-oriented projects.

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