The construction of the affinity-seeking strategies of Airbnb homestay hosts

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Hanqin Qiu ◽  
Dongzhi Chen ◽  
Jian-Wu Bi ◽  
Jiaying Lyu ◽  
Qinghui Li
Keyword(s):  
Conceptual Framework ◽  
Semantic Analysis ◽  
Online Reviews ◽  
Two Dimensions ◽  
Destination Image ◽  
Competitive Advantages ◽  
Content Type ◽  
Research Findings ◽  
And Behavior ◽  
Destination Management Organizations

Purpose This study aims to explore the dimensions and sub-factors of Airbnb hosts’ affinity-seeking strategies. It also aims to build a conceptual framework of hosts’ affinity-seeking strategies and their impact on Airbnb guests’ feelings of affection toward their host and/or the homestay and their behavioral intentions. Design/methodology/approach Based on 150,161 Inside Airbnb online reviews in three major US cities, this study uses semantic analysis to explore processes through which hosts’ affinity-seeking strategies are constructed. Findings A conceptual framework is proposed to identify two dimensions (warmth and competency) and their sub-factors (“presenting friendly attitudes,” “showing personality traits,” “providing service and help” and “promoting social interaction and sharing”) of Airbnb homestay hosts’ affinity-seeking strategies. The framework shows a positive relationship between these strategies and guests’ affection and behavior in response. Practical implications The research findings provide valuable insights to hosts for improving their affinity and strengthening their competitive advantages. They also offer guidance to destination management organizations on how to build a positive destination image. Originality/value To the best of the authors’ knowledge, this study is the first to conceptualize Airbnb homestay hosts’ affinity-seeking strategies. It contributes to the literature by incorporating social cognition theory and service theory in the analysis of these strategies.

The impact of corruption on travelers’ perceptions and preferences

2019 ◽  
Vol 74 (4) ◽  
pp. 795-814 ◽  
Author(s):  
Alexis Papathanassis
Keyword(s):  
Research Methodology ◽  
Quantitative Methods ◽  
Wide Spectrum ◽  
Online Reviews ◽  
Destination Image ◽  
Content Type ◽  
Qualitative And Quantitative Methods ◽  
And Behavior ◽  
The Impact

Purpose This paper aims to explore and model tourists’ perceptions of corruption-related holiday incidents and their impact on travel preferences and behavior. Design/methodology/approach This research methodology reflects an exploratory-sequential, mixed-method design, comprising a content analysis of 205 online reviews, followed by a survey of 268 respondents. Findings According to the data collected and analyzed, exposure to corruption appears to be more than an exception for holidaymakers. Moreover, tourists often associate corruption with a wide spectrum of incident types; those ranging from personal integrity threats to service delivery failures and heritage/attraction mismanagement. The impact of such incidents on travel preferences and behavior of tourists is highly dependent on the perceived competence, effectiveness and professionalism of local (destination) public services and authorities. Practical implications Recommendations for destination stakeholders include the need to enable and take ownership of tourists’ complaints and the importance of recognizing the role of heritage attractions as corruption-related symbols and destination image carriers. Originality/value This paper attempts to establish the connection between corruption and tourism externalities within the context of the recent “over-tourism” debate. In exploring tourism-corruption, the authors adopt a “micro-behavioral” perspective, which represents a novelty in the related macro/systemic-level approach, characterizing the predominant research in this area. Moreover, in terms of research methodology, both qualitative and quantitative methods are combined. This is an ambitious and challenging research design, demonstrating the synergies between the two paradigms and contributing to the completeness of the paper.

The role of innovation in building competitive advantages: an empirical investigation

2018 ◽  
Vol 21 (1) ◽  
pp. 44-69 ◽  
Author(s):  
Prodromos Chatzoglou ◽  
Dimitrios Chatzoudes
Keyword(s):  
Competitive Advantage ◽  
Conceptual Framework ◽  
Empirical Investigation ◽  
Primary Data ◽  
Empirical Literature ◽  
Competitive Advantages ◽  
Manufacturing Companies ◽  
Content Type ◽  
The Impact ◽  
Structured Questionnaire

Purpose Nowadays, innovation appears as one of the main driving forces of organisational success. Despite the above fact, its impact on the propensity of an organisation to develop and sustain a competitive advantage has not yet received sufficient empirical investigation. The purpose of this paper is to enhance the existing empirical literature by focusing on the antecedents of innovation and its impact on competitive advantage. It proposes a newly developed conceptual framework that adopts a three-step approach, highlighting areas that have rarely been simultaneously examined before. Design/methodology/approach The examination of the proposed conceptual framework was performed with the use of a newly developed structured questionnaire that was distributed to a group of Greek manufacturing companies. The questionnaire has been successfully completed by chief executive officers (CEOs) from 189 different companies. CEOs were used as key respondents due to their knowledge and experience. The reliability and the validity of the questionnaire were thoroughly examined. Empirical data were analysed using the structural equation modelling technique. The study is empirical (based on primary data), explanatory (examines cause and effect relationships), deductive (tests research hypotheses) and quantitative (includes the analysis of quantitative data collected with the use of a structured questionnaire). Findings Results indicate that knowledge management, intellectual capital, organisational capabilities and organisational culture have significant direct and indirect effects on innovation, underlining the importance of their simultaneous enhancement. Finally, the positive effect of innovation on the creation of competitive advantages is empirically validated, bridging the gap in the relevant literature and offering avenues for additional future research. Originality/value The causal relationship between innovation and competitive advantage, despite its significant theoretical support, has not been empirically validated. The present paper aspires to bridge this gap, investigating the impact of innovation on the development of competitive advantages. Moreover, the present study adopts a multidimensional approach that has never been explored in the existing innovation literature, making the examination of the proposed conceptual framework an interesting research topic.

Conceptualising employee involvement in service innovation: an integrative review

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Marit Engen ◽  
Lars Fuglsang ◽  
Tiina Tuominen ◽  
Jon Sundbo ◽  
Jørn Kjølseth Møller ◽  
...  
Keyword(s):  
Conceptual Framework ◽  
Research Agenda ◽  
Employee Involvement ◽  
Service Innovation ◽  
Two Dimensions ◽  
Innovation Activity ◽  
Theoretical Understanding ◽  
Innovation Studies ◽  
Content Type ◽  
Innovation Activities

PurposeEmployees are considered as important contributors to service innovation, but the literature is not unanimous about what employee involvement in service innovation entails. To advance theoretical understanding of the topic, this paper develops a conceptual framework for analysing employee involvement in service innovations, reviews existing research on the topic and proposes a research agenda.Design/methodology/approachDifferent modes of employee involvement in service innovation are distinguished based on two dimensions: (1) the intensity of employee influence on service innovation and (2) the breadth of the innovation activity in which employees are involved. This conceptual framework is abductively developed through a literature review of empirical service innovation studies to identify and analyse whether and how these modes of employee involvement are manifested in the service innovation literature.FindingsThe findings delineate six modes of employee involvement in the reviewed service innovation studies. Employees are primarily seen as having a strong influence on situated innovation activities but a limited influence on systemic innovation activities. The findings show that more research is needed to assess the connections between different modes of employee involvement.Practical implicationsThe findings can be used by practitioners to assess the possibilities different modes of employee involvement may bring to service innovation activities.Originality/valueThe proposed conceptual framework and the analysis of current research and research gaps in service innovation studies provide a clear research agenda for progressing multidimensional understanding of employee involvement in service innovation.

FLORA: a hierarchical fuzzy system for online accommodation review analysis

2019 ◽  
Vol 21 (3) ◽  
pp. 347-367
Author(s):  
Thara Angskun ◽  
Jitimon Angskun
Keyword(s):  
Sentiment Analysis ◽  
Semantic Analysis ◽  
Online Reviews ◽  
Online Review ◽  
Probability Weighting ◽  
Content Type ◽  
Analysis Process ◽  
Review Analysis ◽  
Accuracy Comparison ◽  
Hierarchical Fuzzy System

Purpose This paper aims to introduce a hierarchical fuzzy system for an online review analysis named FLORA. FLORA enables tourists to decide their destination without reading numerous reviews from experienced tourists. It summarizes reviews and visualizes them through a hierarchical structure. The visualization does not only present overall quality of an accommodation, but it also presents the condition of the bed, hospitality of the front desk receptionist and much more in a snap. Design/methodology/approach FLORA is a complete system which acquires online reviews, analyzes sentiments, computes feature scores and summarizes results in a hierarchical view. FLORA is designed to use an overall score, rated by real tourists as a baseline for accuracy comparison. The accuracy of FLORA has achieved by a novel sentiment analysis process (as part of a knowledge acquisition engine) based on semantic analysis and a novel rating technique, called hierarchical fuzzy calculation, in the knowledge inference engine. Findings The performance comparison of FLORA against related work has been assessed in two aspects. The first aspect focuses on review analysis with binary format representation. The results reveal that the hierarchical fuzzy method, with probability weighting of FLORA, is achieved with the highest values in precision, recall and F-measure. The second aspect looks at review analysis with a five-point rating scale rating by comparing with one of the most advanced research methods, called fuzzy domain ontology. The results reveal that the hierarchical fuzzy method, with probability weighting of FLORA, returns the closest results to the tourist-defined rating. Research limitations/implications This research advances knowledge of online review analysis by contributing a novel sentiment analysis process and a novel rating technique. The FLORA system has two limitations. First, the reviews are based on individual expression, which is an arbitrary distinction and not always grammatically correct. Consequently, some opinions may not be extracted because the context free grammar rules are insufficient. Second, natural languages evolve and diversify all the time. Many emerging words or phrases, including idioms, proverbs and slang, are often used in online reviews. Thus, those words or phrases need to be manually updated in the knowledge base. Practical implications This research contributes to the tourism business and assists travelers by introducing comprehensive and easy to understand information about each accommodation to travelers. Although the FLORA system was originally designed and tested with accommodation reviews, it can also be used with reviews of any products or services by updating data in the knowledge base. Thus, businesses, which have online reviews for their products or services, can benefit from the FLORA system. Originality/value This research proposes a FLORA system which analyzes sentiments from online reviews, computes feature scores and summarizes results in a hierarchical view. Moreover, this work is able to use the overall score, rated by real tourists, as a baseline for accuracy comparison. The main theoretical implication is a novel sentiment analysis process based on semantic analysis and a novel rating technique called hierarchical fuzzy calculation.

A conceptual framework for understanding the antecedents and consequences of social selling: a theoretical perspective and research agenda

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Barbara Barney-McNamara ◽  
James Peltier ◽  
Pavan Rao Chennamaneni ◽  
Keith Eric Niedermeier
Keyword(s):  
Literature Review ◽  
Conceptual Framework ◽  
Information Exchange ◽  
Theoretical Perspective ◽  
Customer Relationship ◽  
Future Research ◽  
Content Type ◽  
The Social ◽  
Research Findings ◽  
Antecedents And Consequences

Purpose The purpose of this paper is to provide a detail review of the social selling literature and to offer future research needs. Social selling has gained the attention of sales researchers. Rather than merely a new tool, social selling redefines the traditional sales process. However, the literature is spread across topics of social media and sales, social customer relationship management, salesforce automation and social selling, and does not provide an agreed-upon definition or tested construct for implementation. Design/methodology/approach The paper presents a comprehensive literature review of social selling and all related terminology. Findings The authors propose a social selling framework that includes personal branding, information exchange, networking and social listening to define and outline the construct while suggesting the antecedents and outcomes to guide future research. Findings from a literature review include outlining key theories used in social selling research. Originality/value This review offers a conceptual framework of social selling, including both antecedents and outcomes, to inform future research and guide academics and practitioners.

Egypt’s perceived destination image and its impact on tourist’s future behavioural intentions

2019 ◽  
Vol 6 (2) ◽  
pp. 449-466 ◽  
Author(s):  
Hany Ragab ◽  
Abeer A. Mahrous ◽  
Ahmed Ghoneim
Keyword(s):  
Structural Equation ◽  
Destination Image ◽  
Equation Modeling ◽  
Structured Interviews ◽  
Content Type ◽  
Tourist Satisfaction ◽  
Exploratory Factor Analyses ◽  
Global Tourism ◽  
Destination Management Organizations ◽  
The Impact

Purpose There is a substantial body of the literature on the role of destination image in tourist’s future behavior, however, the majority of these studies were conducted in “Sun-and-Sand” destinations, and only a few studies have addressed this research topic in “Historical-and-Cultural” destinations context. The purpose of this paper is to fill this gap by investigating the impact of Egypt’s perceived destination image – as one of the most famous cultural and historical destinations in the global tourism arena – and tourist satisfaction on tourists’ future behavioral intentions. Design/methodology/approach The study adopted a mixed methodology (a combination of survey questionnaire based on a quota sample from 400 tourists, as well as semi-structured interviews with tourists from different nationalities). Data were analyzed using exploratory factor analyses, confirmatory factor analysis and structural equation modeling. Findings The results related to the impact of the perceived destination image are discussed. Also, some practical implications related to destination management organizations are highlighted. Originality/value The study contributes theoretically and empirically to destination image literature, by improving the understanding of the multi-dimensional nature of destination image and its impact on revisit intention and word-of-mouth recommendation. Also, it helps in guiding Egypt’s destination image management activities to rebuild Egypt’s image as a safe destination for all the world’s travelers.

Understanding backers’ interactions with crowdfunding campaigns

2018 ◽  
Vol 20 (2) ◽  
pp. 252-272 ◽  
Author(s):  
Mujtaba Ahsan ◽  
Erlinde F.I. Cornelis ◽  
Andrew Baker
Keyword(s):  
Social Science ◽  
Conceptual Framework ◽  
The Body ◽  
Science Literature ◽  
Marketing Communication ◽  
Content Type ◽  
Communication Plan ◽  
Social Science Literature ◽  
Behavior Network ◽  
And Behavior

Purpose Crowdfunding has become a popular method to acquire capital for entrepreneurial ventures. To successfully achieve funding goals, it is critical for crowdfunding campaigns to attain support of individuals (backers). This paper aims to presents a conceptual model that links a reward-based crowdfunding campaign’s product, pitch and promoter characteristics to expert and casual backers’ evaluation and behavior. Design/methodology/approach This paper draws from literature from consumer behavior, network, signaling and informational social influence theories to design a conceptual framework that highlights factors that influence potential backers’ participation in crowdfunding campaigns. Findings It is demonstrated that the conceptual framework presented in the manuscript usefully organizes the real-world tactical marketing decisions of a crowdfunding backer while also being readily amendable to integrating theoretical accounts of human behavior from a diverse body of social science literature. Empirically testable propositions are derived from this social science literature and recast into a manner that could be investigated in the crowdfunding context to expand the body of knowledge on this topic. Practical implications This manuscript provides a framework that can be useful to crowdfunders who wish to strategically plan how their marketing communication plan features may be tailored to attract both early- and late-stage crowdfunding backers. Originality/value This paper is novel in the crowdfunding literature because it integrates a diverse body of literature to explicitly identify how the strategic and tactical marketing communication characteristics of a crowdfunding campaign are likely to differently influence different types of potential crowdfunding backers.

Co-creating value with suppliers: a conceptual framework

2019 ◽  
Vol 13 (2) ◽  
pp. 213-227
Author(s):  
Paulo Sergio Altman Ferreira
Keyword(s):  
Health Care ◽  
Conceptual Framework ◽  
Dynamic Capabilities ◽  
Health Care Organizations ◽  
Two Dimensions ◽  
Content Type ◽  
Theoretical Perspectives ◽  
And Performance ◽  
Mutual Change

PurposeThis study aims to put forward a conceptual framework to promote strategies for exploring and exploiting value co-creation with suppliers through dynamic capabilities development.Design/methodology/approachThe conceptual framework was developed by applying deductive logic to blend the theoretical perspectives of value co-creation and dynamic capabilities concerning interaction and innovation.FindingsThe suggested framework emphasized that to co-create value with suppliers, health-care organizations need to integrate innovation abilities with interactional abilities for assimilating mutual processes and resources. The study also points out the crucial role of middle managers to articulate the diverse value perspectives and act as change catalysts.Practical implicationsThis paper provides a roadmap for health-care managers to develop internal bundles of resources and integrate inter-organizational processes in the direction of co-creating value. The approach suggests the use of project pipelines and performance measures as managerial tools for aligning value co-creating initiatives with suppliers.Originality/valueThe study is a pioneering attempt to develop a conceptual framework for co-creating value with suppliers and, consequently, to provide innovative services to patients. The study aligns with previous value co-creation and dynamic capabilities works in terms of interaction and innovation development. However, based on the interrelation of these two dimensions, the study puts forth four interrelated processes (experimenting new possibilities of value creation; articulating value alignment initiatives; implementing mutual benefits; and executing and managing performance improvement) attached by mutual change mechanisms.

Post-visit and pre-visit tourist destination image through eWOM sentiment analysis and perceived helpfulness

2016 ◽  
Vol 28 (11) ◽  
pp. 2609-2627 ◽  
Author(s):  
M. Rosario González-Rodríguez ◽  
Rocio Martínez-Torres ◽  
Sergio Toral
Keyword(s):  
Sentiment Analysis ◽  
Online Reviews ◽  
Point Of View ◽  
Destination Image ◽  
Tourist Destination ◽  
Content Type ◽  
Sentiment Orientation ◽  
The City ◽  
Perceived Helpfulness ◽  
The Web

Purpose This paper aims to explore the image of travel destinations after the visit by analysing sentiment orientation of the online reviews, and how this orientation, as well as other electronic word of mouth (eWOM)’s credibility sources, can affect the perceived helpfulness of shared opinions measured through the helpfulness score. Design/methodology/approach Tourist destinations are increasingly affected by travel-related information shared through the Web. More and more people first check the previous travel experiences of other people to build their own destination image and to help them in their choice of destination. This paper analyses the shared opinions related to the city of Barcelona in a well-known eWOM website. The reviewers’ opinion and the credibility sources of eWOM are extracted from the web using a webscraper, while the sentiment score to analyse the discourse orientation (positive vs negative) is calculated using computer-based sentiment analysis techniques. Findings Online reviews’ users are reluctant to provide extreme polar opinions (very negative, very positive) to any travel subcategory (hotel, restaurant, attractions and night-life) of a tourist destination. The results obtained also reveal that eWOM’s perceived helpfulness grows with the expertise of the reviewer. However, the helpfulness score given to the reviews posted is not influenced by the sentiment orientation of the author’s opinion. Research limitations/implications This research is limited to the case study of Ciao, which is a well-known consumer platform, and the city of Barcelona, which is a top touristic destination. However, the approach proposed can be easily extended to other similar consumer platforms and cities using the same methodology. Practical implications Understanding the information posted in the media environment is a major concern in the field of marketing destination planning. Positive and negative eWOM offers potential consumers a clear picture on the tourist destination, and this information can be used by Destination Marketing Organisations to meet customers’ needs and expectations. The perceived helpfulness of reviews analysed in this paper can also help practitioners and scholars to understand those factors that make reviews more trustable. Originality/value From a methodological point of view, the main contribution of this research is the utilisation of an unstructured approach to the measurement of the destination image based on the sentiment analysis of shared opinions. From a theoretical point of view, the study relates the post-visit destination image with the pre-visit image formation process, using the sentiment orientation of the former and the perceived helpfulness of the latter.

scholarly journals Sustainable competitive advantages for a nascent wine country: an example from southern Sweden

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Olga Rauhut Kompaniets
Keyword(s):  
Conceptual Framework ◽  
Swot Analysis ◽  
Secondary Data ◽  
Management Approach ◽  
Competitive Advantages ◽  
Wine Production ◽  
Content Type ◽  
Key Factor ◽  
Wine Sector ◽  
Sustainable Competitive Advantages

Purpose The purpose of this study is to discuss the opportunities for and challenges faced in the development of a wine sector in a nascent wine country, as well as the necessary requirements for the creation of sustainable competitive advantages (SCA), using Sweden as an example. Design/methodology/approach Content analysis of previous research based on secondary data; a SWOT analysis of the wine sector in the nascent wine country, Sweden, is provided in connection with a conceptual framework for SCAs. Findings In a nascent wine country such as Sweden, factors such as climate or technical issues regarding wine production are important factors in respect of SCA, but in themselves, do not present insurmountable obstacles to their creation. In reality, structural challenges such as the alcohol monopoly in the retail market, various other legal regulations and restrictions, the lack of marketing and promotion capabilities, limited viticulture knowledge and limited experience of cooperation with the local enterprise are all far more problematic in that they lead to relatively limited demand for Swedish wine. In this context, a marketing management approach becomes a key factor in changing attitudes and approaches. Clearly, it is important to provide potential markets and consumers with relevant marketing information about the nascent wine country and its products. Originality/value Previous research generally focused on the SCA in the established wine countries; the focus of this study is on the SCA in a nascent wine country, a country without any tradition of commercial wine production. This study contributes to the discussion of a new conceptual framework for understanding SCA in the context of nascent wine countries. Furthermore, it suggests that the remaining state alcohol retail monopoly in Sweden provides not only challenges but also opportunities for the development of the wine sector. These findings are valid not only for Sweden but also for other nascent wine countries.

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