Willingness to pay for airline security

2019 ◽  
Vol 13 (2) ◽  
pp. 153-166 ◽  
Author(s):  
Shosh Shahrabani ◽  
Sharon Teitler Regev
Keyword(s):  
Willingness To Pay ◽  
Airline Industry ◽  
Gaza Strip ◽  
Internet Survey ◽  
Terrorist Attacks ◽  
Aviation Industry ◽  
Security Measures ◽  
Content Type ◽  
Factors Affecting ◽  
Terror Attacks

Purpose Due to recent international media reports of terrorist attacks in airports, people are more aware of the risk terrorism poses to flying and the need for security measures in the airline industry. This study aims to examine factors affecting willingness to pay (WTP) for airline security and safety flights after terror attacks incident. Design/methodology/approach A polling company distributed an internet survey among 415 Israelis in July 2014, after thousands of missiles had been fired into Israel from the Gaza Strip, threatening the population and disrupting aviation traffic to and from Israel. The results show that individuals who attributed higher importance to airline security and exhibited more fear and less optimism were willing to pay more for airline security and safety. Findings The results show that individuals who attributed higher perceived importance to airline security and exhibited more fear and less optimism were willing to pay more for the security and safety of flying. Research limitations/implications The implications of the study are important for understanding how terrorist attacks and negative aviation events affect people’s feelings, pessimism/optimism and general attitudes toward airline security. Originality/value Due to the increase in the number of terror attack involving airlines, it is important for understanding the demand for tickets on secure airlines. Such an understanding is essential for evaluating the perceived benefit of safety and security improvements in the aviation industry and for developing marketing strategies for different tickets.

Consumer behaviour towards willingness to pay for Halal products

2019 ◽  
Vol 121 (2) ◽  
pp. 492-504 ◽  
Author(s):  
Waqar Ahmed ◽  
Arsalan Najmi ◽  
Hafiz Muhammad Faizan ◽  
Shaharyar Ahmed
Keyword(s):  
Willingness To Pay ◽  
Structural Equation ◽  
Quantitative Research ◽  
Reasoned Action ◽  
Raw Material ◽  
Equation Modeling ◽  
Muslim Country ◽  
Policy Makers ◽  
Content Type ◽  
Factors Affecting

PurposeThe purpose of this paper is to empirically analyze the factors affecting Muslim consumers’ willingness to pay (WTP) for Halal food, products and operations by employing theory of reasoned action.Design/methodology/approachThis study has used quantitative research methodology and collected data from 350 questionnaires from a densely populated city of Pakistan. Partial least squares-structural equation modeling was used to analyze the data.FindingsThe results show that the concerns about Halal, religiosity, perception of usefulness of Halal and product ingredients have a significant impact on WTP for Halal foods, while attitude has an insignificant impact on WTP. Moreover, the extent of demand for Halal certification is significantly affected by WTP.Originality/valueThe study highlighted the concerns of the Muslim consumers with respect to Halalness of the products and operations despite living in a Muslim country. It is recommended that the policy makers, food authorities and health institutions should conduct regular inspections of foods, products and producers’/manufacturers’ operations to ensure that all the procedures from manufacturing of the raw material till the finished goods follow Islamic principles to make them completely Halal.

Cathay & Southwest: flying the flag of good practice in airline mergers

2015 ◽  
Vol 31 (8) ◽  
pp. 20-22 ◽  
Author(s):  
Reetesh Sharma ◽  
Mark Thomas
Keyword(s):  
Airline Industry ◽  
Large Scale ◽  
Good Practice ◽  
Aviation Industry ◽  
Content Type ◽  
Key Stakeholders ◽  
The Usa ◽  
Airline Mergers ◽  
Southwest Airlines

Purpose – This article highlights the essential factors to be considered for successful mergers and acquisitions (M & As) in the aviation industry. The article draws insights from the successful deals between Morris and Southwest Airlines as well as Cathay Pacific and Dragonair. Design/methodology/approach – The article is a case study of two successful mergers in the airline industry, one in the USA and one in Asia. Findings – M & As in the airline industry are loaded with difficulties. These include problems of brand identification, opposition from key stakeholders and the need of forming one coherent organisational culture. However, this does not mean that they are impossible. Two large-scale mergers have shown that successful mergers can occur in the industry. Originality/value – This article gives examples of two successful M & A deals from the aviation industry and shows the important factors to achieve this.

Qatar Airways: building a global brand

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Abdulla Hamad MA Fetais ◽  
Osama Sam Al-Kwifi ◽  
Zafar U Ahmed ◽  
Dang Khoa Tran
Keyword(s):  
Airline Industry ◽  
Study Data ◽  
Aviation Industry ◽  
Consumer Experience ◽  
Content Type ◽  
Secondary Sources ◽  
Global Brand ◽  
Wide Range ◽  
Consumer Orientation ◽  
Internationalization Strategies

PurposeIn 2017, Qatar Airways was recognized as the world's number-one airline by SKYTRAX World Airline Awards. These international awards have been described as “the Oscars of the aviation industry,” reflecting global recognition and excellence in conducting business activities at the international level. The main purpose of this case-based research is to explore and evaluate the internationalization strategies employed by Qatar Airways in becoming known as one of the best airlines in the world.Design/methodology/approachIn accordance with the nature of this study, data were collected by interviewing managers from Qatar Airways as well as by exploiting supporting materials from secondary sources and airline-specific records. The recorded interviews were analyzed via content analysis to define airline strategies aimed at expanding globally and building a global brand.FindingsThe findings reveal that Qatar Airways has adopted effective strategies that have facilitated its aggressive global expansion and enhanced its global consumer recognition – mainly as a fast-growing network connecting important destinations that maintains a focused consumer orientation dedicated to providing an optimal travel experience. These strategies have been focused on building a superior consumer experience marked by exceptional comfort.Practical implicationsQatar Airways' implementation of internationalization strategies in the airline industry represents an innovative approach marked by efficient operations and high-quality standards. Both international business managers and academics can learn from these strategies and their implications for enhancing airlines' global reputation and overall quality performance.Originality/valueUnlike other research studies that investigate a wide range of firms across industries, this study focuses on exploring the factors that support the successful internationalization of a single firm, thus providing in-depth understanding of specific strategies to achieve global recognition. This study provides unique insights to analyze strategies and assess their practical relevance.

Determining the factors affecting the consumers' willingness to pay higher prices for genetically unmodified products

2009 ◽  
Vol 111 (11) ◽  
pp. 1188-1199 ◽  
Author(s):  
Z. Gokalp Goktolga ◽  
Kemal Esengun
Keyword(s):  
Willingness To Pay ◽  
Household Income ◽  
Consumer Preference ◽  
Household Size ◽  
Negative Effects ◽  
Content Type ◽  
Factors Affecting ◽  
Monthly Household Income ◽  
Positive Effects ◽  
Conducting Research

PurposeThe purpose of this paper is to determine the factors affecting the consumers' willingness to pay higher prices for genetically unmodified products.Design/methodology/approachTomato was selected as a model crop. Data used in this study were gathered from questionnaires conducted in Tokat province of Turkey in April 2006. Questionnaires were accomplished via face‐to‐face interviews over 262 households. “Ordered logit model” was used in determining the factors that affect the willingness of consumers for higher prices for genetically unmodified products. Ordered models are those that limit dependent variables to certain intervals. According to the results, variables of household size, monthly household income, household's monthly food consumption expenditure and level of consumers' sensitivity over the issue affected the willingness to pay higher prices for genetically unmodified products.FindingsResults of the study indicated that household size and monthly household income had negative effects on the willingness to pay extra, while monthly food expenditure and concern had positive effects.Originality/valueThe results of the study will be beneficial for the policy makers, producers, consumers and those conducting research in this area alike. Carrying out studies aimed at determining consumer preference, such as this, will help form consumer consciousness, especially in Turkey, to protect consumer health.

scholarly journals Consumers’ willingness to pay for organic products in Thailand

2015 ◽  
Vol 42 (5) ◽  
pp. 480-510 ◽  
Author(s):  
Yaowarat Sriwaranun ◽  
Christopher Gan ◽  
Minsoo Lee ◽  
David A Cohen
Keyword(s):  
Willingness To Pay ◽  
Contingent Valuation Method ◽  
Good Health ◽  
Content Type ◽  
Factors Affecting ◽  
Valuation Method ◽  
Organic Products ◽  
Products Analysis ◽  
Jasmine Rice ◽  
The City

Purpose – The purpose of this paper is to investigate factors affecting consumers’ willingness to pay (WTP) a premium for organics. Design/methodology/approach – A self-administered questionnaire was used to collect data at five retail stores in metropolitan Bangkok. Exploratory factor analysis and the double-bound contingent valuation method were used for analysis. Findings – Results indicate WTP premiums of 88, 51 and 51 per cent for kale, jasmine rice and pork, respectively. Analysis indicates that respondents are willing to pay a premium if they have already purchased organic products, have good health, strong ethical and environmental concerns, think that organic products provide greater quality and health benefits, and reside in the city. Respondents with children, however, are less likely to pay a premium for organic products. Analysis also indicates that the price premium hinders purchase. Practical implications – Efforts should be made by policymakers, together with marketers and producers, to lower the price of organic products to attract more consumers. Originality/value – To enlarge the organic market, one must understand consumers’ preferences for organic products and the premium they will pay for them. This is not well-researched. Though several studies have investigated consumers’ behaviour towards environmentally friendly products in Thailand, there is little research on WTP. This lack is a major impediment to the growth of organic consumption and the development of organic product markets.

Europe's airlines will see more restructuring

2016 ◽  
Keyword(s):  
Airline Industry ◽  
Low Cost ◽  
Terrorist Attacks ◽  
Content Type ◽  
Underlying Condition ◽  
The Past ◽  
Low Cost Carrier ◽  
The Eu

Subject Europe's airline industry. Significance Despite good performance over the past year, the underlying condition of the European airline industry has not changed. Major carriers are still facing competitive challenges from long-haul airlines based in the Gulf, especially Emirates, Qatar Airways and Etihad Airways, and from the European low-cost carrier (LCC) sector. Impacts The fallout from recent terrorist attacks could hit the industry's fragile recovery. Labour unrest in France will affect Air France, as its pilots voted on May 30 to go on strike over pay conditions. A UK exit from the EU would force its airlines, some of the most efficient in Europe, to reconsider the focus of their operations. New opportunities may arise from the Commission's efforts to negotiate aviation agreements with such countries as Brazil as well as ASEAN.

scholarly journals Fly me to the moon: from corporate branding orientation to retailer preference and business performance

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Pantea Foroudi ◽  
Mohammad Mahdi Foroudi ◽  
Maria Palazzo ◽  
Bang Nguyen
Keyword(s):  
Airline Industry ◽  
Corporate Branding ◽  
Business Performance ◽  
Corporate Strategy ◽  
Qualitative Comparative Analysis ◽  
Corporate Image ◽  
Aviation Industry ◽  
Corporate Brand ◽  
Content Type ◽  
Corporate Community

Purpose The airline aviation industry is both capital-intensive and competitive. Hence, the evolution of the sector needs original marketing strategies. To study the relationships between corporate branding and corporate image, taking into account two views, namely, corporate strategy and corporate expression in airline identity, this paper aims to analyze the main indicators of the corporate branding that affect the outcomes of the corporate image. Design/methodology/approach To inspect the theories, the foundational configural model was assessed through the perceptions of 395 employees in Indian aviation companies. By using complexity theory, this study matched the concept of equifinality and it examined the data via a fuzzy set qualitative comparative analysis. Findings Findings show that corporate strategy positively influences the corporate image and corporate expression. Corporate expression offers the verbal and visual facets of a brand. Surprisingly, the paper shows that there is no link between corporate expression and corporate image. It also suggests that corporate expression, including corporate community, corporate promise and corporate personality, are all components of a corporate brand and do not influence the corporate image. Finally, the study highlights that corporate image positively affects superior business performance, which influences superior retailer preference. Research limitations/implications The study identifies the corporate identity’s indicators (corporate strategy and corporate expression) that affect the corporate image, which results in stronger, superior business performance and retailer preference. It suggests that managers in the airline industry should follow the recommendations of this research by adopting more objective and fairer procedures to attain superior business performance and retailer preference. In addition, the continued growth and the financial impact of the airline sector require the use of pioneering branding strategies. Future study is needed in various nations to advance the generalizability of the research findings. Originality/value To the best of the authors’ knowledge, the paper is the first to study corporate brand, its sub-dimensions (corporate strategy and corporate expression) and their individual links to brand image, which involves experience, relationships and visual identity.

Farmer knowledge and willingness to pay for soil testing in Haiti

2018 ◽  
Vol 45 (7) ◽  
pp. 1109-1121
Author(s):  
Senakpon Kokoye ◽  
Joseph Molnar ◽  
Curtis Jolly ◽  
Dennis Shannon ◽  
Gobena Huluka
Keyword(s):  
Willingness To Pay ◽  
International Development ◽  
Latent Variables ◽  
Choice Model ◽  
Structural Equations ◽  
Soil Testing ◽  
Farm Size ◽  
Content Type ◽  
Factors Affecting ◽  
Fertilizer Use

Purpose The purpose of this paper is to investigate factors affecting farmers’ perceptions and knowledge of soil testing benefits and fertilizers use in Northern Haiti. Design/methodology/approach Data were collected from 452 farmers within 17 localities in Northern Haiti. The findings reveal that farmers currently have little or no knowledge of soil testing benefits and but know better about fertilizer use. The soil testing benefits and knowledge on fertilizers use were collected using Likert scale. Analyses were done using structural equations model and choice model. Findings Factors such as farm size, participation in project, rice, banana and cocoa growers, affect farmers’ perceptions and knowledge of soil testing benefits. Factors affecting willingness to pay include group membership, type of crops grown, whether farmer’ land is on the slope, his farm size and whether he participates in the US Agency for International Development (USAID) project. Knowledge on fertilizer use is influenced by rice and banana growers, fertilizer use, participation in soil testing program and AVANSE/USAID. The effects of both latent variables are found to be positive but non-significant. Practical implications As policy implication; farmers need training module to be better informed on soil testing benefits. Originality/value Soil testing is a novel agricultural input that is being popularized in developing countries. For sustainability of the laboratory to be installed, this study is needed to fill the gap in research on farmers’ behaviors toward and demand of soil testing in Northern Haiti.

The Indian airline industry – will the flight be smooth?

2014 ◽  
Vol 4 (3) ◽  
pp. 1-12 ◽  
Author(s):  
Rangarajan Srinivasan ◽  
Vindhyalakshmi A. Prasad
Keyword(s):  
Learning Outcomes ◽  
Airline Industry ◽  
Subject Area ◽  
Current Situation ◽  
Point Of View ◽  
Aviation Industry ◽  
Economic Point ◽  
Content Type ◽  
Mba Students ◽  
Detailed Picture

Subject area The case concerns introductory marketing management. Study level/applicability This case is suitable for MBA students. Case overview The case explains the current situation encountered by the airline industry in India. This case gives the reader a detailed picture of the reasons for the growth and the subsequent troubles faced by the Indian aviation industry. Expected learning outcomes The case is aimed at helping the students to analyse a marketing situation both from a macro-economic point of view and from an individual company perspective. Supplementary materials Teaching Notes are available for educators only. Please contact your library to gain login details or email [email protected] to request teaching notes.

Modeling airline MRO operations using a systems dynamics approach

2018 ◽  
Vol 24 (3) ◽  
pp. 280-310
Author(s):  
Asim Tokgöz ◽  
Serol Bulkan ◽  
Selim Zaim ◽  
Dursun Delen ◽  
N. Gökhan Torlak
Keyword(s):  
Airline Industry ◽  
Work Load ◽  
Aviation Industry ◽  
Systems Dynamics ◽  
Commercial Aviation ◽  
Content Type ◽  
Study Results ◽  
The Cost ◽  
Airline Fleet ◽  
Sd Model

Purpose The life span of an aircraft is usually around 30 years in the commercial aviation industry. During this time span, aircraft needs maintenance to stay in service. The cost of maintenance, repair and overhaul (MRO) activities in its pure nature is a significant portion of operations, accounting around 10 percent of all cost drivers. The purpose of this paper is to design/develop and critically assess a comprehensive model of operations at Turkish Technic – the MRO department of Turkish Airlines. Design/methodology/approach A comprehensive systems dynamics model is designed and developed to holistically represent and critically assess the different facets of MRO operations to help in analyzing various decision scenarios at Turkish Airlines. Findings The developed system dynamics (SD) model presented unique opportunities to test various MRO operations’ work load and aircraft fleet expansion policy alternatives. The model can also be used as a “learning laboratory” by altering various system parameters and testing different policies. The case study results suggested that MRO operations have a direct impact on the available number of airworthy aircrafts and hence, the usable fleet seat capacity; to sustain a profitable airline fleet, the airline companies should take into account the unique characteristics/needs of MRO operations for both existing and new/prospective aircrafts. Originality/value There are several SD studies in the literature focusing on the airline industry, but the MRO operations are virtually neglected in them. Hence, the proposed SD model contributed to the extant literature. The value of the developed model stems from its potential use in the critical analysis of decision scenarios as well as being leveraged as a training/learning laboratory.

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