Qatar Airways: building a global brand

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Abdulla Hamad MA Fetais ◽  
Osama Sam Al-Kwifi ◽  
Zafar U Ahmed ◽  
Dang Khoa Tran
Keyword(s):  
Airline Industry ◽  
Study Data ◽  
Aviation Industry ◽  
Consumer Experience ◽  
Content Type ◽  
Secondary Sources ◽  
Global Brand ◽  
Wide Range ◽  
Consumer Orientation ◽  
Internationalization Strategies

PurposeIn 2017, Qatar Airways was recognized as the world's number-one airline by SKYTRAX World Airline Awards. These international awards have been described as “the Oscars of the aviation industry,” reflecting global recognition and excellence in conducting business activities at the international level. The main purpose of this case-based research is to explore and evaluate the internationalization strategies employed by Qatar Airways in becoming known as one of the best airlines in the world.Design/methodology/approachIn accordance with the nature of this study, data were collected by interviewing managers from Qatar Airways as well as by exploiting supporting materials from secondary sources and airline-specific records. The recorded interviews were analyzed via content analysis to define airline strategies aimed at expanding globally and building a global brand.FindingsThe findings reveal that Qatar Airways has adopted effective strategies that have facilitated its aggressive global expansion and enhanced its global consumer recognition – mainly as a fast-growing network connecting important destinations that maintains a focused consumer orientation dedicated to providing an optimal travel experience. These strategies have been focused on building a superior consumer experience marked by exceptional comfort.Practical implicationsQatar Airways' implementation of internationalization strategies in the airline industry represents an innovative approach marked by efficient operations and high-quality standards. Both international business managers and academics can learn from these strategies and their implications for enhancing airlines' global reputation and overall quality performance.Originality/valueUnlike other research studies that investigate a wide range of firms across industries, this study focuses on exploring the factors that support the successful internationalization of a single firm, thus providing in-depth understanding of specific strategies to achieve global recognition. This study provides unique insights to analyze strategies and assess their practical relevance.

Private tutoring in Bangladesh: evolution, expansion, and policy responses

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Md. Bayezid Alam ◽  
Zhiyong Zhu
Keyword(s):  
Education System ◽  
Private Tutoring ◽  
Study Data ◽  
Major Type ◽  
Case Study Methodology ◽  
Content Type ◽  
Secondary Sources ◽  
Analysis Process ◽  
Development Trajectory ◽  
The Government

PurposeThis study explores the development trajectory of private tutoring in Bangladesh. Specifically, it illustrates how private tutoring has emerged and expanded in the country's education system and examines how governments have responded on this issue.Design/methodology/approachThe authors adopted a case study methodology for this study. Data were gathered from different secondary sources such as books, official documents, scholarly articles, and newspaper reports. The data analysis process consists of three-phases of activities: data reduction, data display, and conclusion drawing/verification.FindingsPrivate tutoring historically existed in Bangladesh. It is rapidly expanded in the country's education system – from primary to higher secondary level. Currently, it has reached an industrialization stage, where commercial coaching has become a major type of tutoring. The expansion of private tutoring is the inevitable result of the continued privatization and marketization of education. To bring the private tutoring under a framework, the government has taken some regulatory measures that can be characterized as “laissez-faire.” The existing measures are largely ineffective, as the policy makers followed an “top-down” approach when framing the policies.Originality/valueThis study, to the best of the authors' knowledge, is the first to target the historical aspects of private tutoring in Bangladesh. It has potential to fill out the literature gap on private tutoring by analyzing its policy aspect.

Kabbage: an innovative source of short-term business loans

2018 ◽  
Vol 14 (6) ◽  
pp. 716-735
Author(s):  
Michael Ozlanski ◽  
Emma Marie Fleck
Keyword(s):  
Short Term ◽  
Content Type ◽  
Secondary Sources ◽  
Business Press ◽  
Small Business Management ◽  
Start Up ◽  
Tangible Assets ◽  
Wide Range ◽  
Key Drivers ◽  
A Company

Synopsis New entrepreneurial businesses are one of the key drivers of innovation and economic development. However, one of their greatest obstacles is accessing capital, especially since they are often initially unprofitable and lack tangible assets in the first few years of operation. Since debt financing from banks can be difficult for them to obtain, their capacity for growth can be limited. This case introduces students to Kabbage, a company that reduced the barriers associated with start-up and microbusiness lending by using a fully automated, data-driven platform. Kabbage made instant decisions on whether these businesses should qualify for a line of credit by reviewing its clients’ electronic data, analyzed quickly and accurately using specific algorithms. Research methodology Given the applied nature of the case, the data were gleaned from a wide range of secondary sources, specifically popular business press which was verified for authenticity. Relevant courses and levels This case can be used in a variety of undergraduate courses. Some course examples include small business management, introduction to entrepreneurship or entrepreneurial finance.

Cathay & Southwest: flying the flag of good practice in airline mergers

2015 ◽  
Vol 31 (8) ◽  
pp. 20-22 ◽  
Author(s):  
Reetesh Sharma ◽  
Mark Thomas
Keyword(s):  
Airline Industry ◽  
Large Scale ◽  
Good Practice ◽  
Aviation Industry ◽  
Content Type ◽  
Key Stakeholders ◽  
The Usa ◽  
Airline Mergers ◽  
Southwest Airlines

Purpose – This article highlights the essential factors to be considered for successful mergers and acquisitions (M & As) in the aviation industry. The article draws insights from the successful deals between Morris and Southwest Airlines as well as Cathay Pacific and Dragonair. Design/methodology/approach – The article is a case study of two successful mergers in the airline industry, one in the USA and one in Asia. Findings – M & As in the airline industry are loaded with difficulties. These include problems of brand identification, opposition from key stakeholders and the need of forming one coherent organisational culture. However, this does not mean that they are impossible. Two large-scale mergers have shown that successful mergers can occur in the industry. Originality/value – This article gives examples of two successful M & A deals from the aviation industry and shows the important factors to achieve this.

Jet without fuel: nosedive of Jet Airways

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Satwik Upadhyay ◽  
Rayees Farooq ◽  
Nachiketa Tripathi
Keyword(s):  
Case Reports ◽  
Business Community ◽  
Aviation Industry ◽  
Strategic Decisions ◽  
Content Type ◽  
Secondary Sources ◽  
External Threats ◽  
Available Information ◽  
Present Case Study

PurposeThis case describes the vulnerability of the Indian aviation sector by highlighting the fall of Jet Airways from one of the biggest airlines in India to bankruptcy. The present case discusses the role of Jet Airways' leadership in managing the external threats that affect aviation business in India.Design/methodology/approachThe present case is built on data collected from secondary sources, including publicly available information about the company, journals, websites, newspapers and reports.FindingsThe case reports findings of how hubris-driven strategic decisions and insecurity of the leader in losing control of the company, led to the grounding of one of the major airline companies in the Indian aviation industry.Originality/valueThe present case study provides valuable insights into the aviation industry in India, focusing on the threats to the aviation business. The case is useful to other airline companies and the aviation business community in dealing with external threats to business and issues of leadership dysfunction.

scholarly journals Fly me to the moon: from corporate branding orientation to retailer preference and business performance

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Pantea Foroudi ◽  
Mohammad Mahdi Foroudi ◽  
Maria Palazzo ◽  
Bang Nguyen
Keyword(s):  
Airline Industry ◽  
Corporate Branding ◽  
Business Performance ◽  
Corporate Strategy ◽  
Qualitative Comparative Analysis ◽  
Corporate Image ◽  
Aviation Industry ◽  
Corporate Brand ◽  
Content Type ◽  
Corporate Community

Purpose The airline aviation industry is both capital-intensive and competitive. Hence, the evolution of the sector needs original marketing strategies. To study the relationships between corporate branding and corporate image, taking into account two views, namely, corporate strategy and corporate expression in airline identity, this paper aims to analyze the main indicators of the corporate branding that affect the outcomes of the corporate image. Design/methodology/approach To inspect the theories, the foundational configural model was assessed through the perceptions of 395 employees in Indian aviation companies. By using complexity theory, this study matched the concept of equifinality and it examined the data via a fuzzy set qualitative comparative analysis. Findings Findings show that corporate strategy positively influences the corporate image and corporate expression. Corporate expression offers the verbal and visual facets of a brand. Surprisingly, the paper shows that there is no link between corporate expression and corporate image. It also suggests that corporate expression, including corporate community, corporate promise and corporate personality, are all components of a corporate brand and do not influence the corporate image. Finally, the study highlights that corporate image positively affects superior business performance, which influences superior retailer preference. Research limitations/implications The study identifies the corporate identity’s indicators (corporate strategy and corporate expression) that affect the corporate image, which results in stronger, superior business performance and retailer preference. It suggests that managers in the airline industry should follow the recommendations of this research by adopting more objective and fairer procedures to attain superior business performance and retailer preference. In addition, the continued growth and the financial impact of the airline sector require the use of pioneering branding strategies. Future study is needed in various nations to advance the generalizability of the research findings. Originality/value To the best of the authors’ knowledge, the paper is the first to study corporate brand, its sub-dimensions (corporate strategy and corporate expression) and their individual links to brand image, which involves experience, relationships and visual identity.

scholarly journals Performance management in social impact bonds: how an outcomes-based approach shapes hybrid partnerships

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Ruth Dixon
Keyword(s):  
Performance Management ◽  
Social Impact ◽  
Cultural Theory ◽  
World Views ◽  
Content Type ◽  
Secondary Sources ◽  
Study Approach ◽  
Wide Range ◽  
Social Impact Bonds ◽  
Cultural World

PurposeThis paper investigates how outcomes-based performance management (PM) regimes operate in the partnerships known as social impact bonds (SIBs), which bring together partners from the public, private and third sectors. The findings are analysed in the light of the different cultural world views of the partners.Design/methodology/approachPublished evaluations of 25 UK SIBs were analysed by a qualitative multiple case study approach. This study of secondary sources permitted the analysis of a wide range of SIB partnerships from near contemporary accounts.FindingsOutcomes frameworks led to rigorous PM regimes that brought the cultural differences between partners into focus. While partnerships benefitted from the variety of viewpoints and expertise, the differences in outlook simultaneously led to strains and tensions. In order to mitigate such tensions, some stakeholders conformed to the outlooks of others.Practical implicationsThe need to achieve a predefined set of payable outcomes embeds a “linear” view of intervention and effect on the SIB partners and a performance regime in which some partners dominate. In designing accountability systems for partnerships such as SIBs, commissioners should consider how the performance regime will affect the interests of all stakeholders.Originality/valueThis study adds to the cultural theory literature which has rarely considered three-way partnerships embodying hierarchical, individualist and egalitarian world views and how performance regimes operate in such partnerships. Three-way partnerships are thought to be rare and short-lived, but this empirical study shows that they can be successful albeit over a predefined lifespan.

The Indian airline industry – will the flight be smooth?

2014 ◽  
Vol 4 (3) ◽  
pp. 1-12 ◽  
Author(s):  
Rangarajan Srinivasan ◽  
Vindhyalakshmi A. Prasad
Keyword(s):  
Learning Outcomes ◽  
Airline Industry ◽  
Subject Area ◽  
Current Situation ◽  
Point Of View ◽  
Aviation Industry ◽  
Economic Point ◽  
Content Type ◽  
Mba Students ◽  
Detailed Picture

Subject area The case concerns introductory marketing management. Study level/applicability This case is suitable for MBA students. Case overview The case explains the current situation encountered by the airline industry in India. This case gives the reader a detailed picture of the reasons for the growth and the subsequent troubles faced by the Indian aviation industry. Expected learning outcomes The case is aimed at helping the students to analyse a marketing situation both from a macro-economic point of view and from an individual company perspective. Supplementary materials Teaching Notes are available for educators only. Please contact your library to gain login details or email [email protected] to request teaching notes.

Modeling airline MRO operations using a systems dynamics approach

2018 ◽  
Vol 24 (3) ◽  
pp. 280-310
Author(s):  
Asim Tokgöz ◽  
Serol Bulkan ◽  
Selim Zaim ◽  
Dursun Delen ◽  
N. Gökhan Torlak
Keyword(s):  
Airline Industry ◽  
Work Load ◽  
Aviation Industry ◽  
Systems Dynamics ◽  
Commercial Aviation ◽  
Content Type ◽  
Study Results ◽  
The Cost ◽  
Airline Fleet ◽  
Sd Model

Purpose The life span of an aircraft is usually around 30 years in the commercial aviation industry. During this time span, aircraft needs maintenance to stay in service. The cost of maintenance, repair and overhaul (MRO) activities in its pure nature is a significant portion of operations, accounting around 10 percent of all cost drivers. The purpose of this paper is to design/develop and critically assess a comprehensive model of operations at Turkish Technic – the MRO department of Turkish Airlines. Design/methodology/approach A comprehensive systems dynamics model is designed and developed to holistically represent and critically assess the different facets of MRO operations to help in analyzing various decision scenarios at Turkish Airlines. Findings The developed system dynamics (SD) model presented unique opportunities to test various MRO operations’ work load and aircraft fleet expansion policy alternatives. The model can also be used as a “learning laboratory” by altering various system parameters and testing different policies. The case study results suggested that MRO operations have a direct impact on the available number of airworthy aircrafts and hence, the usable fleet seat capacity; to sustain a profitable airline fleet, the airline companies should take into account the unique characteristics/needs of MRO operations for both existing and new/prospective aircrafts. Originality/value There are several SD studies in the literature focusing on the airline industry, but the MRO operations are virtually neglected in them. Hence, the proposed SD model contributed to the extant literature. The value of the developed model stems from its potential use in the critical analysis of decision scenarios as well as being leveraged as a training/learning laboratory.

scholarly journals A framework for understanding managerial responses to supply chain complexity

2018 ◽  
Vol 38 (6) ◽  
pp. 1433-1466 ◽  
Author(s):  
Neil Turner ◽  
James Aitken ◽  
Cecil Bozarth
Keyword(s):  
Supply Chain ◽  
Business Strategy ◽  
Current Knowledge ◽  
Research Question ◽  
Study Data ◽  
Content Type ◽  
Response Options ◽  
Wide Range ◽  
Descriptive Framework ◽  
The Impact

PurposeThe purpose of this paper is to examine the nature of supply chain complexity and extend this with literature developed within the project domain. The authors use the lens of ambidexterity (the ability both to exploit and explore) to analyse responses to complexity, since this enables the authors to understand the application of known solutions in conjunction with innovative ones to resolve difficulties. This research also seeks to investigate how managers respond to supply chain complexities that can either be operationally deleterious or strategically beneficial.Design/methodology/approachThe authors develop a descriptive framework based on the project management (PM) literature to understand response options to complexity, and then use interviews with supply chain managers in six organisations to examine the utility of this framework in practice. The authors ask the research question “How do managers in supply chains respond to complexities”?FindingsThe case study data show first that managers faced with structural, socio-political, or emergent supply chain complexities use a wide range of responses. Second, over a third of the instances of complexity coded were actually accommodated, rather than reduced, by the study firms, suggesting that adapting to supply chain complexity in certain instances may be strategically appropriate. Third, the lens of ambidexterity allows a more explicit assessment of whether existing PM solutions can be considered or if novel methods are required to address supply chain complexities.Practical implicationsThe descriptive framework can aid managers in conceptualising and addressing supply chain complexity. Through exploiting current knowledge, managers can lessen the impact of complexity while exploring other innovative approaches to solve new problems and challenges that evolve from complexity growth driven by business strategy.Originality/valueThis study addresses a gap in the literature through the development of a framework which provides a structure on ways to address supply chain complexity. The authors evaluate an existing project complexity concept and demonstrate that it is both applicable and valuable in non-project, ongoing operations. The authors then extend it using the lens of ambidexterity, and develop a framework that can support practitioners in analysing and addressing both strategically necessary supply complexities, together with unwanted, negative complexities within the organisation and across the supply chain.

Sustainability reporting in the aviation industry: worldwide evidence

2018 ◽  
Vol 9 (4) ◽  
pp. 362-391 ◽  
Author(s):  
Abdullah S. Karaman ◽  
Merve Kilic ◽  
Ali Uyar
Keyword(s):  
Logistic Regression ◽  
Firm Performance ◽  
Sustainability Reporting ◽  
Aviation Industry ◽  
Content Type ◽  
Negatively Associated ◽  
Reporting Practices ◽  
Sustainability Disclosure ◽  
Wide Range ◽  
Sustainability Reports

Purpose The purpose of this study is to investigate empirically what affects Global Reporting Initiative (GRI)-based sustainability reporting and its relationship with firm performance in the aviation industry between 2006 and 2015. Design/methodology/approach The authors derived data from the GRI Sustainability Disclosure Database and Thomson Reuters EIKON; from the former, they downloaded GRI-based reports, and from the latter, they obtained financial data. The authors performed four-level analysis – report existence, report count, application level of report and firm performance –using various regression models (i.e. logistic regression, Poisson regression, ordered logistic regression and ordinary least squares regression). Findings First, the authors based the analysis on the existence of GRI-based sustainability reports, which showed that firm size and leverage are positively associated with sustainability reporting. Contrary to expectations, ownership was negatively associated. Furthermore, free cash flow per share, growth and profitability do not have significant effects on sustainability reporting, in contrast to expectations. Subsequent analysis was based on report count (number of total published reports within the examination period) and application levels of reports. Compared to the preceding analysis, there were no notable surprises. In addition, we found evidence that growth is negatively associated with application levels of reports (partially supported). Thus, report existence, report count and application level results largely confirm each other. Finally, the authors tested the effect of sustainability reporting on firm performance, which did not produce significant results. Thus, in the aviation industry, sustainability reporting does not play a significant role in enhancing firm performance. Practical implications First, the findings show that larger and highly leveraged aviation firms can reduce agency and legitimacy costs through sustainability reporting. Surprisingly, the same assumption did not hold for ownership structure as the firms with diffused ownership base tend not to publish sustainability reports. Thus, boards are advised to establish and improve monitoring mechanisms in these types of firms. Second, although the number of aviation companies publishing separate sustainability reports has increased significantly over the years, almost half of the companies are not still producing sustainability reports. Hence, if the aviation industry believes the merits of engaging in sustainability issues and sincerely desires to enhance its sustainability reporting practices, the authors can suggest the following initiatives. Boards might encourage companies to incorporate sustainability issues into company operations by assigning the necessary financial and human resources. The boards might also establish a separate sustainability committee or department, which could focus on sustainability issues and reporting practices. Regulatory bodies could also encourage aviation companies to act in a socially and environmentally responsible manner by proposing legal requirements and providing guidance. Social implications Relevant civil organisations and environmental activists might undertake more active roles to enhance awareness of sustainability issues in the aviation industry. Originality/value Most of the prior studies did not focus on standalone GRI-based sustainability reports, and they were conducted on limited samples and not the aviation industry in particular. This study aims to fill these gaps empirically by establishing testable hypotheses and attempting to demonstrate the validity of theoretical relationships in a wide range of data and among aviation companies worldwide. In this sense, this study is unique in what it undertakes. This study also tests whether sustainability reporting impacts firm value in the aviation industry which, to the best of the authors’ knowledge, has not been examined in prior studies to this extent.

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