Does gamified elements influence on user’s intention to adopt and intention to recommend internet banking?

2019 ◽  
Vol 36 (1) ◽  
pp. 2-20 ◽  
Author(s):  
Samar Rahi ◽  
Mazuri Abd. Ghani
Keyword(s):  
Technology Adoption ◽  
Internet Banking ◽  
The Body ◽  
Matrix Analysis ◽  
Equation Modeling ◽  
Content Type ◽  
Intention To Adopt ◽  
Self Confidence ◽  
Body Of Knowledge ◽  
Specific Factors

Purpose Understanding the main determinants of internet banking is important for banks and users. Although several prior research projects have focused on the factors that impact on adoption of technology, there is a limited empirical work which simultaneously captures technology-specific factors (PE, EE, WD, GAM) and customer-specific factors (GSC, INTRC) that help customers to adopt internet banking. Thus, the purpose of this paper is to verify how these factors influence individual behavior and motivate them to adopt new technology. The authors advance the body of knowledge on this subject by proposing moderating relationship of gamification between user’s intention to adopt and intention to recommend internet banking in social network. Design/methodology/approach To test the model the authors developed a quantitative study involving 398 internet users from five commercial banks. Data were collected in four weeks beginning of September 2017 from three large cities of Pakistan using convenience sampling approach. The theoretical model was tested using structural equation modeling (SEM). Findings The results indicate that intention to adopt internet banking is positively affected by performance expectancy, effort expectancy, website design, website characteristics and general self-confidence. Findings of SEM showed that approximately 72 percent of the variance in customer’s intention to adopt internet banking was accounted by predictors. Moderating effect of gamification suggested that the positive relationship between customer’s intention to adopt and customer’s intention to recommend internet banking will be stronger when gamification is higher. Importance performance matrix analysis (IPMA) suggested that among all other variables general self-confidence is the most important construct as it has the highest importance value in IPMA. Practical implications This study provides insightful guideline to practitioners, web designers and marketing professional that they should focus on both technology perspective and customer-specific factors to boost the confidence of internet banking users, while for researchers this study provides a basis for further development of technology adoption models in e-commerce domain. Originality/value This study contributes to the body of knowledge by adding game elements in technology perspective model and augments the e-commerce literature in the internet banking adoption context. To the date, this study is the first in its nature that investigates both technology-specific factors and customer-specific factors altogether to see the users influence toward technology adoption.

The role of UTAUT, DOI, perceived technology security and game elements in internet banking adoption

2018 ◽  
Vol 15 (4) ◽  
pp. 338-356 ◽  
Author(s):  
Samar Rahi ◽  
Mazuri Abd. Ghani
Keyword(s):  
Technology Acceptance ◽  
Structural Equation ◽  
Explanatory Power ◽  
Internet Banking ◽  
Integrated Model ◽  
Matrix Analysis ◽  
Equation Modeling ◽  
Content Type ◽  
Intention To Adopt ◽  
Game Elements

Purpose The increasing innovation and urgent need of up-to-date and convenient information systems have gained high importance in financial sector. Several banks have deployed internet banking in order to reduce cost while improving customer services. Therefore, the growth of internet banking is limited and in many cases fallen short of expectations. The purpose of this paper is to develop an integrated model that combines technology, innovative and environmental factors altogether in order to understand customer’s intention to adopt, and intention to recommend internet banking in social networks. Design/methodology/approach In all, 398 valid responses were collected from customers of commercial banks, using convenience sampling approach. Data were analyzed using the structural equation modeling. Findings The findings show that integrated model has good explanatory power (78.3 percent) to predict customer’s intention to adopt internet banking. Findings also revealed that the interaction effect of gamification between user’s intention to adopt and user’s intention to recommend internet banking will be stronger when gamification effect is higher. Importance performance matrix analysis (IPMA) revealed that innovativeness and perceived technology security were the most important factors in order to determine user’s intention with regard to adoption of internet banking. Practical implications For policy-makers, it is suggested that they should focus on innovative characteristics and must ensure the possible environment for carrying out internet banking transaction. Advertising about new technology with adequate information may produce positive influence on user’s intention. Enjoyable internet banking website with reward system will help to improve user’s intention to adopt and intention to recommend internet banking with others, thus developers should introduce game features on internet banking website. Originality/value This study provides basis for further refinement of individual technology acceptance models and enrich the e-commerce literature adding innovative and game elements in interne banking adoption context. Additionally, the proposed model makes an important contribution in emerging e-commerce literature especially in the context of innovative and gamified internet banking.

Event innovation induced corporate branding

2017 ◽  
Vol 29 (3) ◽  
pp. 862-882 ◽  
Author(s):  
Fiona X. Yang ◽  
Sherry Xiuchang Tan
Keyword(s):  
Corporate Branding ◽  
Structural Equation ◽  
Corporate Image ◽  
The Body ◽  
Equation Modeling ◽  
Future Research ◽  
Event Management ◽  
Content Type ◽  
Body Of Knowledge ◽  
Corporate Loyalty

Purpose This paper aims to empirically investigate how event innovation may induce desirable corporate branding. Design/methodology/approach A survey yielded 280 complete responses from tourists who had attended an event in Macau. Structural equation modeling was used to test the innovation-corporate loyalty framework through perceived event value and corporate image, with a multi-group comparison to examine differences between first-time and repeat customers. Findings The results indicate that innovation is not only the key to value enhancement of the event but also an efficacious instrument of branding the parent company and building corporate loyalty; only product-related innovation has a significant impact on event value; both functional and emotional values induce a more favorable corporate image; and event-induced corporate branding is more effective in securing repeat business than attracting new clientele. Practical implications The findings help hospitality operators and event planners to leverage innovative events for corporate branding and cater to different customer segments by providing distinct marketing strategies. Originality/value The study contributes to the body of knowledge regarding event management and corporate branding and sheds light on future research to explore the initiative and benefit of pushing forward event innovation.

Intention to adopt internet banking in an emerging economy: a perspective of Indian youth

2015 ◽  
Vol 33 (4) ◽  
pp. 530-544 ◽  
Author(s):  
Rambalak Yadav ◽  
Vikas Chauhan ◽  
Govind Swaroop Pathak
Keyword(s):  
Technology Acceptance ◽  
Perceived Risk ◽  
Internet Banking ◽  
Perceived Usefulness ◽  
Equation Modeling ◽  
Actual Behavior ◽  
Content Type ◽  
Intention To Adopt ◽  
Indian Context ◽  
Young Consumers

Purpose – The purpose of this paper is to understand the consumer’s intention toward internet banking adoption in Indian context by combining two theories; theory of planned behavior (TPB), technology acceptance model (TAM) and an additional construct, i.e. perceived risk. Design/methodology/approach – A questionnaire based survey was conducted to collect responses from young consumers (210 usable responses). Data were analyzed using structural equation modeling to evaluate the strength of relationship. Findings – The result shows that perceived usefulness, attitude, subjective norm and perceived behavioral control significantly influences the consumer’s intention to adopt internet banking whereas perceived risk failed to show any significant influence over intention to adopt internet banking. Research limitations/implications – The study is limited to young consumers (i.e. professional students) only. Further, the study concerns itself with consumer’s intention not actual behavior. Practical implications – The finding will be useful for bank officials for devising strategies and policies related to internet banking in the Indian scenario. Originality/value – The paper is one of the initial attempts in Indian context to understand the consumer’s intention to adopt internet banking by combining TPB and TAM theories.

Internet banking adoption in India

2014 ◽  
Vol 6 (2) ◽  
pp. 155-169 ◽  
Author(s):  
Sujeet Kumar Sharma ◽  
Srikrishna Madhumohan Govindaluri
Keyword(s):  
Technology Adoption ◽  
Service Providers ◽  
Internet Banking ◽  
Perceived Usefulness ◽  
Equation Modeling ◽  
Content Type ◽  
Banking Service ◽  
Tam Model ◽  
Urban India ◽  
Use Of Internet

Purpose – The purpose of this paper is to understand the factors influencing adoption of internet banking in urban India. Design/methodology/approach – A model has been proposed based on the technology acceptance model (TAM). The proposed model is referred to as extended TAM and is better suited to identify and quantify the important factors that influence adoption of internet banking technology in India. Primary data relating to the variables affecting technology adoption and demographic profile are collected using a questionnaire survey. Data were collected from 344 individuals who are either current/prospective internet banking users. Structural equation modeling was used to identify the important factors affecting internet banking technology adoption. Findings – The factors of perceived usefulness, perceived ease of use, social influence, awareness, quality of internet connection and computer self-efficacy are primary determinants of the attitude toward the use of internet banking in urban India. The attitude toward the use of internet banking can be used to predict the intention to use internet banking systems by users. Practical implications – This research enables internet banking service providers in urban India to design new service offerings or modify current service offerings to achieve higher adoption rates in internet banking. Originality/value – The paper investigates the adoption of internet technologies by banking users by proposing an extended TAM model that is more appropriate to capture the issues related to adoption in urban India. The paper is of value to researchers in the area of technology adoption and banking service providers in urban India.

Building loyalty in e-commerce

2016 ◽  
Vol 50 (4) ◽  
pp. 431-461 ◽  
Author(s):  
Lin Xiao ◽  
Zixiu Guo ◽  
John D’Ambra ◽  
Bin Fu
Keyword(s):  
Structural Equation ◽  
Information Quality ◽  
The Body ◽  
Equation Modeling ◽  
Web Based ◽  
Content Type ◽  
Theoretical Contribution ◽  
Body Of Knowledge ◽  
Integrated Research ◽  
Salient Factor

Purpose Although recent years have shown increasing popularity of e-commerce worldwide, there is still a lack of studies comprehensively exploring trust issue in e-commerce. Based on trust transfer theory and signaling theory, the purpose of this paper is to present an integrated research model to test the relationships between trust dimensions and e-loyalty, interactions among trust dimensions, as well as antecedents of different trust dimensions. Design/methodology/approach Data were collected through a web-based survey in Chinese markets and structural equation modeling with partial least squares was used to analyze the data. Findings The results identified that three trust dimensions all have significant impacts on e-loyalty, and relationships existed in different trust dimensions. Moreover, information quality and security protection are important factors determining institutional trust while store reputation is the most salient factor determining interpersonal trust. Originality/value This research contributes to the body of knowledge on trust by exploring the nature of trust with a multidimensional scale. Another theoretical contribution is the provision of a comprehensive understanding of the trust antecedents in e-commerce. Furthermore, this research benefits the companies doing e-businesses by allowing them to better understand how to improve consumers’ trust in the online environment and thus to retain and attract more loyal customers and succeed in online businesses.

scholarly journals Bridging the digital divide gap in BIM technology adoption

2018 ◽  
Vol 25 (10) ◽  
pp. 1398-1416 ◽  
Author(s):  
Kudirat Olabisi Ayinla ◽  
Zulfikar Adamu
Keyword(s):  
Technology Adoption ◽  
Digital Divide ◽  
Change Agents ◽  
Structured Interview ◽  
The Body ◽  
Online Questionnaire ◽  
Building Information Modelling ◽  
Content Type ◽  
Body Of Knowledge ◽  
Building Information

PurposeIn the architecture, engineering and construction (AEC) industry, a “digital divide” exists in technology adoption because SMEs (who often form the bulk of AEC organisations in most countries) are thought to be “Late Majority” and “Laggards” in the adoption of Building information modelling (BIM) technology. Larger organisations not saddled with financial and socio-technical constraints might be considered as being among the “Early Majority” or “Innovators”. It is crucial to understand how these organisations differ in their speed of BIM technology adoption and the rationale for this difference. The purpose of this paper is to investigate the potential causes of the digital divide and suggest solutions for bridging the gap.Design/methodology/approachUsing mixed research method, data were collected through online questionnaire survey of over 240 global respondents as well as a semi-structured interview with nine experts for which statistical and thematic analyses were used, respectively.FindingsOrganisations can be zoned into “layers” and “levels” of BIM technology adoption and their size is not always significant in terms of the speed at which they adopt BIM. The digital divide is unequal across layers/levels and large organisations utilise technologies across the BIM maturity levels depending on project circumstances. A conceptual model for BIM technology was developed to aid identification of the “Laggards” and “Late Majority” from the “Innovators” through which change agents can customise adoption strategies for each group.Originality/valueThe developed model could serve as a tool for engagement and policy making and it contributes to the body of knowledge in the field of BIM technology adoption.

Eco-innovation and the circular economy in the automotive industry

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Gonzalo Maldonado-Guzmán ◽  
Jose Arturo Garza-Reyes ◽  
Yesenia Pinzón-Castro
Keyword(s):  
Circular Economy ◽  
Structural Equation ◽  
Positive Impact ◽  
The Body ◽  
Equation Modeling ◽  
Extensive Literature ◽  
Measurement Scales ◽  
Content Type ◽  
Body Of Knowledge ◽  
Auto Parts

PurposeCircular economy is emerging as a new sustainability paradigm. Similarly, eco-innovation is being recognized as one of the most important mechanisms that allow the transition from a linear to a circular economy in production processes, as there is a strong relationship between eco-innovation (eco-innovation of products, processes and management) and circular economy activities. However, the relationship between eco-innovation and circular economy is an issue that has been isolated and little analyzed in the academic literature. Therefore, this research fills this gap by exploring the interdependence between eco-innovation and circular economy.Design/methodology/approachThe research is conducted through an extensive literature review from where a research framework consisting of two measurement scales, 18 items and three hypotheses were developed. A self-administered questionnaire was distributed and 460 responses were obtained from companies in the automotive and auto parts industry in Mexico. The data obtained were analyzed through confirmatory factor analysis, descriptive statistics and structural equation modeling.FindingsThe results suggest that eco-innovation of products, process and management has a significant positive impact on the circular economy of companies in the automotive and auto parts industry.Practical implicationsThe findings of this research can inform managers in the automotive sector and policymakers when formulating and deploying environmentally sustainable strategies.Originality/valueThis paper fills a research gap by expanding the limited body of knowledge that relates eco-innovation and circular economy and providing some evidence of their relationship. The research also allows the unique characteristics of eco-innovation and the circular economy to be understood within a particular context, growing in this manner the body of knowledge on this field.

Animation intensity of sponsorship signage

2018 ◽  
Vol 8 (2) ◽  
pp. 177-194
Author(s):  
Felix Otto ◽  
Christopher Rumpf
Keyword(s):  
Structural Equation ◽  
Linear Regression Analysis ◽  
Video Clip ◽  
The Body ◽  
Equation Modeling ◽  
Sporting Events ◽  
Content Type ◽  
Body Of Knowledge ◽  
The Impact ◽  
Practical Implications

Purpose Visual animation of sponsorship signage has become a frequently used technique at televised sports with the aim to increase viewer attention. The purpose of this paper is to investigate the impact of animation intensity of sponsorship signage on sport viewers’ attention and to examine viewers’ visual confusion as a reaction to increasing animation intensity. Design/methodology/approach Based on a lab experiment, eye-tracking methodology was applied to analyze the participants’ visual attention to animated sponsorship signage. The stimulus films showed a highlight video clip of a tennis match and included five different intensity levels of animated signage. The hypothesized causal relationships were tested by using linear regression analysis and structural equation modeling. Findings The results demonstrate that animation intensity of sponsorship signage positively influences sport viewers’ attention. The findings also reveal that animation intensity has no significant effect on sport viewers’ visual confusion. Practical implications The findings suggest the use of higher animation intensity levels for effective sponsorship communication in sports broadcasts. Furthermore, there is still more potential to improve sponsorship communication at televised tennis events as viewer confusion was not affected by animation intensity. Originality/value This research contributes to the body of knowledge by taking into account different intensity levels of animated sponsorship signage in a tennis event context. It is the first study that demonstrates the impact of animation intensity to improve sponsorship communication at televised sporting events.

scholarly journals Corporate entrepreneurship and business performance

2018 ◽  
Vol 2 (1) ◽  
pp. 59-80 ◽  
Author(s):  
Waheed Ali Umrani ◽  
Kabiru Maitama Kura ◽  
Umair Ahmed
Keyword(s):  
Structural Equation Modeling ◽  
Structural Equation ◽  
Business Performance ◽  
Structural Model ◽  
Measurement Model ◽  
Corporate Entrepreneurship ◽  
The Body ◽  
Equation Modeling ◽  
Content Type ◽  
Body Of Knowledge

Purpose The purpose of this paper is to investigate the relationship between corporate entrepreneurship (CE), organizational culture (OC) and business performance (BP). Additionally, the study has attempted to address the moderating influence of OC on CE–BP relationship. Design/methodology/approach Data were collected from middle managers of Big Five banks of Pakistan. A two-step approach to structural equation modeling was used. Using confirmatory factor analysis, the measurement model fit was determined. The significance of the theoretical relationship was assessed using structural model. Findings The results have supported the hypothesized direct and moderated relationship. Originality/value The present study extends the body of knowledge in testing the resource-based view of the firm theory and contingency theory through providing empirical evidence on the hypothesized relationships. Additionally, the study has contributed in the existing theory through evaluating the moderating of OC by using interaction effect in partial least squares structural equation modeling (PLS-SEM).

Is meaningful work the silver bullet? Perspectives of the social workers

2019 ◽  
Vol 13 (4) ◽  
pp. 612-632 ◽  
Author(s):  
Kim-Lim Tan ◽  
Tek-Yew Lew ◽  
Adriel K.S. Sim
Keyword(s):  
Social Workers ◽  
Structural Equation ◽  
Strong Predictor ◽  
Meaningful Work ◽  
Job Burnout ◽  
The Body ◽  
Equation Modeling ◽  
Content Type ◽  
Body Of Knowledge ◽  
Positive Direct

Purpose The purpose of this paper is to examine the effectiveness of meaningful work against dimensions of job burnout, with psychological capital (PsyCap) as the mediator. Design/methodology/approach Data from 223 social workers were analyzed using the partial least squares–structural equation modeling. Findings As expected, meaningful work displayed a positive, direct and significant relationship with PsyCap. Contrary to expectations, meaningful work did not establish a negative direct relationship with all, but one dimension of job burnout. However, the results showed that it had indirect relationships with all job burnout dimensions through PsyCap where it displayed a mediating influence over the relationship. Practical implications Given the malleable attributes of PsyCap and the results showing meaningful work being a strong predictor of PsyCap, this study suggests that organizations should focus on imbuing greater meaningfulness in work to improve social workers’ PsyCap, which is essential in reducing their propensity for experiencing job burnout. Originality/value This is one of the first studies to explore in detail the effects of meaningful work on the dimensions of job burnout, with PsyCap being the mediator. This study has advanced the body of knowledge on meaningful work by contesting the claim that meaningful work was an effective predictor in reducing job burnout. In addition, this study has extended the understanding of the upward-spiral concept and the resource caravan concept.

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