Viewing marketing through entrepreneurial mindset: a systematic review

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Anshita Yadav ◽  
Sanchita Bansal
Keyword(s):  
Customer Orientation ◽  
Research Papers ◽  
Future Directions ◽  
Content Type ◽  
Entrepreneurial Marketing ◽  
Marketing Innovation ◽  
Extant Literature ◽  
Research Designs ◽  
Research Questions ◽  
Methodological Approaches

PurposeThe present paper explores and analyses various aspects of entrepreneurial marketing in the different regions (developed or developing) and attempts to consolidate the extant literature in the field of entrepreneurial marketing and suggests future directions for research.Design/methodology/approachThe research questions developed by the paper deal with (1) comparison of entrepreneurial marketing in the developed and developing world; (2) methodological approaches used in entrepreneurial marketing; (3) the constructs or theories used in literature; (4) the existing research gaps and potential future directions in research of entrepreneurial marketing. To answer the same, we conduct a systematic literature review of the 82 research papers extracted from the Web of Science (WoS) and ScienceDirect databases.FindingsThe findings are presented in the form of descriptive and results. The descriptive findings show that more studies are needed in developing nations, introducing or developing entrepreneurial marketing conceptually, using mixed research designs, having objective measurements of constructs and contributing to comparative studies. The results discuss the constructs and theories employed in the extant literature and suggest that theories like human capital, creation, causation or trust are fundamental to study entrepreneurial marketing.Originality/valueThe paper adopts the existing entrepreneurial, marketing, innovation, and customer orientation (EMICO) framework and further develops an organizing framework to discover several gaps in the existing literature that can further be explored and promote the development of research in entrepreneurial marketing.

Value co-creation: a review of literature and future research agenda

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Victor Saha ◽  
Praveen Goyal ◽  
Charles Jebarajakirthy
Keyword(s):  
Systematic Review ◽  
Future Research ◽  
Review Of Literature ◽  
Relevant Research ◽  
Research Papers ◽  
Future Directions ◽  
Content Type ◽  
Extant Literature ◽  
Future Research Agenda ◽  
Theoretical Perspectives

Purpose The purpose of this paper is to present a systematic review of the available literature on value co-creation (VCC) and provide insightful future directions for research in this domain. Design/methodology/approach The extant literature on VCC has been reviewed by collecting relevant research papers based on certain specified delimiting criteria. A total of 110 research papers have been analysed to gain useful insights into VCC literature. Findings The study analyses the literature on VCC and provides a clear distinction between VCC and its closely related constructs in the literature. The study also draws significant insights from the VCC literature based on some specific parameters. Some frequently used theoretical perspectives have been discussed in the study, thus pointing towards a few alternative theories that can be used for future research. Finally, specific trends emerging from the literature have been discussed that provide a comprehensive understanding of the research inclinations of this concept, along with future scopes of research in the VCC domain. Research limitations/implications The papers were selected for this study based on some delimiting criteria. Thus, the findings cannot be generalised for the entire research on VCC. Originality/value This paper fulfils the need for a systematic review of the extant literature on VCC. The study synthesises literature and bibliography on VCC from 2004 to 2019 to benefit both academics and practitioners and gives some directions to advance this domain of literature.

Consumer confusion: a systematic review and research directions

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Vishakha Chauhan ◽  
Mahim Sagar
Keyword(s):  
Conceptual Framework ◽  
Design Methodology ◽  
Important Research ◽  
Research Gaps ◽  
Future Directions ◽  
Research Directions ◽  
Content Type ◽  
Marketing Literature ◽  
Consumer Confusion ◽  
Research Questions

Purpose The purpose of this paper is to systematically review and analyse extant marketing literature on consumer confusion to propose an integrated conceptual framework and highlight important research gaps. Design/methodology/approach Systematic literature review methodology was followed for article selection. Selected articles were subjected to content analysis to derive thematic as well as descriptive results. Findings Antecedents, consequences, moderators, mediators and application of the construct in the different contexts have been reported. An integrated framework along with research questions and future directions has also been proposed. Originality/value To the best of the authors’ knowledge, this study is notably the first attempt to systematically review the marketing literature on consumer confusion. The conceptual framework and proposed research questions create a research agenda around the problem of consumer confusion and contribute towards the advancement of extant literature.

scholarly journals Artificial intelligence in business-to-business marketing: a bibliometric analysis of current research status, development and future directions

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Runyue Han ◽  
Hugo K.S. Lam ◽  
Yuanzhu Zhan ◽  
Yichuan Wang ◽  
Yogesh K. Dwivedi ◽  
...  
Keyword(s):  
Artificial Intelligence ◽  
Large Scale ◽  
Relevant Literature ◽  
Future Research ◽  
Specific Information ◽  
Future Directions ◽  
Content Type ◽  
B2b Marketing ◽  
Marketing Innovation ◽  
Business To Business

PurposeAlthough the value of artificial intelligence (AI) has been acknowledged by companies, the literature shows challenges concerning AI-enabled business-to-business (B2B) marketing innovation, as well as the diversity of roles AI can play in this regard. Accordingly, this study investigates the approaches that AI can be used for enabling B2B marketing innovation.Design/methodology/approachApplying a bibliometric research method, this study systematically investigates the literature regarding AI-enabled B2B marketing. It synthesises state-of-the-art knowledge from 221 journal articles published between 1990 and 2021.FindingsApart from offering specific information regarding the most influential authors and most frequently cited articles, the study further categorises the use of AI for innovation in B2B marketing into five domains, identifying the main trends in the literature and suggesting directions for future research.Practical implicationsThrough the five identified domains, practitioners can assess their current use of AI and identify their future needs in the relevant domains in order to make appropriate decisions on how to invest in AI. Thus, the research enables companies to realise their digital marketing innovation strategies through AI.Originality/valueThe research represents one of the first large-scale reviews of relevant literature on AI in B2B marketing by (1) obtaining and comparing the most influential works based on a series of analyses; (2) identifying five domains of research into how AI can be used for facilitating B2B marketing innovation and (3) classifying relevant articles into five different time periods in order to identify both past trends and future directions in this specific field.

The disciplinary research landscape of data science reflected in data science journals

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Lingzi Hong ◽  
William Moen ◽  
Xinchen Yu ◽  
Jiangping Chen
Keyword(s):  
Design Methodology ◽  
Data Science ◽  
Science Research ◽  
Theoretical Research ◽  
Research Papers ◽  
Content Type ◽  
Research Questions ◽  
Almost All ◽  
Research Types ◽  
Quantitative And Qualitative Methods

Purpose This paper aims to selects 59 journals that focus on data science research in 14 disciplines from the Ulrichsweb online repository. This paper analyzes the aim and scope statement using both quantitative and qualitative methods to identify the research types and the scope of research promoted by these journals. Design/methodology/approach Multiple disciplines are involved in data science research and publishing, but there lacks an overview of what those disciplines are and how they relate to data science. In this study, this paper aims to understand the disciplinary characteristics of data science research. Two research questions are answered: What is the population of journals that focus on data science? What disciplinary landscape of data science is revealed in the aim and scope statements of these journals? Findings Theoretical research is mainly included in journals that belong to statistics, engineering and sciences. Almost all data science journals include applied research papers. Keywords analysis shows that data science research in computers, statistics, engineering and sciences appear to share characteristics. While in other disciplines such as biology, business and education, the keywords are indicative of the types of data to be used and the special problems in these disciplines. Originality/value This is the first study to use journals as the unit of analysis to identify the disciplines involved in data science research. The results provide an overview of how researchers and educators from different disciplinary backgrounds understand data science research.

Divided discourse: Establishing a methods-centered approach to latrinalia research

2021 ◽  
pp. 146144562110016
Author(s):  
Jonathan Marine ◽  
Brandon Biller ◽  
Lauren Tuckley
Keyword(s):  
Research Design ◽  
Past Research ◽  
Methodological Framework ◽  
Future Directions ◽  
Male And Female ◽  
Analysis Methods ◽  
Research Questions ◽  
Methodological Approaches ◽  
George Mason University ◽  
Large Corpus

Past research on bathroom graffiti (latrinalia) has utilized disparate collection and analysis methodologies. Here, we seek to devise a rigorous, unified methodological framework for the collection and analysis of latrinalia. We begin by reviewing the disjointed methodological approaches and findings of previous research on bathroom graffiti in order to trace the limitations which prevent generalizability across datasets in comparable, meaningful ways. We also target some of the specific arguments and research questions presented in previous studies. Then, using study of bathroom graffiti, we sketch a replicable, scalable methodological framework for studying bathroom graffiti in order to analyze the discourse of a large corpus of latrinalia collected from the bathrooms of George Mason University in Virginia. This article as a whole illustrates that until the field aligns collection and analysis methods – defining what constitutes discourse, collecting data from male and female bathrooms, and accounting for the number of buildings, restrooms, and stalls – the seminal questions of the field will never be adequately addressed. We conclude by discussing the limitations of our research design and pointing toward potential future directions in latrinalia research.

Branding in small- and medium-sized enterprises (SMEs)

2017 ◽  
Vol 20 (1) ◽  
pp. 68-89 ◽  
Author(s):  
Raphael Odoom ◽  
Bedman Narteh ◽  
Richard Boateng
Keyword(s):  
Theoretical Research ◽  
Future Research ◽  
Systematic Design ◽  
Research Issues ◽  
Content Type ◽  
Critical Areas ◽  
Research Questions ◽  
Methodological Approaches ◽  
State Of Research ◽  
Made In

Purpose Given the significant contributions of small- and medium-sized enterprises (SMEs) across several economies, calls for investigations into their branding strategies are burgeoning. However, the literature is unclear, scattered and relatively scanty. The purpose of this paper is to provide a review of the existing literature on branding with a focus on SMEs. Design/methodology/approach The study uses a systematic review by identifying and evaluating peer-reviewed journal publications focusing on branding within the context of SMEs. The systematic design is based on papers published within the period of 2004-2014. Findings The review shows that significant progress is being made in the area under discussion. With several gaps in issues and empirical evidence, as well as in theoretical and methodological approaches, the paper signals promising lines of inquiry for both empirical and theoretical research. Research limitations/implications By highlighting the research issues, as well as providing some pertinent research questions across various themes, the paper aims at directing future research efforts to critical areas which require immediate attention. The implications of the review are discussed in the paper. Originality/value The study identifies and describes the state of research issues and evidence in branding literature within the context of SMEs over a 10-year period, prompting insightful avenues to the academic and practitioner communities.

Research in market-calibrated option pricing analysis

2019 ◽  
Vol 12 (2) ◽  
pp. 159-176 ◽  
Author(s):  
Sanjeet Singh ◽  
Nav Bhardwaj ◽  
Gagan Deep Sharma ◽  
Tuğberk Kaya ◽  
Mandeep Mahendru ◽  
...  
Keyword(s):  
Option Pricing ◽  
Design Methodology ◽  
Web Of Science ◽  
Research Papers ◽  
Market Data ◽  
Content Type ◽  
Extant Literature ◽  
Data Points ◽  
Real Market ◽  
The Web

Purpose This paper aims to consolidate and review the literature in the field of market-calibrated option pricing analysis. By doing so, the paper brings out the gaps in the extant literature and makes suggestions for future researchers in the field. Design/methodology/approach The methodology used in this research is inspired by the works of Ferreira et al. (2016), Jabbour (2013), Lage Junior and Godinho Filho (2010), Seuring (2013) and Sharma et al. (2018). A total of 1,500 papers written on the pricing of options globally are collated from the Web of Science ranging across 2010-2018. Findings Most of the research papers present mathematical proposals to value options; without calibrating it with real market data points. The authors bring out five important gaps in the extant literature. Originality/value This is arguably the first study that consolidates the literature in the field of market calibrated option pricing analysis with a view to suggest directions for future researchers.

scholarly journals EXAMINING ENTREPRENEURIAL MARKETING BEHAVIOURS IN SOCIAL ENTERPRISES

2019 ◽  
Vol 7 (2) ◽  
pp. 415-423
Author(s):  
Hadibah Zainualdin ◽  
Hanis Syazwani Kamarudin ◽  
Arliza Abdullah ◽  
Mazilena Tajuddin
Keyword(s):  
Empirical Research ◽  
Customer Orientation ◽  
Social Enterprises ◽  
Direct Effects ◽  
Entrepreneurial Marketing ◽  
Marketing Innovation ◽  
The Relationship

Purpose of Study: In this paper, the significance and justification for studying entrepreneurship, marketing, innovation and customer orientation (EMICO) in the context of social enterprises in Malaysia is discussed and elaborated. Methodology: EMICO is an emerging framework developed by Jones and Rowley (2009) to explore the interface between each dimension in the context of small and medium-sized enterprises (SMEs).  Past studies are reviewed to describe and explain the dimensions of the EMICO framework. In addition, literature relating to the characteristics of SMEs and entrepreneurs are reviewed to build the basis for studying their direct effects on the ventures’ EMICO. Results: The paper puts forward propositions to test and validate the relationship between the variables for future empirical research.

Grammar checking and relation extraction in text: approaches, techniques and open challenges

2019 ◽  
Vol 53 (3) ◽  
pp. 373-394
Author(s):  
Nora Madi ◽  
Rawan Al-Matham ◽  
Hend Al-Khalifa
Keyword(s):  
Error Detection ◽  
Relation Extraction ◽  
Knowledge Bases ◽  
Automatic Extraction ◽  
Data Sets ◽  
Future Directions ◽  
Content Type ◽  
Author Identification ◽  
Searching Strategy ◽  
Research Questions

Purpose The purpose of this paper is to provide an overall review of grammar checking and relation extraction (RE) literature, their techniques and the open challenges associated with them; and, finally, suggest future directions. Design/methodology/approach The review on grammar checking and RE was carried out using the following protocol: we prepared research questions, planed for searching strategy, addressed paper selection criteria to distinguish relevant works, extracted data from these works, and finally, analyzed and synthesized the data. Findings The output of error detection models could be used for creating a profile of a certain writer. Such profiles can be used for author identification, native language identification or even the level of education, to name a few. The automatic extraction of relations could be used to build or complete electronic lexical thesauri and knowledge bases. Originality/value Grammar checking is the process of detecting and sometimes correcting erroneous words in the text, while RE is the process of detecting and categorizing predefined relationships between entities or words that were identified in the text. The authors found that the most obvious challenge is the lack of data sets, especially for low-resource languages. Also, the lack of unified evaluation methods hinders the ability to compare results.

Advancing HRD theory

2014 ◽  
Vol 38 (4) ◽  
pp. 262-264 ◽  
Author(s):  
Thomas N. Garavan ◽  
Ronan Carbery
Keyword(s):  
Human Resource Development ◽  
Human Resource ◽  
Design Methodology ◽  
Academic Discipline ◽  
Research Topics ◽  
Content Type ◽  
Current State ◽  
Theoretical Perspectives ◽  
Research Questions ◽  
Methodological Approaches

Purpose – The purpose of this paper is to set the context for the five papers in this issue that propose new perspectives and/or address the current state of specific sub-fields within Human Resource Development (HRD). Design/methodology/approach – The approach consists of an overview of the development of the field from the perspective of research topics, theoretical perspectives and methodological approaches. Findings – HRD as an academic discipline continues to evolve and gain a foothold within the broader fields of Human Resource Management (HRM), Education and Organisation Behaviour. Originality/value – The five papers presented in this issue identify interesting research questions and challenges for HRD as a field of research and practice.

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