Branding in small- and medium-sized enterprises (SMEs)

2017 ◽  
Vol 20 (1) ◽  
pp. 68-89 ◽  
Author(s):  
Raphael Odoom ◽  
Bedman Narteh ◽  
Richard Boateng
Keyword(s):  
Theoretical Research ◽  
Future Research ◽  
Systematic Design ◽  
Research Issues ◽  
Content Type ◽  
Critical Areas ◽  
Research Questions ◽  
Methodological Approaches ◽  
State Of Research ◽  
Made In

Purpose Given the significant contributions of small- and medium-sized enterprises (SMEs) across several economies, calls for investigations into their branding strategies are burgeoning. However, the literature is unclear, scattered and relatively scanty. The purpose of this paper is to provide a review of the existing literature on branding with a focus on SMEs. Design/methodology/approach The study uses a systematic review by identifying and evaluating peer-reviewed journal publications focusing on branding within the context of SMEs. The systematic design is based on papers published within the period of 2004-2014. Findings The review shows that significant progress is being made in the area under discussion. With several gaps in issues and empirical evidence, as well as in theoretical and methodological approaches, the paper signals promising lines of inquiry for both empirical and theoretical research. Research limitations/implications By highlighting the research issues, as well as providing some pertinent research questions across various themes, the paper aims at directing future research efforts to critical areas which require immediate attention. The implications of the review are discussed in the paper. Originality/value The study identifies and describes the state of research issues and evidence in branding literature within the context of SMEs over a 10-year period, prompting insightful avenues to the academic and practitioner communities.

Construct creation from research questions

2020 ◽  
Vol 54 (8) ◽  
pp. 1817-1838
Author(s):  
Sarah Forbes ◽  
Mark Avis
Keyword(s):  
Design Methodology ◽  
Qualitative Data ◽  
Methodological Problem ◽  
Ecological Validity ◽  
Research Process ◽  
Future Research ◽  
Content Type ◽  
Research Questions ◽  
Practical Implications ◽  
Made In

Purpose Construct Creation (CC) is a methodological problem occurring when a research process, instead of measuring an extant construct in the participant’s mind, creates the construct. The purpose of this paper is to argue that CC derives from problems around ecologically invalid research and attitudinal responses developed on the spot, both resulting from self-generated validity. Design/methodology/approach A between-subjects design was used to explore whether the personification prime (PP), a component of brand personality (BP) methodology, influenced the CC of BP for rocks. Analysis of qualitative data on how participants made their BP ratings in the absence of a PP was also completed. Findings Findings revealed that a methodology can enable CC in the participant’s mind, despite the construct being ecologically invalid prior to them participating in the study. Analysis also revealed that participants will use varied, and sometimes elaborate, strategies to enable CC and provide researchers with the answers to their questions. Research limitations/implications Previous research has drawn attention to CC as a problem but the implications of prior research have so far been “sidestepped”. Consequently, this paper demonstrates CC and why it is a problem, while rebutting some arguments made in prior research for sidestepping CC. Practical implications CC is a potentially serious methodological problem that can result in invalid findings informing or misdirecting theory used by practitioners. As such, this paper proposes methods to ameliorate CC and improve ecological validity of future research. Originality/value This study will contribute to methodological literature by refocusing attention to the currently neglected problem of CC and by proposing a model of CC by participants.

Brand extension feedback effects: What do we know and where should we go?

2017 ◽  
Vol 26 (7) ◽  
pp. 671-689 ◽  
Author(s):  
Michelle Childs
Keyword(s):  
Design Methodology ◽  
Brand Extension ◽  
Research Articles ◽  
Future Research ◽  
Feedback Effects ◽  
Research Issues ◽  
Content Type ◽  
Current State ◽  
Research Questions ◽  
Review Criteria

Purpose The purpose of this study is to review and summarise the current body of literature on brand extension feedback effects and to identify which research issues are inhibiting advancement in this stream of literature. Based on this analysis, suggestions for future research are provided. Design/methodology/approach In a systematic literature review, criteria were used to identify relevant journal publications that have specifically investigated brand extension feedback effects (n = 53). Research articles were subsequently evaluated for further analysis. Findings Several issues may inhibit advancement in the literature on brand extension feedback effects. These include issues related the conceptual, methodological and context of research, as well as related to the consumer, product, brand and marketing. Specific research questions are provided which address issues found in this literature stream. Research limitations/implications This paper aims to resolve issues in research on brand extension feedback effects to facilitate more rapid advancement in this stream of literature. Originality/value This research fills a need to summarise the current state of the literature and identifies research issues that need to be addressed in the future.

Servitization and remote monitoring technology

2014 ◽  
Vol 25 (1) ◽  
pp. 100-124 ◽  
Author(s):  
Tonci Grubic
Keyword(s):  
Remote Monitoring ◽  
Future Research ◽  
Relevant Research ◽  
Monitoring Technology ◽  
Content Type ◽  
Current State ◽  
Research Questions ◽  
State Of Research ◽  
Real Time Information ◽  
Time Information

Purpose – Servitization centres on the transfer of risks from the customer to manufacturer. By providing real-time information about current and predicted health of a product in the field, remote monitoring technology can mitigate some of those risks. Although recognised as one of the key enablers of servitization, the mainstream servitization research community has shown very little interest in this topic. The aim is to identify and critically analyse relevant research addressing the topic of remote monitoring technology and servitization and, based on this analysis, propose an agenda to guide future research in this area. Design/methodology/approach – The methodology adopted is literature review consisting of three steps: define purpose and research questions, select keywords and databases, and identify and analyse relevant papers. Findings – Ten findings have been made, which characterise current state of research under categories of examples, benefits, and challenges of using remote monitoring technology to support servitized strategies. Several areas that call for further research are suggested, but general impression is that the understanding about the role and contribution of remote monitoring technology in service delivery and strategy is still in its infancy and much greater effort will have to be invested to change this. It is also suggested that this technology holds a great potential for service and business model innovation; hence, more research is needed to further the knowledge about these topics. Originality/value – This paper qualifies as the first attempt to consolidate and analyse relevant research at the intersection of servitization and remote monitoring technology.

Two decades of research on nation branding: a review and future research agenda

2019 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Andy W. Hao ◽  
Justin Paul ◽  
Sangeeta Trott ◽  
Chiquan Guo ◽  
Heng-Hui Wu
Keyword(s):  
Design Methodology ◽  
Nation Branding ◽  
Future Research ◽  
Journal Articles ◽  
Research Issues ◽  
Content Type ◽  
Future Research Agenda ◽  
Current State ◽  
Research Themes ◽  
Methodological Approaches

Purpose Despite the growing interest by scholars, practitioners and public policymakers, there are still divergent and fragmented conceptualizations of nation branding as the field is still developing. In response, the purpose of this paper is to review and synthesize nation branding research and to provide directions for future research. Design/methodology/approach The authors review peer-reviewed theoretical and empirical journal articles published during the last two decades – from 1998 to 2018. Selected journal articles on nation branding were subsequently synthesized for further insights. Findings The field of nation branding is fragmented and has developed in the course of the last two decades in different directions. This paper identifies key publication outlets and articles, major theoretical and methodological approaches and primary variables of interest that exist in the nation branding literature. The findings also highlight several research themes for future research. Originality/value This research fills a need to summaries the current state of the nation branding literature and identifies research issues that need to be addressed in the future.

Older age as a time to contribute: a scoping review of generativity in later life

2021 ◽  
pp. 1-22
Author(s):  
Feliciano Villar ◽  
Rodrigo Serrat ◽  
Michael W. Pratt
Keyword(s):  
Scoping Review ◽  
Older Persons ◽  
Leading Edge ◽  
Later Life ◽  
Dark Side ◽  
Future Research ◽  
Cultural Contexts ◽  
The Past ◽  
Research Questions ◽  
Methodological Approaches

Abstract Research on later-life generativity has promoted a new view of older persons that, far from the traditional images of disability, dependence and frailty, recognises their capacities, and potential to continue growing, while underlining their participation and contributions to families, communities and society. The goal of this study was to carry out a scoping review on later-life generativity, the first one conducted on this topic as far as we know, to show how studies in this area have evolved, which aspects of generativity in later life have been studied, and the methodological and epistemological approaches that are dominant in this area of inquiry. Our scoping review shows that research into generativity in later life has grown steadily over the past 30 years, and particularly during the last decade. However, our results also show how such growing interest has focused on certain methodological approaches, epistemological frameworks and cultural contexts. We identify four critical gaps and leading-edge research questions that should be at the forefront of future research into generativity in later life, gaps that reflect biases in the existing literature identified in the study. These are classified as methodological, developmental, contextual and ‘dark-side’ gaps.

scholarly journals Developing a conceptual model of influences around integrated reporting, new insights and directions for future research

2017 ◽  
Vol 25 (4) ◽  
pp. 450-460 ◽  
Author(s):  
Charl de Villiers ◽  
Pei-Chi Kelly Hsiao ◽  
Warren Maroun
Keyword(s):  
Conceptual Model ◽  
Research Agenda ◽  
Design Methodology ◽  
Future Research ◽  
Special Issue ◽  
Integrated Reporting ◽  
Theoretical Frameworks ◽  
Content Type ◽  
Prior Literature ◽  
Research Questions

Purpose This paper aims to develop a conceptual model for examining the development of integrated reporting, relate the articles in this Meditari Accountancy Research special issue on integrated reporting to the model and identify areas for future research. Design/methodology/approach The paper uses a narrative/discursive style to summarise key findings from the articles in the special issue and develop a normative research agenda. Findings The findings of the prior literature, as well as the articles in this special issue, support the conceptual model developed in this paper. This new conceptual model can be used in multiple ways. Originality/value The special issue draws on some of the latest developments in integrated reporting from multiple jurisdictions. Different theoretical frameworks and methodologies, coupled with primary evidence on integrated reporting, construct a pluralistic assessment of integrated reporting, which can be used as a basis for future research. The new conceptual model developed in this paper can be used as an organising framework; a way of understanding and thinking about the various influences; a way of identifying additional factors to control for in a study; and/or a way of identifying new, interesting and underexplored research questions.

Application of semantic technologies in bibliographic databases

2019 ◽  
Vol 38 (1) ◽  
pp. 113-137
Author(s):  
Tsvetanka Georgieva-Trifonova ◽  
Kaloyan Zdravkov ◽  
Donika Valcheva
Keyword(s):  
Literature Review ◽  
Systematic Literature Review ◽  
Keyword Search ◽  
Bibliographic Databases ◽  
Future Research ◽  
Semantic Technologies ◽  
Scientific Review ◽  
Content Type ◽  
Research Questions

Purpose The purpose of this paper is to summarize the current state of the existing research on the application of semantic technologies in bibliographic databases by providing answers to a set of research questions resulting from a systematic literature review. Design/methodology/approach The present study consists of conducting a systematic literature review of research works related to the application of semantic technologies in bibliographic databases. A manual keyword search is performed in known academic databases. As a result, a total of 78 literature sources are identified as related to the topic and included in the review. From the selected literature sources, information is extracted, which is then summarized and analyzed according to previously defined research questions and finally reported. Besides, a framework is defined to classify literature sources found and collected as a result of the study. The main criteria, according to which the classification is performed, are the used semantic technology and the research problem for which semantic technologies are applied in bibliographic databases. The classification of the publications is verified by each author independently of others. Findings The conducted systematic scientific review establishes that the evolution of semantic technologies sets a period of increased interest in the researchers, as a result of which the advantages of using them for bibliographic descriptions are examined and practically confirmed. After defining semantic models for bibliographic descriptions and approaches to transform existing bibliographic data into their correspondence, the research interest is directed at their comparison, collation; enrichment to facilitate search and retrieval of useful information. Possible perspectives for future research are outlined, which mainly relate to the complete use of the created data sets and their transformation into knowledge repositories. Originality/value Despite the increasing importance of the semantic technologies in various areas, including the bibliographic databases, there is a lack of comprehensive literature review and classification of literature sources relevant to this topic. The detailed study proposed in the present paper supports introducing with the existing experience in the application of semantic technologies in bibliographic databases, as well as facilitates the discovery of trends and guidelines for future research.

Sport in business studies: a state-of-the-art literature review

2018 ◽  
Vol 8 (5) ◽  
pp. 529-546
Author(s):  
Christofer Laurell ◽  
Sten Soderman
Keyword(s):  
Systematic Review ◽  
Literature Review ◽  
Marketing Strategy ◽  
Design Methodology ◽  
State Of The Art ◽  
Future Research ◽  
Content Type ◽  
Business Studies ◽  
Current State ◽  
State Of Research

PurposeThe purpose of this paper is to provide a systematic review of articles on sport published in leading business studies journals within marketing, organisational studies and strategy.Design/methodology/approachBased on a review of 38 identified articles within the subfields of marketing, strategy and organisation studies published between 2000 and 2015, the articles’ topical, theoretical and methodological orientation within the studied subfields were analysed followed by a cross-subfield analysis.FindingsThe authors identify considerable differences in topical, theoretical and methodological orientation among the studied subfields’ associated articles. Overall, the authors also find that articles across all subfields tend to be focussed on contributing to mature theory, even though the subfield of marketing in particular exhibits contributions to nascent theory in contrast to organisation studies and strategy.Originality/valueThis paper contributes by illustrating the current state of research that is devoted or related to the phenomenon of sport within three subfields in business studies. Furthermore, the authors discuss the role played by leading business studies journalsvis-à-vissport sector-specific journals and offer avenues for future research.

scholarly journals Fresh perspectives on customer experience

2015 ◽  
Vol 29 (6/7) ◽  
pp. 430-435 ◽  
Author(s):  
Janet R. McColl-Kennedy ◽  
Anders Gustafsson ◽  
Elina Jaakkola ◽  
Phil Klaus ◽  
Zoe Jane Radnor ◽  
...  
Keyword(s):  
Research Agenda ◽  
Design Methodology ◽  
Customer Experience ◽  
Future Research ◽  
Dynamic Nature ◽  
Content Type ◽  
Research Questions ◽  
Advance Theory ◽  
Over Time

Purpose – The purpose of this paper is to provide directions for future research on: broadening the role of customers in customer experience; taking a practice-based approach to customer experience; and recognizing the holistic, dynamic nature of customer experience across all touch points and over time. Design/methodology/approach – The approach is conceptual identifying current gaps in research on customer experience. Findings – The findings include a set of research questions and research agenda for future research on customer experience. Originality/value – This research suggests fresh perspectives for understanding the customer experience which can inspire future research and advance theory and managerial practice.

Wellness tourism: a perspective article

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Sergey Kazakov ◽  
Olga Oyner
Keyword(s):  
Relevant Literature ◽  
Academic Research ◽  
Well Being ◽  
Future Research ◽  
Content Type ◽  
Tourism Studies ◽  
Wellness Tourism ◽  
Research Questions ◽  
Research Stream ◽  
Economic Well Being

Purpose This paper aims to examine the development and significant contributions in a growing array of relevant publications spanning from 1946 to date and discuss future developments of the wellness tourism topic until the year 2095. Design/methodology/approach This perspective study traces down the wellness tourism evolution research by re-viewing and analysing an extant body of the relevant literature over the last 75 years. This paper builds a rigorous perspective review by examination of publications derived from several scientific domains, including tourism, medicine, economics and social sciences. Findings As a result of this study, wellness tourism can be attributed as a profuse and proliferating research stream in the recent 75 years. Its relevance to significant aspects of life, such as health and also due to effects on human, social, and economic well-being, drives its proliferation. The paper anticipates the relevance and topicality of wellness tourism studies for academic research in the next 75 years. Originality/value This paper contributes to the theory by addressing the ambiguous nature of wellness tourism, recapping the debate on the most debated research questions, and revealing the perspectives for future research in this area.

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