scholarly journals Ethical expectations and ethnocentric thinking: exploring the adequacy of technology acceptance model for millennial consumers on multisided platforms

2020 ◽  
Vol 36 (4) ◽  
pp. 465-489
Author(s):  
Som Sekhar Bhattacharyya ◽  
Surabhi Verma ◽  
Gayathri Sampath
Keyword(s):  
Technology Acceptance ◽  
Technology Acceptance Model ◽  
Design Methodology ◽  
Ethical Considerations ◽  
Content Type ◽  
Doing Business ◽  
Equation Modelling ◽  
Study Results ◽  
Acceptance Model ◽  
Practical Implications

Purpose Multisided platforms (MSPs) have become omnipresent. Millennial consumers have taken well to MSPs. It has become imperative to explicate the process of adoption of MSPs by millennials. The purpose of this study is to comprehend the factors that lead to the adoption of MSPs by millennials beyond the factors identified in the technology acceptance model (TAM). Design/methodology/approach Data was collected from 252 respondents through a structured survey questionnaire to comprehend MSP adoption. Partial least squares structured equation modelling was applied for analysis. Findings The theoretical lens of TAM was applied for the study. Results indicated that over and above TAM, millennials’ intention to use of MSPs was moderated by ethical expectations, as well as ethnocentric thinking. The study, thus, extended TAM theoretical conversation by including factors of consumer ethnocentric behaviour and customer ethical considerations. Research limitations/implications This study modifies the TAM factors theoretically by including two new factors, namely, customers’ ethical expectations and ethnocentric thinking. Practical implications This study results would help MSP firm managers comprehend the importance of consideration of consumer ethnocentric behaviour and customer ethical considerations. Thus, managers have to include in their MSPs’ aspects of customers’ ethical expectations and ethnocentric thinking while marketing their MSPs’ while doing business with millennials. Originality/value This was one of the first studies that extended TAM by adding the factors of ethical expectations and ethnocentric thinking in the context of MSP adoption for millennial customers.

Antecedents to consumers’ showrooming behaviour: an integrated TAM-TPB framework

2018 ◽  
Vol 35 (4) ◽  
pp. 438-450 ◽  
Author(s):  
Sourabh Arora ◽  
Sangeeta Sahney
Keyword(s):  
Technology Acceptance ◽  
Technology Acceptance Model ◽  
Structural Equation ◽  
Content Type ◽  
Selective Sampling ◽  
Product Choices ◽  
Initial Move ◽  
Acceptance Model ◽  
The Relationship ◽  
Practical Implications

Purpose The purpose of this study is to propose an integrated framework utilizing the theory of planned behaviour (TPB) and technology acceptance model (TAM) to augment the understanding on consumers’ showrooming behaviour. Design/methodology/approach Selective sampling was used for data collection. The integrated TAM-TPB framework led to 12 propositions, which were tested using partial least squares-structural equation modelling. Findings Both perceived relative search benefits offline and relative purchase benefits online significantly determined the consumers’ showrooming behaviour along with perceived ease purchasing online and the overall usefulness of the showrooming sequence. Results of the study revealed that the showrooming sequence helped consumers avoid the regret of making suboptimal product choices and paying a higher price for the same product. Online trust was found to partially mediate the relationship between consumers’ intention to showrooming and the actual showrooming behaviour. Research limitations/implications Notwithstanding the fact that further research is required to arrive at definitive conclusions, this study is an initial move towards understanding the consumers’ showrooming behaviour, and the research provides meaningful insights. Practical implications As showrooming substantially erodes profits, devising strategies to defend showrooming customers becomes crucial. The findings of the study provide the basis for formulating strategies to counter showrooming customers. Originality/value The paper is amongst the first studies which helps enhance the understanding of consumers’ showrooming behaviour, which is an emerging area in the present multi-channel retailing environment.

Translating emotional insights into digital channel designs

2016 ◽  
Vol 7 (2) ◽  
pp. 135-157 ◽  
Author(s):  
Karla Straker ◽  
Cara Wrigley
Keyword(s):  
Technology Acceptance ◽  
Technology Acceptance Model ◽  
Design Methodology ◽  
Emotional Experience ◽  
Emotional Experiences ◽  
Content Type ◽  
Unique Method ◽  
Airport Infrastructure ◽  
Acceptance Model ◽  
Digital Channels

Purpose The purpose of this study is to identify and understand the emotions behind a passenger’s airport experience and how this can inform digital channel engagements. Design/methodology/approach This study investigates the emotional experience of 200 passengers’ journeys at an Australian domestic airport. A survey was conducted which implemented the use of Emocards and an interview approach of laddering. The responses were then analysed into attributes, consequences and values. Findings The results indicate that across key stages of the airport (parking, retail, gates and arrivals) passengers had different emotional experiences (positive, negative and neutral). The attributes, consequences and values behind these emotions were then used to propose digital channel content and purpose of various future digital channel engagements. Research limitations/implications By gaining emotional insights, airports are able to generate digital channel engagements, which align with passengers’ needs and values rather than internal operational motivations. Theoretical contributions include the development of the technology acceptance model to include emotional drivers as influences in the use of digital channels. Originality/value This paper provides a unique method to understand the passengers’ emotional journey across the airport infrastructure and suggest how to better design digital channel engagements to address passenger latent needs.

Webrooming or showrooming, that is the question: explaining omnichannel behavioural intention through the technology acceptance model and exploratory behaviour

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Angel Herrero-Crespo ◽  
Nuria Viejo-Fernández ◽  
Jesús Collado-Agudo ◽  
María José Sanzo Pérez
Keyword(s):  
Technology Acceptance ◽  
Technology Acceptance Model ◽  
Information Seeking ◽  
Design Methodology ◽  
Consumer Behaviour ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Perceived Ease Of Use ◽  
Content Type ◽  
Acceptance Model

PurposeThis paper evaluates how the intention to develop webrooming or showrooming behaviour is affected by both the perceived usefulness and the perceived ease-of-use, as well as by the consumer's personal predisposition to exploratory information seeking and acquisition.Design/methodology/approachThe fashion retailing environment is more omni-channel than ever before. The two predominant omni-channel behaviours are webrooming and showrooming. Taking as its basis the technology acceptance model (TAM) and the concept of exploratory consumer behaviour.FindingsThe results obtained from a sample of 847 apparel shoppers (462 webroomers and 385 showroomers) show that the higher perception of the usefulness and ease-of-use of omni-channel buying processes, the higher the intention to develop both webrooming and showrooming behaviours. Additionally, the perceived ease-of-use exerts an additional indirect effect on the intention of developing these omni-channel behaviours through perceived usefulness. Finally, exploratory information seeking and acquisition have a relevant influence on webrooming intentions, but not on showrooming.Originality/valueThe authors’ research contributes to the literature on consumer behaviour in the fashion sector by testing a model to explain the intentions of individuals to adopt webrooming and showrooming, incorporating different psychographic variables linked to the use of ICT and the development of an exploratory consumer behaviour.

scholarly journals Revealing the effect of acculturation process on e-commerce acceptance

2018 ◽  
Vol 118 (6) ◽  
pp. 1251-1265 ◽  
Author(s):  
Ewelina Lacka ◽  
Nick K.T. Yip
Keyword(s):  
Technology Acceptance ◽  
Technology Acceptance Model ◽  
Structural Equation ◽  
Theory Of Planned Behaviour ◽  
Content Type ◽  
Host Culture ◽  
Acculturation Process ◽  
Equation Modelling ◽  
Acceptance Model ◽  
Changing Attitudes

PurposeThe popularity of e-commerce has increased significantly over recent years. However, this growth is not shared by all European Union states. One reason for this discrepancy is culture which impacts on e-commerce acceptance. The purpose of this paper is to reveal the effect of acculturation process on e-commerce acceptance.Design/methodology/approachStructural equation modelling is employed to test three research models: technology acceptance model, theory of planned behaviour model and motivational model.FindingsThe findings show that attitudes towards e-commerce change in relation to the perception of control and the influence of subjective norms, which impact intentions to use e-commerce before movement to a host country’s culture. However, its effect diminishes after the exposure to the influence of a host culture.Originality/valueThis is the first study to demonstrate the existence of the effect of acculturation process on mingling and migrating consumers and their changing attitudes towards e-commerce acceptance.

Innovation adoption across self-service banking technologies in India

2015 ◽  
Vol 33 (2) ◽  
pp. 96-121 ◽  
Author(s):  
Arun Kumar Kaushik ◽  
Zillur Rahman
Keyword(s):  
Technology Acceptance ◽  
Technology Acceptance Model ◽  
Banking Industry ◽  
Content Type ◽  
Descriptive Research ◽  
Effective Implementation ◽  
Self Service ◽  
Acceptance Model ◽  
Survey Approach ◽  
Practical Implications

Purpose – The purpose of this paper is to analyze the various antecedent beliefs predicting customers’ attitudes toward, and adoption of, self-service technologies (SSTs) available in the banking industry. Design/methodology/approach – A descriptive research design with survey approach is used to develop and test a conceptual model of adoption for all three self-service banking technologies (SSBTs). Findings – The results of the comparative analysis showed that antecedent beliefs affecting adopters’ attitude vary across different SSBTs. It extends and tests the technology acceptance model (TAM) by including two additional antecedents from the theories of adoption behavior. Research limitations/implications – All three SSBTs included in the paper are from the banking industry, which limits the generalizability of the findings to other industries. Many other limitations were also reported. Practical implications – The findings reveal why and how customers decide to adopt different SSBTs and why a few SSBTs are more widely accepted than others. The practicality of the findings guides managers and designers of technological interfaces. Social implications – People will also benefit from the effective implementation of SSTs. Originality/value – This study stands out as one of the early studies to empirically examine the antecedents-attitude-intention relationship across different SSBTs available in Indian banking industry.

I want to learn more! Integrating technology acceptance and task–technology fit models for predicting behavioural and future learning intentions

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Alessandro Lo Presti ◽  
Assunta De Rosa ◽  
Enrico Viceconte
Keyword(s):  
Technology Acceptance ◽  
Technology Acceptance Model ◽  
Ease Of Use ◽  
Perceived Ease Of Use ◽  
Content Type ◽  
Moderated Mediation Model ◽  
Task Technology Fit ◽  
Acceptance Model ◽  
Training Opportunities ◽  
Future Learning

Purpose Constant and frequent technological changes within organizations call for further scholarly attention, as behavioural intentions need to be coupled also with future learning intentions to predict the present and prospective individual adaptations and performance. This study, grounded on the technology acceptance model, aims to examine the association between training opportunities and behavioural and future learning intentions also taking into account the role of task–technology fit as a moderator. Design/methodology/approach A survey was carried out within a single organization in the water processing sector on a sample of 200 workers who recently experienced a technological change through the adoption of System Application and Product in data processing. A moderated–mediation model was estimated through regression analyses with bootstrapping. Findings The results were consistent with study hypotheses. In particular, task–technology fit amplified the positive association between perceived ease of use and training opportunities as well as the indirect effect of this latter on both behavioural and future learning intentions through perceived ease of use and perceived usefulness. In sum, the hypothesized moderated–mediation model was confirmed. Originality/value Three novelty factors of this study can be stressed: it is among the few studies carried out on Italian workers in the realm of technology adoption, it expanded the technology acceptance model by including traditional behavioural intentions and future learning intentions as outcome variables and it integrated the task–technology fit perspective within the technology acceptance model.

A new technology acceptance model: a mixed-method of grounded theory and system dynamics

Kybernetes ◽  
2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Mahdi Bastan ◽  
Masoumeh Zarei ◽  
Reza Tavakkoli-Moghaddam ◽  
Hamed Shakouri G.
Keyword(s):  
Grounded Theory ◽  
System Dynamics ◽  
Technology Acceptance ◽  
Conceptual Model ◽  
Technology Acceptance Model ◽  
Holistic Model ◽  
Content Type ◽  
Systemic Model ◽  
Effective Policy ◽  
Acceptance Model

Purpose The Iranian construction industry has been grappling with numerous problems in recent years, including rework, high costs and design errors. Engineers in this field have always highlighted the use of modern technological methods of construction to improve quality and productivity and reduce time and cost. One of these technologies is the so-called building information modeling (BIM), which has been very difficult to adopt and implement in Iran. The purpose of this study is to propose a systemic and holistic model to analyze the dynamics of adoption and implementation of BIM in this country. The purpose of this paper is to understand the dynamics of BIM acceptance to identify the most effective policy to maximize it in the Iranian manufacturing industry. Design/methodology/approach A two-stage methodology has been developed to achieve the purpose of the research. In the first stage, a technology acceptance model for BIM acceptance was developed using the grounded theory (GT) method. This conceptual model provides a holistic basis for building a simulation model. Thus, in the second stage, we used the dynamics system methodology to extract a dynamic model from the conceptual one. This dynamic model can simulate different policies and may be used to evaluate their respective effectiveness. Findings In this study, using the GT method, we obtained 510 primary codes, 118 secondary codes, 50 concepts and 17 categories. After determining the relationships between categories through axial coding, we reached a conceptual model based on selective coding. Mention some of the variables of the conceptual model. Awareness, security, perceived usefulness and perceived ease of use are some of the most important variables of this model. In the next part, this conceptual model was run using system dynamics and, thus, turned into a causal model in which all the effective variables on BIM technology and their relationships with each other are specified. The stock and flow diagram of the problem and its related equations were presented. To improve the model and solve the problem, we examined the four policies as four future scenarios on the model: continuing the status quo, development of specialist workforce training, bolstering governmental support and increasing awareness via advertisement within. The simulation results showed that government support is the most effective policy for maximizing BIM acceptance in Iran. Practical implications In addition to enumerating all the factors affecting BIM technology, this paper proposes a systemic model that provides an accurate and comprehensive view of the acceptance of this technology. In this regard, by introducing feedback loops, as well as reinforcing and balancing factors versus factors causing stasis, the model offers a much deeper insight into mechanisms associated with BIM development and its barriers. Therefore, this study provides a very useful perspective and basis for policy-makers and all stakeholders to accept and implement BIM technology. The findings of this study can lead to more accurate policy-making, removal of acceptance barriers, promotion of incentives, and consequently more effective acceptance of BIM technology. Originality/value In this study, a new mixed research method was used. The innovation of our study lies in its simultaneous use of GT method to construct an accurate and holistic model and applying the system dynamics methodology to build a holistic and systemic model of the BIM acceptance problem. This research also provides a suitable standard and tool for studying BIM technology in developing countries.

Integrating TAM, TPB and TOE frameworks and expanding their characteristic constructs for e-commerce adoption by SMEs

2015 ◽  
Vol 6 (1) ◽  
pp. 76-94 ◽  
Author(s):  
Hart O. Awa ◽  
Ojiabo Ukoha Ojiabo ◽  
Bartholomew Chinweuba Emecheta
Keyword(s):  
Technology Acceptance ◽  
Technology Acceptance Model ◽  
Reasoned Action ◽  
Theoretical Framework ◽  
Future Research ◽  
Content Type ◽  
Perceived Service Quality ◽  
Integrated Framework ◽  
Perceived Trust ◽  
Acceptance Model

Purpose – This paper aims to propose a framework that integrated the technology acceptance model (TAM), theory of planned behaviour (TPB) and technology-organization-environment (TOE) and extended the constructs to enrich literature and capture some peculiarities of small and medium-scale enterprises (SMEs). Individually, the frameworks of extant TAM, TPB and TOE are insightful to the understanding of e-commerce adoption but a bit parochial in their constructs and so, can rarely provide clear lenses to deal with SMEs. Design/methodology/approach – The adoption of e-commerce depends largely on the users’ conscious assessment of the influencing constructs as proposed, among others, in theories of reasoned action, TAM, TPB and TOE. This paper reviewed, synthesized and extended the constructs of these models in an integrated framework. The proposed integrated framework led to 18 propositions to promote and facilitate future research, and to guide explanation and prediction of e-commerce adoption in an organized system. Findings – The introduced constructs in the integrated framework (e.g. company mission, individual difference factors, perceived trust and perceived service quality) introduce socio-technical systems and improve the theoretical base of adoption. Research limitations/implications – Neither the adoption drivers nor the constructs in the theoretical framework are mutually exclusive and exhaustive; rather, they are complementary and could incorporate other factors. Although the theoretical implications of the findings of this paper extend the scope of adoption drivers, the proposed framework needs to be tested empirically. Originality/value – The integrated and extended theoretical framework links three adoption drivers and attempts to improve existing knowledge on e-commerce adoption and to provide bases for more informed decision(s).

Assessment of A Mobile Educational Coaching App

2018 ◽  
Vol 14 (1) ◽  
pp. 22-43
Author(s):  
Niousha Shahidi ◽  
Vesselina Tossan ◽  
Silvia Cacho-Elizondo
Keyword(s):  
Technology Acceptance ◽  
Technology Acceptance Model ◽  
Structural Equation ◽  
Online Survey ◽  
Causal Structure ◽  
Convenience Sample ◽  
Equation Modelling ◽  
Educational Coaching ◽  
Acceptance Model ◽  
Type Of School

This article explores which antecedents explain intentions to adopt a mobile coaching app. To that end, this study describes a coaching service designed to guide/encourage students throughout their studies in order to validate a new model of planned behavior based on the Technology Acceptance Model and the Goal-Directed Behavioral theory. The methodology included a short qualitative study and an online survey to examine the theoretical model which is based on scales tested in previous studies. The convenience sample is composed of students (Bachelor and Master/MBA) with the results analyzed using structural equation modelling to test the proposed model's causal structure. The results show different adoption patterns by gender and type of school.

Exploring customers’ attitudes to the adoption of robots in tourism and hospitality

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Mohamed Abou-Shouk ◽  
Hesham Ezzat Gad ◽  
Ayman Abdelhakim
Keyword(s):  
Technology Acceptance ◽  
Technology Acceptance Model ◽  
Structural Equation ◽  
Service Robots ◽  
Content Type ◽  
Factors Affecting ◽  
Positive Attitudes ◽  
Travel Agencies ◽  
Tourism And Hospitality ◽  
Acceptance Model

Purpose This study aims to explore the factors affecting customers’ attitudes to the adoption of robots in hotels and travel agencies. Design/methodology/approach Structural equation modelling was used to test the extended technology acceptance model based on data collected from 570 customers of hotels and travel agencies. Findings The findings revealed that hotel customers have more positive attitudes to service robots than their peers in travel agencies. Originality/value This research contributes to the literature on robots in tourism and responds to the call to investigate customers’ attitudes to the adoption of robots in developing countries.

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