scholarly journals Revealing the effect of acculturation process on e-commerce acceptance

2018 ◽  
Vol 118 (6) ◽  
pp. 1251-1265 ◽  
Author(s):  
Ewelina Lacka ◽  
Nick K.T. Yip
Keyword(s):  
Technology Acceptance ◽  
Technology Acceptance Model ◽  
Structural Equation ◽  
Theory Of Planned Behaviour ◽  
Content Type ◽  
Host Culture ◽  
Acculturation Process ◽  
Equation Modelling ◽  
Acceptance Model ◽  
Changing Attitudes

PurposeThe popularity of e-commerce has increased significantly over recent years. However, this growth is not shared by all European Union states. One reason for this discrepancy is culture which impacts on e-commerce acceptance. The purpose of this paper is to reveal the effect of acculturation process on e-commerce acceptance.Design/methodology/approachStructural equation modelling is employed to test three research models: technology acceptance model, theory of planned behaviour model and motivational model.FindingsThe findings show that attitudes towards e-commerce change in relation to the perception of control and the influence of subjective norms, which impact intentions to use e-commerce before movement to a host country’s culture. However, its effect diminishes after the exposure to the influence of a host culture.Originality/valueThis is the first study to demonstrate the existence of the effect of acculturation process on mingling and migrating consumers and their changing attitudes towards e-commerce acceptance.

Assessment of A Mobile Educational Coaching App

2018 ◽  
Vol 14 (1) ◽  
pp. 22-43
Author(s):  
Niousha Shahidi ◽  
Vesselina Tossan ◽  
Silvia Cacho-Elizondo
Keyword(s):  
Technology Acceptance ◽  
Technology Acceptance Model ◽  
Structural Equation ◽  
Online Survey ◽  
Causal Structure ◽  
Convenience Sample ◽  
Equation Modelling ◽  
Educational Coaching ◽  
Acceptance Model ◽  
Type Of School

This article explores which antecedents explain intentions to adopt a mobile coaching app. To that end, this study describes a coaching service designed to guide/encourage students throughout their studies in order to validate a new model of planned behavior based on the Technology Acceptance Model and the Goal-Directed Behavioral theory. The methodology included a short qualitative study and an online survey to examine the theoretical model which is based on scales tested in previous studies. The convenience sample is composed of students (Bachelor and Master/MBA) with the results analyzed using structural equation modelling to test the proposed model's causal structure. The results show different adoption patterns by gender and type of school.

Exploring customers’ attitudes to the adoption of robots in tourism and hospitality

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Mohamed Abou-Shouk ◽  
Hesham Ezzat Gad ◽  
Ayman Abdelhakim
Keyword(s):  
Technology Acceptance ◽  
Technology Acceptance Model ◽  
Structural Equation ◽  
Service Robots ◽  
Content Type ◽  
Factors Affecting ◽  
Positive Attitudes ◽  
Travel Agencies ◽  
Tourism And Hospitality ◽  
Acceptance Model

Purpose This study aims to explore the factors affecting customers’ attitudes to the adoption of robots in hotels and travel agencies. Design/methodology/approach Structural equation modelling was used to test the extended technology acceptance model based on data collected from 570 customers of hotels and travel agencies. Findings The findings revealed that hotel customers have more positive attitudes to service robots than their peers in travel agencies. Originality/value This research contributes to the literature on robots in tourism and responds to the call to investigate customers’ attitudes to the adoption of robots in developing countries.

Antecedents to consumers’ showrooming behaviour: an integrated TAM-TPB framework

2018 ◽  
Vol 35 (4) ◽  
pp. 438-450 ◽  
Author(s):  
Sourabh Arora ◽  
Sangeeta Sahney
Keyword(s):  
Technology Acceptance ◽  
Technology Acceptance Model ◽  
Structural Equation ◽  
Content Type ◽  
Selective Sampling ◽  
Product Choices ◽  
Initial Move ◽  
Acceptance Model ◽  
The Relationship ◽  
Practical Implications

Purpose The purpose of this study is to propose an integrated framework utilizing the theory of planned behaviour (TPB) and technology acceptance model (TAM) to augment the understanding on consumers’ showrooming behaviour. Design/methodology/approach Selective sampling was used for data collection. The integrated TAM-TPB framework led to 12 propositions, which were tested using partial least squares-structural equation modelling. Findings Both perceived relative search benefits offline and relative purchase benefits online significantly determined the consumers’ showrooming behaviour along with perceived ease purchasing online and the overall usefulness of the showrooming sequence. Results of the study revealed that the showrooming sequence helped consumers avoid the regret of making suboptimal product choices and paying a higher price for the same product. Online trust was found to partially mediate the relationship between consumers’ intention to showrooming and the actual showrooming behaviour. Research limitations/implications Notwithstanding the fact that further research is required to arrive at definitive conclusions, this study is an initial move towards understanding the consumers’ showrooming behaviour, and the research provides meaningful insights. Practical implications As showrooming substantially erodes profits, devising strategies to defend showrooming customers becomes crucial. The findings of the study provide the basis for formulating strategies to counter showrooming customers. Originality/value The paper is amongst the first studies which helps enhance the understanding of consumers’ showrooming behaviour, which is an emerging area in the present multi-channel retailing environment.

scholarly journals Ethical expectations and ethnocentric thinking: exploring the adequacy of technology acceptance model for millennial consumers on multisided platforms

2020 ◽  
Vol 36 (4) ◽  
pp. 465-489
Author(s):  
Som Sekhar Bhattacharyya ◽  
Surabhi Verma ◽  
Gayathri Sampath
Keyword(s):  
Technology Acceptance ◽  
Technology Acceptance Model ◽  
Design Methodology ◽  
Ethical Considerations ◽  
Content Type ◽  
Doing Business ◽  
Equation Modelling ◽  
Study Results ◽  
Acceptance Model ◽  
Practical Implications

Purpose Multisided platforms (MSPs) have become omnipresent. Millennial consumers have taken well to MSPs. It has become imperative to explicate the process of adoption of MSPs by millennials. The purpose of this study is to comprehend the factors that lead to the adoption of MSPs by millennials beyond the factors identified in the technology acceptance model (TAM). Design/methodology/approach Data was collected from 252 respondents through a structured survey questionnaire to comprehend MSP adoption. Partial least squares structured equation modelling was applied for analysis. Findings The theoretical lens of TAM was applied for the study. Results indicated that over and above TAM, millennials’ intention to use of MSPs was moderated by ethical expectations, as well as ethnocentric thinking. The study, thus, extended TAM theoretical conversation by including factors of consumer ethnocentric behaviour and customer ethical considerations. Research limitations/implications This study modifies the TAM factors theoretically by including two new factors, namely, customers’ ethical expectations and ethnocentric thinking. Practical implications This study results would help MSP firm managers comprehend the importance of consideration of consumer ethnocentric behaviour and customer ethical considerations. Thus, managers have to include in their MSPs’ aspects of customers’ ethical expectations and ethnocentric thinking while marketing their MSPs’ while doing business with millennials. Originality/value This was one of the first studies that extended TAM by adding the factors of ethical expectations and ethnocentric thinking in the context of MSP adoption for millennial customers.

An Empirical Study to Validate the Technology Acceptance Model (TAM) in Explaining the Intention to Use Technology among Educational Users

2010 ◽  
Vol 6 (4) ◽  
pp. 1-12 ◽  
Author(s):  
Timothy Teo
Keyword(s):  
Data Analysis ◽  
Technology Acceptance ◽  
Technology Acceptance Model ◽  
Structural Equation ◽  
Structural Models ◽  
Intention To Use ◽  
Equation Modelling ◽  
Acceptance Model ◽  
Acceptance Research ◽  
Study Offer

This study examines a sample (N=239) of pre-service teachers’ self-reported intention to use technology. The Technology Acceptance Model (TAM) was used as a research framework in which findings contribute to technology acceptance research by demonstrating the suitability of the TAM to explain the intention to use technology among educational users. Using the structural equation modelling for data analysis, a good fit was found for both the measurement and structural models. Overall, the results of this study offer evidence that the TAM is effective in predicting pre-service teachers’ intention to use technology. This paper concludes with a discussion of the limitations and recommendations for further study.

The adoption of e-learning beyond MOOCs for higher education

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Maggie Liu ◽  
Chunhui Liu
Keyword(s):  
Technology Acceptance ◽  
Technology Acceptance Model ◽  
Structural Equation ◽  
Online Courses ◽  
Massive Open Online Courses ◽  
Content Type ◽  
Factors Influencing ◽  
E Learning ◽  
Acceptance Model ◽  
First Time

Purpose This paper aims to explore factors influencing university students’ intent to take formal lectures completely through e-learning with cloud meetings. Design/methodology/approach This study has surveyed Chinese students who have experienced e-learning with cloud meetings as well as traditional massive open online courses (MOOC) without live dialogues. The data are analysed based on structural equation modelling to assess factors influencing students’ intent to choose e-learning with cloud meetings. Findings The findings show that as per the technology acceptance model, e-learning students who find learning to be easier with cloud meetings than MOOCs believe cloud meeting courses to be more beneficial and thus are more willing to take e-learning with cloud meetings. Originality/value This study compares e-learning with cloud meetings with MOOCs without live dialogues for the first time to highlight the value of open dialogues in real time for effective e-learning.

scholarly journals Analisis Penggunaan Layanan Mobile Banking Terhadap Transaksi Pembayaran Menggunakan Metode Extended TAM

2021 ◽  
Vol 7 (1) ◽  
pp. 85
Author(s):  
Danielle Eudora Crystle Rampen ◽  
Jay Idoan Sihotang
Keyword(s):  
Technology Acceptance ◽  
Technology Acceptance Model ◽  
Structural Equation Modelling ◽  
Structural Equation ◽  
Mobile Banking ◽  
Equation Modelling ◽  
Acceptance Model

Sebuah organisasi pasti memiliki tiga hal, yaitu tempat, pekerja, dan sebuah operasi ataupun sistem yang dapat membantu pekerjaan. Pada awalnya sebuah organisasi masih mengerjakan segala sesuatu secara manual sehingga dibutuhkan sebuah teknologi agar dalam proses mengumpulkan informasi, pengambilan keputusan, dan menjalankan pekerjaan dapat berjalan dengan baik. Kebutuhan pekerja dalam organisasi seperti penggajian dan transaksi pembayaran dalam kehidupan pribadi dengan adanya teknologi menjadi tidak perlu untuk mengantri panjang saat ingin membayar sesuatu atau menunggu lama untuk menerima upah gaji. Teknologi yang sangat dibutuhkan saat ini disebut mobile banking. Penelitian ini bertujuan untuk menganalisis penggunaan mobile banking terhadap transaksi pembayaran pada pendeta dan pekerja Konferens DKI Jakarta dengan menggunakan metode Extended Technology Acceptance Model (TAM). Dalam memperoleh hasil menggunakan analisis Structural Equation Modelling (SEM) menggunakan program SPSS dan AMOS versi 22. Hasil penelitian ini menunjukkan bahwa konstruk model TAM berhubungan secara signifikan dan pada bagian lain ada yang tidak mempunyai pengaruh sehingga pengguna mobile banking dapat diharapkan untuk lebih teliti dalam menggunakan mobile banking agar mempermudah segala aktivitas transaksi pembayaran. Kata kunci— Pembayaran, Transaksi, Mobile Banking, Technology Acceptance Model (TAM) 

Penerimaan Teknologi Studentsite Menggunakan The Structural Equation Modelling (SEM) pada Universitas Gunadarma

2021 ◽  
Vol 17 (1) ◽  
pp. 57
Author(s):  
Widya Khafa Nofa ◽  
Dewi Anggraini Puspa Hapsari
Keyword(s):  
Technology Acceptance ◽  
Technology Acceptance Model ◽  
Structural Equation Modelling ◽  
Structural Equation ◽  
Equation Modelling ◽  
Acceptance Model

Studentsite merupakan salah satu teknologi layanan informasi di lingkungan Universitas Gunadarma berbasis online, penyampaian informasi menggunakan aplikasi berbasis web akan meningatkan kualitas layanan dan informasi. Penelitian ini bertujuan untuk menganalisis faktor yang berpengaruh dalam persepsi kegunaan dan persepsi kemudahan sistem terhadap kondisi nyata sistem dan pengaruh persepsi kegunaan sistem terhadap kondisi nyata sistem pada layanan informasi mahasiswa dengan menggunakan kerangka Technology Acceptance Model (TAM) sebagai konseptual model dan Structural Equation Modelling (SEM) sebagai analisis data. Populasi pada penelitian ini adalah mahasiswa Universitas Gunadarma aktif 2020, sampel diambil secara acak sebanyak 50 orang dari seluruh mahasiswa Gunadarma yang aktif, data diolah menggunakan SEM dari paket software statistik AMOS versi 21.0. Hasil penelitian menunjukkan bahwa studentsite memberikan kemudahan mahasiswa dalam mengakses informasi khususnya dalam kegiatan akademik, hal ini mendorong mereka menggunakan studentsite dengan frekuensi yang tinggi dalam melakukan pekerjaanya sehingga dapat meningkatkan kinerjanya sebagai mahasiswa.

Analisis Tingkat Penerimaan Mahasiswa Terhadap Cloud File Hosting Services dengan Metode Technology Acceptance Model

2016 ◽  
Vol 6 (2) ◽  
pp. 136-139
Author(s):  
Andrianus Bennyanto ◽  
Marcelli Indriana
Keyword(s):  
Structural Equation Modeling ◽  
Technology Acceptance ◽  
Technology Acceptance Model ◽  
Structural Equation ◽  
Equation Modeling ◽  
Equation Modelling ◽  
Modeling Software ◽  
Index Terms ◽  
Google Drive ◽  
Acceptance Model

There are many mobile and desktop apps available to use for free. Starting from games to productivity apps. One type of productivity apps is cloud file hosting services such as Dropbox and Google Drive. This study aims to determine how Dropbox and Google Drive are accepted to the users. Not just want to get the factors of acceptance, but to get the root of the acceptance. By using the methodology of technology acceptance model and relying on statistical calculations of structural equation modeling software LISREL, the level of acceptance of these two popular applications will be known. Index Terms - Cloud Fire Hosting Services, Level of Acceptance, Technology Acceptance Model, Structural Equation Modelling, LISREL.

scholarly journals PENERIMAAN WAJIB PAJAK PADA AWAL IMPLEMENTASI E-FAKTUR PAJAK BERBASIS DESKTOP APPLICATION

2021 ◽  
Vol 3 (1) ◽  
pp. 119-135
Author(s):  
Adhetiya Safitra
Keyword(s):  
Technology Acceptance ◽  
Structural Equation Model ◽  
Technology Acceptance Model ◽  
Structural Equation ◽  
Theory Of Planned Behaviour ◽  
Equation Model ◽  
Planned Behaviour ◽  
Online System ◽  
Desktop Application ◽  
Acceptance Model

Currently, the tax authorities in Indonesia are active in shifting tax services to an online system. One of these tax services is an e-Tax Invoice. The success of e-government projects such as e-Tax Invoices depends on the reliability of ICT and depends on the community (in this case PKP) as end-users. This study uses a structural equation model to identify the factors that influence the willingness of taxpayers to use online services with models based on the theory of planned behaviour (TPB) and the technology acceptance model (TAM). This study indicates that only perceptions of usability indirectly affect taxpayers' encouragement to use the application.

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