Retail store community and its impact on store success

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Cara Peters ◽  
Charles D. Bodkin
Keyword(s):  
Research Question ◽  
Retail Store ◽  
Grocery Shopping ◽  
Store Brand ◽  
Content Type ◽  
Brand Communities ◽  
Employee Trust ◽  
The Usa ◽  
Community Strategy ◽  
Shopping Enjoyment

PurposeThe purpose of the study was to examine the potential outcomes of consumers' intention to engage retail store community. The research question focused on: what impact will intention to engage retail store community have on store satisfaction, store commitment, shopping enjoyment and store employee trust?Design/methodology/approachSurvey data were collected from a national panel of 232 adult consumers in the USA. The theoretical model and hypotheses were tested using path analysis in AMOS.FindingsThe model was supported. Intention to engage retail store community had a significant impact on store employee trust, shopping enjoyment, store satisfaction and store commitment. In addition, store employee trust and store satisfaction had a significant impact on store commitment.Research limitations/implicationsThe study identified a breadth of outcomes that result from an intention to engage with retail store community. Furthermore, the study is limited to a grocery shopping retail store context and only outcomes are identified.Practical implicationsManagerially, retailers want to find innovative ways to compete in the marketplace, and the findings of this study highlight the benefits that can accrue to retailers who want to pursue a community strategy.Originality/valueFew papers have examined retail store brand communities, and none has identified the outcomes of intention to engage with retail store community.

scholarly journals Strategic practices of subsidiary positioning in business networks

IMP Journal ◽  
2018 ◽  
Vol 12 (1) ◽  
pp. 37-55 ◽  
Author(s):  
Sari Laari-Salmela ◽  
Tuija Mainela ◽  
Elina Pernu ◽  
Vesa Puhakka
Keyword(s):  
Design Methodology ◽  
Research Question ◽  
Local Environment ◽  
Business Networks ◽  
Market Positioning ◽  
Content Type ◽  
Practice Approach ◽  
The Usa ◽  
Machine Industry ◽  
Strategy As Practice

Purpose The purpose of this paper is to examine subsidiary positioning within the dynamic business networks in the context of multinational companies (MNCs). The research question of the study is: How does the positioning of a subsidiary emerge through strategic practices in the dynamic business networks of an MNC? Design/methodology/approach The study relies on the IMP view on strategy with a focus on market positioning activity and the strategy-as-practice approach. Positioning is seen as a question of strategic practices in the interactive spheres of the subsidiaries. In the empirical part of the study, the authors examine the practices of a forest machine industry multinational through longitudinal interview and archival data on three of its sales subsidiaries in Sweden, Russia and the USA. Findings The study defines core tensions in subsidiary interactive spheres and the related strategic practices that shape the positioning of the subsidiaries. The study models the practice-based network positioning of MNC subsidiaries as a dynamic play of relationship tensions. Originality/value Prior research has focused either on the internal organizing of the MNCs or embeddedness of subsidiaries in their local environment. Less attention has been paid to the practices of positioning through which the subsidiaries deal with the inevitable tensions at the intersection of the internal and external networks.

Managing omni-customer brand experience via augmented reality

2020 ◽  
Vol 23 (3) ◽  
pp. 427-445 ◽  
Author(s):  
Maria Teresa Cuomo ◽  
Debora Tortora ◽  
Giuseppe Festa ◽  
Francesca Ceruti ◽  
Gerardino Metallo
Keyword(s):  
Augmented Reality ◽  
Brand Management ◽  
Research Question ◽  
Customer Behavior ◽  
Brand Value ◽  
Brand Experience ◽  
Store Brand ◽  
Chain Store ◽  
Content Type ◽  
Customer Segment

Purpose The adoption of augmented reality (AR) settings represents an extraordinary opportunity to enrich the value of the omni-customer brand experience, especially in fashion retail. AR enhances the brand of extra-contents, both informational and sensorial, amplifies its significance toward consumers and inflects its commercial and emotional charm through new dimensions in the store. In this light, the purpose of this paper is to verify whether AR affects customer behavior toward brands in the retailing system. Design/methodology/approach By means of a qualitative approach, a preliminary research question linking technological settings of the store/brand and customer informational eagerness has been analyzed in a fashion retailing chain store. To frame the research question, the omni-customer segment perspective has been assumed, taking into consideration two main dimensions as follows: implementation of in-store AR settings; and affective/cognitive/functional structure of the experiential brand value. Findings Preliminary findings suggest that AR can create extra brand value by simplifying the decision-making process and engaging customers. In the sum four “realms” in terms of augmented brand experience can emerge and be managed by retailers. Originality/value Even though the contribution of AR is easily understood in selling activities from a marketing perspective, very few retail applied studies can be found to-date. The present analysis aims to narrow this gap. It also contributes to brand management, stimulating the integration of the AR dimension as an additional facet of a brand tool kit in the “project” for value co-creation.

Attractive and facilitating store atmospheric stimuli

2020 ◽  
Vol 48 (4) ◽  
pp. 363-379 ◽  
Author(s):  
Gaurav Bhatt ◽  
Abhigyan Sarkar ◽  
Juhi Gahlot Sarkar
Keyword(s):  
Design Methodology ◽  
Consumer Psychology ◽  
Retail Store ◽  
Environmental Cues ◽  
Store Brand ◽  
Content Type ◽  
Development Method ◽  
Psychological Mechanism ◽  
Store Environment ◽  
Relevant Factors

PurposeThe majority of past studies on the physical store environment have focused on the impacts of distinct store environmental cues like music, crowding and décor on consumers' responses. However, recent research posits that consumer is more likely to experience several cues in a combination, rather than in isolation, i.e. different categories of store environmental cues are likely to impact consumer psychology holistically. Hence, our study aims to identify the relevant factors of store atmospheric cues impacting consumer's attitude in physical retail store context and validate scales to measure such factors.Design/methodology/approachThis research develops and validates psychometrically reliable scales to measure two broad store stimuli factors namely: attractive and facilitating store stimuli, following the scale development method suggested by Churchill (1979).FindingsThe study shows that attractive store stimuli predict affective and sensory store brand experiences. The facilitating store stimuli moderate the effects of attractive store stimuli on affective and sensory store brand experiences. Affective and sensory store brand experiences predict store satisfaction.Originality/valueThis research contributes to the existing body of store ambience research by empirically understanding the psychological mechanism through which customers perceive different store cues holistically leading to the elicitation of store satisfaction.

“When I get older, I wanna be an entrepreneur”: the impact of disability and dyslexia on entrepreneurial self-efficacy perception

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Benjamin Powers ◽  
Séverine Le Loarne-Lemaire ◽  
Adnane Maalaoui ◽  
Sascha Kraus
Keyword(s):  
Self Efficacy ◽  
Negative Impact ◽  
Research Question ◽  
Entrepreneurial Intention ◽  
Economic Life ◽  
Entrepreneurial Intentions ◽  
Data Set ◽  
Content Type ◽  
The Usa ◽  
The Impact

PurposeThis article contributes to the literature on entrepreneurship for people with disabilities through a better understanding of the impact of entrepreneurial self-efficacy perceptions on entrepreneurial intentions in populations with lower levels of self-esteem. It investigates the entrepreneurial intention and self-efficacy of a population of students suffering from dyslexia, which is a learning disability.Design/methodology/approachThe paper is based on the study of a data set of 796 male and female adolescents in the USA, aged 13–19 years, both with and without dyslexia. The sample is a convenient one. The whole sample replied to the questionnaire on their self-efficacy perception and their intention to create, one day, their own venture. They also self-declare their dyslexia. Regressions have been conducted to answer the research question.FindingsResults show that having dyslexia has a negative impact on entrepreneurial self-efficacy perceptions. They also reveal that self-efficacy perceptions mediate the relationship between dyslexia and entrepreneurial intentions and their three antecedents (social norms, control behavior and perceived ability).Research limitations/implicationsThe sample is composed of students from private schools and might socially be biased.Practical implicationsOur findings relaunch the debate on the necessity to develop education programs that consider the personal-level variables of students, specifically the development of entrepreneurial self-efficacy among adolescents with disabilitiesSocial implicationsSuch findings should help to better understand students who are suffering from dyslexia and help them find a place in society and economic life.Originality/valueThis is so far the first study that has been conducted on dyslexic adolescents.

Mavens’ price and non-price on-pack extrinsic cue search behaviours

2017 ◽  
Vol 45 (7/8) ◽  
pp. 689-710
Author(s):  
Alan M. Collins ◽  
Richard G. George
Keyword(s):  
Price Competition ◽  
Online Survey ◽  
Store Brand ◽  
Data Set ◽  
Content Type ◽  
Related Information ◽  
Extrinsic Cues ◽  
The Usa ◽  
Full Discussion ◽  
The Uk

Purpose The purpose of this paper is to investigate whether or not mavens’ dissemination activities are likely to promote or hinder retailers’ store brand premiumisation attempts, by revealing the relationship between mavens’ price and non-price on-pack extrinsic cue search and their store brand purchasing behaviours. Design/methodology/approach The paper adopts a hypothetic-deductive approach and develops a model of mavens’ store brand purchasing behaviour. The model is tested using SEM on a US data set containing 457 respondents. A full discussion of the direct, indirect and total effects is provided. Findings Mavens’ store brand purchasing behaviours are strongly linked to their price search activities and negatively related to their use of non-price on-pack extrinsic cues. This indicates that their dissemination activities are likely to stress lower prices and hence price competition rather than promote other cues used to infer quality. Thus, mavens are likely to inhibit retailers’ store brand premiumisation attempts. Mavens’ investments in time engaged in search activities are strongly linked to social returns rather than private financial savings. Research limitations/implications The work is based on data collected using an online survey in one region of the USA where store brands are not as prevalent in other countries such as the UK. Practical implications The investigation of non-price on-pack extrinsic cues reduces mavens’ store brand purchasing behaviours while the use of price cues increases them. This suggests that even with mavens’ market expertise that a non-price extrinsic cue deficit continues to exist for these products. Consequently, retailers need to re-examine and rework the cues contained on pack to convey more positive consumption-related information if mavens are to become store brand advocates. Originality/value Rather than conceptualising the maven as possessing market wide knowledge, this research adopts a domain specific perspective arguing that price mavenism can be distinguished from product-related mavenism with consequences for the set of extrinsic cues used as part of the maven’s search process. In doing so, it reveals the conflicting effects that these maven dimensions have on purchasing behaviours and the likely effects on mavens’ dissemination activities.

The Protégé mentoring mindset: a framework for consideration

2014 ◽  
Vol 3 (3) ◽  
pp. 255-276 ◽  
Author(s):  
Linda J. Searby
Keyword(s):  
Goal Orientation ◽  
School Principals ◽  
Research Question ◽  
Phenomenological Approach ◽  
Learning Orientation ◽  
Central Research ◽  
Content Type ◽  
The Usa ◽  
The One ◽  
Definition Of

Purpose – The purpose of this paper is to define and describe the mentoring mindset in a protégé. The central research question was: What constitutes a mentoring mindset in a protégé who is poised to receive maximum benefits from a mentoring relationship, as described by the mentor? Design/methodology/approach – A phenomenological approach was used to conduct this study. Interviews were conducted with veteran school principals who were trained mentors, assigned and paired with newly appointed principals for a year of mentoring. The identification of the phenomenon of the mentoring mindset of the protégé was derived from the mentors’ perspectives of their protégés’ behaviors, dispositions, attitudes, and competencies, as they were conveyed in the research interviews. Findings – A definition of the protégé's mentoring mindset was created after analysis of the interview data, and indicators of the presence and absence of the mindset were formulated into a Protégé Mentoring Mindset Framework that provides information on protégé competencies. The protégé with a mentoring mindset takes initiative, possesses a learning orientation, has a goal orientation, is relational and reflective. Conversely, the protégé who does not have a mentoring mindset lacks initiative, lacks a learning orientation, a goal orientation, and is not relational or reflective. Research limitations/implications – One limitation of the study is that it only gathered the perceptions of the mentor, but the protégé is the one being described. This, however, is consistent with other studies of protégé competencies. The study was conducted with a specific population (school principals) in a southern state of the USA. Hence, it cannot be assumed to be generalizable to other populations or fields of study. Replication of this research in other settings is suggested, so that the Framework can be further affirmed, disconfirmed, or augmented. Implications of this research could be that the Mentoring Mindset Framework can be used for considering the varied competencies of the protégé, and can be used in both mentor and protégé training. Originality/value – To this researcher's knowledge, there has not been a Protégé Mentoring Mindset Framework of competencies created in mentoring research.

“Natural allies”

2018 ◽  
Vol 74 (4) ◽  
pp. 804-826 ◽  
Author(s):  
Alex H. Poole ◽  
Deborah A. Garwood
Keyword(s):  
Research Question ◽  
Library Science ◽  
Future Research ◽  
Snowball Sampling ◽  
Structured Interviews ◽  
Content Type ◽  
Data Intensive ◽  
The Usa ◽  
Information Professionals

PurposeIn Digging into Data 3 (DID3) (2014-2016), ten funders from four countries (the USA, Canada, the UK, and the Netherlands) granted $5.1 million to 14 project teams to pursue data-intensive, interdisciplinary, and international digital humanities (DH) research. The purpose of this paper is to employ the DID3 projects as a case study to explore the following research question: what roles do librarians and archivists take on in data-intensive, interdisciplinary, and international DH projects?Design/methodology/approachParticipation was secured from 53 persons representing eleven projects. The study was conducted in the naturalistic paradigm. It is a qualitative case study involving snowball sampling, semi-structured interviews, and grounded analysis.FindingsLibrarians or archivists were involved officially in 3 of the 11 projects (27.3 percent). Perhaps more importantly, information professionals played vital unofficial roles in these projects, namely as consultants and liaisons and also as technical support. Information and library science (ILS) expertise helped DID3 researchers with issues such as visualization, rights management, and user testing. DID3 participants also suggested ways in which librarians and archivists might further support DH projects, concentrating on three key areas: curation, outreach, and ILS education. Finally, six directions for future research are suggested.Originality/valueMuch untapped potential exists for librarians and archivists to collaborate with DH scholars; a gap exists between researcher awareness and information professionals’ capacity.

Retail store influence on sustainable consumption behaviour

2015 ◽  
Vol 7 (4) ◽  
pp. 404-423 ◽  
Author(s):  
Matthias Lehner
Keyword(s):  
Urban Areas ◽  
Sustainable Consumption ◽  
Retail Store ◽  
Choice Situation ◽  
Grocery Shopping ◽  
Sustainable Food ◽  
Content Type ◽  
Consumption Behaviour ◽  
Trade Offs ◽  
The Impact

Purpose – This paper aims to contribute to the discussion about how retailers can more effectively promote sustainable food consumption in the retail store. Design/methodology/approach – Thirteen self-proclaimed sustainable consumers were observed and interviewed during their grocery shopping. Separate observations were conducted of the stores. Finally, consumers were asked to provide three weeks worth of grocery shopping receipts. Findings – Results show that the meaning of sustainable consumption varies among consumers. Observed consumer behaviour was mostly routinized, with little willingness to engage consciously with the choice situation. Mixed messages in the store cause confusion, uncertainty and frustration. Only for a minority of decisions, consumers showed a high level of decision-making involvement. Then, consumers were willing to engage with the retailer and accept trade-offs. The retail store should better account for consumption routines in sustainable consumption behaviour and open up to interaction with sustainably minded consumers where necessary. Research limitations/implications – The results are specific for urban areas with high concern for sustainability. Further research should focus on areas of low concern for sustainability and the impact of the store environment on such consumers. Practical implications – Retailers do not sufficiently take into account the contextual nature of sustainable consumption. Retailers would be well-advised to account for the habitual nature of grocery shopping and for contextually defined understanding of sustainable consumption in their efforts to promote sustainable consumption. Originality/value – This study gives new insights into the much debated “attitude-behaviour gap” in sustainable consumption and how retailers can more effectively encourage sustainable consumption behaviour in the retail store.

Country of ownership change in the premium segment: consequences for brand image

2018 ◽  
Vol 27 (7) ◽  
pp. 871-883 ◽  
Author(s):  
Ulf Johansson ◽  
Christian Koch ◽  
Nora Varga ◽  
Fengge Zhao
Keyword(s):  
Marketing Research ◽  
Content Type ◽  
Car Industry ◽  
Brand Communities ◽  
Online Brand Communities ◽  
Brand Values ◽  
The Usa ◽  
Brand Perception ◽  
Using Data ◽  
Brand Ambassadors

Purpose This paper aims to explore how the ownership transfer from a highly industrialised country to less industrialised countries influences consumers’ brand perceptions. Design/methodology/approach Three acquisition cases of premium car brands (Jaguar, Land Rover and Volvo) are investigated using qualitative data from online brand communities. Findings When country of ownership (COOW) for brands changes, it leads to different effects on consumers’ brand perception. Consumers are disoriented as to which cue to apply when evaluating the brand. They also see that brand values, and how these are communicated, are in conflict, as are sustainability images. Research limitations/implications This paper focuses on the perspective of brand community members in Europe and the USA and studies only the car industry and acquisitions by two countries (China and India) using data from the time of ownership transfers. The authors discuss theoretical implications and suggest further research to gain more insights and address limitations. Practical implications Following a transfer of ownership, communication campaigns are required for addressing the original brand’s heritage and promoting the new brand owner’s image. Managers need to take advantage of loyal brand fans by turning them into brand ambassadors, spreading information to convince consumers that are more sceptical. Originality/value This study fills the knowledge gap regarding change of COOW to developing countries as new owners, and its consequences for consumer perception. The authors also introduce an innovative type of data collection through brand communities, which is less commonly used in international marketing research.

Customer brand engagement behavior in online brand communities

2018 ◽  
Vol 32 (3) ◽  
pp. 286-299 ◽  
Author(s):  
Taeshik Gong
Keyword(s):  
South Korea ◽  
Value Orientations ◽  
Cultural Value ◽  
Customer Engagement ◽  
Content Type ◽  
Brand Communities ◽  
Brand Engagement ◽  
Engagement Behavior ◽  
The Usa ◽  
The Relationship

PurposeThis study aims to investigate the moderating role of cultural value orientations on the relationship between brand ownership and customer brand engagement behavior through brand responsibility and self-enhancement.Design/methodology/approachRespondents came from firm-managed online smartphone brand communities in South Korea and the USA. Convenience sampling yielded 197 valid responses, with 98 coming from South Korea and 99 coming from the USA.FindingsThe study results provide empirical evidence that cultural value orientations influence customer brand engagement behavior. As expected, the findings indicate that individualism-collectivism and power distance significantly moderate the indirect effect of brand responsibility and self-enhancement on the relationship between brand ownership and customer brand engagement behavior.Originality/valuePrior research has focused mainly on customer engagement behaviors that target the firm, employees and other customers, with little research examining customer engagement behavior that targeted the brand (customer brand engagement behavior). This exploration is important because customers could serve as brand missionaries, become less apt to switch brands and provide feedback, leading to a sustainable competitive advantage.

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