Analytical framework, typology and retail experience design process for integrated relational brand experience

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Hyoyon Paik ◽  
Jee Hyun Lee
Keyword(s):  
Design Process ◽  
Analytical Framework ◽  
Brand Experience ◽  
Experience Design ◽  
Content Type ◽  
Research Gap ◽  
Relational Experience ◽  
Industry Professionals ◽  
Practical Implications

PurposeThis study aims to explore how a relational brand experience can be designed using an integrated retail experience. It addresses the research gap between relational brand experience strategy, retail experience design, as well as online-offline integration, by providing applicable tools and knowledge.Design/methodology/approachBased on a literature review, a relational experience analytical framework (REAF) was developed as a diagnostic tool for relational brand experience. A case study was then conducted using the REAF to determine the relational brand experience factors, strategies in practice and related initiatives.FindingsThree distinguishing integrated relational brand experience factors were identified (online-offline integration, overall activeness and the centre of relationships). A typology for an integrated relational brand experience was established with clarifying experiential characteristics and the required initiatives for each type. Based on the findings, a framework was proposed for an integrated brand experience design and its application in the retail experience design process.Practical implicationsThe frameworks and strategies proposed can serve as a guide to industry professionals in designing integrated relational brand experiences.Originality/valueThe theoretical contributions of this study are in clarifying the relational brand experience dimensions and an integrated relational brand experience strategy typology. It also illustrates the strategic application of integrated retail experience based on a brand experience strategy using the proposed framework and the process.

Supply chain vulnerability: contributions from an edifying case study

2019 ◽  
Vol 32 (2) ◽  
pp. 214-232 ◽  
Author(s):  
Salomée Ruel ◽  
Sabry Shaaban ◽  
Margaux Ducros
Keyword(s):  
Data Privacy ◽  
Single Case ◽  
Global Scale ◽  
Resource Based View ◽  
Content Type ◽  
Knowledge Based ◽  
Research Gap ◽  
A Company ◽  
Practical Implications

PurposeCompanies today observe an increase in the complexity and vulnerability of their supply chains (SCs) as a result of global scale networks and a turbulent environment. The purpose of this paper is to explore knowledge management (KM) as a potential way of reducing SC vulnerability and answer the following question: how does inter-organisational KM influence efforts to reduce SC vulnerability?Design/methodology/approachDrawing on the resource-based view and the knowledge-based view (KBV), a single case study in the energy industry is conducted by collecting various data through interviews, observations and internal documents.FindingsThis edifying case study indicates that a lack of KM hinders any attempt to mitigate SC vulnerability.Research limitations/implicationsThis research shows several limitations such as data privacy, generalisation and the decision to study an atypical SC.Practical implicationsThe paper points out in a dedicated section the key actions a company should take in order to develop the required characteristics of knowledge expressed in the KBV.Originality/valueThis is the first qualitative research that investigates the relationships between SC vulnerability and KM, and more particularly in a recycling context where a strong research gap exists.

scholarly journals Developing SMEs as environmental businesses

2016 ◽  
Vol 16 (1) ◽  
pp. 30-45 ◽  
Author(s):  
Tochukwu Ben C. Onyido ◽  
David Boyd ◽  
Niraj Thurairajah
Keyword(s):  
Social Problems ◽  
Initial Step ◽  
Analytical Framework ◽  
Philosophical Approach ◽  
Content Type ◽  
Implementation Model ◽  
West Midlands ◽  
Field Notes ◽  
Practical Implications

Purpose – The purpose of this paper is to establish opportunities for small- and medium-sized enterprises (SMEs) to become environmental businesses. The “Environmental Business” concept refers to a commercial organisation that provides goods and/or services which provide socio-environmental value and which are produced in such a way that the organisation addresses environmental and social problems. Design/methodology/approach – Interviewing and observation were used to conduct a case study of how 30 SMEs prepared for the UK’s Green Deal programme in the West Midlands County, UK. In total, 20 interviews were conducted and 23 field notes were recorded. Based on the literature review, the research enquiry into practice, and the philosophical approach of pragmatism adopted by the research, a “Three Ps” (profit, process and product) analytical framework was established with which to operationalise the environmental business. Findings – The research identifies tactical opportunities that assist SMEs to function as environmental businesses whilst maintaining the traditional focus on economic performance. It also shows the benefits and challenges involved. Research limitations/implications – The research focused on a case study related to specific sectors (building and energy) within a specific UK region (West Midlands), which limits the generalisability of the results. Practical implications – The research highlights practical opportunities for SMEs to address existing environmental and social problems through their products and processes and prevent new problems arising due to their operations. Originality/value – This research represents an initial step in developing a pragmatic implementation model by which SMEs can overcome barriers to being environmental businesses whilst maximising business advantages.

De-scripting office design: exploring design intentions in use

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Elisabeth Søiland
Keyword(s):  
Design Process ◽  
Single Case ◽  
Organisational Change ◽  
User Participation ◽  
Change Processes ◽  
Content Type ◽  
Office Design ◽  
Public Organisation ◽  
Practical Implications

Purpose This paper aims to explore how users respond to office design through their use of space. Intentions for how office spaces should be used can be not only understood as sociomaterial scripts that are inscribed into the architecture by designers but also communicated through organisational change processes. The paper elaborates on how users de-script office spaces, that is, how they respond to these scripts through use. Design/methodology/approach The paper draws on a case study of an office design intervention in a public organisation. Taking a sociomaterial approach, the paper uses the concepts of scripting and de-scripting to analyse the data. Findings The findings show that users subscribe to, repair, resist or re-script design scripts. This suggests that users can enact agency in use through creative acts of appropriation. Further, both materiality and user participation play equivocal roles in user responses. Research limitations/implications The paper is based on a single case study where the design process was studied retrospectively. The case is regarded as typical of contemporary office design processes, but more studies that follow projects from design into use are needed. Practical implications This suggests that design solutions should be better adapted to the work practices instead of applying generic concepts to specific situations and that design and use should be understood as overlapping processes. Originality/value The originality of this study lies in linking aspects of the design process with user responses and in taking a sociomaterial approach to examine design and use.

Transforming design process in a “Giga” infrastructure project: case study in Australia

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Liyaning Tang ◽  
Matt Stevens ◽  
Mary Hardie
Keyword(s):  
Design Process ◽  
Construction Projects ◽  
Mixed Methods Design ◽  
Content Type ◽  
Current Design ◽  
Infrastructure Project ◽  
Combined Action ◽  
Effectiveness And Efficiency ◽  
Practical Implications

PurposeThe purpose of this paper is to investigate and measure stakeholder engagement and interorganisational relationships involved in the project design process.Design/methodology/approachA mixed-methods design, which combined action study, focus group meetings and a survey with project stakeholders who were employees in this project to express their comments on current design processes in different sub-projects.FindingsThe transformation of the design process in the selected project can be categorised into three distinct areas: (1) people, (2) practices and (3) internal infrastructure. These three categories were a straightforward way to review, analyse and discuss this transformation. The findings revealed the major goals of the improvement process as summarised are reliability, efficiency and quality. Recommendations and future study directions were suggested by the end of the paper.Research limitations/implicationsAlthough the project selected in this research was limited to Australia, the results could be interpreted on the design process in many other construction projects with similar size all over the world.Practical implicationsThis research was very practical, with all data collected from the project in Australia. It summarised the difficulties met in the project and provided methods for stakeholders and industry practitioners to improve the effectiveness and efficiency of the design process.Originality/valueThis research provided lessons learnt on the design process from a “Giga” project and provided sustainable methods to facilitate future projects into flexible and effective communication among stakeholders.

Corporate acceleration process: a systems psychodynamics perspective

2020 ◽  
Vol 33 (6) ◽  
pp. 1163-1180
Author(s):  
Piotr Wójcik ◽  
Krzysztof Obłój ◽  
Aleksandra Wąsowska ◽  
Szymon Wierciński
Keyword(s):  
Open Innovation ◽  
Negative Emotions ◽  
Acceleration Process ◽  
Content Type ◽  
Team Members ◽  
Third Phase ◽  
Multiple Case ◽  
Social Defenses ◽  
Practical Implications

PurposeThe purpose of this paper is to explore the emotional dynamics of the corporate acceleration process, using the systems psychodynamics perspective.Design/methodology/approachThe study applies inductive multiple case study of embedded 10 cases of corporate acceleration, covering both incumbent and startup perspectives, occurring in the context of a corporate accelerator.FindingsWe find that (1) the process of corporate acceleration involves three phases, each of them is dominated by a different emotional state (hope, anxiety and acceptance), triggering different behavioral responses; (2) as a means to deal with negative emotions, entrepreneurs and corporate acceleration program's team members develop different mechanisms of dealing with contradictories in subsequent acceleration phases (defense and copying mechanisms), which are reflected in their behaviors. Coping mechanisms with goal reformulation (i.e. refocus from the officially declared “open innovation” goals toward mainly symbolic ones) is an effective strategy to manage negative emotions in third phase of the acceleration.Research limitations/implicationsOur sample is limited to two relatively similar accelerators established by telecom companies, and therefore, our theoretical and practical conclusions cannot be generalized.Practical implicationsWe supplement the studies of corporate accelerators that imply how to design them better and improve decision-making rules with recommendation that in order to improve their effectiveness in terms of learning and innovations, their managers need not only to learn how to manage structural and procedural differences but also how to overcome social defenses triggered by corporate–startups cooperation.Originality/valueBy documenting a multidimensional impact of acceleration process, and especially shedding light on psychodynamic aspects behind such liaisons, this paper contributes to richer understanding of corporate–startup relationships, typically examined through a rationalistic lens of strategy literature. The study contributes to interorganizational research and open innovation literature, by showing that corporate acceleration process is marked by phases based on the type of emotions intertwined with the nature and dynamism of its life cycle. It indicates how these emotions are managed depending on their type.

scholarly journals Sinabung volcano: how culture shapes community resilience

2019 ◽  
Vol 28 (3) ◽  
pp. 290-303
Author(s):  
Marta Mori ◽  
Ronan McDermott ◽  
Saut Sagala ◽  
Yasmina Wulandari
Keyword(s):  
Structured Interviews ◽  
Content Type ◽  
Aid Dependency ◽  
Relief Operations ◽  
Long Term Impact ◽  
Cultural Experts ◽  
Practical Implications

Purpose The purpose of this paper is to explore how culture, including traditions and social structures, can influence resilience and how culturally sensitive relief operations can put affected people and their context at the core of any interventions. Design/methodology/approach A case study of the Mt Sinabung volcano area in Indonesia was undertaken. As part of the case study, an analysis of interventions was conducted, which was complemented by semi-structured interviews with Karo cultural experts and humanitarian organisations. Findings Culture influences the manner in which the Karo people react to volcano eruptions with varying implications for recovery. In addition, relief organisations which understand people’s actions through a cultural lens have better managed to tailor programs with long-term impact, thereby avoiding aid dependency. Practical implications Practical examples of disaster management activities that adequately account for the beneficiaries’ way of living prior to the eruptions are provided. Aid actors are provided with guidance concerning how to better tailor their activities in line with a cultural lens. Originality/value The study provides empirical grounding for claims concerning the role of culture in planning interventions in Indonesia and other similar contexts.

The deputy principal instructional leadership role and professional learning

2017 ◽  
Vol 55 (1) ◽  
pp. 33-48 ◽  
Author(s):  
Ann Leaf ◽  
George Odhiambo
Keyword(s):  
Instructional Leadership ◽  
Professional Learning ◽  
Ad Hoc ◽  
Team Building ◽  
Leadership Role ◽  
Instructional Leaders ◽  
Structured Interviews ◽  
Content Type ◽  
Practical Implications

Purpose The purpose of this paper is to report on a study examining the perceptions of secondary principals, deputies and teachers, of deputy principal (DP) instructional leadership (IL), as well as deputies’ professional learning (PL) needs. Framed within an interpretivist approach, the specific objectives of this study were: to explore the extent to which DPs are perceived as leaders of learning, to examine the actual responsibilities of these DPs and to explore the PL that support DP roles. Design/methodology/approach The researchers used multiple perspective case studies which included semi-structured interviews and key school document analysis. A thematic content analysis facilitated qualitative descriptions and insights from the perspectives of the principals, DPs and teachers of four high-performing secondary schools in Sydney, Australia. Findings The data revealed that deputies performed a huge range of tasks; all the principals were distributing leadership to their deputies to build leadership capacity and supported their PL in a variety of ways. Across three of the case study schools, most deputies were frequently performing as instructional leaders, improving their school’s performance through distributing leadership, team building and goal setting. Deputy PL was largely dependent on principal mentoring and self-initiated but was often ad hoc. Findings add more validity to the importance of principals building the educational leadership of their deputies. Research limitations/implications This study relied upon responses from four case study schools. Further insight into the key issues discussed may require a longitudinal data that describe perceptions from a substantial number of schools in Australia over time. However, studying only four schools allowed for an in-depth investigation. Practical implications The findings from this study have practical implications for system leaders with responsibilities of framing the deputies’ role as emergent educational leaders rather than as administrators and the need for coherent, integrated, consequential and systematic approaches to DP professional development. Further research is required on the effect of deputy IL on school performance. Originality/value There is a dearth of research-based evidence exploring the range of responsibilities of deputies and perceptions of staff about deputies’ IL role and their PL needs. This is the first published New South Wales, Australian DP study and adds to the growing evidence around perceptions of DPs as instructional leaders by providing an Australian perspective on the phenomenon. The paper raises important concerns about the complexity of the DP’s role on the one hand, and on the other hand, the PL that is perceived to be most appropriate for dealing with this complexity.

scholarly journals Innovation and cross-functional teams

2018 ◽  
Vol 24 (1/2) ◽  
pp. 84-105 ◽  
Author(s):  
Daniel Marasquini Stipp ◽  
Márcio Lopes Pimenta ◽  
Daniel Jugend
Keyword(s):  
Single Case ◽  
Field Research ◽  
Incremental Innovation ◽  
Future Research ◽  
Content Type ◽  
The Public ◽  
Tax Management ◽  
Functional Teams ◽  
Practical Implications

Purpose The aim of this paper is to characterize how innovation may happen through cross-functional teams (CFT) in an organization of the public sector. Design/methodology/approach A case study helped to characterize several behavior patterns, team structures and respective links with generating innovation in internal processes and public answering contexts. Findings The results highlight that formal-temporary teams present a higher capacity to generate incremental innovation in products, whereas permanent-informal teams have a higher capacity to generate innovation in the internal processes and public answering contexts. Research limitations/implications The limitations of this research relate to the fact that this is a single case study, and although it is an important case to examine innovation and CFTs, by its very nature, it is not possible to extend and generalize the obtained data to other organizations. The evaluation of its propositions was merely qualitative, and future research is needed to validate its characteristics. Practical implications Several settings of CFTs are presented, as well as their ability to generate different types of innovation, such as the computerization of documents, petitions and papers, which decreases the time to answer the taxpayer. Moreover, CFTs can help to create products, such as computer programs that can be used not only locally but also in several public organizations related to tax management. Originality/value The field research provides the perceptions of the respondents regarding CFT characteristics that can lead to specific types of innovation, as well as the types of products or services that can be generated by these processes.

Delivering a shared library management system for Wales

2016 ◽  
Vol 37 (6/7) ◽  
pp. 385-395 ◽  
Author(s):  
Gareth Wyn Owen
Keyword(s):  
Management System ◽  
Review Of Literature ◽  
Content Type ◽  
Implementation Phase ◽  
Library Management ◽  
First Case ◽  
Library Management System ◽  
The Uk ◽  
Practical Implications

Purpose A case study of the Wales Higher Education Libraries Forum (WHELF) project to procure and implement a shared library management system (LMS) for all universities in Wales, together with the National Health Service Libraries in Wales and the National Library of Wales. In particular, the purpose of this paper is to explore the drivers to this collaboration, outline the benefits achieved and the framework to realise further benefits. Design/methodology/approach Case study review of the process, together with a review of literature on consortia and LMSs. Findings WHELF has developed into a more mature consortium through procuring and implementing a shared LMS. The process has delivered tangible benefits and is driving more work to realise further benefits. Research limitations/implications As the WHELF Shared LMS project is only nearing the end of the implementation phase, many of the anticipated operational benefits cannot be reported. Practical implications Useful case study for other consortia or potential consortia. Originality/value WHELF is in vanguard of consortia developments in the UK, and this is the first case study of the project.

Size does matter – span of control in hospitals

2017 ◽  
Vol 31 (2) ◽  
pp. 192-206 ◽  
Author(s):  
Christina Holm-Petersen ◽  
Sussanne Østergaard ◽  
Per Bo Noergaard Andersen
Keyword(s):  
Design Methodology ◽  
Hospital Staff ◽  
Leadership Capacity ◽  
Decision Makers ◽  
Span Of Control ◽  
Content Type ◽  
Frontline Leaders ◽  
Practical Implications

Purpose Centralization, mergers and cost reductions have generally led to increasing levels of span of control (SOC), and thus potentially to lower leadership capacity. The purpose of this paper is to explore how a large SOC impacts hospital staff and their leaders. Design/methodology/approach The study is based on a qualitative explorative case study of three large inpatient wards. Findings The study finds that the nursing staff and their frontline leaders experience challenges in regard to visibility and role of the leader, e.g., in creating overview, coordination, setting-up clear goals, following up and being in touch. However, large wards also provide flexibility and development possibilities. Practical implications The authors discuss the implications of these findings for decision makers in deciding future SOC and for future SOC research. Originality/value Only few studies have qualitatively explored the consequences of large SOC in hospitals.

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