Preferential analysis of street food amongst the foreign tourists: a case of Delhi region

2019 ◽  
Vol 6 (3) ◽  
pp. 511-528 ◽  
Author(s):  
Vikas Gupta ◽  
Kavita Khanna ◽  
Raj Kumar Gupta
Keyword(s):  
Process Model ◽  
Food Preference ◽  
Food Preferences ◽  
Destination Image ◽  
New Delhi ◽  
Street Food ◽  
Content Type ◽  
Face To Face ◽  
Hierarchy Process ◽  
Selection Of

Purpose The purpose of this paper is to evaluate and analyse the street food preferences of foreign tourists in Delhi. It will also try to find out the reasons for the selection of these foods by the tourists. Design/methodology/approach The data collection was done from 670 foreign tourists at the departure gates of Indira Gandhi International Airport, New Delhi. This study involved location intercept technique through face-to-face interviews and filling of structured questionnaire for taking the responses. The street food preference of the tourists is analysed using analytical hierarchy process model. Findings This study identified 17 street foods which were amongst the most preferred by the foreign tourist, with chicken tikka being the most favoured and paddu being least preferred. It was also found that tourists usually prefer street foods which are mild in taste and are hygienically prepared. Practical implications This study suggests that Indian street food presents a huge market for the foreign tourists that needs to be nurtured. It will help the stakeholders in the street food businesses in Delhi to devise strategies to promote food tourism, modify and align tourism products, enhance farming techniques and ultimately improve the destination image and branding of the place. Originality/value This is the first attempt to try to explore tourists’ street food preference and will help in maximising the influx of foreign tourists, as the concept of culinary tourism is on rise in India.

Street foods: contemporary preference of tourists and its role as a destination attraction in India

2019 ◽  
Vol 14 (1) ◽  
pp. 136-154 ◽  
Author(s):  
Vikas Gupta ◽  
Manohar Sajnani ◽  
Raj Kumar Gupta
Keyword(s):  
Process Model ◽  
Food Preference ◽  
Destination Image ◽  
New Delhi ◽  
Chi Square ◽  
Street Vendors ◽  
Street Food ◽  
Content Type ◽  
Repeat Visits ◽  
Selection Of

Purpose The study aims to assess and find out the preference of street-foods amongst the foreign tourists visiting India. It will also discuss in detail the important factors that lead to the selection of street-foods outlining the relevance of food as a destination attraction. Design/methodology/approach The study applied the use of location intercept technique through one to one interview using a structured survey scale to take the responses from 586 outbound foreign tourists at the departure gates of International Airport at New Delhi. The street-food preference of foreign tourists was analysed using the analytical hierarchical process model and Chi-square statistics. Findings This study resulted in identification of 18 street-foods which were preferred mostly by the foreign tourist in India, with Tandoori Chicken tikka being the most favoured and Kathi Kebab being least preferred. This study also confirmed that amongst the all factors which were considered to have an influence on the street-food preference of foreign tourists only marital status was found to be insignificant. Practical implications This study suggested that street-food vending can be considered to be a strategic management instrument that can (re)create a destination image and sustain or rejuvenate tourist movements towards a gastronomically rich destination like India. It might help the shareholders in the street-food vending businesses across India to devise strategies to showcase India on a global gastronomic platform. Originality/value It is the first study which has tried to exploit the foreign tourists’ emotions through their street-food preference which can be used by the local street vendors to attract, reconnect and increase their repeat visits in India. It will also help sensitising the local street-food vendors including restaurants, catering joints and hotels to include the preferred delicacies in their operational menus for maximising the earnings from tourists.

Facilitating quality project manager selection for Indian business environment using analytical hierarchy process

2018 ◽  
Vol 35 (6) ◽  
pp. 1177-1194
Author(s):  
Keshav Kumar Sharma ◽  
Anup Kumar
Keyword(s):  
Analytical Hierarchy Process ◽  
Selection Criteria ◽  
Business Environment ◽  
Project Manager ◽  
Relative Importance ◽  
Content Type ◽  
Organizational Skills ◽  
Manager Selection ◽  
Hierarchy Process ◽  
Selection Of

PurposeThe purpose of this paper is to develop criteria for project manager selection based on desired skills of a project manager and facilitate the selection of a suitable candidate from a pool of potential candidates for the implementation of projects in the Indian context.Design/methodology/approachThe study utilizes three major skills, namely human skill, conceptual and organizational skills; technical skill along with their sub-skills to develop criteria for project manager selection. Based on the responses of project professionals from industry, the study uses analytical hierarchy process to prioritize and identify the relative importance of different skills in the criteria in order to develop a hierarchical structure for project manager selection.FindingsThe study finds that at the first level of project manager selection criteria, conceptual and organizational skills are the most important selection criteria followed by human skills and technical skills. At the second level of project manager selection criteria, planning, delegating authority and understanding methods, processes, and procedures are some of the important sub-selection criteria. The weights indicating the relative importance of major selection criteria and sub-selection criteria can be used to evaluate the relative weight of a given candidate for selection as a project manager.Research limitations/implicationsThe results in this study are derived from specific demographic conditions in India. Future research with larger samples from other countries is needed for generalizations of the proposed criteria.Practical implicationsThe proposed method quantifies the intangible qualitative criteria to select a project manager, which can aid decision-makers in a multi-criteria decision-making environment.Originality/valueThis research paper is focused on the identification of critical skills for the selection of a project manager, which is almost neglected by the researchers.

scholarly journals Disruptive product development for online fast fashion retailers

2020 ◽  
Vol 24 (3) ◽  
pp. 517-532
Author(s):  
Rachel Parker-Strak ◽  
Liz Barnes ◽  
Rachel Studd ◽  
Stephen Doyle
Keyword(s):  
Product Development ◽  
Process Model ◽  
Development Process ◽  
Product Development Process ◽  
Fast Fashion ◽  
Content Type ◽  
Face To Face ◽  
Online Retailers ◽  
Development Processes ◽  
The Uk

PurposeThis research critically investigates product development in the context of fast fashion online retailers who are developing “own label” fashion clothing. With a focus upon inputs, outputs, planning and management in order to comprehensively map the interplay of people, processes and the procedures of the product development process adopted.Design/methodology/approachQualitative research method was employed. Face-to-face semi structured in depth interviews were conducted with key informants from market leading fast fashion online retailers in the UK.FindingsThe major findings of this research demonstrate the disruptions in the product development process in contemporary and challenging fashion retailing and a new “circular process” model more appropriate and specific to online fast fashion businesses is presented.Research limitations/implicationsThe research has implications for the emerging body of theory relating to fashion product development. The research is limited to UK online fashion retailers, although their operations are global.Practical implicationsThe findings from this study may be useful for apparel product development for retailers considering an online and fast fashion business model.Originality/valueThe emergent process model in this study may be used as a baseline for further studies to compare product development processes.

scholarly journals Slogans, brands and purchase behaviour of students

2020 ◽  
Vol 21 (3) ◽  
pp. 305-317
Author(s):  
Maria Rybaczewska ◽  
Siriphat Jirapathomsakul ◽  
Yiduo Liu ◽  
Wai Tsing Chow ◽  
Mai Thanh Nguyen ◽  
...  
Keyword(s):  
Information Search ◽  
Process Model ◽  
Brand Awareness ◽  
Content Type ◽  
High Expectations ◽  
Face To Face ◽  
Willingness To Buy ◽  
Young Consumers ◽  
Post Purchase ◽  
Practical Implications

Purpose The purpose of this paper is to extend the understanding of the influence of slogans (e.g. “Dare for More”) on brand awareness and purchase behaviour of students. Design/methodology/approach Data were collected thorough 34 in-depth face-to-face interviews with university students, using the customer decision process model as an approach. Findings The authors’ research confirmed that conciseness, rhythm and jingle are key features strengthening customers’ recall and recognition, both being moderators of slogans’ power. The role and influence of slogans depend on the stage of the customer decision-making process. Key influencers remain product quality, popularity and price, but appropriate and memorable slogans enhance products’ differentiation and sale. Practical implications The authors’ findings deliver a particular justification for marketers not to promise young consumers too much through slogans, as this leads to too high expectations adversely influencing their post-purchase feelings. During the information search, slogans can create or strengthen or weaken the willingness to buy the advertised product, depending on the slogan, thus emphasising the need for care over slogan design and use. Originality/value This research expands the understanding of slogans and brand awareness from the perspective of their impact on purchase behaviour. The results revealed that the model approach to shopping behaviour does not confirm the belief that slogans influence consumers the most during the phase of Evaluation of Alternatives. Slogans provide a reference point for young consumers to decide whether they are satisfied or dissatisfied with their purchase during the post-purchase phase and provide information during the information search phase. The authors’ results add to the literature in terms of the criteria determining consumers’ recognition and recall of slogans.

Exercising responsible leadership in a Singapore context

2018 ◽  
Vol 39 (1) ◽  
pp. 34-50 ◽  
Author(s):  
Carolyn Koh ◽  
Mario Fernando ◽  
Trevor Spedding
Keyword(s):  
National Culture ◽  
Effective Leadership ◽  
Analytical Techniques ◽  
Business Leaders ◽  
Responsible Leadership ◽  
Content Type ◽  
Face To Face ◽  
Practical Implications ◽  
Purposive Selection ◽  
Selection Of

Purpose The purpose of this paper is to explore the western developed notion of responsible leadership (RL) from a Singapore context. Design/methodology/approach Following the qualitative research tradition, face-to-face interviews with 20 influential Singaporean leaders were developed into case studies. Grounded theory methodology was applied to identify similarities and differences within and across cases. Findings The findings reveal that the interviewed Singaporean leaders projected traits and values consistent with western definitions of responsible and effective leadership. Findings also suggest that contextual factors such as national culture and the ethos of the nation as well as leaders’ relational intelligence influence RL. These factors also help responsible leaders to better manage the tension between responsible and effective leadership. Research limitations/implications The small and geographically bound sample size makes it difficult to generalise the findings of this study. As in other ethics studies, interviewees’ desire to present a socially desirable image of themselves could be high in this study. Finally, the methods and analytical techniques applied may be biased and be influenced by the purposive selection of the participants. Practical implications Singaporean business leaders may need to consider the importance of retaining and developing the national culture and ethos of the nation, since these are the factors that have been identified in this study as key to influencing RL. Originality/value This study identifies the factors that influence RL from a Singapore context. It extends the understanding of the mostly western-based multi-level theory of RL.

Fit or not? Bringing regulatory fit into the frame on health food preferences

2019 ◽  
Vol 31 (5) ◽  
pp. 1388-1404 ◽  
Author(s):  
Kuo-Shuan Kuo ◽  
Shih-Chieh Chuang ◽  
Molly Chien-jung Huang ◽  
Pei-ying Wu
Keyword(s):  
Goal Orientation ◽  
Regulatory Focus ◽  
Food Preference ◽  
Message Framing ◽  
Food Preferences ◽  
Framing Effect ◽  
Regulatory Fit ◽  
Healthy Food ◽  
Food Type ◽  
Content Type

PurposeThe purpose of this paper is to facilitate the use of public communication in the development of healthy food plans for consumers. This research aims to investigate whether the influence of “fit” to individuals’ goal pursuit strategies on the effectiveness of advertisement frames can intensify persuasion to consume healthy (virtue) foods or restrain the consumption of unhealthy (vice) foods in health promotion.Design/methodology/approachTwo experiments were conducted to investigate how goal-framed messages for different food types affect consumer decision making by moderating regulatory focus.FindingsThe results demonstrate that the compatibility between the mere exposure to virtue (vice) food in a negative (positive) frame drives the effectiveness of a given goal framing. However, when additional regulatory focus is added, the fit in the vice/promotion and virtue/prevention condition causes the effect of framing to disappear. Moreover, the unfit in the virtue/promotion and vice/prevention condition suppresses the virtue (vice) preference in the positive (negative) frame.Research limitations/implicationsThese findings suggest that under different valence framing, advertising messages provide different amounts of persuasion in virtue/vice conditions and the moderation effect of regulatory fit on framing to influence virtue/vice food preference.Practical implicationsPublic policy executives and marketers can increase the likelihood that consumers will make healthy food choices by fitting goals to strengthen persuasion. The unfitted goal orientation between food and regulatory focus enhances the framing effect leading to food preference changes.Originality/valueThe framing effect disappears when additional regulatory fit the food type, but is enhanced when additional regulatory focus does not fit the food type. By bringing fit into the frame and the virtue/vice food type, this research extends the notion of regulatory fit into three pairs of given goal orientations on the persuasiveness of message framing to health-related communication. It provides a substantial explanation underlying persuasion to promote a greater understanding of virtue/vice food preferences.

Fuzzy analytic hierarchy process model for multi-criteria analysis of internet of things

Kybernetes ◽  
2019 ◽  
Vol 49 (10) ◽  
pp. 2509-2520
Author(s):  
Ibrahim Mashal ◽  
Osama Alsaryrah
Keyword(s):  
Decision Making ◽  
Internet Of Things ◽  
Process Model ◽  
Fuzzy Model ◽  
Analytic Hierarchy ◽  
Content Type ◽  
Iot Applications ◽  
Effective Decision Making ◽  
Application Developers ◽  
Hierarchy Process

Purpose Nowadays, there are various internet of things (IoT) applications covering many aspects of daily life. Many people own numerous smart objects that use these IoT applications. The purpose of this study is determining suitable IoT applications for each user which is a relevant challenge because it is amulti-criteria decision-making. Design/methodology/approach To solve this challenge, the authors propose fuzzy analytical hierarchy process model. Based on the opinions of IoT experts, the model and the hierarchy were designed to assess and compare three crucial IoT criteria, namely, object, application and providers. Findings The results indicated that the application criterion is far more relevant for users other than the two criteria. The findings of this study offer insights into more effective decision-making for IoT application developers and providers. Originality/value This study contributes to the IoT through proposing a fuzzy model to classify IoT applications. The findings provide meaningful implications for IoT application providers.

Place development for international retirement migrants: a decision-making process model

2019 ◽  
Vol 12 (3) ◽  
pp. 449-468
Author(s):  
Ann Suwaree Ashton ◽  
Noel Scott ◽  
Therdchai Choibamroong
Keyword(s):  
Decision Making ◽  
Qualitative Study ◽  
Process Model ◽  
Content Type ◽  
Retirement Migration ◽  
Face To Face ◽  
Analysis Technique ◽  
The Usa ◽  
Decision Making Processes ◽  
Analyse Data

Purpose This study aims to investigate the decision-making processes of international retirement migrants. The development of a place in response to the high demand for international retirement migration has become an important strategy for stakeholders within host destinations; of particular interest is international retirement migrant behaviour and intention to stay and retire in a foreign country. Design/methodology/approach This research presents the results of a qualitative study using face-to-face interview techniques. Content analysis technique was used to analyse data from interviews with 33 international retirees in Thailand. Findings Destination stakeholders must consider creating awareness of the destination through WOM, trustworthy websites and government channels, which migrants evaluate a destination based on pre-retirement visits that create attachment and emotional feelings for the place, and finally, the decision-making processes of short stay, semi-permanent and permanent migrants. Research limitations/implications This qualitative study investigated migrants from Europe, Australia and the USA. An understanding of IR migrants from Asia needs further research. Practical implications The results can be used as guidelines for government, hospitality and tourism stakeholders. IR migrants want different destination attributes to mainstream tourists, especially a peaceful environment, mild weather (not too cold or hot), and to live among locals. Originality/value This study examines migrant decision-making processes. The results provide a theoretical foundation for how IR migrants decide to retire overseas. This comprises three components: destination awareness, secondly, evaluation of the destination’s resources, and finally, the decision and implementation of their plans.

Comparing face-to-face and electronic word-of-mouth in destination image formation

2017 ◽  
Vol 30 (4) ◽  
pp. 710-735 ◽  
Author(s):  
Mohammad Reza Jalilvand ◽  
Ali Heidari
Keyword(s):  
Information Search ◽  
Design Methodology ◽  
Word Of Mouth ◽  
Tourism Industry ◽  
Model Fit ◽  
Destination Image ◽  
Measurement Scales ◽  
Content Type ◽  
Face To Face ◽  
Information Search Behavior

Purpose The purpose of this paper is to address the following question: which type of word-of-mouth (WOM) communication, face-to-face vs electronic, has the stronger influence on destination image and attitude? Design/methodology/approach A multidimensional model is developed with eight constructs. After the validation of measurement scales, hypotheses are contrasted through structural modeling to test the model fit and estimate the model coefficients. The model was tested empirically using a sample of 678 tourists who had experience within the online tourist community, tripadvisor.com. Tourists were required to complete a survey regarding their information search from the virtual sharing platform and face-to-face communications. Findings The results of this study suggest that electronic WOM (eWOM) has a more powerful effect on destination image, attitude, and travel intention rather than face-to-face WOM. Originality/value This paper is one of the first to develop and empirically test a comparative model for information search behavior, namely, face-to-face WOM vs eWOM, and destination image/attitude in the context of tourism industry.

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