scholarly journals Enterprise resource planning and customer relationship management value

2017 ◽  
Vol 117 (8) ◽  
pp. 1612-1631 ◽  
Author(s):  
Pedro Ruivo ◽  
Tiago Oliveira ◽  
André Mestre

Purpose The purpose of this paper is to develop and test a theoretical model to measure the impact of enterprise resource planning (ERP) and customer relationship management (CRM) systems and moderating relationships of system and process integration on business value. Design/methodology/approach ERP and CRM systems are analysed with the resource-based view theory and measured by their impact on business value, having in consideration the moderation of system and process integration. The model was tested and analysed with data collected by Microsoft, from firms that have adopted both ERP and CRM systems in their organisation. Findings ERP system is found to be an important asset to business value, but CRM systems’ impact on business value is found to be not significant. System integration as moderator of ERP or CRM system is found to be not significant but has a positive and significant impact on business value. For process integration, the study finds that it is significant only when moderating the CRM system variable. Research limitations/implications The model shows that the moderating effects of system and process integration are important variables for understanding the joint business value of ERP and CRM. Practical implications Adopting an ERP system and ensuring system integration provides a direct impact on business value. In order for a CRM system to have a positive impact on business value, process integration with ERP system must be ensured. Originality/value This study provides new knowledge on how ERP and CRM systems used together may positively influence value from IT investments, and how systems integration and process integration provide business value.

Kybernetes ◽  
2019 ◽  
Vol 48 (5) ◽  
pp. 967-989 ◽  
Author(s):  
Morteza Ghobakhloo ◽  
Adel Azar ◽  
Sai Hong Tang

Purpose The purpose of this study is to contribute to the existing knowledge about the value of post-implementation Enterprise Resource Planning (ERP) system at the firm level. Design/methodology/approach A questionnaire-based survey was conducted to collect data from 217 Malaysian firms that successfully implemented ERP system. Data analysis was conducted with partial least squares-structural equation modeling and partial least squares multi-group analysis techniques. Findings Higher ERP spending and greater ERP scope in the post-implementation stage were associated with higher performance gains. Research limitations/implications Among other limitations, relying on a small sample size and cross-sectional data of this study and lack of generalizability of findings tend to have certain limitations. An interesting direction for future research would be to extend this study by conducting a multi-level analysis to understand how ERP spending and scope would affect the micro-level performance. Practical implications Non-financial performance gain is another valuable outcome of ERP implementation. The choice between in-house and off-the-shelf ERP systems will have dramatic impacts on the future profitability of firms. ERP risk management team and related practices during implementation phase result in a significantly higher financial gain in the post-implementation phase. Originality/value This study assesses the business value of ERP at the post-implementation phase while accounting for key contextual and managerial issues, a topic that has received little attention to date.


Author(s):  
Divya T. Gandecha

Abstract: No matter whatever that you may sell, managing your customers is important for the success of your business. This is where exactly choosing a CRM (Customer Relationship Management) comes into play. Choosing the best CRM system for your organization requires identifying your objectives and determining the main customer management problems that you need to resolve by adopting a CRM for your businesses. When looking for CRM (Customer Relationship Management) or ERP (Enterprise Resource Planning) software, you will find that there are different ways of implementation, including onpremise and SaaS aka software as a service. Both types can help take your business to new heights, but it is up to you to decide which type works best for you. So in this paper we are going to compare on-premise and SaaS CRM and will also look at the challenges faced by SaaS CRM. Keywords: CRM, On-Premise, SaaS, Cloud Computing, Cloud Services.


2021 ◽  
Vol 11 (15) ◽  
pp. 6792
Author(s):  
Alessio Faccia ◽  
Pythagoras Petratos

Accounting information systems (AISs), the core module of any enterprise resource planning (ERP) system, are usually designed as centralised systems. Nowadays, the continuous development and applications of blockchain, or more broadly—distributed ledger technology (DLT), can change the architecture, overcome and improve some limitations of centralised systems, most notably security and privacy. An increasing number of authors are suggesting the application of blockchain technologies in management, accounting and ERPs. This paper aims to examine the emerging literature on this field, and an immediate result is that blockchain applications can have significant benefits. The paper’s innovative contribution and considerable objective are to examine if blockchain can be successfully integrated with AIS and ERPs. We find that blockchain can facilitate integration at multiple levels and better serve various purposes as auditing compliance. To demonstrate that, we analyse e-procurement systems and operations using case study research methodology. The findings suggest that DLT, decentralised finance (DeFI), and financial technology (FinTech) applications can facilitate integrating AISs and ERP systems and yield significant benefits for efficiency, productivity and security.


2016 ◽  
Vol 2 (2) ◽  
pp. 85-96
Author(s):  
Dhani Adiatma Rimen ◽  
Ricky Akbar

Saat ini proses bisnis pembelian, persediaan, dan penjualan barang yang berjalan di Toko Soviah  masih dilakukan secara manual serta belum adanya data pelanggan tetap ditoko tersebut. Hal ini menyebabkan beberapa permasalahan antara lain, sering terjadi kesalahan pencatatan pembelian dan penjualan barang, perhitungan transaksi yang lama, lambatnya informasi ketersediaan barang di gudang serta belum adanya upaya untuk meraih loyalitas pelanggan dalam bisnis yang dijalankan. Oleh karena itu, perlu penerapan Enterprise Resource Planning (ERP) dan Customer Relationship Management (CRM) untuk sistem informasi pembelian, persediaan, dan penjualan barang serta pengelolaan hubungan dengan pelanggan yang bertujuan untuk mengatasi permasalahan tersebut. Tahapan penerapan ERP ini dimulai dengan studi pendahuluan. Aktivitasnya yaitu pengenalan perusahaan dengan wawancara dan observasi, mengidentifikasi proses bisnis pembelian, persediaan, dan penjualan barang yang sedang berjalan kemudian membuatkan usulan sistem secara terkomputerisasinya, yang digambarkan dengan menggunakan Business Process Model Notation (BPMN), serta penggambaran model kerja sistem yang akan diterapkan menggunakan use case diagram. Tahapan selanjutnya adalah melakukan studi literatur dari berbagai buku dan jurnal untuk mencari landasan teori dan penelitian terkait. Kemudian melakukan pemilihan perangkat lunak ERP, setelah itu melakukan konfigurasi dan kustomisasi modul perangkat lunak ERP tersebut, serta terakhir melakukan penerapan dan pengujian. Hasil yang diharapkan dari penelitian ini adalah dapat mengatasi permasalahan pada Toko Soviah. 


Author(s):  
Kalinga Jagoda ◽  
Premaratne Samaranayake

Purpose The purpose of this paper is to propose an alternative integrated approach based on the stage-gate method to implement enterprise resource planning (ERP) systems which will enhance the effectiveness of ERP projects. Design/methodology/approach A literature review was conducted on ERP system implementation and its effectiveness. The need for improving implementation approaches and methodologies was examined. Based on the insights gained, a conceptual framework for ERP system implementation is presented by combining the state-gate approach with the pre-implementation roadmap. Findings The proposed framework aims to enhance the overall ERP implementation outcomes, ensuring critical success factors and eliminating common causes of failures. A pre-implementation roadmap is identified as a key element for eliminating many causes of failure including lack of organisations’ readiness for ERP. The post-implementation stage can be used for further improvements to the system through internal research and development. Research limitations/implications The development of the framework is an attempt to contribute to improving ERP implementation. This research is expected to motivate researchers to work in this area, and it will be beneficial to practicing managers in the identification of opportunities for improvements in ERP systems. Case studies will be valuable to refine and validate the proposed model. Originality/value This paper explores research in a needy area and offers a framework to help researchers and practitioners in improving ERP implementation. This framework is expected to reduce the implementation project duration, strengthen critical success factors and minimise common problems of ERP implementation projects.


2015 ◽  
Vol 28 (2) ◽  
pp. 243-259 ◽  
Author(s):  
Sue Abdinnour ◽  
Khawaja Saeed

Purpose – The purpose of this paper is to explore how key users’ perceptions (capability, value, timing, and acceptance) toward an Enterprise Resource Planning (ERP) system change from the pre-implementation to the post-implementation phase. The paper also examines how this change differs with varying levels of user involvement in the implementation process and users’ positions in the company. Design/methodology/approach – The authors survey the employees of a major aircraft manufacturing company in the Midwest and analyze the data using repeated measures ANOVA. The authors use time as a within-subject independent variable, and involvement/position at the company as between-subject independent variables. Findings – The results reveal a significant drop in users’ perceptions regarding the capability, value, and implementation timing of the ERP system. However, the perception of acceptance did not change significantly. Furthermore, there were more significant interactions of users’ perceptions with employee position than employee involvement in the implementation process. Research limitations/implications – The study offers a better theoretical understanding of how users’ perceptions regarding an ERP system evolve over time. The use of one company is a limitation of the study, so future research can focus on extending the study in different sectors. Practical implications – Management can design interventions to minimize users’ negative perceptions about the ERP system and increase usage in the post-implementation phase. For example, management can design training customized toward users’ positions in the company. Originality/value – Post-implementation research in the ERP field is rare. Conducting a survey of users’ perceptions allows the authors to take an in-depth look at attitudes toward an ERP system.


2018 ◽  
Vol 13 (8) ◽  
pp. 86 ◽  
Author(s):  
Nader Aljawarneh ◽  
Ziyad Saleh Alomari

The study aim is identifying the role of ERP systems in improving CRM at Safeway Company of Jordan. Employees (No. 210) at Safeway-Jordan were recruited in the study. The researcher adopted a diagnostic descriptive approach, and constructed two tests to measure; the ERP systems and CRM in Safeway-Jordan. The correlation between ERP systems and CRM at Safeway from employee’s perspective was statistically significant. Considering the aforementioned findings, the study recommended that Safeway and other enterprises to use ERP systems and to implement them in prompting CRM for their effective role in improving CRM; it also recommends carefulness inhiring vendors and sales representatives.


2014 ◽  
Vol 46 (4) ◽  
pp. 220-227 ◽  
Author(s):  
Alireza Rezghi Rostami ◽  
Changiz Valmohammadi ◽  
Jahan Yousefpoor

Purpose – The purpose of this paper is to study the relationship between customer relationship management (CRM) system and customer satisfaction in branches of Ghavamin Bank in the capital city of Iran, Tehran. Design/methodology/approach – Based on the review of literature a questionnaire was designed. After the verification of its validity and reliability, the data were collected from statistical population, the customers of selected branches at Tehran city. The data were analyzed using inferential statistics and the SPSS software, and frequency distribution, distribution indexes, Pearson's correlation, and regression methods were also used. Findings – The results revealed that the four factors of CRM system, i.e. service quality, service characteristics, level of service access, and handling complaints have a positive effect on customer satisfaction in the surveyed branches of Ghavamin Bank. Research limitations/implications – The sample is restricted to only one city, so in generalizability of the obtained results caution should be taken. Originality/value – Given the ever growing importance of banking industry in Iran as a developing country, the results of this study could help policy makers of the surveyed bank to realize the importance of CRM's criteria and characteristics in increasing customer satisfaction.


2019 ◽  
Vol 1 (1) ◽  
pp. 31-40
Author(s):  
Mayji Danardono

Apache OFBiz adalah produk open source yang dirancang khusus untuk otomatisasi proses perusahaan yang mencakup komponen kerangka kerja dan aplikasi bisnis untuk ERP (Enterprise Resource Planning), CRM (Customer Relationship Management), E-Business / E-Commerce, SCM (Supply Chain Management), MRP (Manufacturing Resource Planning), MMS/EAM (Maintenance Management System/Enterprise Asset Management). Proyek Apache OFBiz adalah bagian dari The Apache Software Foundation dan dilisensikan di bawah Apache License Version 2.0. Awalnya OFBiz berdiri untuk terbuka untuk bisnis " Open For Business." Apache OFBiz menyediakan fondasi sistem dan titik awal untuk solusi perusahaan yang andal, aman, dan skalabel. Perusahaan dapat menggunakannya, menyesuaikannya atau menggunakannya sebagai kerangka untuk mengimplementasikan kebutuhan bisnis mereka. Dengan OFBiz, sebuah organisasi dapat segera dimulai tanpa biaya penyebaran dan pemeliharaan besar untuk sistem otomatisasi perusahaan tradisional. Seiring pertumbuhan bisnis, mereka dapat memperluas fungsi untuk memenuhi kebutuhan mereka yang lebih canggih. Apache OFBiz menawarkan banyak fungsi bisnis, termasuk: e-commerce, manajemen katalog yang efisien, promosi & manajemen harga, manajemen pesanan aman untuk penjualan & pembelian, manajemen pelanggan (bagian dari manajemen pihak umum), manajemen gudang total, mencakup bagian seperti pemindahan stok secara otomatis, pemilihan batch, dan pengemasan & pengiriman, akuntansi untuk berbagai tujuan seperti faktur, akun pembayaran & penagihan, dan aset tetap, manajemen manufaktur lengkap, manajemen usaha yang umum mencakup bidang utama seperti acara, tugas, proyek, dan permintaan serta pengelolaan konten aman yang mencakup area seperti konten produk, situs web, konten umum, blog, dan forum.


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