Analyses of factors influencing Chinese repeated blood donation behavior

Purpose The purpose of this paper is to link subjective data obtained from a questionnaire survey with blood donation behavioral data, constructs a conceptual model of the factors that influence repeated blood donation behavior, and explores the mechanisms and degrees of influence of the value and cost elements of blood donors on repeated blood donation behavior. Design/methodology/approach First, this study constructs a conceptual model of the factors that affect repeated blood donation based on delivered value theory. Second, this paper is driven by subjective data obtained from a questionnaire and big data on blood donation behavior; the use of multisource data can help us understand repeated blood donation behavior from a broader perspective. Through data association and systematic research, it is possible to accurately explore the mechanisms through which various factors affect repeated blood donation behavior. Findings The results show that among the value elements, personnel value (PV), image value and blood donation value affect blood donation behavior in decreasing order. The change in PV per unit directly caused a 0.471-unit change in satisfaction, which indirectly caused a 0.098-unit change in donation behavior. Among the cost elements of blood donors, only the impact of time cost (TC) on repeated blood donation behavior was significant, and a change of one unit in TC caused a change in repeated blood donation behavior of −0.035 units. In addition, this paper groups subjects according to gender, education and age and explores the differences in the value and cost factors of different groups. Finally, based on the research results, the authors propose corresponding policy recommendations. Originality/value First, the authors expand the application field of the delivered value theory, and provide a new perspective for studying repeated blood donation. Second, through questionnaire data and blood donation behavior data, the authors comprehensively explore the factors that influence repeated blood donation behavior.

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Analysing repeat blood donation behavior via big data

Industrial Management & Data Systems ◽

10.1108/imds-07-2020-0393 ◽

2020 ◽

Vol ahead-of-print (ahead-of-print) ◽

Author(s):

Xu Chen ◽

Lei Liu ◽

Xinyu Guo

Keyword(s):

Junior High School ◽

Blood Donors ◽

Blood Donation ◽

Average Frequency ◽

Average Volume ◽

Content Type ◽

Blood Banks ◽

Supply Chain Management System ◽

Donation Behavior ◽

The Impact

PurposeAlthough blood banks have recently started to recruit blood donors through social media platforms, including WeChat, to increase recruitment effectiveness, few researchers have studied their effects on blood donation behavior. The aim of this study is to examine the influence of using official WeChat accounts on repeat blood donation behavior.Design/methodology/approachThis paper used the backstage operation data of official WeChat accounts and blood supply chain management system data from the blood bank for the study to analyze the changes in repeat blood donation behavior. First, to analyze the changes in the average frequency of blood donation per year, average volume of single blood donation and blood eligible rate of repeat blood donors before and after following the official WeChat accounts by difference-in-differences model combined with propensity score matching (PSM-DID). Second, we examined the impact of official WeChat accounts on the proportion of repeat blood donors through survival analysis.FindingsThe results show that following WeChat accounts increases the average frequency of blood donation and blood eligible rate of repeat blood donors by 14.36% and 1.19%, respectively, and have no significant effect on the average volume of single blood donation. Further, WeChat accounts have a more significant impact on the average frequency of blood donations per year for workers, farmers, medical staff and groups with education levels of junior high school. In addition, official WeChat accounts can effectively increase the proportion of repeat donors.Originality/valueThe results provide a quantitative basis for the influence of official WeChat accounts on repeat blood donation behaviors. On the one hand, it is of great significance to guide the publicity and recruitment of unpaid blood banks. On the other hand, it provides an evidence for the promotion of official WeChat accounts.

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Is removing blood donation barriers a donation facilitator?

Journal of Social Marketing ◽

10.1108/jsocm-08-2014-0054 ◽

2015 ◽

Vol 5 (3) ◽

pp. 190-205 ◽

Cited By ~ 7

Author(s):

Michael Polonsky ◽

Kate Francis ◽

Andre Renzaho

Keyword(s):

Social Marketing ◽

Blood Donors ◽

Blood Donation ◽

Cultural Issues ◽

Content Type ◽

African Migrants ◽

African Community ◽

Donation Intention ◽

Social Marketing Campaigns ◽

The Impact

Purpose – The aim of this study was to assess whether the removal of blood donation “barriers” facilitates blood donation intentions, using a sample of African migrants, and to identify the implications for social marketing. African migrants are currently under-represented as blood donors in Australia. Some members of the African community have unique donation needs that can only be served by this community. Design/methodology/approach – Interviews were conducted with 425 people from the African community in Victoria and South Australia. Factor analysis was performed on the barriers and the removal of barriers. Item groupings for both constructs differed, suggesting that barriers and their removal are not necessarily opposite constructs. Findings – The cultural society factor was negatively associated with blood donation intention (i.e. a barrier), whereas engagement and overcoming fear were positively associated with blood donation intention (i.e. facilitators). Cultural issues and lack of understanding were not seen to impede blood donation. Additionally, the removal of cultural barriers did not facilitate increases in blood donation intentions. Thus, the removal of barriers may not be sufficient on their own to encourage donation. Research limitations/implications – This only examines the issue with regards to whether the removal of barriers is a facilitator of blood donation with one group of migrants, and relationships may vary across other migrant and non-migrant groups. Practical implications – Policymakers often use social marketing interventions to overcome barriers as a way of facilitating blood donation. This research suggests that removing barriers is indeed important because these barriers impede people considering becoming blood donors. However, the findings also suggest that the removal of barriers is insufficient on its own to motivate blood donations (i.e. the removal of barriers is a hygiene factor). If this is the case, social marketing campaigns need to be multifaceted, removing barriers as well as leveraging facilitators, simultaneously. Social implications – This work identified that the impact of barriers and their removal may facilitate effective social marketing campaigns in differing ways, in the context of blood donation. Originality/value – How barriers and their removal impact social marketing activities (i.e. blood donation behaviour) has generally not been explored in research.

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Customer loyalty and value anticipation: does perceived competition matter?

African Journal of Economic and Management Studies ◽

10.1108/ajems-09-2020-0443 ◽

2021 ◽

Vol ahead-of-print (ahead-of-print) ◽

Author(s):

Ishmael Ofoli Christian ◽

Thomas Anning-Dorson ◽

Nii Nookwei Tackie

Keyword(s):

Customer Value ◽

Banking Sector ◽

Value Theory ◽

External Boundary ◽

Content Type ◽

Behavioral Loyalty ◽

Attitudinal Loyalty ◽

Situational Effects ◽

Bank Marketing ◽

The Impact

PurposeDrawing on customer value theory and the demanding nature of today's customers, this paper examines the moderating effects of competition, as perceived by customers, on the nexus between customer value anticipation (CVA), satisfaction and loyalty.Design/methodology/approachUtilizing data from the Ghanaian banking sector, which has been going through some reforms that are changing the banking landscape, the study analyzes data from 587 customers. Respondents were drawn from a cluster of banks within an enclave with different types of customers and epitomize the competitive nature of Ghana's banking sector.FindingsCVA drives customer satisfaction, attitudinal loyalty and behavioral loyalty among bank customers. However, between attitudinal and behavioral loyalty, customers will be more behaviorally loyal to banks that successfully anticipate their needs than they would be in attitude. The relationships between CVA and satisfaction and loyalty are such that the level of competition among sector players does not alter the effect; thus, when a bank is able to anticipate customer value, customers are going to stay loyal to such a bank irrespective of the competitive offers.Originality/valueAlthough the impact CVA has on satisfaction and loyalty is justified in the existing literature, extant research has not systematically examined the influence of external boundary and situational effects on the potency of anticipating customer value in detail. The current study shows the effect of competition on CVA and customer behavioral outcome. The study further concludes that irrespective of competition, banks that are perceived to be high on CVA will have their customers being loyal. This is very important in the development of bank marketing and product innovation strategies.

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How fashion influencers contribute to consumers' purchase intention

Journal of Fashion Marketing and Management ◽

10.1108/jfmm-08-2019-0157 ◽

2020 ◽

Vol 24 (3) ◽

pp. 361-380 ◽

Cited By ~ 4

Author(s):

Youssef Chetioui ◽

Hikma Benlafqih ◽

Hind Lebdaoui

Keyword(s):

Conceptual Model ◽

Purchase Intention ◽

Behavioral Control ◽

Brand Attitude ◽

Perceived Behavioral Control ◽

Fashion Industry ◽

Content Type ◽

Factors Affecting ◽

Consumer Purchase Intention ◽

The Impact

PurposeThis study examines the impact of attitudes toward fashion influencers (FIs) on brand attitude and consumer purchase intention. It also aims to identify factors affecting consumers' attitudes toward FIs.Design/methodology/approachTo achieve this goal, the authors propose a conceptual model that combines the theory of planned behavior (TPB) and theoretical outcomes of prior literature related to influencer marketing. Based on data collected from 610 Moroccan respondents, the authors empirically test the conceptual model using a partial least squares (PLS) estimation.FindingsThis study illustrates that attitudes toward FIs positively impact brand attitude and consumer purchase intention. The authors also demonstrate that perceived credibility, trust, perceived behavioral control, perceived subjective norms, perceived expertise and perceived congruence positively impact attitudes toward FIs.Practical implicationsThe study findings help marketers and advertisers in the fashion industry to understand how influencer marketing contributes to consumer purchase intention. They also allow marketers to understand factors explaining attitudes toward FIs and therefore better select influencers capable of creating purchase intentions among existing and potential customers.Originality/valueThe present paper bridges a gap pertaining to antecedents and factors that impact attitudes toward FIs and consumer purchase intention. To the authors’ knowledge, this study is the first of its kind to investigate the impact of attitudes toward influencers on both brand attitude and purchase intention in the fashion industry.

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A new model for assessing the impact of ICT and digital knowledge on students’ thoughts and beliefs

Journal of Engineering Design and Technology ◽

10.1108/jedt-01-2019-0008 ◽

2019 ◽

Vol 17 (5) ◽

pp. 943-959 ◽

Cited By ~ 3

Author(s):

Lila Rajabion ◽

Karzan Wakil ◽

Arshad Badfar ◽

Shahrzad Mojtabavi Naeini ◽

Batool Zareie

Keyword(s):

Technology Acceptance ◽

Conceptual Model ◽

Digital Technology ◽

Focal Point ◽

Vital Role ◽

Content Type ◽

Digital Education ◽

Digital Knowledge ◽

The Impact ◽

Digital Training

PurposeThis study aimed to examine the impact of ICT and digital knowledge on students’ thoughts and beliefs. Using Information and Communication Technology (ICT) in learning and teaching processes can improve the interpretation of knowledge, not only in the learning process but also for thoughts and beliefs. Beliefs and thoughts as propositional content are understood to be a subjective manner of knowing and becoming a focal point of education process. In addition, ICT plays a vital role in enhancing the efficiency of the teaching process which can change the thoughts of learners. So, in this paper, the usage of ICT in education was considered as a key factor for improving students’ thoughts and beliefs. In addition, a conceptual model was proposed to evaluate this impact.Design/methodology/approachData were collected from 384 students from secondary schools in Iran. For assessing the elements of the model, a complete questionnaire was designed. For statistical analysis of questionnaires, SPSS 22 and SMART-PLS 3.2 software package was used.FindingsThe obtained results showed the high strength of the proposed model. The outcomes indicated that digital technology acceptance positively affects students’ thoughts and beliefs. In addition, the findings showed that the role of digital knowledge, digital training facilities and digital education content on students’ thoughts and beliefs was significant.Research limitations/implicationsThe authors deal with one experiment and so the results cannot be generalized. The trail should be repeated with many groups and in diverse contexts.Originality/valueDespite the importance of the investigating the impact of ICT and digital knowledge on the students’ thoughts and beliefs, the relationship among these factors was not examined well in previous research. Thus, the investigation of the impact of ICT and digital knowledge on the students’ thoughts and beliefs is the main originality of this research. For this goal, a new conceptual model is proposed, which has 11 sub-indicators within four variables: digital technology acceptance, digital knowledge, digital training facilities and digital education content.

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Individual life events and blood giving

Journal of Consumer Marketing ◽

10.1108/jcm-02-2018-2588 ◽

2019 ◽

Vol 36 (7) ◽

pp. 926-938 ◽

Cited By ~ 1

Author(s):

Meikel Soliman ◽

Silke Boenigk

Keyword(s):

Life Events ◽

Social Marketing ◽

Stressful Life Events ◽

Blood Donation ◽

Blood Donations ◽

Content Type ◽

Individual Life ◽

Donation Behavior ◽

Underlying Mechanisms ◽

Social Marketing Campaigns

Purpose Imbedded in the life course paradigm, the purpose of this paper is to investigate which individual life events impact blood donations and to study their underlying mechanisms. Design/methodology/approach By applying logistic regression, moderation and mediation analysis, this paper uses a large sample of N = 5,640 individuals. Findings Experiencing normative life events and stressful life events reduce the likelihood of donating blood, whereas human capital life events enhance the likelihood of donating blood. Specifically, having a child and death of a mother decrease and finishing education increases the probability of blood donations. Locus of control and satisfaction with income are significant underlying mechanisms. Practical implications Social marketing campaigns can use individual life events to focus on similarities between potential blood donors and individuals in need of blood. Blood centers can adopt their services to cater to the changing needs after experiencing individual life events by running mobile blood collecting drives and providing guidance. Social implications Blood centers take an important role in sustaining a healthy society. As the need for blood will increase in the future, a better understanding of blood donation behavior and social marketing contributes to increased donations. Originality/value While previous research looked at collective life events, there is a dearth in marketing and blood literature on the effects of individual life events.

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Stressed decision makers and use of decision aids: a literature review and conceptual model

Information Technology and People ◽

10.1108/itp-04-2019-0194 ◽

2019 ◽

Vol 33 (2) ◽

pp. 710-754 ◽

Cited By ~ 1

Author(s):

Monica Adya ◽

Gloria Phillips-Wren

Keyword(s):

Decision Making ◽

Conceptual Model ◽

Perceived Stress ◽

Decision Aids ◽

Decision Makers ◽

Decision Quality ◽

Negative Effects ◽

Managerial Decision ◽

Content Type ◽

The Impact

Purpose Decision making is inherently stressful since the decision maker must choose between potentially conflicting alternatives with unique hazards and uncertain outcomes. Whereas decision aids such as decision support systems (DSS) can be beneficial in stressful scenarios, decision makers sometimes misuse them during decision making, leading to suboptimal outcomes. The purpose of this paper is to investigate the relationship between stress, decision making and decision aid use. Design/methodology/approach The authors conduct an extensive multi-disciplinary review of decision making and DSS use through the lens of stress and examine how stress, as perceived by decision makers, impacts their use or misuse of DSS even when such aids can improve decision quality. Research questions examine underlying sources of stress in managerial decision making that influence decision quality, relationships between a decision maker’s perception of stress, DSS use/misuse, and decision quality, and implications for research and practice on DSS design and capabilities. Findings The study presents a conceptual model that provides an integrative behavioral view of the impact of a decision maker’s perceived stress on their use of a DSS and the quality of their decisions. The authors identify critical knowledge gaps and propose a research agenda to improve decision quality and use of DSS by considering a decision maker’s perceived stress. Originality/value This study provides a previously unexplored view of DSS use and misuse as shaped by the decision and job stress experienced by decision makers. Through the application of four theories, the review and its findings highlight key design principles that can mitigate the negative effects of stressors on DSS use.

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The sustainability of enterprise education: a case study in Hong Kong

Education + Training ◽

10.1108/00400910710739496 ◽

2007 ◽

Vol 49 (2) ◽

pp. 138-152 ◽

Cited By ~ 4

Author(s):

Christina Wai Mui Yu ◽

Thomas Wing Yan Man

Keyword(s):

Hong Kong ◽

Local Community ◽

Positive Impact ◽

Extended Period ◽

Education Programme ◽

Three Dimensions ◽

Systematic Research ◽

Content Type ◽

Enterprise Education ◽

The Impact

PurposeThe purpose of this paper is to introduce a case of an increasingly popular enterprise education programme in Hong Kong called the Teen Entrepreneurs Competition (TEC) and to examine its sustainability in different dimensions.Design/methodology/approachPost‐activity evaluation feedback was obtained from the participants and the stakeholders of the activity. Three systematic research studies were also conducted for investigating the impact of entrepreneurial characteristics and social interaction on the participants throughout TEC.FindingsParticipants and stakeholders generally provided positive feedback towards TEC. The research findings also showed that TEC was able to draw a positive impact on developing the participants' entrepreneurial characters and in turn made TEC sustainable on the provision of an enterprise education programme in the local community.Research limitations/implicationsIt is suggested that the sustainability of TEC is attributed to three dimensions, namely, opportunities for individual comprehensive understanding, context for collaborative learning, and network for institutional support.Practical implicationsSuggestions on how to further strengthen the sustainability of enterprise education programmes through these three dimensions are provided, for example, maximising individuals' practical experience, improving the quality of collaboration and developing a closer working relationship with various stakeholders.Originality/valueEnterprise education is recognised to have a significant influence on the development of entrepreneurial knowledge, skills and attitudes for youths. In order to widen the impact of enterprise education in society, it is necessary to sustain such enterprise education programmes over an extended period of time.

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Spillover of social responsibility associations in a brand portfolio

Journal of Product & Brand Management ◽

10.1108/jpbm-06-2014-0629 ◽

2015 ◽

Vol 24 (6) ◽

pp. 596-609 ◽

Cited By ~ 7

Author(s):

Wenling Wang ◽

Daniel Korschun

Keyword(s):

Social Responsibility ◽

Conceptual Model ◽

Soft Drink ◽

Spillover Effect ◽

Product Category ◽

Content Type ◽

Frozen Yogurt ◽

Brand Portfolio ◽

The Impact ◽

Corporate Level

Purpose – This paper aims to explore the spillover effect of social responsibility (SR) activity at the product brand level on the full brand portfolio. Extant research has established that SR activity can be beneficial to companies by influencing consumers’ SR associations with the company and its product brands. However, most studies only look at the outcomes of SR implemented at the corporate level (i.e. corporate social responsibility [CSR]). This paper provides a new and expanded perspective by exploring how SR at the product brand level reverberates throughout the full brand portfolio. Drawing on associative network theory, the authors propose a conceptual model that predicts when and how SR associations with a product brand spillover to corporate brand and other product brands and the consequences of this spillover. Design/methodology/approach – Two experiments were conducted to test the conceptual model. The authors used utilitarian products (frozen yogurt, ice cream, and soft drink) in the first experiment and value-expressive products (running shoes, T-shirt and watch) in the second experiment. Findings – Both experiments found support for the proposed spillover effect. The moderating impact of corporate branding strategy and product category fit on the strength of spillover effect were also examined. Practical implications – The findings will help managers make better decisions about which brands (product and corporate level) should be involved in SR activity. Originality/value – This research offers a new perspective to look at the consequences of SR activity and reveals a larger picture than extant research on CSR by indicating the impact of a product brand’s SR initiative on the whole brand portfolio.

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