Internal Direction versus Outer Direction in Romanian and German Advertising

People try to control and dominate their environment or are dominated by it. This is related to how they try to handle their existence. Personal, individual life is very important in cultures where self-control is common. People are convinced that they can control nature by imposing their will. In cultures characterized by outer control, nature is considered much stronger than the individual. People see themselves as part of nature and want to live in harmony with nature. People believe that they cannot determine their own destiny, as it is influenced by external circumstances.

Resistance to Persuasion: Examining the Influence of Political Ideology on COVID-19 Vaccine Uptake Hesitancy

The COVID-19 pandemic has contributed to the death of over 625,000 Americans and it continues to have monumental consequences worldwide for economic, social and individual life. An effective vaccine program is considered vital to securing collective immunity; yet, many Americans are still hesitant to be vaccinated. This two-part study first experimentally tests two message frames (inoculation vs control) designed to counter resistance to the COVID-19 vaccine with individuals who are initially supportive, neutral or opposed to it. Based on a key finding from Study 1 (that political ideology appears to be impacting receptiveness to the messaging), Study 2 examines response to these same two messages using either a politicized (Dr. Anthony Fauci) or neutral source to test the mediating effects of political ideology. Results contribute to existing literature by examining inoculation effects in a new context (“debunking” misinformation vs “prebunking” to bolster supportive attitudes), and demonstrate how psychological reactance is working in tandem with inoculation to influence attitudes toward the COVID-19 vaccine.

Perceiving Sustainability

Individuals are addressed by the Agenda 2030 to be an active part of sustainable development. However, sustainable development is a complex and strategic topic where individuals struggle with adequate behavior. Although, for example, the Sustainable Development Goals (SDGs) are a framework to organize the topic's complexity, the level of information often is beyond individual life. Consequently, people lack knowledge and ideas of how to act in the sense of sustainable development. To tackle this challenge, a workshop including a structural constellation is conceptualized. Based on the experiential learning process which includes feeling, reflecting, thinking, and acting, participants access the SDG-framework linked to personal experience. This is possible as the workshop uses the subgoals and indicators of the SDG-framework that are used to monitor the global achievements of countries. Workshop participants create awareness and build knowledge about sustainable development which in turn will change their behavior and may lead to innovation.

SOCIAL AND CULTURAL PROJECT ASPECTS ON THE EXAMPLE OF MUSICAL AND CIRCUS ART PROJECT "CIRCLE"

The purpose of the article. Identify the background of social and cultural project aspects in modern European cultural integration in Ukraine based on the activities of the Kyiv Municipal Academy of Circus and Performing Arts; to outline the European integration vectors of performative cultural creation in Ukraine of the XXI century; to consider culture as a condition and a term of solving problems and tasks that are in other planes of social and individual life. The aim of the article is to analyze the musical and circus art project "Circle", which aims to combine and interact with traditional and innovative artistic trends by integrating them into a common and integral cultural area. The aim of the article is to analyze the music and circus art project "Circle", which aims is to combine and interact with traditional and innovative artistic trends by integrating them into a common and integral cultural space. The peculiarity of the work is the analysis of the phenomenon of "social and cultural project aspects", how it is reflected in the artistic area and how it affects culture in general. It is proved that in this context the starting point of cultural creation and formation of cultural norms and values ​​is the activity of the educational institution, which affects the development of infrastructure and improvement of social and cultural space. Tasks: to identify the roots of social and cultural project aspects of modern European integration culture in Ukraine based on the activities of the Kyiv Municipal Academy of Circus and Performing Arts; to outline the European integration vectors of performative cultural creation in Ukraine of the XXI century; to consider culture as a condition and a means of solving problems and tasks that are in other planes of social and individual life. Methodology. The research is based on an interdisciplinary approach using the methods of historicism, scientific retrospection, personology, source study approach, and the method of theoretical generalization. The scientific novelty of the research is that the historical facts concerning the Kyiv Municipal Academy of Circus and Performing Arts, about its cultural and creative activity on the example of the music and circus art project "Circle" are collected and systematized. The significance of international collaboration for the further development of European integration processes in Ukraine of the XXI century is proved, the European integration cultural creation in Ukraine is investigated on the example of the music and circus art project "Circle". Conclusions. All-Ukrainian and international creative projects in the context of social and cultural project aspects are aimed at reproducing and preserving culture by internalizing cultural values, replicating the best ideas, attracting new technologies for cultural development in general as a basis for interpersonal and international communication. Creating and supporting art projects is one of the main tasks of cultural policy in educating the next generation of citizens with a clear cultural and national identity, which will further increase the cultural potential of the nation and the presentation of art projects in the international arena. Keywords: European integration, social and cultural project aspects, musical and circus art project "Circle", international collaboration, Kyiv Municipal Academy of Circus and Performing Arts, musical art, circus art.

Sensing the Poetic Habitat – A Study of Middle School Chinese Teaching from the Perspectives of Life Aesthetics

The concept of life aesthetics reflects an individual’s cry for life and pursuit of beauty, inspiring individuals to discover their spiritual home, sense their poetic habitat, and enjoy the beauty of life flowing from their fingertips. Chinese education, viewed through the lens of life aesthetics, is founded on the natural characteristics of life, stimulating the aesthetic sense of individual life through the allure of language, and teaching students to view life through the aesthetic lens as well as from an understanding of life’s essence. Teachers and students are required to take an aesthetic view of life as theoretical guidance, based on core Chinese literacy, with textbook contents serving as carriers and classroom instruction as the position, closely connected to students’ actual lives, in order to help stimulate aesthetic experience among students, improve their aesthetic ability through aesthetic activities, and thus establish a correct view of life.

Dynamics of basic personal beliefs during a pandemic coronavirus

The article examines the question of the impact of the pandemic crisis on the basic beliefs of an individual. The results of a comparative study of the structure of basic beliefs during the period of personal crisis, pandemic and outside the crisis period are presented. Based on the analysis of the results of the study, it is concluded that in a pandemic situation, the severity of the conviction that the world around is beautiful and full of goodness decreases, while the «Image of the Self» remains steadily positive. A person perceives the situation of a pandemic detachedly, as an event not related to his individual life.

Death in Life

Everyone dies, and so we naturally associate death with the end of an individual life. However, life is much more complicated, and death is actually interwoven into biology at many levels. Normal development and life could not exist without the carefully regulated death of certain cells; that type of cellular death also serves as one defense against disease. Other cells wear out and die and must be replaced regularly. On a larger scale, death has influenced the direction of entire species. In fact, death has shaped all life through the cycle of life and death, both throughout time and in normal development. It affects our cells, our development, and our life.

Non-criminal murders: A sociological essay about the use of self-defence in Argentina

This article seeks to examine the use of the figure of self-defence in the practices of the Buenos Aires criminal justice system. As we will show with the analysis of some paradigmatic cases, through the use of this exceptional figure, this criminal justice system produces certain murders as non-criminal acts to, paradoxically, safeguard individual life as a hegemonic value. Moreover, we will observe that the use of this legal figure reveals that killings to protect private property may not have a criminal character either. This in turn suggests that private property is also a hegemonic value for this criminal justice system, and that the allegedly supremacy of individual life over private property in its value scale should be at least questioned.