Analysing repeat blood donation behavior via big data

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Xu Chen ◽  
Lei Liu ◽  
Xinyu Guo
Keyword(s):  
Junior High School ◽  
Blood Donors ◽  
Blood Donation ◽  
Average Frequency ◽  
Average Volume ◽  
Content Type ◽  
Blood Banks ◽  
Supply Chain Management System ◽  
Donation Behavior ◽  
The Impact

PurposeAlthough blood banks have recently started to recruit blood donors through social media platforms, including WeChat, to increase recruitment effectiveness, few researchers have studied their effects on blood donation behavior. The aim of this study is to examine the influence of using official WeChat accounts on repeat blood donation behavior.Design/methodology/approachThis paper used the backstage operation data of official WeChat accounts and blood supply chain management system data from the blood bank for the study to analyze the changes in repeat blood donation behavior. First, to analyze the changes in the average frequency of blood donation per year, average volume of single blood donation and blood eligible rate of repeat blood donors before and after following the official WeChat accounts by difference-in-differences model combined with propensity score matching (PSM-DID). Second, we examined the impact of official WeChat accounts on the proportion of repeat blood donors through survival analysis.FindingsThe results show that following WeChat accounts increases the average frequency of blood donation and blood eligible rate of repeat blood donors by 14.36% and 1.19%, respectively, and have no significant effect on the average volume of single blood donation. Further, WeChat accounts have a more significant impact on the average frequency of blood donations per year for workers, farmers, medical staff and groups with education levels of junior high school. In addition, official WeChat accounts can effectively increase the proportion of repeat donors.Originality/valueThe results provide a quantitative basis for the influence of official WeChat accounts on repeat blood donation behaviors. On the one hand, it is of great significance to guide the publicity and recruitment of unpaid blood banks. On the other hand, it provides an evidence for the promotion of official WeChat accounts.

Analyses of factors influencing Chinese repeated blood donation behavior

2019 ◽  
Vol 120 (3) ◽  
pp. 486-507 ◽  
Author(s):  
Xu Chen ◽  
Shuyao Wu ◽  
Xinyu Guo
Keyword(s):  
Conceptual Model ◽  
Blood Donors ◽  
Blood Donation ◽  
Value Theory ◽  
Systematic Research ◽  
Subjective Data ◽  
Content Type ◽  
Unit Change ◽  
Donation Behavior ◽  
The Impact

Purpose The purpose of this paper is to link subjective data obtained from a questionnaire survey with blood donation behavioral data, constructs a conceptual model of the factors that influence repeated blood donation behavior, and explores the mechanisms and degrees of influence of the value and cost elements of blood donors on repeated blood donation behavior. Design/methodology/approach First, this study constructs a conceptual model of the factors that affect repeated blood donation based on delivered value theory. Second, this paper is driven by subjective data obtained from a questionnaire and big data on blood donation behavior; the use of multisource data can help us understand repeated blood donation behavior from a broader perspective. Through data association and systematic research, it is possible to accurately explore the mechanisms through which various factors affect repeated blood donation behavior. Findings The results show that among the value elements, personnel value (PV), image value and blood donation value affect blood donation behavior in decreasing order. The change in PV per unit directly caused a 0.471-unit change in satisfaction, which indirectly caused a 0.098-unit change in donation behavior. Among the cost elements of blood donors, only the impact of time cost (TC) on repeated blood donation behavior was significant, and a change of one unit in TC caused a change in repeated blood donation behavior of −0.035 units. In addition, this paper groups subjects according to gender, education and age and explores the differences in the value and cost factors of different groups. Finally, based on the research results, the authors propose corresponding policy recommendations. Originality/value First, the authors expand the application field of the delivered value theory, and provide a new perspective for studying repeated blood donation. Second, through questionnaire data and blood donation behavior data, the authors comprehensively explore the factors that influence repeated blood donation behavior.

Is removing blood donation barriers a donation facilitator?

2015 ◽  
Vol 5 (3) ◽  
pp. 190-205 ◽  
Author(s):  
Michael Polonsky ◽  
Kate Francis ◽  
Andre Renzaho
Keyword(s):  
Social Marketing ◽  
Blood Donors ◽  
Blood Donation ◽  
Cultural Issues ◽  
Content Type ◽  
African Migrants ◽  
African Community ◽  
Donation Intention ◽  
Social Marketing Campaigns ◽  
The Impact

Purpose – The aim of this study was to assess whether the removal of blood donation “barriers” facilitates blood donation intentions, using a sample of African migrants, and to identify the implications for social marketing. African migrants are currently under-represented as blood donors in Australia. Some members of the African community have unique donation needs that can only be served by this community. Design/methodology/approach – Interviews were conducted with 425 people from the African community in Victoria and South Australia. Factor analysis was performed on the barriers and the removal of barriers. Item groupings for both constructs differed, suggesting that barriers and their removal are not necessarily opposite constructs. Findings – The cultural society factor was negatively associated with blood donation intention (i.e. a barrier), whereas engagement and overcoming fear were positively associated with blood donation intention (i.e. facilitators). Cultural issues and lack of understanding were not seen to impede blood donation. Additionally, the removal of cultural barriers did not facilitate increases in blood donation intentions. Thus, the removal of barriers may not be sufficient on their own to encourage donation. Research limitations/implications – This only examines the issue with regards to whether the removal of barriers is a facilitator of blood donation with one group of migrants, and relationships may vary across other migrant and non-migrant groups. Practical implications – Policymakers often use social marketing interventions to overcome barriers as a way of facilitating blood donation. This research suggests that removing barriers is indeed important because these barriers impede people considering becoming blood donors. However, the findings also suggest that the removal of barriers is insufficient on its own to motivate blood donations (i.e. the removal of barriers is a hygiene factor). If this is the case, social marketing campaigns need to be multifaceted, removing barriers as well as leveraging facilitators, simultaneously. Social implications – This work identified that the impact of barriers and their removal may facilitate effective social marketing campaigns in differing ways, in the context of blood donation. Originality/value – How barriers and their removal impact social marketing activities (i.e. blood donation behaviour) has generally not been explored in research.

Individual life events and blood giving

2019 ◽  
Vol 36 (7) ◽  
pp. 926-938 ◽  
Author(s):  
Meikel Soliman ◽  
Silke Boenigk
Keyword(s):  
Life Events ◽  
Social Marketing ◽  
Stressful Life Events ◽  
Blood Donation ◽  
Blood Donations ◽  
Content Type ◽  
Individual Life ◽  
Donation Behavior ◽  
Underlying Mechanisms ◽  
Social Marketing Campaigns

Purpose Imbedded in the life course paradigm, the purpose of this paper is to investigate which individual life events impact blood donations and to study their underlying mechanisms. Design/methodology/approach By applying logistic regression, moderation and mediation analysis, this paper uses a large sample of N = 5,640 individuals. Findings Experiencing normative life events and stressful life events reduce the likelihood of donating blood, whereas human capital life events enhance the likelihood of donating blood. Specifically, having a child and death of a mother decrease and finishing education increases the probability of blood donations. Locus of control and satisfaction with income are significant underlying mechanisms. Practical implications Social marketing campaigns can use individual life events to focus on similarities between potential blood donors and individuals in need of blood. Blood centers can adopt their services to cater to the changing needs after experiencing individual life events by running mobile blood collecting drives and providing guidance. Social implications Blood centers take an important role in sustaining a healthy society. As the need for blood will increase in the future, a better understanding of blood donation behavior and social marketing contributes to increased donations. Originality/value While previous research looked at collective life events, there is a dearth in marketing and blood literature on the effects of individual life events.

scholarly journals Erratum to: The Impact of a Regular Blood Donation on the Hematology and EEG of Healthy Young Male Blood Donors

2011 ◽  
Vol 25 (1) ◽  
pp. 124-124
Author(s):  
Mingxia Zhang ◽  
Gencang Zhang ◽  
Jie Yang ◽  
Andrew C. N. Chen
Keyword(s):  
Blood Donors ◽  
Blood Donation ◽  
Young Male ◽  
The Impact

scholarly journals Share experiences: receiving word of mouth and its effect on relationships with donors

2018 ◽  
Vol 32 (3) ◽  
pp. 322-333 ◽  
Author(s):  
Larissa M. Sundermann
Keyword(s):  
Structural Equation ◽  
Online Survey ◽  
Blood Donors ◽  
Word Of Mouth ◽  
Reference Group ◽  
Service Research ◽  
Related Factors ◽  
Content Type ◽  
Non Profit ◽  
The Impact

PurposeAlthough antecedents and consequences for the sender of word of mouth (WOM) are well evaluated in many research fields, non-profit service research focusing on consequences for WOM receivers is limited. Thus, the purpose of this paper is to provide evidence for the positive effect that WOM has on commitment, trust, satisfaction and identification (relationship-related factors) and on intentional loyalty of blood donors. Furthermore, the role of the social reference group and the incentive ethics are analysed.Design/methodology/approachBlood donors of the German Red Cross Blood Donor Service were invited to take part in an online survey during May/June 2016. A total of 702 (23.74 per cent) blood donors, who first donated in 2015/2016, participated. The data were analysed using partial least squares structural equation modelling.FindingsThe results provide evidence that the mere presence of receiving WOM positively influences commitment, satisfaction and identification as well as intentional loyalty. The negative moderation effect of incentive ethics was partially confirmed.Practical implicationsThis study recommends using WOM approaches to bind donors but first evaluating the exact consequences of provided WOM rewards. WOM is an effective strategy, and non-profit organizations (NPOs) should use this to strengthen their relationship with donors.Originality valueThe paper provides and tests a theoretical framework to evaluate the impact of receiving WOM on relationship-related factors and intentional loyalty. It fills a gap in current discussions about the effectiveness of WOM as a marketing strategy to strengthen donor–NPO relationships.

scholarly journals Seroprevalence of markers of transfusiontransmissible diseases in positive blood donors detected in routine screening in the Blood Bank of Hospital Carlos Luis Valverde Vega, Costa Rica. Period 2015 – 2019

2021 ◽  
Vol 9 (4) ◽  
pp. 70-73
Author(s):  
Jean Pablo Castro-Ruiz
Keyword(s):  
Infectious Diseases ◽  
Blood Donors ◽  
Blood Donation ◽  
Individual Characteristics ◽  
Blood Bank ◽  
Health Centers ◽  
Blood Components ◽  
Blood Banks ◽  
Scientific Ethics ◽  
The Individual

Blood is one of the fundamental tissues of our body. Blood donation allows blood banks to meet hospital needs for blood components. Blood transfusion is an activity that carries a risk, originated by a series of causal actions derived from the individual characteristics of donors and patients. Blood components are biological products and as such, they can never be exempt from the risk of transmitting infectious diseases, such as hepatitis B, HIV, syphilis, among others. Thanks to the investigation of the donor database of the Blood Bank of Hospital Dr. Carlos Luis Valverde Vega and the annual statistics of the blood bank, the statistics referring to donations were obtained, according to the type, grade of acceptance and as well as the prevalence of mandatory screening infectious diseases in the blood bank, between the years 2015 and 2019, with the respective authorization of the corresponding scientific ethics committee. This study reported a prevalence for Anti HB Core of 0.99%, 0.14% for HBsAg, 0.11% for syphilis, 0.05% for hepatitis C, 0.02% for HIV and 0% for the disease de Chagas and HTLV I / II. By using the bases of this work, future analyzes with a similar premise may be developed in different blood banks of the different health centers in our country.

scholarly journals Social networks and the situation of blood donation in Poland: a logistics perspective / Sieci społeczne a sytuacja krwiodawstwa w Polsce w perspektywie logistycznej

Management ◽  
2013 ◽  
Vol 17 (1) ◽  
pp. 153-169
Author(s):  
Jacek Szołtysek ◽  
Sebastian Twaróg ◽  
Martyna Wronka
Keyword(s):  
Social Networks ◽  
Supply Chains ◽  
Blood Supply ◽  
Blood Donors ◽  
Blood Donation ◽  
Bullwhip Effect ◽  
Secondary Role ◽  
The Impact ◽  
The Relationship ◽  
Size And Structure

Summary This article aims to present the impact of social networks on the formation on the flow of blood and its components in the civilian blood donation system in Poland. The civilian blood donation system in Poland consists of 21 independently-functioning supply chains of blood and its components (Szołtysek, Twaróg 2009, p. 15). Today, logistics plays a secondary role in the management of blood supply chains, and the integration of flow is performed randomly and intuitively. The rapidly growing recognition of social logistics (T. Takahasi 1988, pp. 245 - 251; Tenhunen 2008, pp. 515-534; Szołtysek 2010, pp. 2-6; Szołtysek 2011, pp.13-18) provides tools to improve the efficiency of the blood donation system in terms of both the existing blood supply chains, and the potential offered by network structures. An unexpected change in demand for blood and its components probably induces a bullwhip effect, and the organizations that form the chains have to deal with supplies unreasonable in terms of their size and structure. A major role in this process is played by social networks, as a source of general mobilization among potential blood donors. Finding a way to change the relationship between social networks and the system of blood donation may minimize the disruptions occurring in the flow of blood and its components in Poland.

Nonprofits meet millennials: a hybrid approach of uses and gratifications and TAM to identify the drivers of monetary donation intention

2020 ◽  
Vol 21 (4) ◽  
pp. 435-449
Author(s):  
Bela Florenthal ◽  
Manar Awad ◽  
Susan Godar
Keyword(s):  
Social Media ◽  
Nonprofit Organizations ◽  
Technology Acceptance ◽  
Structural Equation ◽  
Uses And Gratifications ◽  
Hybrid Approach ◽  
Equation Modeling ◽  
Content Type ◽  
Donation Behavior ◽  
The Impact

Purpose Nonprofit organizations (NPOs) are increasingly using social media outlets to target millennials for donations of time and money. This study aims to investigate the motivational drivers of millennials’ intention to donate money to charities on social media sites (SMSs). Design/methodology/approach A partial least squares-structural equation modeling (PLS-SEM) method was used to test the proposed model. Findings The results indicate that both information seeking and entertainment, coupled with subjective norm, directly affect millennials’ intention to donate money to NPOs via SMSs. In addition, attitude toward engagement with NPOs on SMSs mediates the impact of credibility (fully, positively), irritation (fully, negatively) and entertainment (partially, positively) on behavior intention. Implications for practitioners are discussed. Originality/value An integration of two leading theories, Uses and An integration of two leading theories, Uses and Gratifications (U&G) and the Technology Acceptance Model (TAM)—is used to examine the antecedents of donation behavior of this cohort as related to their engagement with NPOs on SMSs. Such an approach has not been used in the past to examine Millennials’ engagement with NPOs on SMSs.

scholarly journals Trends of T. cruzi infection based on data from blood bank screening

1990 ◽  
Vol 32 (2) ◽  
pp. 132-137 ◽  
Author(s):  
Fabio Zicker ◽  
Celina Maria Turchi Martelli ◽  
Ana Lucia Sampaio Sgambatti de Andrade ◽  
Simonne Almeida e Silva
Keyword(s):  
Rural Areas ◽  
Blood Donors ◽  
Blood Donation ◽  
Adult Population ◽  
Seroprevalence Rate ◽  
Cross Sectional Survey ◽  
Cross Sectional ◽  
Blood Banks ◽  
First Time ◽  
Cruzi Infection

Between October 1988 and April 1989 a cross-sectional survey was carried out in six out of eight blood banks of Goiânia, Central Brazil. Subjects attending for first-time blood donation in the mornings of the study period (n = 1358) were interviewed and screened for T. cruzi infection as a part of a major study among blood donors. Tests to anti-T. cruzi antibodies were performed, simultaneously, by indirect hem agglutination test (IHA) and complement fixation test (CFT). A subject was considered seropositive when any one of the two tests showed a positive result. Information on age, sex, place of birth, migration and socio-economic level was recorded. Results from this survey were compared with seroprevalence rates obtained in previous studies in an attempt to analyse trend of T. cruzi infection in an endemic urban area. The overall seroprevalence of T. cruzi infection among first-time donors was found to be 3.5% (95% confidence interval 2.5%-4.5% ). The seroprevalence rate increased with age up to 45 years and then decreased. Migrants from rural areas had higher seroprevalence rates than subjects from urban counties (1.8%-16.2% vs. 0%-3.6%). A four fold decrease in prevalence rates was observed when these rates were compared with those of fifteen years ago. Two possible hypotheses to explain this difference were suggested: 1. a cohort effect related with the decrease of transmission in rural areas and/or 2. a differential proportion of people of rural origin among blood donors between the two periods. The potential usefulness of blood banks as a source of epidemiological information to monitor trends of T. cruzi infection in an urban adult population was stressed.

The Impact of Temporal Trajectories of Emotional Experience on Blood Donor Return

2020 ◽  
Author(s):  
Anne van Dongen ◽  
Lisa A Williams ◽  
Barbara M Masser ◽  
Nancy Briggs ◽  
Amanda Thijsen ◽  
...  
Keyword(s):  
Blood Donors ◽  
Blood Donation ◽  
Emotional Experience ◽  
Lower Probability ◽  
Control Group ◽  
Return Behavior ◽  
Donation Process ◽  
Group A ◽  
The Impact ◽  
Over Time

Abstract Background Despite recognition that blood donation is an affectively poignant process, many aspects of donors’ emotional experiences and their consequences remain unexamined. Purpose This study tracked the donor’s experience of several positive and negative emotions live as they arose during the donation process and tracked the impact of that experience on donor return. Methods New whole blood donors (N = 414) reported their experience of 10 positive and 10 negative discrete emotions before, during, and after donation. Return behavior of these donors and a business-as-usual control group was tracked over the next 6 months. Results In total, 46.4% of participants and 43.2% of the control group returned to donate within 6 months. On the basis of established relevance to blood donation and statistical considerations, group-based latent trajectories of three emotions (joy, calm, and stress) were modeled over time, revealing five classes of emotion trajectories. A trajectory of low/increasing joy and calm and high/decreasing stress was associated with significantly lower probability of return (preturn = .28, 95% confidence interval [CI] = 0.20, 0.38) relative to all but one other trajectory group and the control group. A trajectory of medium-high/increasing joy, high calm, and low/decreasing stress was associated with a significantly greater probability of return (preturn = .59, 95% CI = 0.49, 0.69) relative to two other trajectory classes and the control group. Conclusions By identifying blood donors’ emotion trajectories over time and the impact of those trajectories on return behavior, this research paves the way for the development of effective emotion-focused interventions to boost retention.

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