Investigating the role of social identification on impulse buying in mobile social commerce: a cross-cultural comparison

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Shang Chen ◽  
Qingfei Min ◽  
Xuefei Xu
Keyword(s):  
Qualitative Methodology ◽  
The United States ◽  
Social Identification ◽  
Cultural Dimensions ◽  
Impulse Buying ◽  
Social Commerce ◽  
Structured Interviews ◽  
Mobile Environment ◽  
Content Type ◽  
Buying In

PurposeAs social commerce migrates to the mobile platform, mobile social commerce (ms–commerce), an emerging way of conducting social commerce in the mobile environment, is gaining popularity among mobile users. Although impulse buying in social commerce has been the focus of scholars in recent years, individuals' impulse-buying behavior in ms–commerce has not been highlighted and therefore is worth investigating. This study addressed that gap by differentiating and monitoring the impacts that three key targets of social identification in ms–commerce exerted on impulse buying. Furthermore, previous studies had highlighted the importance of culture in impulse buying in other contexts, so the authors examined how the effects of the key identification targets differed across cultures, as a result of cultural diversity among the ms–commerce users. Finally, the authors drew upon the lens of information technology (IT) affordances to explore how different combinations of ms–commerce affordances influenced each target of identification.Design/methodology/approachThis research first applied a qualitative methodology by using semi-structured interviews with 27 ms–commerce users to extract the relevant subdimensions of IT affordances in ms–commerce. Then, the authors tested their hypotheses with survey data collected from the United States and China.FindingsThe results clearly illustrate that three key targets of social identification had varying impacts on impulse buying in different cultural dimensions. In addition, nearly all of the proposed IT affordances in ms–commerce aided users in building multiple identifications, to various degrees.Originality/valueThis study extends social commerce research by examining the important role that social identification plays in impulse buying in the mobile environment. Moreover, unlike previous studies that mainly had focused on ordinary buying in social commerce across cultures, this study investigated the relative importance of the targets of social identification on impulse buying in different espoused cultural dimensions. Importantly, the authors used a technology affordance lens to also uncover the context-specific stimulators of separate identification targets, thus going beyond the existing body of knowledge that focused on general beliefs.

The role of insiders and organizational support in the learning process of newcomers during organizational socialization

2018 ◽  
Vol 30 (7) ◽  
pp. 562-575 ◽  
Author(s):  
Cecilia Mornata ◽  
Iolanda Cassar
Keyword(s):  
Learning Strategies ◽  
Organizational Support ◽  
Qualitative Methodology ◽  
Learning Strategy ◽  
Organizational Socialization ◽  
Human Resources Management ◽  
Structured Interviews ◽  
Content Type ◽  
Proactive Behaviors ◽  
Interpersonal Characteristics

Purpose This study aims to focus on newcomers’ learning strategies when they perceive organizational socialization support to be lacking, and on interpersonal characteristics that insiders should possess to support the newcomers’ proactive behaviors in this context. Design/methodology/approach Data were collected through 14 face-to-face, in-depth semi-structured interviews and analyzed with a conventional content analysis method (Paillé and Mucchielli, 2013), involving first a thematic analysis and afterward, a conceptual analysis using MaxQDA11©. Findings The authors’ analysis highlights that when newcomers perceive the formal organizational socialization support as lacking, they regulate their proactive behaviors by seeking indirect guidance, and more precisely, by engaging in informal interactions with insiders likely to help them socialize. These interactions can have a cost in terms of self-image, so newcomers regulate their proactive behaviors by looking for insiders perceived to be psychologically safe, even if they have to look for them in other working contexts. Practical implications Considering the regulation process of newcomers’ proactive behaviors according to their perceptions, human resources management should focus on those perceptions and develop a blended learning approach including formal learning programs, as well as individualized support to facilitate on-the-job learning and respond to personal needs. Special consideration should also be given to interpersonal skills displayed by insiders. Originality/value The originality of the study is the use of a qualitative methodology focusing on newcomers’ main learning strategy according to their perception of organizational socialization support and the psychological safety climate. The limitations of the authors’ work are the size of the study population and the fact that part of the interviewees were successfully socialized by reaching 15 months on their new post at the point where the interviews were conducted.

scholarly journals Challenges to the learning organization in the context of generational diversity and social networks

2018 ◽  
Vol 25 (2) ◽  
pp. 92-101 ◽  
Author(s):  
Renata Kaminska ◽  
Stefano Borzillo
Keyword(s):  
Social Networks ◽  
Learning Organization ◽  
Generation X ◽  
Qualitative Methodology ◽  
High Tech ◽  
Structured Interviews ◽  
Organizational Boundaries ◽  
Content Type ◽  
Generational Diversity ◽  
Company Culture

Purpose The purpose of this paper is to gain a better understanding of the challenges to the emergence of a learning organization (LO) posed by a context of generational diversity and an enterprise social networking system (ESNS). Design/methodology/approach This study uses a qualitative methodology based on an analysis of 20 semi-structured interviews in a high-tech organization and internal company documents relating to the introduction of a new, centralized ESNS. Findings This study uncovers fundamental differences between Generation X and Y employees regarding their ESNS adoption and use. While Xers take more time to adopt the new centralized ESNS introduced into the company, their use seems in line with the company culture and corporate norms of behavior. At the same time, even if Yers are faster ESNS adopters, they use it as they use Facebook disregarding the hierarchy and organizational boundaries. This creates tensions between Generation X and Y and undermines the formation of the LO. Research limitations/implications As conclusions are specific to a context of a single organization, the authors recommend other case studies, to enrich the findings. Originality/value By highlighting how the use of social networks modifies who has the power and the control over knowledge in an organization, this paper enriches the theory on the LO. It has implications for managers wishing to design LOs in the context of intergenerational diversity.

scholarly journals Mega-events brand meaning co-creation: the Olympic case

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Nathalia Christiani Tjandra ◽  
Ivana Rihova ◽  
Sarah Snell ◽  
Claire S. Den Hertog ◽  
Eleni Theodoraki
Keyword(s):  
Qualitative Methodology ◽  
Brand Identity ◽  
Structured Interviews ◽  
Historical Sources ◽  
Content Type ◽  
Brand Meaning ◽  
Stakeholder Perspective ◽  
Multi Stakeholder ◽  
Mega Event ◽  
Purposive Sample

Purpose This paper aims to explore a multi-stakeholder perspective on brand meaning co-creation in the context of the Olympic Games as a unique mega sports event brand with a strong brand identity, to understand how the brand manager may integrate such co-created meanings in a negotiated brand identity. Design/methodology/approach Using a qualitative methodology, the paper provides a tentative framework of co-created Olympic brand meanings by exploring the narratives of stakeholders’ brand experiences of the brand. Sixteen semi-structured interviews with a purposive sample of Olympic stakeholders were conducted and analysed to identify key meanings associated with the Olympic brand. Findings Through their transformational and social experiences of the Olympic brand, stakeholders co-create brand meanings based on Olympic values of excellence, friendship and respect. However, at the same time, they offer their own interpretations and narratives related to competing meanings of spectacle, exclusion and deceit. Alternative brand touchpoints were identified, including blogs; fan and sports community forums; educational and academic sources; and historical sources and literature. Practical implications The brand manager must become a brand negotiator, facilitating multi-stakeholder co-creation experiences on a variety of online and offline engagement platforms, and exploring how alternative brand touchpoints can be used to access co-created brand meanings. Originality/value The study contributes to tourism branding literature by providing exploratory evidence of how brand meanings are co-created in the relatively under-researched multi-stakeholder sports mega-event context.

Yoga wellness tourism: a study of marketing strategies in India

2019 ◽  
Vol 36 (6) ◽  
pp. 794-805 ◽  
Author(s):  
Ewelina Telej ◽  
Jordan Robert Gamble
Keyword(s):  
Qualitative Methodology ◽  
Methodological Approach ◽  
Marketing Strategies ◽  
Future Research ◽  
Structured Interviews ◽  
Content Type ◽  
Inclusive Concept ◽  
Promotional Strategies ◽  
Marketing Approach ◽  
Yoga Practitioners

Purpose The purpose of this paper is to examine marketing strategies that India is currently applying to promote itself as a competitive yoga destination. Design/methodology/approach The methodological approach consisted of a constructivist research paradigm, a qualitative methodology and an interview-based data collection method. Ten in-depth, semi-structured interviews were conducted with yoga practitioners from various backgrounds and yoga levels who have travelled to India for yoga tourism purposes. Findings The findings determined that interpretation of yoga tourism is crucial in the choice of marketing approach adopted by destinations offering yoga retreats because, as the study has shown, various perceptions of yoga constitute the basis for particular promotional strategies. Research limitations/implications Future research could expand on the sample size and demographics of the current study by investigating, possibly through comparative means, larger groups of more diversified yoga practitioners from different countries or backgrounds. Practical implications It was recommended that India’s tourism marketers re-design their approach concerning an ‘authentic’ yoga experience. Indian destination marketing organisations should target those searching for an authentic yoga experience and use imagery that is realistic. Originality/value The findings of this study have led to the re-positioning of yoga tourism in India, utilising a unique combinative approach in which a more inclusive concept of wellness is juxtaposed against a lack of any religious referencing. It was also revealed that the motivations of yoga tourists are only partially targeted through an undifferentiated strategic marketing approach.

What color is the green entrepreneurship in Turkey?

2016 ◽  
Vol 8 (1) ◽  
pp. 25-44 ◽  
Author(s):  
Çigdem Vatansever ◽  
Korhan Arun
Keyword(s):  
Content Analysis ◽  
Emerging Markets ◽  
Design Methodology ◽  
Qualitative Methodology ◽  
Network Society ◽  
Ecological Modernization ◽  
Structured Interviews ◽  
Content Type ◽  
Green Entrepreneurship

Purpose – The dynamics of an emerging green entrepreneurship can be different in the emerging markets because the nature of the society and relations of business are different. As a result of these differences, green entrepreneurship also has distinguished dimensions and specific motivations. The purpose of this paper is to analyze individual cases of green entrepreneurs to understand local drivers and dynamics from the perspectives of ecological modernization and the network society theories. Design/methodology/approach – Qualitative methodology was followed in which the data were gathered via semi-structured interviews and a content analysis was executed to analyze the data. Findings – Time relativity, relatedness and altruism were found to be the most differentiated factors among other drivers for green entrepreneurs. Originality/value – The theories mentioned that the quality and quantity of entrepreneurs are not enough for the expected results; the society and networks of society also should push or pull. Nevertheless, to explain this, we may say Turkey has its own special dynamics. Heritage or own roots are very important and are observed for all participants. Also not legislation but practice of these legislations is another constraint in front of Turkish entrepreneurs.

Women and the legitimization of (not) engaging in paid work: logics from Lebanon

2017 ◽  
Vol 22 (6) ◽  
pp. 628-658 ◽  
Author(s):  
Charlotte M. Karam ◽  
Fida Afiouni
Keyword(s):  
Qualitative Methodology ◽  
Paid Work ◽  
Analytic Framework ◽  
Structured Interviews ◽  
Content Type ◽  
Career Opportunities ◽  
Contextual Understanding ◽  
Private And Public ◽  
The Individual ◽  
Career Research

Purpose The purpose of this paper is to explore how public (i.e. culture, state, paid work) and private (i.e. household) patriarchal structures work to shape a woman’s own legitimacy judgments concerning not engaging in paid work. The authors trace the intersection and interaction of legitimacy logics at both the collective (i.e. validity) and individual (i.e. propriety) levels, thereby gaining a better contextual understanding of each woman’s perception of career opportunities and limitations. Design/methodology/approach Qualitative methodology drawing from 35 semi-structured interviews with Lebanese women. A multilevel analytic framework combining the institutional structures of private and public patriarchy with the micro-processes of institutional logics is used. Findings Legitimization of (not) engaging in paid work is often tied to patriarchal logics that favor private sphere responsibilities for women, particularly related to the relational and instrumental logics of childrearing and husband-oriented responsibilities. Women’s legitimacy judgment formation seems to be based on multilevel cues and on differential instances of evaluative vs passive judgment formation. Some appear to passively assume the legitimacy of the logics; while others more actively question these logics. The findings suggest that active questioning is often overwhelmed by the negative and harsh realities making the woman succumb to passivity and choosing not to engage in paid work. Originality/value This study provides: a better mapping of the individual woman’s daily cognitions concerning the legitimacy of (not) engaging in paid work; and a unique multilevel analytic framework that can serve as a useful example of contextualizing career research.

A conceptual model of the holistic effects of atmospheric cues in fashion retailing

2015 ◽  
Vol 43 (6) ◽  
pp. 503-517 ◽  
Author(s):  
Paul W Ballantine ◽  
Andrew Parsons ◽  
Katrina Comeskey
Keyword(s):  
Design Methodology ◽  
Qualitative Methodology ◽  
Protocol Analysis ◽  
Store Image ◽  
Structured Interviews ◽  
Content Type ◽  
Intention To Purchase ◽  
Self Image ◽  
Holistic Understanding ◽  
Atmospheric Cues

Purpose – The purpose of this paper is to examine how the holistic atmospheric cues encountered in a retail environment contribute to the creation of a retail experience. The interaction between these cues, and how they impact on the various stages of the retail experience is also explored. Design/methodology/approach – A qualitative methodology was employed, using protocol analysis and in-depth semi-structured interviews that were conducted with 18 participants. Data were collected in the context of the women’s fashion sector. Findings – The findings highlight the importance of store owners ensuring atmospheric cues create a store image congruent with their target market’s self-image. A model is also developed which highlights how atmospheric cues are able to affect successive stages of the retail experience. Originality/value – This paper provides a holistic understanding of how retail atmospheric cues are able to influence the overall retail experience; from how a retail store is initially evaluated through to the intention to purchase.

Building the African economy

2017 ◽  
Vol 6 (1) ◽  
pp. 92-107 ◽  
Author(s):  
Ademola A. Adenle
Keyword(s):  
International Development ◽  
Public Management ◽  
Positive Impact ◽  
Development Program ◽  
The United States ◽  
Structured Interviews ◽  
President Obama ◽  
Content Type ◽  
Clear Cut ◽  
Multi Stakeholder

Purpose The purpose of this paper is to assess the strengths and weaknesses of the President Obama Youth African Leadership Initiative (YALI) program with evidence from experts and other relevant stakeholders. This study examines YALI program with a focus on entrepreneurship and public management. Design/methodology/approach Qualitative semi-structured interviews used in this study explore the understanding and diverse views of various stakeholder experts on training of young leaders in entrepreneurship and public management in Africa regarding the YALI program. Findings The study provides insight into the importance of the YALI program, but questions whether it can make a positive impact and be effectively implemented in Africa. The findings suggest that there is lack of clarity in the objectives of the program, particularly with regards to the role of the key stakeholders including academics, government institutions, policymakers and the private sector. The results underscore the need for sound and clear-cut government policies toward entrepreneurship development that will foster a better relationship between the African governments and the United States Agency for International Development program. Research limitations/implications The study focused on academic experts and a number of policymakers and may not have been representative of all stakeholders. Originality/value The study specifically emphasizes policies that target entrepreneurship training and education for women and youth, using a participatory approach and multi-stakeholder partnership to promote innovative entrepreneurship and social development in the continent.

Total Quality Management in Mauritian education and principals’ decision-making for school improvement

2014 ◽  
Vol 52 (6) ◽  
pp. 833-849 ◽  
Author(s):  
Jean Claude Ah-Teck ◽  
Karen E. Starr
Keyword(s):  
Decision Making ◽  
Quality Management ◽  
School Improvement ◽  
Total Quality Management ◽  
Critical Role ◽  
Cultural Dimensions ◽  
Total Quality ◽  
Structured Interviews ◽  
Educational Decisions ◽  
Content Type

Purpose – Reflecting the Mauritian government's “quality” agenda and its focus on school leadership, this paper reports the findings of research exploring Mauritian principals’ views about the use of total quality management (TQM) for school improvement. While aspects of this research have been reported elsewhere, the purpose of this paper is to focus on school leaders’ use of data and evidence in making decisions for school improvement. Design/methodology/approach – The paper reports on qualitative aspects within a mixed methods research with data collected by means of semi-structured interviews conducted with a purposive sample of six principals. The analysis of the data were an exercise in grounded theory building. Findings – The paper expands the knowledge of principals as quantitative data users arguing that qualitative information based on professional discourses, human judgements and lived experiences should be equally valorised if TQM is used for making informed educational decisions. Research limitations/implications – The research relied on principals’ views as the unique source of data. The perspectives of the other stakeholders would offer a richer description of leadership reality in Mauritian schools. Practical implications – The paper suggests a more participatory decision-making model for effective change that could rightfully engage all stakeholders through various complementary quantitative and qualitative processes. It further recommends that alongside the core systemic qualities of TQM, there are ethical, moral and cultural dimensions of leadership that could enhance the teaching and learning environment. Originality/value – While confirming some extant research, the paper brings new thinking to understanding the critical role of principals within the TQM scenario of data-driven decision making.

Creative economy as a social technology approach

2017 ◽  
Vol 30 (4) ◽  
pp. 508-528 ◽  
Author(s):  
Dalia Maimon Schiray ◽  
Cristine Clemente Carvalho ◽  
Rita Afonso
Keyword(s):  
Social Development ◽  
Qualitative Methodology ◽  
Social Innovation ◽  
Physical Capital ◽  
Social Technology ◽  
Creative Economy ◽  
Structured Interviews ◽  
Economic Activities ◽  
Content Type ◽  
History Of

Purpose The purpose of this paper is to discuss the characteristics of creative economies in favelas and their potential in terms of social development from a comparison between the theory on creative economy and the characteristics of the initiatives mapped in the Mangueira favelas. Design/methodology/approach The research was based on qualitative methodology and literature review. The creative economy initiatives were mapped in the territory of Mangueira and semi-structured interviews and questionnaire of closed questions were applied with the representatives of these. The data collected were treated with the content analysis method. Findings The research mapped 17 initiatives associated with creative economy sectors in the Mangueira favelas in Rio de Janeiro, Brazil. The initiatives develop cultural and artistic activities that make the young people of the community aware of the history of their families, which promotes the strengthening of social ties and individual empowerment, contributing to local entrepreneurship. Practical implications The theory used in Brazil for the elaboration of public policies to promote the creative economy points to the presence of cultural and symbolic aspects in economic activities as resources for the generation of income. However, it is important to understand how this applies in different contexts, which may have or lack certain characteristics of human and physical capital pointed as essential by theory to creative economy promotion. Originality/value The results of this research go beyond the theory of creative economy and highlight characteristics of project management and impacts on social development that demonstrate how the dynamics of the creative economy in the Mangueira favelas also represent a case of social innovation using social technology tools.

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