Consumer cosmopolitanism in international marketing research: a systematic review and future research agenda

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Anna Makrides ◽  
Olga Kvasova ◽  
Alkis Thrassou ◽  
Elias Hadjielias ◽  
Alberto Ferraris
Keyword(s):  
Systematic Review ◽  
International Marketing ◽  
Marketing Research ◽  
Research Area ◽  
Future Research ◽  
Journal Articles ◽  
Knowledge Gaps ◽  
Systematic Analysis ◽  
Content Type ◽  
Future Research Agenda

PurposeThe purpose of this study is to systematically collate and scrutinize the state of the art on consumer cosmopolitanism (CCOS) from an international marketing perspective and to provide a foundation for future research on the subject matter to proliferate and prosper.Design/methodology/approachA systematic review of the extant literature was conducted focusing on peer-reviewed journal articles published in major marketing, international business and management journals.FindingsA systematic analysis of 44 journal articles shows that CCOS research is a rapidly growing research stream in the international marketing field. However, at the same time, the results reveal a lack of coherent and consistent conceptual underpinning, conflicting empirical findings regarding the profile and behavior of cosmopolitan consumers, persisting knowledge gaps, as well as methodological and contextual weaknesses.Originality/valueThis paper is the first to consolidate the pertinent literature on CCOS. In doing so, it provides a roadmap for future research with reference to theory, context and methodology based on the research inconsistencies and knowledge gaps identified, contributing toward the development of this research area.

Marketing research on mergers and acquisitions: a systematic review and future directions

2017 ◽  
Vol 34 (5) ◽  
pp. 629-651 ◽  
Author(s):  
Michael Christofi ◽  
Erasmia Leonidou ◽  
Demetris Vrontis
Keyword(s):  
Systematic Review ◽  
Mergers And Acquisitions ◽  
Global Economy ◽  
Theory Development ◽  
Marketing Research ◽  
Complex Nature ◽  
Journal Articles ◽  
Systematic Analysis ◽  
Content Type ◽  
New Research

Purpose The purpose of this paper is to systematically review and critically examine marketing research on mergers and acquisitions (M&As), and articulates its importance and relevance in consideration of the growing influence of the M&A phenomenon in the global economy. Design/methodology/approach A two-stage systematic review of the extant literature was conducted focusing on peer-reviewed journal articles published during a 28 year period – from 1987 to 2014. Findings A systematic analysis of 32 journal articles reveals that M&A research is a vibrant and rapidly growing stream of the broader marketing domain, and that it is contextually, methodologically and thematically diverse. The findings also highlight several literature trends and shortcomings, as well as the complex nature of the relationship between marketing and M&As. Originality/value On the basis of the critique, we develop an ambitious research agenda that raises exciting new research questions for the scholar community and helps promote future theory development in marketing, strategy, and other related disciplines.

Value co-creation: a review of literature and future research agenda

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Victor Saha ◽  
Praveen Goyal ◽  
Charles Jebarajakirthy
Keyword(s):  
Systematic Review ◽  
Future Research ◽  
Review Of Literature ◽  
Relevant Research ◽  
Research Papers ◽  
Future Directions ◽  
Content Type ◽  
Extant Literature ◽  
Future Research Agenda ◽  
Theoretical Perspectives

Purpose The purpose of this paper is to present a systematic review of the available literature on value co-creation (VCC) and provide insightful future directions for research in this domain. Design/methodology/approach The extant literature on VCC has been reviewed by collecting relevant research papers based on certain specified delimiting criteria. A total of 110 research papers have been analysed to gain useful insights into VCC literature. Findings The study analyses the literature on VCC and provides a clear distinction between VCC and its closely related constructs in the literature. The study also draws significant insights from the VCC literature based on some specific parameters. Some frequently used theoretical perspectives have been discussed in the study, thus pointing towards a few alternative theories that can be used for future research. Finally, specific trends emerging from the literature have been discussed that provide a comprehensive understanding of the research inclinations of this concept, along with future scopes of research in the VCC domain. Research limitations/implications The papers were selected for this study based on some delimiting criteria. Thus, the findings cannot be generalised for the entire research on VCC. Originality/value This paper fulfils the need for a systematic review of the extant literature on VCC. The study synthesises literature and bibliography on VCC from 2004 to 2019 to benefit both academics and practitioners and gives some directions to advance this domain of literature.

A structured literature review on Big Data for customer relationship management (CRM): toward a future agenda in international marketing

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Pasquale Del Vecchio ◽  
Gioconda Mele ◽  
Evangelia Siachou ◽  
Gloria Schito
Keyword(s):  
Big Data ◽  
Customer Relationship Management ◽  
Research Agenda ◽  
International Marketing ◽  
Relationship Management ◽  
Customer Relationship ◽  
Future Research ◽  
Content Type ◽  
Future Research Agenda ◽  
Structured Literature Review

PurposeThis paper aims to advance the international marketing debate by presenting the results of a structured literature review (SLR) focusing on Big Data implementation in customer relationship management (CRM) strategizing. It outlines past and present literature and frames a future research agenda.Design/methodology/approachThe research analyzes papers published in journals from 2013 to 2020, deriving significant insights about Big Data applications in CRM. A sample of 48 articles indexed at Scopus was preliminarily submitted for bibliometric analysis. Finally, 46 papers were analyzed with content and a bibliometric analysis to identify areas of thematic specializations.FindingsThe paper presents a conceptual multilevel framework demonstrating areas of specialization emerging from the literature. The framework is built around four coordinated sequences of actions relevant to “why,” “what,” “who” and “how” Big Data is implemented in CRM strategies, thus supporting the conception and implementation of an internationalization marketing strategy.Research limitations/implicationsImplications for the development of the future research agenda on international marketing arise from the comprehension of Big Data in CRM strategy.Originality/valueThe paper provides a comprehensive SLR of the articles dealing with models and processes of Big Data for CRM from an international marketing perspective. Despite these issues' relevance and the increasing literature focused on them, research in this area is still fragmented and underexplored, requiring more systematic and holistic studies.

scholarly journals The disruptive impact of future advanced ICTs on maritime transport: a systematic review

2018 ◽  
Vol 25 (2) ◽  
pp. 157-175
Author(s):  
Carmen Bălan
Keyword(s):  
Systematic Review ◽  
Information And Communication Technologies ◽  
Communication Technologies ◽  
Future Research ◽  
Maritime Transport ◽  
Content Type ◽  
Future Research Agenda ◽  
Analysis And Synthesis ◽  
Information And Communication ◽  
Review Question

Purpose This systematic literature review focuses on the following future advanced information and communication technologies (ICTs) applied in the maritime transport of cargo: Internet of Things (IoT), big data, cloud computing and autonomous ships/vessels (including unmanned ships/vessels). The review question is: “RQ: In what context and by means of what mechanism does the implementation of future advanced ICTs have disruptive impact on maritime transport?”. Design/methodology/approach The paper complies with the methodological requirements of systematic reviews. The information analysis and synthesis are based on the CIMO logic, referring to the context (C), intervention (I), mechanism (M) and outcome (O) of the implementation of future advanced ICTs in maritime transport. Findings The review identifies the contextual factors and components of the mechanism that lead to the disruptive impact of different types of future advanced ICT interventions on maritime transport. Research limitations/implications The review approaches only the most important future advanced ICTs that will disrupt maritime transport. Practical implications The maritime transport organizations should consider: intended outcome as intervention trigger; increased efficiency and responsiveness; benchmarking. Originality/value For the first time, the CIMO logic is applied in a systematic review focused on future advanced ICTs in maritime transport. The CIMO-DMT model is elaborated as a basis for further research. Ten directions of study are recommended in a future research agenda.

Blockchain security research: theorizing through bibliographic-coupling analysis

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Lurdes D. Patrício ◽  
João J. Ferreira
Keyword(s):  
Early Stage ◽  
Research Area ◽  
Data Encryption ◽  
Bibliographic Coupling ◽  
Future Research ◽  
Coupling Analysis ◽  
Content Type ◽  
Future Research Agenda ◽  
Blockchain Technology ◽  
Stage Of Development

PurposeThe continuous presence and intensity of the Internet of things (IoT) in our lives and the risk of security breaches in traditional transactional and financial platforms are the major cause of personal and organizational data losses. Blockchain emerges as a promised technology to ensure higher levels of data encryption and security. Thus, this study aims to develop a systematic literature review analyzing the previous literature and to purpose of a framework to better understand the process of blockchain security.Design/methodology/approachThe 75 articles reviewed were obtained through the Scopus database and a bibliographic-coupling analysis was developed to identify the main themes of this research area, via VOSviewer software.FindingsThe results enable the categorization of the existing literature revealing four clusters: 1) feasibility, 2) fintech and cryptocurrency, 3) data trust and share and 4) applicability. Blockchain technology is still in its early stage of development and counting on researchers in security and cryptography to take it further to new highs, to allow its applicability to different areas and in long-term scenarios.Originality/valueThis systematic literature creates a base to reduce the blockchain security literature gap. In addition, it provides a framework that enables the scientific community to access the main subjects discussed and the articulation between concepts. Furthermore, it enhances the state-of-the-art literature on blockchain security and proposes a future research agenda.

Sources and categories of well-being: a systematic review and research agenda

2020 ◽  
Vol 31 (1) ◽  
pp. 1-33
Author(s):  
Arafat Rahman
Keyword(s):  
Systematic Review ◽  
Research Agenda ◽  
Empirical Studies ◽  
Well Being ◽  
Service Research ◽  
Future Research ◽  
Unified Framework ◽  
Content Type ◽  
Future Research Agenda ◽  
Subjective Appraisals

PurposeThe purpose of this paper is to identify the sources and categories of well-being from the transformative service research (TSR) domain. The paper also aims to offer a unified framework of sources and categories of well-being and several future research agenda.Design/methodology/approachA systematic literature review method is applied to address the study aims. A three-phase approach has been applied, which produced a total of 70 peer-reviewed empirical studies for the review.FindingsThe analysis has identified five major sources and their underlying sub-sources of well-being. The major sources are organization-, individual-, collective-, service system-, and situation-driven sources. The findings further identified two major categories or well-being showing the capacity and functioning, and subjective appraisals of life conditions. The identified sources and categories of well-being develop a unified framework showing a simplistic path or relations between the sources and the categories.Research limitations/implicationsThe paper offers several research agenda explaining what source-related issues can be addressed for enhancing well-being for various entities. It also adds a proposed schema and research questions for examining the possible relations and influences between the sources of well-being and social well-being of individuals.Practical implicationsPractitioners can get important insights about the matters over which they have little or no control such as the activities, motives and processes that take place in individuals' and collectives' spheres and mechanisms of supports in social networks.Originality/valueThe paper is the first to offer a systematic review on the empirical studies of the TSR domain identifying a comprehensive list of sources and categories of well-being and a resulting unified framework and research agenda.

Knowledge management in entrepreneurial universities

2019 ◽  
Vol 57 (12) ◽  
pp. 3226-3257 ◽  
Author(s):  
Giustina Secundo ◽  
Valentina Ndou ◽  
Pasquale Del Vecchio ◽  
Gianluigi De Pascale
Keyword(s):  
Knowledge Management ◽  
Bibliometric Analysis ◽  
Research Area ◽  
Entrepreneurial University ◽  
Future Research ◽  
Entrepreneurial Universities ◽  
Content Type ◽  
Knowledge Based ◽  
Future Research Agenda ◽  
State Of Research

Purpose The purpose of this paper is to review and critique the knowledge management (KM) literature within Entrepreneurial universities, providing an overview of the state of research and outlining a future research agenda. Design/methodology/approach In a systematic literature review, 1106 articles indexed at Scopus were initially submitted to a bibliometric analysis. Finally, 150 papers published in a variety of academic journals specializing in the field of Entrepreneurship, KM and Higher Education were analyzed through a content and a bibliometric analysis to minimize mistakes in interpreting findings of collected studies. Findings KM within entrepreneurial university is a research area of growing importance. Findings show that literature on KM models and tools in the entrepreneurial university is fragmented and dominated by unrelated research. Content analysis shows heterogeneous literature, but four major research streams emerge: knowledge transfer in university–industry collaboration; knowledge creation in entrepreneurship education; KM processes for university spin-offs; entrepreneurial university to support knowledge-based regional development. The results show a failure to address the implications of findings for policy makers, which risks making KM in entrepreneurial universities research irrelevant. Research limitations/implications Although different structured literature reviews (SLRs) exist separately in the field of KM and entrepreneurial universities, to the authors’ best knowledge, no studies exist in the intersection between the two fields. Originality/value The paper presents the first attempt to provide a comprehensive SLR of the articles dealing with models and processes of KM in the entrepreneurial university. Despite the increasing literature, this research area is still fragmented and undertheorized, thus requiring more systematic and holistic studies, considering both the economic and the social aspects of KM within universities. The paper’s findings can offer insights into future research avenues.

Country-related future research agenda of Lean Manufacturing–A systematic literature review

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Evangelos Psomas
Keyword(s):  
Literature Review ◽  
Systematic Literature Review ◽  
Lean Manufacturing ◽  
Research Agenda ◽  
Future Research ◽  
Journal Articles ◽  
Content Type ◽  
Future Research Agenda ◽  
Quality Tool ◽  
Country Specific

PurposeMany future research proposals of Lean Manufacturing (LM) are presented in the literature. The purpose of this paper is to determine these future research proposals of LM which are country-related and classify them.Design/methodology/approachA systematic literature review (SLR) of peer-reviewed journal articles in LM was conducted. A total of 145 articles published in 34 journals during 2010–2020 were collected from four major management science publishers namely, Emerald Online, Elsevier/Science Direct, Springer Link and Taylor and Francis. The country-related future research proposals of LM identified in the literature were classified according to, firstly, the continent of the country of reference, and secondly, some form of natural affinity of these proposals creating meaningful themes. The quality tool “affinity diagram” was applied to classify the country-related future research proposals of LM.FindingsThe country-related future research proposals of LM, which are increasing in the literature over time, refer mostly to studies to be conducted in several continents/countries and to multinational studies. Conducting studies specifically in Asia, Europe, South and North America, Africa and Australia–New Zealand is also suggested. The plethora of the country-related future research proposals of LM were classified, based on the affinity of their content, into 18 meaningful themes. These themes were also classified based on their affinity into two broad categories, namely “themes concerning the LM approach itself” and “themes concerning factors outside the LM approach”.Research limitations/implicationsThe restricted number of the databases searched and the subjectivity of classifying the large number of the country-related future research proposals into themes are the main limitations of the present SLR. Based on these limitations, future literature review studies can be carried out.Practical implicationsUseful proposals are provided to researchers of several countries for conducting original and country-specific research studies which can enrich the knowledge of the implementation of LM under the specific circumstances of a country for the benefit of practitioners.Originality/valueThis study goes beyond previous literature review studies on LM by focusing exclusively on the LM future research agenda which is country related. The analytical presentation of the country-related future research proposals as well as the formulation of clusters of these proposals make the present SLR study substantially different from those carried out worldwide so far.

Examining the use of fsQCA in B2B marketing research: benefits, current state and agenda for future research

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
David Marius Gligor ◽  
Ismail Golgeci ◽  
Carla Rego ◽  
Ivan Russo ◽  
Sıddık Bozkurt ◽  
...  
Keyword(s):  
Qualitative Comparative Analysis ◽  
Marketing Research ◽  
Future Research ◽  
New Developments ◽  
Content Type ◽  
B2b Marketing ◽  
Future Research Agenda ◽  
Current State ◽  
B2b Relationships ◽  
Business To Business

Purpose The purpose of this paper is to build on recent efforts occurring within business-to-business (B2B) marketing research to advance methodological developments. As phenomena within B2B relationships have become increasingly complex, marketing scholars have begun to point out the limitations associated with correlation-based methodological approaches and highlight the need for new developments in this area. One such development is the fuzzy set qualitative comparative analysis (fsQCA). Design/methodology/approach This study uses a literature review to examine the use of fsQCA in B2B marketing research. Findings First, the current manuscript presents the benefits that the application of fsQCA can offer to market researchers investigating B2B phenomena. Second, the paper presents the current state of fsQCA use within B2B marketing. Third, it suggests possible marketing B2B research topics that can be explored using fsQCA. Originality/value The study highlights the benefits of fsQCA, presents the current state of fsQCA use within B2B marketing and offers a rich future research agenda for B2B marketing scholars. This agenda can also help spur additional method developments in the discipline.

Systematic review of integrated reporting: recent trend and future research agenda

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Chijioke Nwachukwu
Keyword(s):  
Systematic Review ◽  
Financial Performance ◽  
Research Agenda ◽  
Positive Impact ◽  
Future Research ◽  
Research Approach ◽  
Integrated Reporting ◽  
Content Type ◽  
Future Research Agenda ◽  
Mediating Variables

Purpose Integrated reporting (<IR>) promotes transparency in corporate reporting and communicate detailed information on how a firm creates value in the short, medium and long-term. The purpose of this paper is to systematically review <IR> to provide insights into theories, determinants, consequences, contingent variables and methods that have been used in previous studies. Design/methodology/approach The study was based on a systematic review of 17 articles published between 2017 and 2020. Findings Nine theories were used in prior studies. Board size, diversity, independence, level of activity of the board, the establishment of Higher Education Institutions (before or after 1992), adoption of IR framework, size, institutional ownership, sustainability committee and the use of non-financial performance measures in executives’ compensation contracts and separate risk management committees are determinants of <IR>. Further, the positive impact of <IR> on information asymmetry, market valuation of environmental, social and governance performance, financial performance, intellectual capital, sustainability embeddedness and organisational change, external sense of legitimacy and reputation, revenue growth, corporate environmental performance and circular economy-related information, with mixed findings for analyst earnings forecast accuracy, company value and market value. Only three studies used moderating and mediating variables to examine <IR>. Quantitative research approach and secondary data are most preferred by <IR> scholars. Research limitations/implications Some papers may have been omitted unintentionally, although the author did his best to include most of the prior published articles using a rigorous methodology. Practical implications This paper set out future research agenda on how <IR> research could be enhanced. Originality/value Contrary to prior systematic reviews that consider individual constructs/concept, the review herein adopts a comprehensive approach and considers moderating and mediating variables aside from theories, effects and determinants of integrated reporting.

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