Multimodal cooperative learning for micro-video advertising click prediction

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Runyu Chen
Keyword(s):  
Cooperative Learning ◽  
Prediction Model ◽  
Learning Model ◽  
Analysis Framework ◽  
Content Type ◽  
Multimodal Analysis ◽  
Video Advertising ◽  
Multimodal Information ◽  
Research Gap ◽  
Effective Development

PurposeMicro-video platforms have gained attention in recent years and have also become an important new channel for merchants to advertise their products. Since little research has studied micro-video advertising, this paper aims to fill the research gap by exploring the determinants of micro-video advertising clicks. We form a micro-video advertising click prediction model and demonstrate the effectiveness of the multimodal information extracted from the advertisement producers, commodities being sold and micro-video contents in the prediction task.Design/methodology/approachA multimodal analysis framework was conducted based on real-world micro-video advertisement datasets. To better capture the relations between different modalities, we adopt a cooperative learning model to predict the advertising clicks.FindingsThe experimental results show that the features extracted from different data sources can improve the prediction performance. Furthermore, the combination of different modal features (visual, acoustic, textual and numerical) is also worth studying. Compared to classical baseline models, the proposed cooperative learning model significantly outperforms the prediction results, which demonstrates that the relations between modalities are also important in advertising micro-video generation.Originality/valueTo the best of our knowledge, this is the first study analysing micro-video advertising effects. With the help of our advertising click prediction model, advertisement producers (merchants or their partners) can benefit from generating more effective micro-video advertisements. Furthermore, micro-video platforms can apply our prediction results to optimise their advertisement allocation algorithm and better manage network traffic. This research can be of great help for more effective development of the micro-video advertisement industry.

PENERAPAN MODEL PEMBALAJARAN KOOPERATIF TIPE QUICK ON THE DRAW UNTUK MENINGKATKAN MOTIVASI BELAJAR MATEMATIKA PADA MATERI PECAHAN SISWA KELAS III SDN 001 PAGARAN TAPAH DARUSSALAM KABUPATEN ROKAN HULU

2017 ◽  
Vol 6 (1) ◽  
pp. 165
Author(s):  
Maidar Maidar
Keyword(s):  
Action Research ◽  
Cooperative Learning ◽  
Learning Model ◽  
Third Grade ◽  
Motivation To Learn ◽  
Class Iii ◽  
Third Grade Students ◽  
Classroom Action Research

This study aims to determine whether there is an increased motivation to learn mathematics of third grade students of SDN 001 Pagaran Tapah Darussalam Rokan Hulu after application of cooperative learning model of quick on the draw. The problems of the research is "What type of cooperative learning model of application quick on the draw can Increase the motivation to learn mathematics 001 third grade students of SDN Pagaran Tapah Darussalam Rokan Hulu?" This research is a classroom action research conducted in SDN 001 Pagarah Tapah Darussalam. The subjects were students of class III is 31 students. Collecting the data in this study using sheets of observations made every meeting. Based on the results of this study concluded that using cooperative learning model of the type of quick on the draw can Increase the motivation to learn mathematics 001 third grade students of SDN Pagaran Tapah Darussalam Rokan Hulu.Keywords: cooperative quick on the draw, the motivation to learn math

PENERAPAN MODEL PEMBELAJARAN KOOPERATIF TIPE NUMBERED HEADS TOGETHER (NHT) UNTUK MENINGKATKAN HASIL BELAJAR BAHASA INDONESIA SISWA KELAS IVA SD NEGERI 78 PEKANBARU KECAMATAN TENAYAN RAYA

2017 ◽  
Vol 6 (1) ◽  
pp. 32
Author(s):  
Nismarni Nismarni
Keyword(s):  
Cooperative Learning ◽  
Learning Outcomes ◽  
Learning Model ◽  
Instructional Materials ◽  
Test Results ◽  
Activity Data ◽  
Reflection Data ◽  
Teachers And Students ◽  
Bahasa Indonesia ◽  
Daily Test

In the background backs Indonesian learning results obtained by the students is very low because the method of learning that are not relevant. Classroom action research aims to determine the implementation of cooperative learning model Numbered Heads Together (NHT) to improve learning outcomes Indonesian grade IV A SD Negeri 78 Pekanbaru on instructional materials do. The experiment was conducted in two cycles each cycle two meetings and one daily tests. Each cycle stages are: planning, implementation, observation and reflection. Data from the activity of teachers and students in the can from the observation sheet, while, learning outcomes in getting the daily test results. The results showed the activities of teachers and students has increased, in the first cycle of meetings I obtained a score of 33 (68.75%), in the first cycle of meetings II obtained a score of 38 (79.17%), the second cycle of meetings I obtained a score of 40 (83 , 33%), and the second cycle II meeting obtained a score of 44 (91.67%). And in the first cycle of the first meeting of student activity data obtained a score of 27 (56.25%), in the first cycle II meeting increased with the acquisition of a score of 36 (75.00%), and the second cycle first meeting increased to 41 (85.42 %), the second cycle II meeting increased to 45 (93.75%). Learning outcomes of students has increased, this is evidenced by: the preliminary data the number of students who reach KKM amounted to 10 students (28.57%) with an average of learning outcomes at 65.37. Increased in the first cycle by the number of students who completed totaling 26 students (74.28%) with an average of learning outcomes at 76.00. And the second cycle increases with the number of students 32 students (91.42%) with an average of learning outcomes at 86.86. Based on these results it can be concluded that the implementation of cooperative learning model NHT can improve learning outcomes Indonesian grade IV A SD Negeri 78 Pekanbaru. 

PENINGKATAN HASIL BELAJAR MAHASISWA PADA MATA KULIAH MANAJEMEN KELAS DENGAN PENERAPAN MODEL PEMBELAJARAN KOOPERATIF TIPE GROUP INVESTIGATION PROGRAM STUDI PENDIDIKAN GURU SEKOLAH DASAR UNIVERSITAS RIAU

2016 ◽  
Vol 5 (1) ◽  
pp. 1
Author(s):  
Hendri Marhadi ◽  
Erlisnawati '
Keyword(s):  
Action Research ◽  
Cooperative Learning ◽  
Learning Model ◽  
Model Type ◽  
Type Group ◽  
Average Value ◽  
Classroom Action Research

Problem in this research was students achievement still low with average value 64,13. The purpose of this research was to improve the students’ achievement of in Management Class with the implementation of cooperative learning model type group investigation. This research was an classroom action research with two cycles in third semester 2014/2015. After implementation of cooperative learning model type group investigation, students’ achievement average on UH I with average 70,28 improved 9,6%. Students’ achievement on UH II was average 78,15 that improved 21,9%. Teacher’s activities with the implementation of cooperative learning model type group investigation in first meeting of first cycle was 62,5& (good category), and second meeting 78% (good category) in second meeting that improved 12,5 point. At second cycle, teacher’s activities in first meeting was 87,5% (verygood category) that improved 9,38 point from second meeting of first cycle. In second meeting was 93,8% (verygood category) which improved 6,3 point. Students’ activities in first meeting of first cycle was 65,6% (good category), and meeting second 75% (good category) in second meeting that improved 9,4 point. At second cycle, students’ activities in first meeting was 81% (very good category) that improved 6 point from second meeting of first cycle. Second meeting cycle second 90,6% (verygood category) in second meeting, which improved 9,6 point. Implementation of cooperative learning model type group investigation can improved students’ achievement in management class.Keywords: cooperatif group investigation, students achievement

MENINGKATKAN HASIL BELAJAR IPS DENGAN MENGGUNAKAN MODEL PEMBELAJARAN KOOPERATIF TIPE QUESTION STUDENT HAVE (QSH) PADA SISWA KELAS IV SDN SAGA V TANGERANG BANTEN

2015 ◽  
Vol 4 (1) ◽  
pp. 21
Author(s):  
Zerri Rahman Hakim
Keyword(s):  
Action Research ◽  
Cooperative Learning ◽  
Social Studies ◽  
Learning Outcomes ◽  
Fourth Grade ◽  
Learning Model ◽  
Learning Activities ◽  
Fourth Grade Students ◽  
Planning Implementation ◽  
Classroom Action Research

The objectives of this research were to determine: 1) Students’ learning activities in social studies after using Question Student Have (QSH) in Cooperative Learning Model, 2) Students’ learning outcomes in social studies after using Question Student Have (QSH) in Cooperative Learning Model. The method used in this research is Classroom Action Research (CAR) with Stephen Kemmis and Mc. Taggart Model which consists of four stages, namely planning, implementation, observation and reflection. This study was conducted by the researcher in two cycles. Instruments used in this research are observational sheet, interview, and test in the last cycle. From the analysis of the data, the researcher found that there is an improvement in students’ learning outcomes. On the basic value, there was only 43,33% students who achieve the learning mastery. In the first cycle, the students who achieve the learning mastery were increased, it was about 30% from the basic value, it reached 73,33%. On the second cycle, the student who achieve the learning mastery were increased about 26,70% from the first cycle, become 100%. The same thing also happened to the students' learning activities. In the first cycle, students’ learning activities is 71,42% and on the second cycle, students’ learning activities were incrased about 21,43% from the first cycle, become 92,85%. Based on the analysis of data of this study it can be concluded that the use of Question Student Have (QSH) in Cooperative Learning Model can improve students’ learning outcomes and learning activities fourth grade students of SDN Saga V in social studies.Keywords: social studies learning outcomes, cooperative learning QSH type.

PENERAPAN MODEL PEMBELAJARAN KOOPERATIF TIPE NHT UNTUK MENINGKATKAN HASIL BELAJAR PKN SISWA KELAS V SD NEGERI 018 UKUI 1 KECAMATAN UKUI

2017 ◽  
Vol 5 (3) ◽  
pp. 591
Author(s):  
Narko '
Keyword(s):  
Cooperative Learning ◽  
Student Learning ◽  
Learning Outcomes ◽  
Civic Education ◽  
Preliminary Data ◽  
Primary Schools ◽  
Student Learning Outcomes ◽  
Learning Model ◽  
Learning Activities

This research was motivated by lack of civics student learning outcomes. Low learningoutcomes are caused by: (a) students do not really follow civics and they talk to each othersawaktu teacher explains the lesson; (B) students are not active in learning; (C) if the teacherasking questions, very few students who answered; and (d) very few students were askedabout the learning that has not been understood, in addition to the learning activities in theclassroom dominated by teachers and children are much more powerful. This study aims toimprove learning outcomes civics through cooperative learning model NHT. This study is aclass action, which was conducted in 018 primary schools Ukui 1 Subdistrict Ukui. This studyfocused on students' learning outcomes data civics. Based on the results of the study revealedthat the civic education learning outcomes of students has increased. This is evidenced by:Improved student learning outcomes at the preliminary data the number of students who passare 15 students (50%), increasing in the first cycle increased to 26 students (87%) and incycle II further increased up to 27 students (90 %).

PENERAPAN MODEL PEMBELAJARAN KOOPERATIF TIPE JIGSAWUNTUK MENINGKATKAN HASIL BELAJAR IPS SISWA KELAS VSD NEGERI 010 SILIKUAN HULU KECAMATAN UKUIKABUPATEN PELALAWAN

2016 ◽  
Vol 5 (2) ◽  
pp. 365
Author(s):  
Mohamad Suparno
Keyword(s):  
Cooperative Learning ◽  
Social Studies ◽  
Learning Outcomes ◽  
Student Learning Outcomes ◽  
Learning Model ◽  
Average Score ◽  
Class V ◽  
Learning Improvement ◽  
Average Value ◽  
Testing Techniques

The background of this study is the low results of social studies class V SD Negeri 010 Silikuan Hulu Kecamatan Ukui. This is evidenced by of 26 students only 11 (41.67%), which reached KKM, to research the learning improvement by implementing cooperative learning model Jigsaw. This research is a class act who do as much as two cycles. The collection of data in research adalag with the testing techniques. The study states that the implementation of cooperative learning model jigsaw can improve learning outcomes IPS, it is seen from: the average student learning outcomes which increased 20.25% from the average value of the basic score is 69.58 into 83.67 at UH the first cycle, and the average value UH second cycle increased 31.50% from the average score of 69.58 into 91.50 basis. The percentage of classical completeness achievement has been as expected. Which, on the basis of completeness klasikalnya score is 41.67% with the category is not exhaustive and the UH first cycle increased to 87.50% with the category completely, then at UH second cycle increased to 91.67% with the category completely.

PENERAPAN MODEL PEMBELAJARAN KOOPERATIF TIPE TWO STAY TWO STRAY (TSTS) UNTUK MENINGKATKAN HASIL BELAJAR IPS SISWA KELAS IV B SDN 21 SITORAJO KECAMATAN KUANTAN TENGAH

2017 ◽  
Vol 6 (2) ◽  
pp. 555
Author(s):  
Arlinda Arlinda
Keyword(s):  
Action Research ◽  
Cooperative Learning ◽  
Student Learning ◽  
Learning Outcomes ◽  
Learning Outcome ◽  
Learning Model ◽  
Model Type ◽  
Student Activity ◽  
Student Learning Outcome ◽  
Class Iv

The background of this study is the low learning outcomes of students' IPS, from 22 students only 10 (45.45%) reaching the determined KKM, in addition the average student learning outcome is 62.50. The study aims to improve the learning outcomes of IPS Through the application of TSTS learning model. This research is a classroom action research, this research is conducted in SDN 21 Sitorajo Kecamatan Kuantan Tengah. Subjects in this study were students of class IV B with a total of 22 students. This research is conducted two cycles with four stages, namely: planning, implementation, observation and reflection. The result of research stated that after applied cooperative learning model type TSTS can improve learning result of IPS. This is evidenced by: (a) teacher activity in cycle I is 62,50, in cycle II equal to 82,81. Student activity in cycle I earn 65,62, in cycle II equal to 85,93; (b) result of student learning on prasiklus equal to 62,50, at cycle I equal to 72,50 and at second cycle equal to 82,18.

PELAKSANAAN MODEL PEMBELAJARAN KOOPERATIF TIPE STAD UNTUK MENINGKATKAN HASIL BELAJAR PPKn SISWA SMP NEGERI 3 TELUK KUANTAN

2018 ◽  
Vol 2 (5) ◽  
pp. 789
Author(s):  
Maria Yulianti
Keyword(s):  
Cooperative Learning ◽  
Initial Data ◽  
Student Learning ◽  
Learning Outcomes ◽  
Student Learning Outcomes ◽  
Learning Model ◽  
Learning Models ◽  
The Subject ◽  
High Level

The background of this study was the low student learning outcomes of PPKn, from 28 students who achievedthe completeness criteria at least only 11 students (39.29%). The low student learning outcomes are caused bythe high level of individuality between students so that the achievement of competence among studentsexperiences a very distant difference. Based on this, the researchers made improvements to student learningoutcomes through the application of STAD cooperative learning models. This research is a classroom actionresearch, with the subject of class VII of SMP Negeri 3 Teluk Kuantan. The data used in this study is PPKnlearning outcomes data. The results stated that after applying the STAD type cooperative learning model studentlearning outcomes had increased in the initial data the number of students who completed were 11 students, incycle I had an increase with the number of 18 students, and in cycle II the number of students who completedcontinued to increase by the number 22 student.

PENERAPAN MODEL PEMBELAJARAN KOOPERATIF TIPE STAD DENGAN PENDEKATAN RME UNTUK MENINGKATKAN HASIL BELAJAR MATEMATIKA SISWA KELAS IX SMP MUHAMMADIYAH PADANG LUAS KECAMATAN TAMBANG KABUPATEN KAMPAR

2018 ◽  
Vol 2 (5) ◽  
pp. 744
Author(s):  
Zainur Zainur
Keyword(s):  
Action Research ◽  
Cooperative Learning ◽  
Student Learning ◽  
Learning Outcomes ◽  
Mathematics Learning ◽  
Student Learning Outcomes ◽  
Learning Model ◽  
Research Instrument ◽  
The Difference ◽  
Better Than

This research was motivated by the low learning outcomes of grade IX SMP Muhammadiyah Padang LuasKecamatan Tambang Kabupaten Kampar. This study aims to improve learning outcomes in mathematicslearning through STAD type cooperative learning with the RME approach in class IX SMP MuhammadiyahPadang Luas Kecamatan Tambang Kabupaten Kampar. The subjects of this study were all classes IX in SMPMuhammadiyah Padang Luas Kecamatan Tambang Kabupaten Kampar totaling 26 people. The form ofresearch is classroom action research. This research instrument consists of performance instruments and datacollection instruments in the form of teacher activity observation sheets and activities. The results of the studystated that there were significant differences between students' mathematics learning outcomes before applyingthe STAD type cooperative learning model with the RME approach with after applying the STAD typecooperative learning model with the RME approach. The difference shows student learning outcomes after theaction is better than before the action with completeness reaching 80.77% or 21 completed. Based on the resultsof the study and discussion it can be concluded that the application of STAD type learning model with RealisticMathematic Education (RME) approach can improve the learning outcomes of grade IX students of SMPMuhammadiyah Padang Luas Kecamatan Tambang Kabupaten Kampar on statistical material.

PENERAPAN MODEL PEMBELAJARAN KOOPERATIF TIPE EXAMPLE NON EXAMPLE UNTUK MENINGKATKAN HASIL BELAJAR IPA SISWA KELAS V SDN 003 BERINGIN TELUK KCAMATAN KUANTAN TENGAH

2018 ◽  
Vol 2 (5) ◽  
pp. 711
Author(s):  
Sarwati Sarwati
Keyword(s):  
Action Research ◽  
Cooperative Learning ◽  
Learning Outcomes ◽  
Learning Model ◽  
Natural Sciences ◽  
Daily Cycle ◽  
Class V ◽  
Model Type ◽  
Student Activity ◽  
Research Cycle

The purpose of this research is to improve learning outcomes of natural sciences subjects through theapplication of cooperative learning model type example non example in class V SDN 003 Beringin Teluk. Theform of this research is classroom action research, with 22 subjects consisting of 10 men and 12 women. Basedon the results of the research cycle I the percentage of teacher activity amounted to 54.1% with sufficientcategories and increased in the second meeting to 62.5% with good categories. In the second cycle of the firstmeeting the percentage of teacher activity was 70.8% in the good category and at the second meeting increasedto 83.3% in the very good category. student activity by 50% with less categories and at the second meetingincreased to 58.3% with enough categories. In the second cycle the first meeting the percentage of studentactivity was 75% in the good category and increased in the second meeting to 87.5% in the very good category.student learning outcomes in the basic score of the presentation was 40.9%, after repeated daily cycle Iincreased to 63.6% and again increased in cycle II to 86.3%. Departing from the results of this action it can beconcluded that the application of cooperative learning model type example non examples can improve thelearning outcomes of Natural Sciences class V SDN 003 Beringin Teluk.

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