Attention and behaviour on fashion retail websites: an eye-tracking study

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Rosy Boardman ◽  
Helen Mccormick
Keyword(s):  
Eye Tracking ◽  
Design Methodology ◽  
Ecological Validity ◽  
Future Research ◽  
Complex Nature ◽  
Web Pages ◽  
Structured Interviews ◽  
Top Down ◽  
Content Type ◽  
Consumer Attention

PurposeThe purpose of this paper is to identify attention, cognitive and affective responses towards a fashion retailer's website and the behavioural outcomes when shopping online.Design/methodology/approach52 eye-tracking tests and 52 qualitative semi-structured interviews were conducted.FindingsConsumer attention and behaviour differ across web pages throughout the shopping journey depending on its content, function and consumers' goal. Top-down attention is more dominant than bottom-up attention when consumers are shopping online for fashion items. The product listings page was the most frequented and had the most time spent on it. Consumers enjoy browsing for products and adding them to their basket to evaluate them together later. Customisation and personalisation features are the most valued due to their ability to make the experience more convenient and enjoyable.Originality/valueThis article contributes novel findings that the content and design of the website affects attention in different ways. It demonstrates that research cannot simplify viewing patterns for fashion shopping online. The study extends the SOR framework, showing that top-down attention, when provided with personalisation and customisation features, results in approach behaviour. A lack of personalisation or customisation features results in avoidance behaviour. The complex nature of consumer attention and behaviour during their holistic shopping journey advocates the need for eye-tracking research to be conducted on a live website for ecological validity, providing a methodological contribution which can be used for future research.

Challenges of achieving social upgrading in Bangladesh’s apparel industry

2018 ◽  
Vol 15 (2) ◽  
pp. 77-94 ◽  
Author(s):  
Mohammad Tarikul Islam ◽  
Christina Stringer
Keyword(s):  
Design Methodology ◽  
Apparel Industry ◽  
Value Chains ◽  
Future Research ◽  
Structured Interviews ◽  
Content Type ◽  
Lower Tier ◽  
Economic Upgrading ◽  
System Operating ◽  
Social Upgrading

Purpose Despite substantial economic upgrading, Bangladesh’s apparel industry remains confronted by claims of precarious working conditions. This paper aims to understand the challenges of achieving social upgrading and whether benefits of economic upgrading can transfer to workers and their dependents through social upgrading. Design/methodology/approach Semi-structured interviews were undertaken with 90 participants from six apparel firms in Bangladesh. The interviews were conducted following the Rana Plaza disaster. Findings The results suggest that social upgrading has not occurred to the same extent as economic upgrading. Social upgrading has been compromised in part, by the tiered factory system operating and a lack of governance within the lower tier firms. Research limitations/implications Single country and one industry constitute the main limitations of this research. Future research could include multiple countries and industries to allow for greater generalization of findings. Originality/value The paper provides new insights on how social upgrading might be compromised within the global value chains context and its impact on developing country supplier firms, workers and their families.

What jokes about entrepreneurs tell us about how humour may shape and de-legitimise public perceptions of entrepreneurial identity

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Robert Smith ◽  
Lorraine Warren
Keyword(s):  
Learning Outcomes ◽  
Design Methodology ◽  
Public Perception ◽  
Public Perceptions ◽  
Future Research ◽  
Complex Nature ◽  
Content Type ◽  
Future Studies ◽  
The Public ◽  
Research Stage

PurposeHumour and, in particular, jokes have received little serious academic scrutiny in the entrepreneurship literature to date. To address this, the purpose of this paper is to examine publicly available jokes about entrepreneurs to establish what such jokes tell us about how humour, particularly entrepreneur jokes shapes public perceptions of entrepreneurial identity. This is important because humour may be an integral part of an individual's entrepreneurial identity. The authors thus contribute to understandings of the complex nature of entrepreneurial identity and how public perceptions of humour influence such by encapsulating negative public perception of entrepreneurs which may act as a de-legitimisation mechanism.Design/methodology/approachFrom a representative sample of entrepreneur jokes located on the web using netnographic techniques, the authors apply a multi-disciplinary framework to analyse the material and its messages to establish how such jokes shape public perceptions.FindingsThe findings suggest that jokes convey a pejorative message about how entrepreneurs are perceived by the public with the content and message of the jokes being negative and derogatory. Common themes contained in the punchlines include – criminality, greed, dishonesty, hubris, stupidity, misfortune, ridicule and deviousness – all of which may de-legitimise generic entrepreneurial identity. In the process, the authors uncovered liminal aspects of joke telling and consumption in that the perception of jokes about entrepreneurs relate to the time and context in which the joke is told given that situational cleverness is a key facet of such jokes. In addition, the authors discuss variations across jokes.Research limitations/implicationsThe authors discuss learning outcomes for future research and potential future studies into humour in an entrepreneurial context.Originality/valueThis study places humour and joking on the research stage, making an incremental contribution. The authors add to the literature on the use of entrepreneurial humour and in particular in relation to how jokes influence public perception of entrepreneurs. From the data collected, the authors develop some fresh insights into the variation and range of entrepreneurship related jokes accessible online.

Construct creation from research questions

2020 ◽  
Vol 54 (8) ◽  
pp. 1817-1838
Author(s):  
Sarah Forbes ◽  
Mark Avis
Keyword(s):  
Design Methodology ◽  
Qualitative Data ◽  
Methodological Problem ◽  
Ecological Validity ◽  
Research Process ◽  
Future Research ◽  
Content Type ◽  
Research Questions ◽  
Practical Implications ◽  
Made In

Purpose Construct Creation (CC) is a methodological problem occurring when a research process, instead of measuring an extant construct in the participant’s mind, creates the construct. The purpose of this paper is to argue that CC derives from problems around ecologically invalid research and attitudinal responses developed on the spot, both resulting from self-generated validity. Design/methodology/approach A between-subjects design was used to explore whether the personification prime (PP), a component of brand personality (BP) methodology, influenced the CC of BP for rocks. Analysis of qualitative data on how participants made their BP ratings in the absence of a PP was also completed. Findings Findings revealed that a methodology can enable CC in the participant’s mind, despite the construct being ecologically invalid prior to them participating in the study. Analysis also revealed that participants will use varied, and sometimes elaborate, strategies to enable CC and provide researchers with the answers to their questions. Research limitations/implications Previous research has drawn attention to CC as a problem but the implications of prior research have so far been “sidestepped”. Consequently, this paper demonstrates CC and why it is a problem, while rebutting some arguments made in prior research for sidestepping CC. Practical implications CC is a potentially serious methodological problem that can result in invalid findings informing or misdirecting theory used by practitioners. As such, this paper proposes methods to ameliorate CC and improve ecological validity of future research. Originality/value This study will contribute to methodological literature by refocusing attention to the currently neglected problem of CC and by proposing a model of CC by participants.

scholarly journals Tag analysis as a tool for investigating information behaviour: comparing fan-tagging on Tumblr, Archive of Our Own and Etsy

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Ludi Price ◽  
Lyn Robinson
Keyword(s):  
Design Methodology ◽  
Qualitative Data ◽  
Comparative Case Study ◽  
Future Research ◽  
Structured Interviews ◽  
Content Type ◽  
Information Behaviour ◽  
The Third ◽  
Fan Communities

PurposeThis article describes the third part of a three-stage study investigating the information behaviour of fans and fan communities, the first stage of which is described in the study by Price and Robinson (2017).Design/methodology/approachUsing tag analysis as a method, a comparative case study was undertaken to explore three aspects of fan information behaviour: information gatekeeping; classifying and tagging and entrepreneurship and economic activity. The case studies took place on three sites used by fans–Tumblr, Archive of Our Own (AO3) and Etsy. Supplementary semi-structured interviews with site users were used to augment the findings with qualitative data.FindingsThese showed that fans used tags in a variety of ways quite apart from classification purposes. These included tags being used on Tumblr as meta-commentary and a means of dialogue between users, as well as expressors of emotion and affect towards posts. On AO3 in particular, fans had developed a practice called “tag wrangling” to mitigate the inherent “messiness” of tagging. Evidence was also found of a “hybrid market economy” on Etsy fan stores. From the study findings, a taxonomy of fan-related tags was developed.Research limitations/implicationsFindings are limited to the tagging practices on only three sites used by fans during Spring 2016, and further research on other similar sites are recommended. Longitudinal studies of these sites would be beneficial in understanding how or whether tagging practices change over time. Testing of the fan-tag taxonomy developed in this paper is also recommended.Originality/valueThis research develops a method for using tag analysis to describe information behaviour. It also develops a fan-tag taxonomy, which may be used in future research on the tagging practices of fans, which heretofore have been a little-studied section of serious leisure information users.

100 years from now: comparing parental perspectives about supports for adults with autism in the USA and China

2020 ◽  
Vol 6 (3) ◽  
pp. 241-254
Author(s):  
Diana Baker ◽  
Helen McCabe ◽  
Mary Kelly ◽  
Tian Jiang
Keyword(s):  
Design Methodology ◽  
Future Research ◽  
Structured Interviews ◽  
Adults With Autism ◽  
Content Type ◽  
Adult Services ◽  
Chinese Parents ◽  
Parental Perspectives ◽  
The Usa ◽  
Practical Implications

Purpose Findings from a comparative qualitative study with parents in the USA and China increase the understanding of experiences of adults with autism in both countries. Design/methodology/approach Semi-Structured interviews were conducted with families in the USA and in China. In total, 18 families participated in the study – 7 in the USA, 11 in China. Findings Analysis of the comparative data led to the emergence of three overarching themes, expressing both similarities and differences in experiences: 1) transition to adult services plays out differently in the two nations, 2) parent advocacy and efforts in supporting and securing services for their children are strong in both countries but are also defined by the variability in access to services and 3) due to the scarcity of adult services in their country, Chinese parents express significantly more worries about their own aging and mortality as compared with USA parents. Research limitations/implications Practical implications and directions for future research are discussed. Originality/value By examining the experiences of families of adults with autism in the USA and China, the research reveals themes that would not be visible in a single-nation study.

scholarly journals Are there gender differences in what drives customer delight?

2014 ◽  
Vol 69 (4) ◽  
pp. 297-309 ◽  
Author(s):  
Edwin N. Torres ◽  
Xiaoxiao Fu ◽  
Xinran Lehto
Keyword(s):  
Design Methodology ◽  
Hospitality Industry ◽  
Future Research ◽  
Structured Interviews ◽  
Interview Protocol ◽  
Men And Women ◽  
Service Experience ◽  
Content Type ◽  
Customer Delight ◽  
Service Experiences

Purpose – This paper aims to understand how male and female hotel guests become delighted customers. It aims to present the similarities and differences along with respective implications for theory and application. Design/methodology/approach – During a period of three months, tourists were interviewed at an upscale Florida hotel. A total of 208 semi-structured interviews were conducted. The script for the interviews was based on an interview protocol used by Crotts et al. Adapted from a previous customer delight study (Torres and Kline), a codebook was developed to determine the salient themes that emerged during the interview process. Interviews were coded independently by three experienced reviewers using the process of content analysis. Findings – The results demonstrated that while men and women agreed on most aspects of the service experience that led them to feel delighted, there were other aspects of the delight experience that seemed to vary by gender. More specifically, female guests were more likely to be delighted by employee friendliness and professionalism. In contrast, male tourists appeared to be more likely to be delighted by having their needs met, by efficient and timely service and by the availability of complimentary amenities or upgrades. Research limitations/implications – The present study contributes to existing literature by demonstrating that men and women can potentially be delighted by different aspects of the service experience. Such information can potentially benefit hospitality industry practitioners to deliver service experiences desired by each gender. Originality/value – Ekinci et al. proposed that the ultimate evaluation of customer experiences can be highly individualized by elements such as personality. The present research argues that the process of delighting customers might be more complex than originally conceived. Accordingly, the results suggest: a universal set of criteria will tend to delight all guests, and a more specific set of criteria will potentially delight guests of a certain gender. Future research is encouraged to quantitatively validate the findings and explore other factors that impact customer delight such as personality, age, income and culture.

scholarly journals The interplay of managerial and non-managerial controls, institutional work, and the coordination of laterally dependent hospital activities

2017 ◽  
Vol 14 (4) ◽  
pp. 467-495 ◽  
Author(s):  
Kari Nyland ◽  
Charlotte Morland ◽  
John Burns
Keyword(s):  
Design Methodology ◽  
The Other ◽  
Future Research ◽  
Structured Interviews ◽  
Institutional Work ◽  
Senior Managers ◽  
Content Type ◽  
Per Se ◽  
Complex Settings

Purpose The purpose of this paper is to explore two hospital departments, one of which is laterally dependent on the other to function, but which are subject to distinct vertical managerial controls. This complexity in vertical–lateral relations generates tension amongst the hospital’s senior managers and a perception of coordination difficulties. However, this paper shows how the interplay between managerial and non-managerial controls, plus important employee “work”, moderates tension and facilitates day-to-day lateral coordination at the patient-facing level. Design/methodology/approach This is a case-study, relying mostly on the findings of semi-structured interviews. Theoretically, the paper draws from previous insights on inter-organisational relations (but informing the focus on intra-organisational coordination) and an “institutional work” perspective. Findings Consistent with much extant literature, this paper reveals how non-managerial controls help to moderate tensions that could emerge from the coercive use of managerial controls. However, the authors also show a maintained influence and flexibility in the managerial controls at patient-facing levels, as new circumstances unfold. Research limitations/implications The findings of this paper could generalise neither all laterally dependent spaces in hospitals nor patterns across different hospitals. The authors recommend future research into the dynamics and interaction of managerial and non-managerial controls in other complex settings, plus focus on the purposeful work of influential agents. Originality/value The paper has two primary contributions: extending our knowledge of the interplay between managerial and non-managerial controls inside complex organisations, where non-managerial controls reinforce rather than displace managerial controls, and highlighting that it is seldom just controls per se which “matter”, but also agents’ purposeful actions that facilitate coordination in complex organisations.

An exploration of challenges and support when coaches model instruction for teachers

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Evthokia Stephanie Saclarides
Keyword(s):  
School Districts ◽  
Teaching And Learning ◽  
Design Methodology ◽  
The United States ◽  
Future Research ◽  
Structured Interviews ◽  
Research Directions ◽  
Content Type ◽  
Modeling Instruction ◽  
Future Research Directions

PurposeModeling is a potentially productive activity in which coaches can engage teachers to support teaching and learning (Gibbons and Cobb, 2017). Yet, there is a lack of empirical research that describes how coaches can productively implement this activity with teachers. The overarching purpose of this study was to explore the challenges and support coaches faced while modeling instruction for teachers.Design/methodology/approachTwenty-nine semi-structured interviews were conducted with five coaches and six elementary teachers in two different school districts in the United States. The data were qualitatively coded using a combination of literature-driven and emergent codes.FindingsParticipants identified 16 distinct challenges they faced during coaching cycles involving modeling, and 11 supports that could ultimately enhance the success of the modeled lesson for all involved parties. These challenges and support spanned the broad categories of contextual factors, management and logistics, pedagogical dilemmas and teacher learning.Originality/valueAlthough modeling is a popular coaching activity, researchers have only an emerging understanding of the challenges associated with modeling instruction, as well as the support that can enhance the modeled lesson's success. By having a thorough understanding of such challenges and support, coaches can effectively leverage modeling to support teaching and learning at their schools. Hence, the findings from this study will importantly inform coaching practice, as well as future research directions.

How Australian manufacturing firms perceive and understand the concepts of agility and flexibility in the supply chain

2015 ◽  
Vol 35 (2) ◽  
pp. 246-281 ◽  
Author(s):  
Sajad Fayezi ◽  
Ambika Zutshi ◽  
Andrew O'Loughlin
Keyword(s):  
Design Methodology ◽  
Manufacturing Sector ◽  
Empirical Studies ◽  
Future Research ◽  
Structured Interviews ◽  
Content Type ◽  
Study Approach ◽  
Shed Light ◽  
Sector Data

Purpose – The purpose of this paper is to address an important question which centres on investigating how do manufacturing businesses perceive and understand the concepts of agility and flexibility in their supply chains (SCs). Design/methodology/approach – A case study approach was utilised and data were gathered from semi-structured interviews with ten organisations in the Australian manufacturing sector. Data analysis was conducted using analytic techniques based on, for example, pattern matching and cross-case synthesis. Findings – Findings confirmed that there is some ambiguity concerning the understanding of the terms agile and flexible, both within and between organisations. The implications are that there is often little consistency in the way the terms are operationalised and then applied. In this regard, and to inform future research, the paper offers empirically grounded definitions for SC agility and flexibility. Moreover, four propositions are developed and discussed which shed light on the dynamics of agility and flexibility in the SC. Originality/value – This is one of the first empirical studies to address some of the apparent inconsistencies between organisational applications of agility and flexibility, and their impact on SC operations.

The value of gift personalization: current insights from the gift recipient’s perspective and future research directions

2018 ◽  
Vol 35 (5) ◽  
pp. 512-521
Author(s):  
Marta Pizzetti ◽  
Michael Gibbert
Keyword(s):  
Research Agenda ◽  
Design Methodology ◽  
Qualitative Approach ◽  
Future Research ◽  
Structured Interviews ◽  
Research Directions ◽  
Content Type ◽  
The Gift ◽  
Future Research Directions ◽  
Mass Personalization

PurposeThis paper aims to explore gift personalization, i.e. the design of gifts by givers on mass-personalization platforms, from the perspective of the gift recipient.Design/methodology/approachGiven the exploratory objectives of this study, the qualitative approach was deemed suitable. Two complementary qualitative studies (i.e. semi-structured interviews and critical incidents) have been conducted, and the narratives have been thematically analyzed.FindingsGift recipients value gift personalization because of the utility they derive from the product, as well as the ability of the personalized gift to express the giver. Recipients recognize the capacity of the personalized gift to communicate symbolically the giver; they appreciate not only the enhanced attributes of the end product but also the process that led to it, which is imagined as creative and risky. The inherent expressivity of the personalized gift makes it highly valuable in the recipient’s eyes, even when it fails to please him or her.Originality/valueThis research redefines the boundaries of personalization value based on the perceptions of consumers who are not involved in the design process; highlights implications of personalization for firms targeting givers as users of their mass-personalization platforms; and proposes a research agenda to further investigate personalization in marketing.

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