Profiting on purpose: creating a master narrative

2016 ◽  
Vol 37 (4) ◽  
pp. 47-51 ◽  
Author(s):  
Peter Buell Hirsch
Keyword(s):  
Corporate Social Responsibility ◽  
Best Practices ◽  
Social Responsibility ◽  
Corporate Philanthropy ◽  
Corporate Citizenship ◽  
Secondary Source ◽  
Master Narrative ◽  
Bottom Line ◽  
Content Type ◽  
Corporate Social

Purpose The purpose of this paper is to examine the origins of and current practices in corporations seeking to define themselves as “purpose-driven”. The literature suggests that consumers, in particular Millennials, are attracted to companies that define themselves in this way both in terms of their buying behaviors and as places they would wish to work. The author also wanted to examine whether this trend represented a significant departure from previous activities in corporate citizenship, corporate social responsibility, sustainability or the triple bottom line. Design/methodology/approach This viewpoint reviewed the history of corporate philanthropy and social commitments from the 1880s to today to identify trend waves in this category. The author then examined some current examples of “purpose-driven” behavior to identify best practices. Findings The author found that there is considerable confusion in the marketplace about what constitutes best practices in corporate citizenship. The author also found that the outputs from preceding waves of corporate citizenship have created atomized pockets of similar activities in individual companies that either overlapped or were at odds with each other. This analysis suggested that there were four key requirements for companies trying to maintain a purpose-driven corporate brand: long-term commitment, authenticity, that they be employee-driven and be based on collaboration. Research limitations/implications The viewpoint was based on secondary source material and did not involve any primary research. Practical implications By identifying some core principles for purpose-driven activity, the viewpoint will help companies create and effectively maintain a master narrative. Social implications This review of corporate social responsibility will also create framework for thinking about the appropriate balance between the social and profit-driven motives of today’s corporations. Originality/value The author believes that this viewpoint is the first to examine the entire spectrum of corporate social commitment from both a historical and contemporary perspective.

scholarly journals A logical response to corporate social responsibility

2016 ◽  
Vol 1 (2) ◽  
Author(s):  
Robert Kowalski
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Stakeholder Management ◽  
Corporate Citizenship ◽  
Social Responsiveness ◽  
Undue Influence ◽  
Bottom Line ◽  
Corporate Social Responsiveness ◽  
Corporate Social ◽  
Normative Considerations

Corporate social responsibility (CSR) is argued to be a flawed concept in the same way as sustainable development in that it seeks to combine two aspects which are incommensurable. Nevertheless CSR contains an expanding space for social and environmental concerns under the guise of stakeholder management which undoubtedly influences the commercial bottom line. It is proposed that the concept of corporate citizenship is separated from what is now termed corporate social responsiveness to encompass truly ethical and normative considerations which in business should be manifested by a wholehearted acceptance of the need for regulation, lobbying for the universality of that regulation and an avoidance of undue influence on government. Proper roles for the three partners in society, namely government, commerce and civil society are explored together with the nature of citizenship.

Systemic corporate social responsibility: micro-to-macro transitions, collective outcomes and self-regulation

2016 ◽  
Vol 12 (2) ◽  
pp. 209-227 ◽  
Author(s):  
Brent D. Beal ◽  
Cristina Neesham
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Corporate Social Performance ◽  
Corporate Citizenship ◽  
Social Performance ◽  
Self Regulation ◽  
System Level ◽  
Content Type ◽  
Management Approaches ◽  
Corporate Social

Purpose The purpose of this paper is to call attention to the need to revitalize the systemic nature of corporate social responsibility (CSR) and offer some suggestions about how this might be accomplished. The authors introduce the concept of systemic CSR and associate it with micro-to-macro transitions, the need to make systemic objectives explicit and the responsibility of system participants to regulate their behavior to contribute to these outcomes. Design/methodology/approach The authors comment, from a systemic perspective, on four different management approaches to CSR – shareholder value, corporate social performance, stakeholder theory and corporate citizenship. Three general systemic principles that participants can use as decision-making guides are a focus on value creation, ongoing assessment of collective outcomes and reflective engagement in the aggregation process. Findings The authors observe that businesses routinely demonstrate their ability to think in systemic terms in strategic contexts that require it. If businesses can address systemic issues in these contexts, then they can also apply systemic logic in furtherance of collective (or system-level) objectives. Originality/value The authors propose an approach to CSR that emphasizes micro-to-macro transitions, the need to make systemic objectives explicit and the responsibility of system participants to regulate their behavior to contribute to these desired objectives. Systemic CSR is unique in its explicit focus on the micro-to-macro transition (i.e. the process of aggregation), systemic objectives and the need to actively insource responsibility for contribution to the realization of those objectives.

Beyond corporate social responsibility. Towards a model for managing sustainable mining operations. Qualitative research based upon best practices

2015 ◽  
Vol 11 (3) ◽  
pp. 605-621 ◽  
Author(s):  
Jose Ventura ◽  
Cesar Sandro Saenz
Keyword(s):  
Corporate Social Responsibility ◽  
Best Practices ◽  
Social Responsibility ◽  
Environmental Sustainability ◽  
Three Dimensions ◽  
Mining Operations ◽  
Data Set ◽  
Content Type ◽  
Mining Companies ◽  
Corporate Social

Purpose – The aim of the study is to propose a model for conducting socially responsible operations in the mining industry, thriving to reach and sustain world-class standards in regard to profitability and environmental sustainability. The model uses a framework built upon a set of best practices in social responsibility by some of the largest mining companies in Peru. Design/methodology/approach – The methodology adopted emphasizes the scrutiny of best practices among 92 initiatives undertaken by 10 companies – 5 large and 5 mid-sized companies as measured by the ratio “amount of investment” – which contributed most to prevent social conflict escalation. Data set received input from in-depth interviews to managers in charge of social affairs as well as from interviews to social constituents – beneficiaries and local authorities. Content analysis supported data processing and analysis of results. Findings – Main findings comprise the following: distinct schemes for managing social responsibility in dependence upon impact evaluation indicators were found, which help to organize three models for conducting mining operations: traditional mining, up-to-date mining, and sustainability-oriented mining; evidence of distinct pathways undergone by large- and mid-sized companies in their quest to up-scale their corporate social responsibility profile. Originality/value – Overall results from this study suggest the feasibility to modeling the social responsibility of mining companies in accordance to three dimensions – social, economic, and environmental – that draw from the analysis of best practices undertaken by large- and mid-sized companies.

Corporate social responsibility and corporate citizenship in sustainable supply chain: a structured literature review

2020 ◽  
Vol 27 (6) ◽  
pp. 1799-1841 ◽  
Author(s):  
Mohammadreza Akbari ◽  
Robert McClelland
Keyword(s):  
Corporate Social Responsibility ◽  
Supply Chain ◽  
Social Responsibility ◽  
Corporate Citizenship ◽  
Future Research ◽  
Sustainable Supply Chain ◽  
Content Type ◽  
Discipline Area ◽  
A Chain ◽  
Corporate Social

PurposeThe purpose of this research is to provide a systematic insight into corporate social responsibility (CSR) and corporate citizenship (CC) in supply chain development, by analyzing the current literature, contemporary concepts, data and gaps for future discipline research.Design/methodology/approachThis research identifies information from existing academic journals and investigates research designs and methods, data analysis techniques, industry involvement and geographic locations. Information regarding university affiliation, publishers, authors, year of publication is also documented. A collection of online databases from 2001 to 2018 were explored, using the keywords “corporate social responsibility”, “corporate citizenship” and “supply chain” in their title and abstract, to deliver an inclusive listing of journal articles in this discipline area. Based on this approach, a total of 164 articles were found, and information on a chain of variables was collected.FindingsThere has been visible growth in published articles over the last 18 years regarding supply chain sustainability, CSR and CC. Analysis of the data collected shows that only five literature reviews have been published in this area. Further, key findings include 41% of publications were narrowly focused on four sectors of industry, leaving gaps in the research. 85% centered on the survey and conceptual model, leaving an additional gap for future research. Finally, developing and developed nation status should be delineated, researched and analyzed based on further segmentation of the industry by region.Research limitations/implicationsThis research is limited to reviewing only academic and professional articles available from Emerald, Elsevier, Wiley, Sage, Taylor and Francis, Springer, Scopus, JSTOR and EBSCO containing the words “corporate social responsibility”, “corporate citizenship” and “supply chain” in the title and abstract.Originality/valueThis assessment provides an enhanced appreciation of the current practices of current research and offers further directions within the CSR and CC in supply chain sustainable development.

Market orientation, innovation and corporate social responsibility practices in Ghana's telecommunication sector

2012 ◽  
Vol 8 (3) ◽  
pp. 327-346 ◽  
Author(s):  
Mohammed Abdulai Mahmoud ◽  
Robert E. Hinson
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Market Orientation ◽  
Business Performance ◽  
Design Research ◽  
Longitudinal Research ◽  
Corporate Citizenship ◽  
Telecommunication Sector ◽  
Content Type ◽  
Corporate Social

PurposeThe aim of this study is to examine how market orientation, innovation, and corporate social responsibility (CSR) jointly impact business performance.Design/methodology/approachThis study adopts a quantitative research design. Research evidence was collected via a questionnaire‐based survey of marketing managers and executives of telecommunication companies in Ghana. The hypotheses developed following a review of scholarship on marketing, strategy and corporate citizenship were tested through regression analysis.FindingsThe results indicate that firms' degree of market orientation and CSR have significant impact on innovation, which then influences business performance. Furthermore, market orientation has direct significant effect on CSR, which tends to mediate the influence of market orientation on business performance.Research limitations/implicationsThe use of longitudinal research that combines managers' evaluation with a survey of consumers, employees, and other relevant stakeholders is suggested to confirm the results of this study.Practical implicationsThis study suggests that innovation and CSR are two key ingredients for transforming market orientation into a successful business strategy. Managers are to note that even “doing good” (a CSR initiative) requires a sense of innovation for it to trigger any significant financial performance for the business.Originality/valueThis study introduces a model in which the relationship between CSR, market orientation, and performance is mediated by innovation. The empirical evidence enhances the existing literature on marketing, corporate citizenship, and strategy.

scholarly journals BEST PRACTICE IMPLEMENTASI CORPORATE SOCIAL RESPONSIBILITY (CSR) DALAM MENINGKATKAN KESEJAHTERAAN MASYARAKAT (Studi Kasus Pelaksanaan Program Kemitraan dan Bina Lingkungan PT. Taman Wisata Candi (TWC) Borobudur, Prambanan dan Ratu Boko)

2020 ◽  
Vol 9 (1) ◽  
pp. 1-18
Author(s):  
Arin Mamlakah Kalamika ◽  
Ahmad Khabiburohman
Keyword(s):  
Corporate Social Responsibility ◽  
Best Practices ◽  
Social Responsibility ◽  
Private Sector ◽  
Social Welfare ◽  
Corporate Responsibility ◽  
Best Practice ◽  
Development Program ◽  
Bottom Line ◽  
Corporate Social

Abstract Social welfare can be achieved with cross-sectoral sectors,  covering the state, civil society and the private sector (corporates). The private sector can help bring about social welfare through corporate social responsibility. Corporate Social Responsibility (CSR) as an empowerment development program. PT. Taman Wisata Candi (TWC) Borobudur, Prambanan and Ratu Boko are one of the companies that handle CSR activities by uniting the partnership and community development program which is called by the term Program Kemitraan dan Bina Lingkungan (PKBL), and to be top CSR in the tourism category in 2018. This fact is researched to get the best practices of corporate responsibility social all this time. Using a descriptive qualitative research method, the study found a good implementation that is undoubtedly the three bottom line effects in implementing CSR lead by PT. TWC. Keywords: CSR, Best Practices, Triple Bottom Line Effect.

HP: Imprinting the Global Health Sector

2017 ◽  
pp. 1-15
Author(s):  
Jamie Jones ◽  
Grace Augustine
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Social Impact ◽  
Social Innovation ◽  
Corporate Citizenship ◽  
Health Sector ◽  
Pilot Project ◽  
Bottom Line ◽  
Cost Center ◽  
Corporate Social

Hewlett-Packard (HP) had a long history of engaging in corporate citizenship, dating back to its founding. By 2009, however, under the leadership of its latest CEO, Mark Hurd, the company had lost its focus on corporate social responsibility (CSR). Hurd instead focused on undertaking a financial turnaround and overcoming other reputational challenges; he viewed CSR and philanthropic efforts as costs rather than as strategic levers. He instituted widespread cost-cutting measures to get HP back on track, including reducing CSR expenditure. The HP board, however, did not want to let CSR go by the wayside; in fact, it wanted HP to reorganize and restrategize its approach to corporate citizenship.The case focuses on this strategic transformation from traditional, cost-center CSR to business-aligned social innovation. It outlines the details of the board's approval of the new strategy, and then discusses how HP employees worked to reorganize their CSR activity. The new team, the Office of Global Social Innovation (OGSI), had to devise a pilot project to demonstrate the new approach. The project under consideration was an engagement that would improve the early infant diagnosis process for testing infants for HIV in Kenya—an area virtually unknown to HP. The case asks students to assess the work of the OGSI team thus far, and to put themselves in the shoes of one team member who had to justify the project to HP's leadership.The case is especially important for demonstrating the most recent shifts across some leading companies regarding how they position CSR, as well as how for-profit leaders can structure partnerships for impact.After reading and analyzing the case, students will be able to: understand current shifts from traditional corporate social responsibility work to social innovation; understand the challenges facing leading companies as they seek to do well (enhance the company's bottom-line performance) by doing good (making social impact); identify best practices for developing partnerships for impact; articulate a project's social impact and how it aligns with a desirable business impact.

scholarly journals Pengaruh Keragaman Gender Dewan, Industri dan Ukuran Perusahaan terhadap Donasi Corporate Social Responsibility

2020 ◽  
Vol 30 (8) ◽  
pp. 2009
Author(s):  
Dwi Ayu Indriyani ◽  
Erina Sudaryati
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Corporate Philanthropy ◽  
Stock Exchange ◽  
Gender Diversity ◽  
Bottom Line ◽  
Social Challenges ◽  
Industry Type ◽  
Board Gender Diversity ◽  
Corporate Social

Business developments that embrace the concept of a triple bottom line (TBL) encourage companies to pay attention to environmental and social challenges rather than just focus on maximum profits. Companies must contribute by making donations in corporate social responsibility activities or known as corporate philanthropy as a form of accountability to stakeholders. Research on the factor of board gender diversity, industry type and company size on CSR donations. This research uses multiple regression method. The research sample uses companies listed on the Indonesia stock exchange period 2017-2018. The results showed that the board gender diversity and the type of industry had a significant effect on CSR donations, while the size of the company had no significant effect. Keywords: Board Gender Diversity; Firm Size; Industry Type; Donation On Corporate Social Responsibility.

Addressing corporate social responsibility in corporations: a content analysis of Amazon's and Walmart's websites

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Tugce Ertem-Eray
Keyword(s):  
Corporate Social Responsibility ◽  
Content Analysis ◽  
Social Responsibility ◽  
Global Reporting Initiative ◽  
Bottom Line ◽  
Content Type ◽  
The Public ◽  
Analysis Methodology ◽  
Global Companies ◽  
Corporate Social

PurposeThe purpose of this study is to analyze how Amazon and Walmart, two of the largest global companies, present the balance among their economic, social and environmental activities and construct their identities as good corporate citizens helping to create a sustainable world.Design/methodology/approachA content analysis methodology was applied to the companies' official websites in order to examine their corporate social responsibility (CSR) efforts. The Global Reporting Initiative (GRI) framework was used to provide coding categories.FindingsThe findings indicate that expectations and pressures from the public may help trigger companies to report their CSR efforts. In addition, this study also indicates that the triple bottom line TBL concept does not fully explain each companies' global CSR efforts.Originality/valueMost CSR studies have analyzed communication in only one country, rather than taking a global view. This study examines how Amazon and Walmart have constructed their identity as global corporate citizens and how they work to communicate their identity globally.

Corporate social responsibility and consumerism: case examples from Hyatt, Scandic and Walt Disney

2020 ◽  
Vol 12 (5) ◽  
pp. 547-562
Author(s):  
Sylvie-Cecile Luiten
Keyword(s):  
Sustainable Development ◽  
Corporate Social Responsibility ◽  
Best Practices ◽  
Social Responsibility ◽  
United Nations ◽  
Sustainable Development Goals ◽  
Content Type ◽  
Walt Disney ◽  
Development Goals ◽  
Corporate Social

Purpose The concepts of corporate social responsibility (CSR) and their link to the United Nations sustainable development goals (UN SDGs) are increasingly important, however prior research on this topic is limited, especially in the hospitality industry. The purpose of this paper is to contribute to greater knowledge on the subject and determine how other hospitality organizations should move forward the two topics were researched using a framework relating to the triple-bottom-line concept with reference to case studies of three hospitality corporations – Hyatt Hotels Corporation, Scandic Hotels AB and the Walt Disney Company. Design/methodology/approach Most large hotel corporations now report their CSR activities on their corporate websites, which is the most accessible format to find information on activities, and so secondary research was conducted to draw on this. Additional secondary research was undertaken from October 2019 – May 2020 using a number of journal databases including Sage Journals, Emerald Journals, the E-library of the UNWTO and Taylor and Francis Academic Journals. Third-party sites were also leveraged including CSR-Hub, The United Nations and Forbes. Findings While all three corporations mention their efforts in relation to the sustainable development goals, commitment on what activities contribute to which goals was difficult to discern. Furthermore, while there are some activities that all three contribute to, there are many best practices that could be shared across the industry. Originality/value Though the research was limited to secondary sources, the topic is largely unresearched and has the potential to suggest best-practices available more widely across the industry.

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