Intangible resource management: social capital theory development for public relations

2016 ◽  
Vol 20 (4) ◽  
pp. 289-311 ◽  
Author(s):  
Melissa Dawn Dodd
Keyword(s):  
Social Capital ◽  
Resource Management ◽  
Public Relations ◽  
Social Capital Theory ◽  
Theory Building ◽  
Capital Theory ◽  
Content Type ◽  
Meso Level ◽  
The Public ◽  
Intangible Resources

Purpose The purpose of this paper is to conceptualize a meso-level (organizational) social capital theoretical approach to public relations. A theory and conceptualization of social capital as a resource- and exchange-based function of public relations is proposed. Here it is argued that public relations professionals serve as the managers of intangible resources on behalf of organizations. These intangibles serve as social capital for organizations and are managed through strategic, goal-directed communication behaviors. Social capital is conceptualized alongside other forms of capital that contribute to organizational advantage. The author proposes a conceptual social capital model of public relations and argues that the strategic management of intangible resources as social capital offers an ontology for public relations. Design/methodology/approach The author employed a process of open-system theory building. Extensive research from multi-disciplinary areas of scholarship – namely, sociology, business, and public relations – formed the basis for the conceptualized model and propositions. Findings Public relations theory is narrowly defined and does not offer an adequate ontology. This paper extends and refines existing public relations scholarship surrounding social capital to focus on competitive advantages for the organization. This paper uses input from the larger fields of sociology and business, while contextualizing social capital within the public relations scholarship. The result is a resource- and exchange-based social capital model of public relations and propositions for further theory building and empirical analyses. Practical implications The public relations discipline often struggles to demonstrate return-on-investment for organizations. The social capital model of public relations offers support for the capital generation and maintenance role of public relations for organizational advantage. Originality/value This paper represents one of the first comprehensive attempts at developing a meso-level social capital theory of public relations focused on intangible resource management for the organization.

scholarly journals Social capital stories behind young women’s drinking practices

2016 ◽  
Vol 6 (3) ◽  
pp. 294-314 ◽  
Author(s):  
Megan Godwin ◽  
Judy Drennan ◽  
Josephine Previte
Keyword(s):  
Social Capital ◽  
Alcohol Consumption ◽  
Social Marketing ◽  
Social Capital Theory ◽  
Capital Theory ◽  
Content Type ◽  
Moderate Drinking ◽  
Meso Level ◽  
Friendship Groups ◽  
The Social

Purpose The purpose of this paper is to explore the meso-level social forces that influence moderate drinking in young women’s friendship groups through the application of social capital theory. Design/methodology/approach A qualitative inquiry was undertaken utilising peer-paired and small focus groups to explore young women’s drinking choices within their existing friendship groups. Guided by emic and etic perspectives, friendship groups were analysed to inform archetypical representations that illustrate group-level social capital exchanges. Findings The approach led to identifying four social capital and drinking archetypes. These archetypes indicate social capital-led “influencers” and “followers” and highlight the displays of capital practised by young women in alcohol consumption contexts. Research limitations/implications The social marketing insight drawn from this study of young women’s drinking behaviours will inform social marketers on future strategic directions about how they can use alternative methods to segment the social market of young female drinkers and develop value propositions that will motivate them towards adopting or maintaining moderate drinking practices. Originality/value This study contributes to social marketing theory by demonstrating the worth of social capital theory as an alternative lens for social marketers to apply in explorations of group influences that shape behaviour. The research findings in the paper demonstrate how deeper theorisation provides rich insight into the meso-level, complex behavioural influence which effect young women’s alcohol consumption.

Social capital and the learning organization

2015 ◽  
Vol 25 (2) ◽  
pp. 208-219
Author(s):  
Wan Idros Wan Sulaiman ◽  
Maizatul Haizan Mahbob ◽  
Shahrul Nazmi Sannusi
Keyword(s):  
Social Capital ◽  
Organizational Communication ◽  
Learning Organization ◽  
Social Trust ◽  
Pearson Correlation ◽  
Social Capital Theory ◽  
Capital Theory ◽  
The Public ◽  
The Social ◽  
Pearson Correlation Test

Department of Information of Malaysia is one of the public organizations directly involved in the provision of information to the public. To ensure that all services rendered acceptable, organizational communication in the Department of Information should be given serious consideration so that each activity can be transformed properly. Therefore, this study was undertaken to assess organizational communication in a learning organization in order to see the extent to which employees have a description of social capital and support to the organization of learning activities. The main purpose of this study is to examine the relationship that is formed through the social interactions between workers and management by integrating the four aspects of social capital, namely social trust, institutional trust, social norms and networking. For this purpose, a total of 190 respondents from the Information Department headquarters staff in Putrajaya was selected for this study. The study uses questionnaires as research tool and analyses key findings using the Pearson correlation test to examine relationships between various aspects. The study also applied social capital theory as the basis of research framework the when analyzing findings. The results showed that staff describe positive social capital within the organization and consider organizational learning as a strategy to improve the performance of the department in the future.

The impact of relationship between IT staff and users on employee outcomes of IT users

2018 ◽  
Vol 31 (5) ◽  
pp. 986-1007 ◽  
Author(s):  
Lin Jia ◽  
Dianne Hall ◽  
Zhijun Yan ◽  
Junjiang Liu ◽  
Terry Byrd
Keyword(s):  
Job Satisfaction ◽  
Social Capital ◽  
Job Performance ◽  
Social Capital Theory ◽  
Three Dimensions ◽  
Research Model ◽  
Employee Outcomes ◽  
Capital Theory ◽  
Content Type ◽  
Poor Relationship

Purpose Firms invest much money in information technology (IT) since IT support has been recognized as a critical enabler of employee outcomes. However, the value obtained by organizations and their employees is not always as much as they anticipated because of, at least partly, a poor relationship between IT staff and users. The purpose of this paper is to apply the social capital theory to examine relationship management between IT and business and explores mechanisms through which social capital between IT staff and users affect users’ employee outcomes, including job satisfaction and job performance. Design/methodology/approach Based on social capital theory and past literature, the researchers propose a research model and explore the effect of social capital on knowledge sharing, IT users’ perceived service quality, job satisfaction and ultimately job performance. Based on a survey of 289 respondents, this study applies the partial least square technique to test the research model. Findings Mediation test was performed to explore the effect mechanisms of social capital on employee outcomes, and the results indicate that three dimensions of social capital affect IT users’ job satisfaction and job performance in different approaches. Originality/value This study uses social capital theory to direct how to improve the poor relationship between IT staff and users and provides a useful insight into the mechanisms through which three dimensions of social capital improve users’ job satisfaction and job performance.

Vigilant resilience: the possibilities for renewal through preparedness

2018 ◽  
Vol 23 (2) ◽  
pp. 212-225 ◽  
Author(s):  
Elizabeth Carlson
Keyword(s):  
Public Relations ◽  
Design Methodology ◽  
Renewal Theory ◽  
Theory Building ◽  
System Level ◽  
Content Type ◽  
The Public ◽  
Energy Company ◽  
Resilience Process

Purpose Post-crisis renewal discourse (Ulmer et al., 2007) is one form of communication that stakeholders may use as they attempt to organize for resilience. The purpose of this paper propose extending Discourse of Renewal Theory to explain how it could enact a different kind of resilience than scholars typically consider. Organizational resilience strategies often focus on the recovery or prevention stages of crisis management. Under conditions of persistent threat, it would be more productive for renewal discourse to emphasize greater preparedness. Design/methodology/approach To illustrate the need for this kind of theorizing, the author analyzes a case study that follows the public relations efforts of Canadian energy company Enbridge, Inc., in the aftermath of the 2010 Kalamazoo River oil spill. Findings By the criteria of Discourse of Renewal Theory, Enbridge attempted a renewal strategy, but it failed. By other criteria, however, it succeeded: it created the opportunity for richer dialogue among stakeholders about their interdependence and their competing interests. Originality/value By considering how elements of the resilience process may vary, this paper offers resources for more nuanced theory-building and theory-testing related to organizational and system-level resilience.

Social capital affects job performance through social media

2020 ◽  
Vol 120 (5) ◽  
pp. 903-922
Author(s):  
Yung-Shen Yen ◽  
Mei-Chun Chen ◽  
Chun-Hsiung Su
Keyword(s):  
Social Capital ◽  
Social Media ◽  
Job Performance ◽  
Social Capital Theory ◽  
Capital Theory ◽  
Content Type ◽  
Bonding Social Capital ◽  
Bridging Social Capital ◽  
Female Workers ◽  
Male Workers

PurposeThis study aims to explore the impact of social capital on job performance when workers interact with coworkers through social media in organizations.Design/methodology/approachStructural equation modeling was conducted, and a sample of 230 workers in Taiwan was investigated.FindingsThis study found that bonding social capital has a greater impact on job performance than bridging social capital for interactions among coworkers through social media in organizations. Moreover, bridging social capital affects job performance more strongly for male workers than for female workers, but bonding social capital affects job performance more strongly for female workers than for male workers.Research limitations/implicationsThis study extended social capital theory by adding the mediating effects of job satisfaction and relational satisfaction and the moderating effect of gender into the model.Practical implicationsThis study suggests that company managers need to train workers how to use social media to appropriate their affordances and consider the work team relationship to position adequate strategies for male and female workers.Originality/valueThis study advances the previous knowledge of social capital theory for workers interacting with coworkers through social media in organizations.

Bridging the gap between supply chain risk management and strategic technology partnering capabilities: insights from social capital theory

2018 ◽  
Vol 23 (4) ◽  
pp. 278-292 ◽  
Author(s):  
Irène Kilubi ◽  
Helen Rogers
Keyword(s):  
Social Capital ◽  
Risk Management ◽  
Supply Chain ◽  
Organizational Performance ◽  
Social Capital Theory ◽  
Supply Chain Risk Management ◽  
Supply Chain Risk ◽  
Capital Theory ◽  
Content Type ◽  
The Impact

Purpose As companies seek to continually innovate to remain globally competitive, they also need to be mindful of the impact of the potential associated supply chain risks. Hence, the purpose of this study is to explore the causal nexus of relationships linking supply chain risk management (SCRM) and strategic technology partnering (STP) capabilities (i.e. organizational capabilities, technological and innovative capabilities, learning and exploitation capabilities, complementary capabilities and network and partnership capabilities) as identified by Kilubi (2016). Design/methodology/approach The authors investigate STP capabilities that may positively influence SCRM and in turn foster organizational performance. By using conceptual theory building, the authors create a conceptual framework and use it to guide future investigation through research propositions. Social capital theory serves as the theoretical background. Findings Five STP capabilities have been identified as positive mediators for the relationship between SCRM and organizational performance, in particular flexibility and responsiveness. Originality/value This paper focuses on bridging the gap and identifying commonalities between two principal research disciplines, STP and SCRM, examining how these can be used to assist in the controlling and management of future risks. This study contributes to the ongoing development of SCRM and STP by integrating insights from social capital theory, supply chain management and strategic management.

Exploring the family effect on firm performance

2015 ◽  
Vol 21 (6) ◽  
pp. 898-917 ◽  
Author(s):  
Yosra Mani ◽  
Lassaad Lakhal
Keyword(s):  
Social Capital ◽  
Firm Performance ◽  
Family Firms ◽  
Family Firm ◽  
Social Capital Theory ◽  
Three Dimensions ◽  
Capital Theory ◽  
Cognitive Dimension ◽  
Content Type ◽  
The Impact

Purpose – The purpose of this paper is to investigate how internal social capital – as a part of the familiness resources– affects family firm performance. The social capital theory states that internal social capital within family businesses is composed of three dimensions: the structural dimension, the relational dimension, and the cognitive dimension. The aim of the paper is to study the relationship between each dimension of internal social capital and family firm performance. Design/methodology/approach – The paper employs an empirical investigation which is based on a sample of 114 Tunisian family firms. Findings – Results demonstrate that the structural and relational dimensions are positively associated with financial and non-financial family firm’s performance. However, the cognitive dimension has a significant positive effect on financial performance but not on non-financial family firm performance. Originality/value – The proposed model aims to test the direct effect of internal social capital dimensions on financial and non-financial family firm’s performance. Besides, there is a lack of empirical evidence aiming at understanding the impact of structural, cognitive and relational social capital on the performance of family firms.

Explaining knowledge sharing with social capital theory in information systems development projects

2015 ◽  
Vol 115 (5) ◽  
pp. 883-900 ◽  
Author(s):  
Seyoon Lee ◽  
Jun-Gi Park ◽  
Jungwoo Lee
Keyword(s):  
Social Capital ◽  
Knowledge Sharing ◽  
Team Performance ◽  
Social Capital Theory ◽  
Project Teams ◽  
Information Systems Development ◽  
Communication Effectiveness ◽  
Research Model ◽  
Capital Theory ◽  
Content Type

Purpose – Owing to their complex and knowledge-intensive nature, information systems development (ISD) projects require effective collaboration between business and technology experts. In this regard, social capital theory may provide a valuable framework and insight into explaining knowledge sharing behavior in an ISD context. The purpose of this paper is to expand the theory of knowledge sharing as developed thus far in the ISD project context using the full-blown team social capital theory. Design/methodology/approach – The expertise and communication effectiveness of business and technology professionals were posited as antecedents of team social capital and knowledge sharing. The research model for this study integrates expertise, communication, knowledge sharing, social capital, and team performance into a structural equation modeling. The research model was empirically tested with a data set from business and technology professional pairs collected from 115 ISD project teams. Findings – The results indicated that team social capital and knowledge sharing have significant influences on team performance. Team social capital appears to have a stronger influence on knowledge sharing than business and technology expertise. Communication effectiveness and technology expertise are important antecedents to raise team social capital. Originality/value – In this study, the social capital theory is applied toward enhancing the theory of knowledge sharing in ISD project teams. General social capital construct and measures are adopted and modified into the team social capital measures and validated empirically.

The effects of innovative, consumer and social characteristics on willingness to try nano-foods

2017 ◽  
Vol 30 (3) ◽  
pp. 653-690 ◽  
Author(s):  
Hsin Hsin Chang ◽  
Ching Ying Huang ◽  
Chen Su Fu ◽  
Ming Tse Hsu
Keyword(s):  
Social Capital ◽  
Social Capital Theory ◽  
Relative Advantage ◽  
Social Characteristics ◽  
Capital Theory ◽  
Content Type ◽  
Technology Application ◽  
Subjective Perceptions ◽  
Perceived Benefit ◽  
The Social

Purpose By integrating the diffusion of innovation (DOI) theory, technology acceptance model (TAM), and social capital theory, the purpose of this paper is to: develop a model of consumer behavior and trial willingness toward nano-foods from product, consumer, and social perspectives; examine the effects of innovative features, consumer characteristics, and trust in authority on subjective perceptions (perceived trustworthiness and perceived benefit) as well as the social influence on attitudes toward nano-foods and trial willingness; examine the moderating role of product uncertainty on the relationship between these characteristics and subjective perceptions; and examine the effect of perceived benefit on perceived trustworthiness. Design/methodology/approach The results of the structural equation model (SEM), with nano-food knowledge data collected from 431 respondents, supported the research model and revealed the main effects hypothesized in this study and the moderating effect of product uncertainty. Simple slope analysis was further adopted to test the significant moderating effects. Findings The SEM results indicated that innovative characteristics (relative advantage, lack of observability, and novelty), consumer characteristics (perceived technology application), and social characteristics (trust in authority) affect perceived trustworthiness or perceived benefit. Social influence also has a direct effect on attitude toward nano-foods and trial willingness. Product uncertainty significantly moderates the relationship between characteristics (relative advantage and perceived technology application) and subjective perceptions (perceived trustworthiness and perceived benefit). Research limitations/implications With increasing numbers and kinds of nanotechnology products now being developed and sold, it is important to go further to determine consumer perceptions and attitudes toward these. This study, thus, applied the DOI, TAM, and social capital theory to examine this issue. However, other theories might also be used to carry out research from other perspectives. This study should, thus, be seen as preliminary, and it is hoped that more works will discuss consumer attitudes toward nanotechnology products in the future. Practical implications When a new nano-food is introduced, the current study suggests that food manufacturers use the description on the package as a communicative tool. Detailing the advantages of nano-foods on food packages might be a useful way to enhance trial willingness and to reduce the fears and insecurities related to the use of nano-related products. In addition, if food manufacturers could cooperate with organizations or individuals seen as having some authority in this area (e.g. nanotechnology researchers) in order to disseminate accurate information about nanotechnology and related food products, this might be an effective way to increase sales and profits. Originality/value This is the first paper integrating the DOI, the social capital theory and the TAM to empirically investigate consumer willingness to try nano-food products.

Empirical approach to the sequential relationships between generation, relational capital and performance in family wineries in Spain

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Marta Fernandez-Olmos ◽  
Isabel Diaz-Vial ◽  
Giulio Malorgio
Keyword(s):  
Social Capital ◽  
Cross Sectional Study ◽  
Social Capital Theory ◽  
Wine Industry ◽  
Cross Sectional ◽  
Capital Theory ◽  
Content Type ◽  
Final Sample ◽  
The Family ◽  
And Performance

Purpose This study aims to focus on relational social capital in family wineries. Relational social capital is influenced by the family nature of the business and is at the same time a key antecedent of winery performance. The aim is to analyse these relationships in the qualified denomination of origin (DOC) Rioja wine industry (Spain). Design/methodology/approach Using a final sample of 110 family wineries, a Baron and Kenny approach was performed to investigate the causal and mediating relationships between the generation in control, relational social capital and family winery performance. Findings Using a final sample of 110 family wineries, the study demonstrates that later generations show a higher level of relational social capital, that the positive relationship between relational social capital and performance is maintained in a family firm sample and that the generation in control sequentially influence on performance through its influence on relational social capital. Research limitations/implications The main limitations are that empirical data were obtained only from DOC Rioja wine family businesses and a cross-sectional study was conducted. Social implications This study provides policymakers and family managers responsible for succession with a better understanding of the effects of transferring the business to the next generations in terms of relational social capital and performance. Originality/value To the best of the knowledge, this is the first study to examine the sequential relationships between generation, relational social capital and performance in DOC Rioja family wineries. The context of the DOC Rioja wine industry is particularly noteworthy for two reasons. First, in this industry, family-controlled firms predominate. Second, the DOC Rioja wine industry is focussed on the small-to-medium context, which has conventionally provided a very good area for the development of social capital theory.

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