scholarly journals Consumer Attitude towards Sustainability of Fast Fashion Products in the UK

2021 ◽  
Vol 13 (4) ◽  
pp. 1646 ◽  
Author(s):  
Bo Zhang ◽  
Yaozhong Zhang ◽  
Peng Zhou
Keyword(s):  
Consumer Attitude ◽  
Purchase Decisions ◽  
Fashion Industry ◽  
Online Questionnaire ◽  
Fast Fashion ◽  
Affective Component ◽  
Gender Culture ◽  
Fashion Products ◽  
Policy Interventions ◽  
The Uk

This paper attempts to provide an up-to-date depiction and analysis of the consumer’s attitude towards sustainability of fast fashion products in the UK. Four related strands of literature are reviewed to establish a tri-component model of attitude (ABC), i.e., Affective, Behavioural and Cognitive. A wide set of determinants for attitude is identified, including income, price, gender, culture, religion, age, etc. Based on this conceptual framework, an online questionnaire is designed and sent to university students and alumni in the UK, returning 128 valid responses. Both descriptive statistics and regression analysis (oprobit) are employed to shed light on the three components of attitude towards sustainability. It is found that cognitive and behavioural components converge across cultures and religions, but the affective component remains significantly diverse. Employment status contributes to the awareness, decision and feeling of sustainability features, but gender only matters for purchase decisions. In general, there is an improved cognitive and affective awareness of sustainability, but this does not automatically translate to purchase behaviour. Policy interventions like taxes and subsidies are still needed to foster sustainability in the fast fashion industry.

Sustainability efforts in the fast fashion industry: consumer perception, trust and purchase intention

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Hannah L. Neumann ◽  
Luisa M. Martinez ◽  
Luis F. Martinez
Keyword(s):  
Social Responsibility ◽  
Environmental Sustainability ◽  
Purchase Intention ◽  
Structural Equation ◽  
Online Survey ◽  
Consumer Attitude ◽  
Fashion Industry ◽  
Fast Fashion ◽  
Content Type ◽  
Perceived Consumer Effectiveness

Purpose This study aims to test for factors affecting environmental sustainability and purchase intention in the fashion industry. Accordingly, the authors developed a framework that depicts the relationships between perceptions of social responsibility, consumer attitude, trust, purchase intention and perceived consumer effectiveness. Design/methodology/approach An online survey was conducted with an internationally diverse sample of 216 consumers. Data were analysed using partial least squares structural equation modelling. Findings The results indicated that perceptions of social responsibility directly affect consumers’ attitudes towards these fashion brands, as well as trust and perceived consumer effectiveness. Also, consumers need to perceive sustainability efforts of these brands as altruistic, and trust was found to be a direct predictor of purchase intention. However, both consumer attitude and perceived consumer effectiveness did not predict purchase intention. Research limitations/implications The survey was primarily distributed to young people. Therefore, a generalisation of the findings to other age groups might be limited. Practical implications Practicing managers should emphasise the fact that environmental sustainability and fast fashion brands could be sustainable to increase trust among consumers. Social implications When it comes to environmental issues, positive perceptions regarding the companies’ social responsibility efforts are vital to enhance both consumers’ trust towards the brands and their individual feeling of empowerment. Originality/value This study intends to shed light on the key elements that shape consumers’ attitudes and willingness to purchase green apparel.

scholarly journals Faktor pendorong purchase intention produk sustainable fashion pada UMKM

2021 ◽  
Vol 21 (1) ◽  
pp. 35-44
Author(s):  
Rike Penta Sitio ◽  
Rosita Fitriyani ◽  
Anggun Pesona Intan
Keyword(s):  
Purchase Intention ◽  
Research Method ◽  
Quantitative Research ◽  
Research Data ◽  
Fashion Industry ◽  
Fast Fashion ◽  
Fashion Products ◽  
Consumer Purchase Intention ◽  
Sustainable Fashion ◽  
Mediator Variable

The creative fashion industry is one of the sources of economic strength in great demand by businessman and consumers, such as MSMEs. The purpose of this study was to examine the effect of consumer knowledge on purchase intention in MSMEs sustainable fashion products with trust as a mediator variable. The research method will use quantitative research. The samples obtained were 257 consumers of Indonesian MSMEs fast fashion products and used the Qualtrics electronic questionnaire. This research data is from perception data for sustainable fashion knowledge variables, trust, and purchase intention in MSMEs sustainable fashion products. The data were processed using SPSS to test the validity, reliability, regression analysis, and mediation test using JASP. The results obtained are that consumers who know sustainable fashion will make these consumers more confident in sustainable fashion MSMEs products and ultimately increase consumer purchase intention in MSMEs sustainable fashion products. So, it is very important for MSMEs engaged in the sustainable fashion business to educate consumers about the meaning of sustainable fashion and the practice of MSMEs in a sustainable fashion.

Fast-Fashion Meets Social Networking Users

2017 ◽  
pp. 62-88
Author(s):  
Tehreem Cheema
Keyword(s):  
Social Media ◽  
Social Networking ◽  
Global Economy ◽  
User Generated Content ◽  
Purchase Decisions ◽  
Fashion Industry ◽  
Fast Fashion ◽  
Online Social Media ◽  
Advanced Technologies

With the emergence of e-commerce, the fast fashion industry has experienced a revolution in terms of its management and how it is marketed. Rapid advancements in internet-related infrastructures and services have propelled explosive growth in what is considered to be one of the fastest growing industries in the global economy. The future of fast fashion is now being influenced by advanced technologies. The growing role of online social media and networks in marketing has important implications for how consumers, channels, and companies interface. Shoppers harness social media and user-generated content to make key purchase decisions. This chapter contributes to the existing literature on the influence of digital marketing on fast fashion, and it provides a number of pertinent marketing recommendations in regard to the practice of apparel retailers.

Fast-Fashion Meets Social Networking Users

2021 ◽  
pp. 1580-1606
Author(s):  
Tehreem Cheema
Keyword(s):  
Social Media ◽  
Social Networking ◽  
Global Economy ◽  
User Generated Content ◽  
Purchase Decisions ◽  
Fashion Industry ◽  
Fast Fashion ◽  
Online Social Media ◽  
Advanced Technologies

With the emergence of e-commerce, the fast fashion industry has experienced a revolution in terms of its management and how it is marketed. Rapid advancements in internet-related infrastructures and services have propelled explosive growth in what is considered to be one of the fastest growing industries in the global economy. The future of fast fashion is now being influenced by advanced technologies. The growing role of online social media and networks in marketing has important implications for how consumers, channels, and companies interface. Shoppers harness social media and user-generated content to make key purchase decisions. This chapter contributes to the existing literature on the influence of digital marketing on fast fashion, and it provides a number of pertinent marketing recommendations in regard to the practice of apparel retailers.

scholarly journals A Framework for Online Social Network Volatile Data Analysis: A Case for the Fast Fashion Industry

2020 ◽  
Vol 26 (1) ◽  
pp. 127-155
Author(s):  
Anoud Hani ◽  
Feras Al-Obeidat ◽  
Elhadj Benkhelifa ◽  
Oluwasegun Adedugbe
Keyword(s):  
Data Mining ◽  
Consumer Satisfaction ◽  
Online Social Network ◽  
Current Data ◽  
Fashion Industry ◽  
Fast Fashion ◽  
Specific Product ◽  
Data Mining Techniques ◽  
Fashion Products ◽  
Slow Fashion

Consumer satisfaction is an important part for any business as it has been shown to be a major factor for consumer loyalty. Identifying satisfaction in products is also important as it allows businesses alter production plans based on the level of consumer satisfaction for a product. With consumer satisfaction data being very volatile for some products due to a short requirement period for such products, current consumer satisfaction must be identified within a shorter period before the data becomes obsolete. The fast fashion industry, which is part of the fashion industry, is adopted as a case study in this research. Unlike slow fashion, fast fashion products have short shelf lives and their retailers must be able to react swiftly to consumer demands. This research aims to investigate the effectiveness of current data mining techniques when used to identify consumer satisfaction towards fast fashion products. This is carried out by designing, implementing and testing a software artefact that utilises data mining techniques to obtain, validate and analyse fast fashion social data, sourced from Twitter, to identify consumer satisfaction towards specific product types. In addition, further analysis is carried out using a sentiment scaling method adapted to the characteristics of fast fashion.

scholarly journals PENGUATAN MASYARAKAT KONSUMEN ABAD KE-21: STUDI KASUS KONSUMERISME FAST FASHION DI INGGRIS

2021 ◽  
Vol 11 (2) ◽  
pp. 238
Author(s):  
Humaira - Humaira ◽  
Evi Fitriani
Keyword(s):  
Mass Media ◽  
18Th Century ◽  
British Society ◽  
Consumer Society ◽  
Fashion Industry ◽  
Economic Activities ◽  
Fast Fashion ◽  
Post Modernism ◽  
The Uk ◽  
The Relationship

<p>This article aims to understand the development of fashion consumerism in the United Kingdom (UK) with the focus: why fast fashion consumerism in the last two decades was very high? This study applied a post-structuralism paradigm, namely the Libidinal Economy concept from Jean-Francois Lyotard and a post-modernism paradigm on the Consumer Society from Jean Baudrillard. The method employed in the article is a case study in the UK in the last two decades. Data were collected from scientific writings, documents, news, and advertisements in media. The results show that fashion consumerism in the UK dated back to the 18th century; it strengthened in the first two decades of the 21st century, driven by libidinal economic activities and facilitated massively by technological advancements in both marketing and trades. The ability of multinational fast fashion companies to utilize the mass media to construct the social status of its consumers and to create “hyper-reality” needed by modern people nowadays seemed to surpass the awareness of British clothing consumers regarding the environmental impacts and global imbalances of the fast fashion industry. In this study, the application of the post-structuralism paradigm clarifies the relationship between technology, mass media, the expansion of capitalism and the consumption of fast fashion in British society, whereas the post-modernism paradigm highlights socio-cultural aspects that encouraged the creation of hyper-reality through fast fashion among the British. These findings contribute to the knowledge about the relationship between technology, media, and multinational fast fashion companies with the development of consumer society in the UK.</p>

scholarly journals THE INFLUENCE OF MATERIALISM VALUES TOWARDS YOUNG CONSUMERS’ LUXURY FASHION PURCHASE INTENTION IN INDONESIA

2021 ◽  
Vol 3 (9) ◽  
pp. 184-208
Author(s):  
Erlin Dwi Septiana ◽  
Annisa Rahmani Qastharin
Keyword(s):  
Purchase Intention ◽  
Sampling Technique ◽  
Social Recognition ◽  
Fashion Industry ◽  
Pursuit Of Happiness ◽  
Online Questionnaire ◽  
Net Worth ◽  
Fashion Products ◽  
Young Consumers ◽  
Research Findings

Indonesia became one country of luxury fashion global expansion to developing markets. Indonesia has a large number of high-net-worth individuals that continue rising steadily, boosting sales of luxury fashion products. The luxury fashion industry in Indonesia is forecasted to expand by 7.98% annually. Indonesia's young consumers have shown their potential to be attracted by luxury fashion companies. Aligned with greater income and higher exposure of luxury fashion obtained by young consumers in Indonesia, it is predicted to be aligned with the increase of materialism values. Materialism values have proven to positively influence luxury brand consumption in several countries and are composed of social recognition, appealing appearance, financial success, defining success, acquiring centrality, and pursuit of happiness. Yet, it is unclear whether materialism values are also influential towards young luxury fashion consumers' in Indonesia. This research has the purpose to identify the variables of materialism values that positively influence purchase intention and give recommendations that can be implemented by luxury fashion companies to generate stronger marketing strategies. The quantitative method using an online questionnaire is used with the judgemental sampling technique. The data gathered from 317 respondents is tested using PLS-SEM. The research findings show the influential variables of materialism that positively influence brand engagement in self-concept as the mediating variable and have a positive indirect effect towards purchase intention from the strongest to weakest effects respectively are acquisition centrality, appealing appearance, the pursuit of happiness, and social recognition. The recommendation that can be implemented by luxury fashion companies is designing the advertisements and campaigns that are able to bring out the luxury consumers’ feelings regarding these influential materialism values variables.

Policy interventions in health and safety: What works and when--Evidence from the UK

2013 ◽  
Author(s):  
David Hollis ◽  
Stavroula Leka ◽  
Aditya Jain ◽  
Nicholas J. A. Andreou ◽  
Gerard Zwetsloot
Keyword(s):  
Health And Safety ◽  
Policy Interventions ◽  
What Works ◽  
The Uk

Ethical Issues in the Fast Fashion Industry

2018 ◽  
Vol 9 (8) ◽  
pp. 660-665
Author(s):  
Chi Sheh ◽  
◽  
Peng Chan ◽  
Wen Jun Sim ◽  
◽  
...  
Keyword(s):  
Business Ethics ◽  
Conceptual Model ◽  
Ethical Issues ◽  
Real Life ◽  
Time Frame ◽  
Fashion Industry ◽  
Fast Fashion ◽  
Life Event ◽  
Real Cost ◽  
Literature Reviews

Fast fashion is becoming more and more popular nowadays and this industry is growing rapidly. In order to supply to the big demand of fast fashion clothing, company will need to increase the production of the clothing in shorter time frame. Besides that, to out beat the competitor, company will provide more choices of clothing in cheaper price to the customers. By practicing these actions to increase the business profits, company is behaving unethical to the manufacturer of the cloth. Most consumers are not aware of these ethical issues. This paper is will used and tested the conceptual model of fast fashion business ethics based on literature reviews. The finding from this paper will manifest the “real cost” of a cheap and branded fast fashion clothing and will be supported by real life event that happened. However, after realizing the problems, some company did make some changes and the solutions are stated in the paper as well.

scholarly journals Organizational Support Experiences of Care Home and Home Care Staff in Sweden, Italy, Germany and the United Kingdom during the COVID-19 Pandemic

Healthcare ◽  
2021 ◽  
Vol 9 (6) ◽  
pp. 767
Author(s):  
Connie Lethin ◽  
Andrea Kenkmann ◽  
Carlos Chiatti ◽  
Jonas Christensen ◽  
Tamara Backhouse ◽  
...  
Keyword(s):  
United Kingdom ◽  
Organizational Support ◽  
Care Home ◽  
External Support ◽  
Care Staff ◽  
Care Organization ◽  
Online Questionnaire ◽  
The United Kingdom ◽  
The Uk ◽  
Staff Experiences

The COVID-19 pandemic has affected care workers all over the globe, as older and more vulnerable people face a high risk of developing severe symptoms and dying from the virus infection. The aim of this study was to compare staff experiences of stress and anxiety as well as internal and external organizational support in Sweden, Italy, Germany, and the United Kingdom (UK) in order to determine how care staff were affected by the pandemic. A 29-item online questionnaire was used to collect data from care staff respondents: management (n = 136), nurses (n = 132), nursing assistants (n = 195), and other healthcare staff working in these organizations (n = 132). Stress and anxiety levels were highest in the UK and Germany, with Swedish staff showing the least stress. Internal and external support only partially explain the outcomes. Striking discrepancies between different staff groups’ assessment of organizational support as well as a lack of staff voice in the UK and Germany could be key factors in understanding staff’s stress levels during the pandemic. Structural, political, cultural, and economic factors play a significant role, not only factors within the care organization or in the immediate context.

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