The effect of female portrayal in advertising on the Palestinian females purchase decision

2019 ◽  
Vol 11 (2) ◽  
pp. 282-300 ◽  
Author(s):  
Mohammed Z. Salem ◽  
Samir Baidoun ◽  
Grace Walsh ◽  
Netham Sweidan
Keyword(s):  
Negative Impact ◽  
Primary Data ◽  
Purchase Decision ◽  
Purchasing Decisions ◽  
Content Type ◽  
Female Consumers ◽  
Foreign Countries ◽  
Political Environments ◽  
The One ◽  
The Impact

Purpose The purpose of this study is to examine the impact of female portrayal in advertisements on Palestinian female consumers’ purchasing decisions. TV and online media were selected as the medium for the study. Specifically, the researchers examine the one-dimensional sexualized female portrayal in advertisements. Design/methodology/approach Culture is used as the lens through which the study examines the relationship between independent and dependent variables concerning the topic of this study. The study collected primary data from 395 Palestinian participants through a survey questionnaire. Findings The findings of the study revealed that there is a relationship between the independent variable (the sexualized female portrayal in foreign advertisements – advertisements originating in foreign countries) and the dependent variable (Palestinian female consumers’ purchase decision). Additionally, the study found that the cultural differences between Palestine and other foreign countries have a negative impact on the Palestinian female consumers’ perception of the product being advertised. Practical implications Although traditional marketing procedures would allow companies to filter and adapt particular adverts to suit various cultural, social and political environments, the advent of the open web and satellite TV channels extend the advertisements reach to audiences beyond their intended demographic. Originality/value This is the first study set in the Arab context (including Palestine) to explore the impact of sexualized female portrayal in advertisements on Palestinian female consumers’ purchasing decision.

Shopping online? The role of imagination and gender

2019 ◽  
Vol 53 (12) ◽  
pp. 2604-2628 ◽  
Author(s):  
Manveer K. Mann ◽  
Yuping Liu-Thompkins
Keyword(s):  
Purchase Intention ◽  
Negative Impact ◽  
Experimental Studies ◽  
Product Evaluation ◽  
Brand Experience ◽  
Content Type ◽  
Female Consumers ◽  
Product Use ◽  
Negative Effect ◽  
The Impact

Purpose This study aims to examine gender differences in the impact of imagining product use on purchase decisions. The authors argue that while imagination can enhance purchase intention for female consumers, it can be detrimental to male consumers. This study explores the conditions under which imagination can be turned into a positive device for male consumers. Design/methodology/approach Three experimental studies were conducted. The first two studies illustrate the differential effects of imagination on males vs females. Given the negative effect found among males, the third study focused exclusively on male consumers to identify conditions under which the negative impact of imagination on these consumers can be alleviated. Findings Studies 1 and 2 show that while an imagination tactic has positive or no effect on female consumers, a generic imagination request lowers male consumers’ purchase intention. Focusing on potential ways of alleviating this negative effect, Study 3 shows that for males without prior brand ownership experience, imagining product use in a less-typical context can increase purchase intention. Research limitations/implications The results provide evidence that gender impacts the effectiveness of imagination in improving product evaluation. Furthermore, the context of imagination and previous brand experience can be used together to determine how male consumers respond to imagination. Practical implications The study’s findings warn against the blind use of imagination tactics. Instead, retailers need to customize imagination tactics based on gender, previous brand experience and product usage context. Originality/value To the best of the authors’ knowledge, this is one of the first papers to examine the impact of gender on the influence of imagination on product evaluation.

How does mobile social media affect knowledge sharing under the “Guanxi” system?

2020 ◽  
Vol 24 (6) ◽  
pp. 1343-1367 ◽  
Author(s):  
Xi Zhang ◽  
Jiaxin Tang ◽  
Xin Wei ◽  
Minghui Yi ◽  
Patricia Ordóñez
Keyword(s):  
Social Media ◽  
Knowledge Sharing ◽  
New Product Development ◽  
Negative Impact ◽  
Negative Influence ◽  
Content Type ◽  
Close Cooperation ◽  
The One ◽  
Explicit And Implicit Knowledge ◽  
The Impact

Purpose The purpose of this paper is to explore the impact of mobile social media functions on explicit and implicit knowledge sharing under the “Guanxi” system based on the framework of stimulus–organism–response (SOR). Design/methodology/approach Combined with Guanxi theory, this paper designs an experiment to collect data from the new product development (NPD) teams. Findings Interestingly, the results show that the effect of social media communication function on employees is greater than the impact of collaboration on employees. Specifically, on the one hand, the more employees communicate in social media, the better their feelings will be, the less they will share knowledge. On the other hand, the collaboration function has a significantly negative impact on the psychological factors of employees. Excessively close cooperation and contact may instead create a contradiction between the employees, which is not conducive to the occurrence of knowledge sharing. Originality/value This paper extends SOR framework by combining Guanxi theory to examine the relationship between social media functions and knowledge sharing behavior (KSB). In practical, companies should pay attention to the frequency of employee using social media when it is introduced for NPD teams to control the negative influence of social media functions on employee KSB.

The resilience of African migrant entrepreneurs in China under COVID-19

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
David Prah ◽  
Hagan Sibiri
Keyword(s):  
Data Collection ◽  
Primary Data ◽  
Chinese Society ◽  
Content Type ◽  
Social Challenges ◽  
Data Collection Instrument ◽  
African Migrant ◽  
Migrant Entrepreneurs ◽  
The One ◽  
The Impact

Purpose As the impact of COVID-19 on businesses was impossible to predict, so is the future of migrant entrepreneurs – some of whom, before the outbreak, had to deal with immigrant status associated challenges. Against this backdrop, this paper aims to focus on African migrant entrepreneurs in China, much less studied ethnic migrants who have always lived on the margins of Chinese society, to examine their entrepreneurial resilience under COVID-19 in China. Design/methodology/approach The study used a qualitative design using a survey and semi-structured follow-up interviews as the primary data collection instrument. The questions in the questionnaire guide were adapted from the Center for Global Development survey instrument designed to gauge the resilience of SMEs under COVID-19. Findings Although most business operations in China are impacted, African migrant businesses were very hit due to existing social challenges coupled with their informality (i.e. operating at a low level of organization), lack of contingency plans and lack of stimulus support. COVID-19 is thus not only a force majeure that threatens the growth expectation of African owned-business but also presents a threat to their very existence in an already challenging society for Africans. Research limitations/implications Although the study has achieved its intended purpose, the sample was relatively small due to the low return rate of questionnaires and the difficulties in reaching out to target respondents due to the restrictive measures on movements during the data collection period. Originality/value This paper draws attention to the entrepreneurship-related challenges faced by ethnic migrants in China during a crisis. The social challenges of Africans living in China became a global topical issue during the COVID-19 outbreak in China. However, little is known about their entrepreneurship endeavors and the associated difficulties. This paper helps our understanding of African businesses’ resilience in China during uncertain times, such as the one created by COVID-19.

Exploring factors influencing online classes due to social distancing in COVID-19 pandemic: a business students perspective

2020 ◽  
Vol 37 (4) ◽  
pp. 197-211 ◽  
Author(s):  
Adil Zia
Keyword(s):  
Business School ◽  
Negative Impact ◽  
Positive Impact ◽  
Business Students ◽  
Primary Data ◽  
Online Classes ◽  
Content Type ◽  
Social Distancing ◽  
The Impact ◽  
And Training

PurposeThis study explores the factors responsible for influencing online classes for business school during the COVID-19 pandemic. This study also examines the level of influence of these factors on online classes.Design/methodology/approachPrimary data were collected online from 716 business school students using a questionnaire developed by the researcher. Smart PLS3 software was used to analyze the data.FindingsAttitude, curriculum, motivation, technology and training were found to have an impact on online classes. Three variables (attitude, motivation and training) have a positive impact on online classes, whereas two variables (curriculum and technology) have a negative impact on the online classes. All the factors have been found to be significant except technology which is found to have an insignificant impact (p = 0.356) on online classes.Research limitations/implicationsOnly one university’s students were surveyed.Practical implicationsOutlines the factors which have a positive and significant impact on online classes during COVID-19 pandemic. This study can be generalized through a student's community across the world as the students face similar problems associated with online classes during the COVID-19 pandemic.Social implicationsSuggest factors that can be considered while COVID-19 pandemic during social distancing to make online classes more effective and to reduce the impact of this pandemic.Originality/valueNo study has documented the factors associated to impact the online classes during the COVID-19 pandemic.

Information communication technology, knowledge management, job and customer satisfaction: a study of healthcare workers in Lebanon

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Epaminondas Epaminonda ◽  
Johnny Chaanine ◽  
Demetris Vrontis ◽  
Alkis Thrassou ◽  
Michael Christofi
Keyword(s):  
Knowledge Management ◽  
Customer Satisfaction ◽  
Health Care Professionals ◽  
Information And Communications Technology ◽  
Primary Data ◽  
Information Communication ◽  
Content Type ◽  
Significant Relationships ◽  
The One ◽  
The Impact

Purpose The paper aims to identify, analyze and discuss the links between information and communications technology (ICT) and knowledge management (KM), on the one hand, and job satisfaction (JS) and customer satisfaction (CSAT), on the other hand, in hospitals in Lebanon. Design/methodology/approach A mixed-methods approach has been adopted that utilizes both quantitative and qualitative primary data, along with supportive and peripheral secondary ones. Specifically, a survey measuring variables was conducted among health-care professionals, with whom interviews were also conducted for greater depth and to refine the findings and relationships under study. Findings The results of the quantitative study find no statistically significant relationships between the variables. The qualitative study suggests that this is likely because of the subjectivity of the evaluations and/or their mutual canceling. This is further partly explained not only through technical/functional deficiencies of the system but also through the impact of implicit and peripheral forces, adjacent to contextual aspects. Originality/value The research adds significant and focused knowledge on the subject of the linkage of ICT and KM with JS and CSAT, in the context of emerging economies.

scholarly journals Socio-economic impact of COVID-19 on Ghana's economy: challenges and prospects

2021 ◽  
Vol 48 (4) ◽  
pp. 543-556
Author(s):  
David Tanoh Aduhene ◽  
Eric Osei-Assibey
Keyword(s):  
Discourse Analysis ◽  
Economic Impact ◽  
Negative Impact ◽  
Health Sector ◽  
Developed Countries ◽  
Primary Data ◽  
Content Type ◽  
The Past ◽  
Socio Economic Impact ◽  
The Impact

PurposeThe world's economies are on their knees following the negative impact of the coronavirus pandemic over the past 8 months. Growing number of researches has been conducted on the impact of COVID-19 pandemic on developed countries with little attention on developing countries, who are still grappling with the negative impact of the coronavirus. The rationale for this study is to assess the socio-economic impact of COVID-19 on Ghana's economy and government response to the pandemic as well as policy options to revive the ailing economy.Design/methodology/approachThis study explored the socio-economic impact of the coronavirus on Ghana's economy using a discourse analysis with data from various secondary sources to analyze the impact of the pandemic from the Ghanaian perspective.FindingsThe findings from the discourse analysis revealed that the coronavirus pandemic has negatively impacted on the socio-economic situation of the citizens of Ghana. Whiles an estimated 42,000 people lost their jobs in the first two months of the pandemic in Ghana, tourist attraction sector of the country alone lost $171 million dollars in the past three months due to the partial lockdown and closure of tourism and hospitality centers in the country. The study revealed that Ghana's healthcare system has been overwhelmed by the number of increasing cases in the country to extent of making use of temporary structures as isolation and treatment centers of the pandemic. The study revealed that Ghana may convert these challenges posed by the COVID-19 pandemic into prospects and opportunities by investing massively in the health sector and creating support for the SMEs which creates massive employment for many Ghanaians.Research limitations/implicationsThis study focuses on the impact of the COVID-19 on Ghana's economy and how the pandemic has negatively affected the country. The study is an exploratory study that makes use of secondary data. However, conducting a study with primary data sources from specific communities or regions in the country may not produce the same results. The results from the primary level or community level may be different from the general results obtained from the study. In future it is expected that the study focuses specifically on the extent of the coronavirus pandemic on Ghana's fiscal deficit which seems to have ballooned in recent times.Originality/valueThe study is the first of its kind to extensively explore the socio-economic impact of the COVID-19 pandemic on the Ghanaian economy. The novelty of this paper is that it recognizes governments response to the pandemic and proposes three practical measures adopted to put the country's economy back on its feet through survive, revive and ensuring growth in all sectors of the economy.

The relationship between job satisfaction, turnover intentions and performance of Nigerian polytechnic lecturers with doctorate degrees

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Innocent Otache ◽  
Ele-Ojo Iyaji Inekwe
Keyword(s):  
Job Satisfaction ◽  
Turnover Intention ◽  
Structural Model ◽  
Turnover Intentions ◽  
Negative Impact ◽  
Primary Data ◽  
Content Type ◽  
And Performance ◽  
The Impact ◽  
The Relationship

PurposeThe purpose of this study is to determine the level of job satisfaction, turnover intentions and performance of Nigerian polytechnic lecturers with PhDs and to empirically examine the relationship between them.Design/methodology/approachThis study adopted a descriptive correlational research design. Thus, an online self-reported questionnaire was used to gather primary data from a purposively selected sample of 167 Nigerian polytechnic lecturers with PhDs. Descriptive statistics and PLS-SEM were employed to analyse the data collected.FindingsDescriptive results showed a low level of job satisfaction, high level of turnover intention and moderate level of performance of Nigerian polytechnic lecturers with PhDs. The structural model indicated a significantly positive link between job satisfaction and performance of Nigerian polytechnic lecturers with PhDs. Additionally, further analysis showed significantly negative links between job satisfaction and turnover intentions and between turnover intentions and performance of Nigerian polytechnic lecturers with PhDs.Originality/valueThere is a paucity of empirical studies on the impact of turnover intention on employee performance, particularly in the Nigerian context. This study provides empirical evidence of the negative impact of turnover intention on lecturer performance in the Nigerian context. Importantly, the findings of this study provide insights into the fundamental issues, which underlie the brain drain of lecturers in higher education institutions, especially in developing countries.

Effects of perfume packaging on Basque female consumers purchase decision in Spain

2018 ◽  
Vol 56 (8) ◽  
pp. 1748-1768 ◽  
Author(s):  
Mohammed Z. Salem
Keyword(s):  
Simple Random Sampling ◽  
Measurement Scale ◽  
Primary Data ◽  
Purchase Decision ◽  
Marketing Practice ◽  
Female Population ◽  
Content Type ◽  
Packaging Design ◽  
Female Consumers ◽  
Marketing Tool

PurposeThe purpose of this paper is to examine perfume packaging in Spain and its effects on Basque female consumers’ purchase decision. The study population was made up of females, as they represent the highest consumer in the perfume market, accounting for 67 percent of the total perfume sales (Trufragance.com). Furthermore, in the past few years the perfume industry has basically targeted females (McIntyre, 2013).Design/methodology/approachAn empirical study was conducted using a questionnaire to collect primary data in order to test the hypotheses. The questionnaire was distributed to 400 randomly selected respondents, from the general female population.FindingsThe findings show a relationship between the independent variables (i.e. visual packaging design, verbal packaging design, and packaging benefits) and the dependent variable (i.e. consumer purchase decision) based on several reasons discussed thoroughly in this paper. Additionally, age, education level, marital status, monthly income, and employment category of sample subjects influence the effect of perfume packaging on purchase decisions.Research limitations/implicationsThe main limitation of this study is the use of simple random sampling. The research findings bear important implications for more functional, emotional, environmental, and socially responsible marketing practice where packaging is concerned.Practical implicationsThe findings of this study contribute to the understanding of packaging as a strategic marketing tool and how it can significantly influence the female’s purchase decision. Thus, giving managers and marketers a competitive advantage in this increasingly growing market. A new concept and measurement scale is presented that can be used for identifying creative packaging design and its benefits.Originality/valueThis study remains one of few research works focusing on the four dimensions of packaging benefits: functional, social, emotional, and environmental. Furthermore, it attempts to fulfill the identified need for encompassing potential and generally accepted packaging elements, including both the visual and verbal elements. Therefore, the uniqueness of this study arises from its examination of both aspects simultaneously, which has been ignored in previous research.

The impact of brand authenticity on brand attachment in the food industry

2015 ◽  
Vol 117 (2) ◽  
pp. 538-552 ◽  
Author(s):  
Ioannis Assiouras ◽  
Georgia Liapati ◽  
Georgios Kouletsis ◽  
Michalis Koniordos
Keyword(s):  
Food Industry ◽  
Empirical Support ◽  
Purchase Intentions ◽  
Primary Data ◽  
Competitive Advantages ◽  
Brand Attachment ◽  
Content Type ◽  
Brand Authenticity ◽  
The One ◽  
The Impact

Purpose – The purpose of this paper is to investigate the impact of brand authenticity on brand attachment and subsequently on consumer behaviour related to food brands. Design/methodology/approach – Results are derived from primary data collected from a consumer sample in Greece. Respondents rate their brand authenticity and brand attachment for two well established authentic Greek brands in the food industry. Findings – The study confirms that brand authenticity predicts the brand attachment, while brand attachment influences consumers purchase intentions, willingness to pay more and promote the brand. Practical implications – The benefits of brand authenticity should not be ignored and should be protected by the brand managers of food brands because it can be the one of the competitive advantages that can be leveraged in the competitive food industry sector. Originality/value – It provides the required empirical support for the impact of brand authenticity on brand attachment and behavioural intentions in the food industry.

scholarly journals In-store proximity marketing: experimenting with digital point-of-sales communication

2017 ◽  
Vol 45 (7/8) ◽  
pp. 910-927 ◽  
Author(s):  
Kim Willems ◽  
Malaika Brengman ◽  
Stephanie van de Sanden
Keyword(s):  
Field Experiment ◽  
Temporal Distance ◽  
Purchase Decision ◽  
Communication Effectiveness ◽  
Marketing Communication ◽  
Message Content ◽  
Content Type ◽  
Retail Service ◽  
The One ◽  
The Impact

Purpose The authors present an exploratory study on the effectiveness of in-store marketing communication appeals via digital signage applying the construal level theory (CLT) in a field experiment. According to this theory, the authors hypothesize that shoppers will on the one hand respond more favorably to messages focusing on the desirability of the offering, when they are further distanced from the actual purchase decision. On the other hand, the authors expect more favorable responses toward messages containing feasibility appeals, positioned closer by to the purchase decision. The purpose of this paper is to determine appropriate location-based content for in-store proximity marketing. Design/methodology/approach A field experiment was conducted in a Belgian coffee bar, examining temporal distance effects in a natural retail/service environment. A 2×2 between-subjects experimental design is implemented (i.e. low vs high temporal distance×concrete/cost vs abstract/brand-oriented appeal), examining the impact on marketing communication effectiveness. Findings Overall, the authors find some initial support for CLT on effectiveness measures regarding purchase intentions and actual purchase, but not in terms of self-reported noticing of the screen and the ad, nor in terms of (un)aided ad recall. Research limitations/implications This experiment is a pilot study and such finds itself confronted with a limited number of observations. Originality/value The study is among the first to examine how message content (beyond price promotion) can be adapted to in-store locations.

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