An expansion of the brand and message framing effects on smart health-care clothing

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Hongjoo Woo ◽  
Sanghee Kim
Keyword(s):  
Health Care ◽  
Message Framing ◽  
Purchase Intentions ◽  
Mediating Effect ◽  
Market Penetration ◽  
Content Type ◽  
Health Consciousness ◽  
Significant Difference ◽  
Smart Health ◽  
Conductive Fibers

PurposeThe purpose of this study is to examine the effects of brand and message framing on consumers’ evaluations and purchase intentions of smart health-care clothing. The study also examines the mediating effect of consumers’ evaluations on the effects of the brand and message framing on purchase intentions. Design/methodology/approachThrough an experimental approach, a total of 240 US consumers’ evaluation of smart health-care clothing is compared according to the existence of a well-known brand (vs. none) and message framing (technology-focused vs. fashion-focused). FindingsThe results show that consumer evaluation of smart health-care clothing is higher when the product is from a well-known brand, where consumers’ fashion consciousness and health consciousness positively influence such an evaluation as covariates. Message framing, however, did not have an influence that revealed any significant difference between technology-focused and fashion-focused messages. The consumer’s evaluation of smart health-care clothing eventually increased their purchase intentions and mediated the effects of brand on purchase intentions. Originality/valueSmart health-care clothing refers to clothing that measures, records and manages the user’s activity and health status through conductive fibers or sensors that are woven in the clothes. Despite its benefits, smart health-care clothing is still not widely adopted among consumers, except for a few successful examples. Closing this gap, the results of this study provide implications regarding whether and how brand and message framing maximize consumers’ evaluations toward smart health-care clothing, which the developers and marketers of such products can use to increase the product’s market penetration.

Does an impaired capacity for self-care impact the prevalence of social and emotional loneliness among elderly people?

2018 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Irena Canjuga ◽  
Danica Železnik ◽  
Marijana Neuberg ◽  
Marija Božicevic ◽  
Tina Cikac
Keyword(s):  
Health Care ◽  
Elderly People ◽  
Age Distribution ◽  
Self Care ◽  
The Elderly ◽  
The Self ◽  
Content Type ◽  
Care Assessment ◽  
Significant Difference ◽  
The Impact

Purpose The purpose of this paper is to explore the impact of self-care on the prevalence of loneliness among elderly people living in retirement homes and older people living in their homes/communities. Design/methodology/approach The research was conducted through standardized SELSA-L assessment loneliness questionnaires and the Self Care Assessment Worksheet for self-care assessment. The results were processed using the Kruskal–Wallis test. Findings The obtained results have shown that impaired self-care ability affects the prevalence of loneliness among the elderly almost the same in both groups of participants. However, regarding the relationship between the state of health and self-care, only a statistically significant difference in the prevalence of loneliness is found in the case of the participants living in their homes, with the worst health condition affecting the poorer psychological care. Research limitations/implications It is necessary to point out the limitations of the research, primarily sample limitations and the selected design of the study. The sample consisted of two different and relatively small groups of participants which could adversely affect the representativeness of the sample and reduce the possibility of generalising the results. The next limiting factor is the age distribution the authors used in the research, where the age of the participants as a very important variable was collected by age range and not precisely which consequently resulted in inequality in subgroup sizes. Thus, the middle age (75–85) covers up to ten years, which is a huge range at an older age and can mean major differences in functional ability, and can impact the self-care assessment. Practical implications Nurses are indispensable in care for the elderly and they need to promote and encourage self-care of the elderly through health care. Elderly people living in retirement homes should be allowed to participate equally in health care in order to preserve their own autonomy and dignity. However, to benefit those who live in their homes, nurses should be connected to the local community and thus stimulate various forms of preventative (testing blood sugar levels, blood pressure and educating on the importance of preventive examinations) or recreational activities in the environment of elderly people with the goal of preserving their functional abilities. Originality/value The impact of self-care on loneliness was not sufficiently researched, and this paper contributed to understanding the complexity of loneliness phenomena among the elderly with the aim of developing a model of prevention.

Live, Eat, Love: life equilibrium as a driver of organic food purchase

2017 ◽  
Vol 119 (7) ◽  
pp. 1410-1422 ◽  
Author(s):  
Melika Husic-Mehmedovic ◽  
Maja Arslanagic-Kalajdzic ◽  
Selma Kadic-Maglajlic ◽  
Zlatan Vajnberger
Keyword(s):  
Food Quality ◽  
Structural Equation ◽  
Organic Food ◽  
Quality Attributes ◽  
Positive Influence ◽  
Purchase Intentions ◽  
Content Type ◽  
Food Purchase ◽  
Health Consciousness ◽  
Quality Dimensions

Purpose The purpose of this paper is to disentangle the effect of life equilibrium on organic food purchase intentions through a consideration of the evaluation of intrinsic and extrinsic food quality attributes. Furthermore, the study examines the role of health consciousness in achieving life equilibrium. Design/methodology/approach The conceptual framework was developed based on previous research and tested through a quantitative study with end consumers. The hypothesized relationships were tested using structural equation modelling. Findings The results obtained from this study show that the perceived quality associated with the intrinsic attributes of organic food mediates a positive influence of life equilibrium on consumers’ organic food purchase intentions. The study also confirms that life equilibrium mediates the effects of health consciousness on the evaluation of intrinsic and extrinsic food quality attributes. Research limitations/implications The theoretical contributions of the paper lie in uncovering the complex relationships that exist among health consciousness, life equilibrium, perceived organic food quality dimensions and purchase intentions and providing new evidence showing which perceived intrinsic organic food quality dimensions are relevant in shaping consumers’ purchase intentions. Practical implications The research results suggest that organic food managers should focus on developing stronger value propositions that are based more on intrinsic food quality characteristics and less on extrinsic ones. Originality/value This study recognizes the relevance of life equilibrium as a specific consumer lifestyle form, which drives organic food consumption through extrinsic and intrinsic food quality attributes.

Operations-oriented strategies and patient satisfaction: the mediating effect of service experience

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Kwabena G. Boakye ◽  
Hong Qin ◽  
Charles Blankson ◽  
Mark D. Hanna ◽  
Victor R. Prybutok
Keyword(s):  
Health Care ◽  
Patient Satisfaction ◽  
Direct Effect ◽  
Service Recovery ◽  
Mediating Effect ◽  
Equation Modeling ◽  
Survey Method ◽  
Service Experience ◽  
Content Type ◽  
The Relationship

Purpose The purpose of this study is to explore the direct and indirect effects of perceived provider professionalism and service recovery in enhancing patient satisfaction in a developing country. Design/methodology/approach This study used a survey method to investigate satisfaction among health-care consumers. This study used data collected from 210 health-care consumers to empirically test the hypotheses via structural equation modeling Findings This study found that service recovery has a significant direct effect on patient satisfaction. Though this study did not find perceived provider professionalism to have a direct effect on patient satisfaction, it found an indirect effect in the relationship via service experience. Thus, service experience fully/completely mediates the relationship between perceived provider professionalism and patient satisfaction, while partially mediating the significant relationship between service recovery and patient satisfaction. Originality/value The results further underscore the need for health-care organizations in developing countries to focus on mindfully developing operations-oriented strategies that lead to the delivery of memorable service experiences for patients.

Predicting future use intention of fitness apps among fitness app users in the United Kingdom: the role of health consciousness

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Svenja Damberg
Keyword(s):  
Health Care ◽  
United Kingdom ◽  
Sports Marketing ◽  
Theory And Practice ◽  
Path Model ◽  
Equation Modeling ◽  
Content Type ◽  
Health Consciousness ◽  
The United Kingdom ◽  
Continuance Usage

PurposeThis study replicates and extends the unified theory of acceptance and use of technology (UTAUT2) to explain the drivers of future use intention of fitness apps among users. It extends existing theory by investigating continuance usage and adding health consciousness as a driver; an extension, which has implications for future studies on emerging technologies in the health care sector and beyond.Design/methodology/approachBuilding on the UTAUT2, the author built a path model of future app-use intention. A survey involving 591 respondents from the United Kingdom was conducted, and the data was analyzed using partial least squares structural equation modeling.FindingsThe results of this study confirm that five drivers explain future use intention, namely habit, perceived playfulness, health consciousness, perceived performance and price value. These findings have implications for sports marketing theory and practice, as well as for policymakers, in that health consciousness is important for fitness app adoption, which in turn has repercussions for entire health care systems.Originality/valueThis study makes two main contributions. It extends technology acceptance theory by using a sample of users to explain future use intention of fitness apps and adds the construct health consciousness as a nontechnological element of the continuance usage of fitness apps to the model. The result is a path model that confirms the importance of personal health consciousness and potential generalizability to future health industry technologies with further implications for sports marketing management theory and practice.

Knowledge integration, teamwork and performance in health care

2016 ◽  
Vol 30 (2) ◽  
pp. 227-243 ◽  
Author(s):  
Mirjam Körner ◽  
Corinna Lippenberger ◽  
Sonja Becker ◽  
Lars Reichler ◽  
Christian Müller ◽  
...  
Keyword(s):  
Health Care ◽  
Mental Models ◽  
Team Performance ◽  
Health Care Professionals ◽  
Knowledge Integration ◽  
Shared Mental Models ◽  
Mediating Effect ◽  
Patient Centered ◽  
Content Type ◽  
Starting Point

Purpose – Knowledge integration is the process of building shared mental models. The integration of the diverse knowledge of the health professions in shared mental models is a precondition for effective teamwork and team performance. As it is known that different groups of health care professionals often tend to work in isolation, the authors compared the perceptions of knowledge integration. It can be expected that based on this isolation, knowledge integration is assessed differently. The purpose of this paper is to test these differences in the perception of knowledge integration between the professional groups and to identify to what extent knowledge integration predicts perceptions of teamwork and team performance and to determine if teamwork has a mediating effect. Design/methodology/approach – The study is a multi-center cross-sectional study with a descriptive-explorative design. Data were collected by means of a staff questionnaire for all health care professionals working in the rehabilitation clinics. Findings – The results showed that there are significant differences in knowledge integration within interprofessional health care teams. Furthermore, it could be shown that knowledge integration is significantly related to patient-centered teamwork as well as to team performance. Mediation analysis revealed partial mediation of the effect of knowledge integration on team performance through teamwork. Practical/implications – In practice, the results of the study provide a valuable starting point for team development interventions. Originality/value – This is the first study that explored knowledge integration in medical rehabilitation teams and its relation to patient-centered teamwork and team performance.

Triple bottom line model and food safety in organic food and conventional food in affecting perceived value and purchase intentions

2019 ◽  
Vol 121 (2) ◽  
pp. 333-346 ◽  
Author(s):  
Shu Yen Hsu ◽  
Chiao-Chen Chang ◽  
Tyrone T. Lin
Keyword(s):  
Food Safety ◽  
Organic Food ◽  
Perceived Value ◽  
Triple Bottom Line ◽  
Purchase Intentions ◽  
Primary Data ◽  
Equation Modeling ◽  
Bottom Line ◽  
Content Type ◽  
Significant Difference

Purpose The purpose of this paper is to investigate whether there is a significant difference in consumer’s attitude and purchase intentions toward organic food and conventional food (non-organic food and non-genetically modified) under the influence of corporate social responsibility (CSR) for environmental protection in the context of global warming and frequent food safety issues. Design/methodology/approach To understand the triple bottom line(TBL) affect the consumers’ attitude and purchase intentions of organic food and conventional food from the consumer’s point of view, primary data collected via 363 valid questionnaires tested the conceptual model by structural equation modeling (SEM). Findings The results show that CSR has a significant influence on consumers’ perceived value. Moreover, perceived value is an important factor in affecting consumers’ attitude and purchase intentions. And consumers’ attitude toward environmental concern, food safety concern and CSR also have an indirect effect on purchase intentions. Originality/value The findings of the study would help corporations not only pursue economic profit but also keep a balance within the environment and the ecosystem, and serve as a reference to corporations to fulfill CSR for the goal of sustainable management.

Early COVID-19 outbreak, individuals’ mask attitudes and purchase intentions: a cohesive care

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Naimatullah Shah ◽  
Muhammad Shafique Kalwar ◽  
Bahadur Ali Soomro
Keyword(s):  
Purchase Intention ◽  
Structural Equation ◽  
Sampling Strategy ◽  
Purchase Intentions ◽  
Cross Sectional ◽  
Content Type ◽  
Health Consciousness ◽  
The Government ◽  
Practical Implications ◽  
Study Offer

Purpose This study aims to explore individuals’ attitudes and intentions towards mask purchase in Pakistan at an initial outbreak of COVID-19. Design/methodology/approach The study is quantitatively based on the cross-sectional data. The data are collected through a survey questionnaire. Convenience sampling strategy is used to target the individuals of Pakistan. At the first, 650 questionnaires were distributed. In return, the authors received 321 raw samples with the response rate of 53.5%. Finally, 316 useful samples are proceeded to infer the final results. Findings The structural equation model’s results demonstrate a positive and significant effect of fear of complication of COVID-19, knowledge about COVID-19 and health consciousness on attitudes towards the mask. Further, attitudes towards mask are found to be the robust analyst of mask purchase intention. Research limitations/implications The study used cross-sectional data through a single source of data collection. The findings of the survey are on the sample size of 316. Practical implications The study would help policymakers to formulate the strategies to make aware individuals regarding their health and COVID-19 issues. The study would provide the guidelines to the government agents of Pakistan to combat with COVID-19 through the purchase of mask. The shopkeepers would be aware to observe the intentions and attitudes of consumers towards mask. Originality/value The outcomes of this study offer a shred of empirical evidence for attitudes and intentions regarding the purchase of mask, particularly for developing country settings.

Antecedents of pregnant women’s purchase intentions and willingness to pay a premium for organic food

2018 ◽  
Vol 120 (7) ◽  
pp. 1561-1573 ◽  
Author(s):  
Faruk Anıl Konuk
Keyword(s):  
Willingness To Pay ◽  
Pregnant Women ◽  
Environmental Concern ◽  
Organic Food ◽  
Structural Equations ◽  
Purchase Intentions ◽  
Convenience Sample ◽  
Content Type ◽  
Positive Effects ◽  
Health Consciousness

PurposeThe purpose of this paper is to examine the effects of health consciousness, environmental concern and customer innovativeness on pregnant women’s purchase intentions and willingness to pay (WTP) a premium for organic food.Design/methodology/approachIn order to collect data, a field study was conducted using administrated questionnaires from a convenience sample of pregnant women in Istanbul, Turkey. A structural equations model was used to test the proposed hypotheses.FindingsResults indicated positive effects of health consciousness, environmental concern and customer innovativeness on both purchase intentions and WTP a premium toward organic food. Specifically, it was found that health consciousness had the greatest influence on purchase intentions and WTP a premium.Originality/valueUnlike previous studies, this research focused on pregnant women and aimed to understand the role of health consciousness, environmental concerned and customer innovativeness on purchase intentions and WTP a premium for organic food.

scholarly journals From fans to buyers: antecedents of sponsor's products purchase intention

2020 ◽  
Vol 21 (3) ◽  
pp. 449-466 ◽  
Author(s):  
Alfredo Silva ◽  
José Manuel Cristóvão Veríssimo
Keyword(s):  
Purchase Intention ◽  
Structural Equation ◽  
Purchase Intentions ◽  
Mediating Effect ◽  
Equation Modeling ◽  
Team Identification ◽  
Content Type ◽  
Mediated Effects ◽  
Sports Team ◽  
Positive Direct

PurposeThis study aims to explore the indirect and direct effect of perceived congruence between fans' identification with a team and the intention to buy sponsor's products. The level of perceived congruence between the sponsor and the sports team, as well as fans' attitude toward the sponsor and their purchase intention toward products from the sponsoring company are analyzed.Design/methodology/approachA sample of 2,647 football fans who support two well-known Portuguese professional football teams completed a questionnaire. Structural equation modeling with multigroup analysis was carried out to test the model and the hypotheses.FindingsTeam identification has an effect on perceived congruence, on attitude toward sponsors and on intention to buy. The results also show the positive direct and indirect effects of both perceived congruence on attitude toward the sponsoring company and on purchase intention of sponsors' products. However, neither congruence nor attitude show significant results on purchase intention.Originality/valueThis study departs from previous studies, in that it investigates the direct and indirect (i.e. mediated) effects of perceived congruence. Firstly, it analyzes the mediating effect of perceived congruence between team identification and purchase intentions. Secondly, it explores the mediating effect of perceived congruence between team identification and attitude toward the sponsor.

Technological improvement in modern health care applications using Internet of Things (IoT) and proposal of novel health care approach

2019 ◽  
Vol 12 (2) ◽  
pp. 148-162 ◽  
Author(s):  
Mamata Rath ◽  
Binod Pattanayak
Keyword(s):  
Health Care ◽  
Internet Of Things ◽  
Health Care System ◽  
Life Style ◽  
Urban Areas ◽  
Content Type ◽  
Modern Health Care ◽  
Health Care Applications ◽  
Smart Health ◽  
Care System

Purpose With the development of emerging engineering technology and industrialization, there are greater changes in the life style of people in smart urban cities; therefore, there is also more chance of various health problems in urban areas. The life style of persons in metro urban areas with the expansive volume of population is similarly influenced by different application and administration frameworks. These are affecting the human health system up to an extended extent and there are more health-related issues and health hazard concerns that can be identified in urban areas. The purpose of this paper is to present an analytical study on various aspects of the smart health care system in a smart perspective by analyzing them with respect to emerging engineering technologies such as mobile network, cloud computing, Internet of Things (IoT), big data analytics and ubiquitous computing. This paper also carries out a detailed survey of health issues and improved solutions in automated systems using these technologies. Second, the paper also presents a novel health care system using smart and safe ambulances and their appropriate control at traffic points with safety and security features in a smart city, so that the valuable life of patients can be saved in time by immediate treatment in nearest hospital or health care units. Design/methodology/approach In this paper, an analytical survey was conducted for improvement in the health care sector using computer technology and IoT-based various modern health care applications. An idea of Smart Health Care Hospital using sensors, mobile agent smart vehicle configuration and safety traffic control for ambulance was proposed. Findings A simulation was carried out to see the performance of a safety mechanism in the proposed approach. Comparative analysis was carried out with other approaches to know the execution time, response time and probable delay due to the implementation of this approach. Originality/value It is an original research work with motivation inspired from current emergent technology to apply in the health care system.

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