Online viewers’ choices over advertisement number and duration

2020 ◽  
Vol 14 (2) ◽  
pp. 215-238
Author(s):  
Stephen Nettelhorst ◽  
Laura Brannon ◽  
Angela Rose ◽  
Whitney Whitaker
Keyword(s):  
Exposure Time ◽  
Design Methodology ◽  
Persuasive Messages ◽  
Content Type ◽  
Independent Variables ◽  
Research Designs ◽  
Total Exposure Time ◽  
Online Simulations ◽  
Independent Variable ◽  
Two Independent Variables

Purpose The purpose of this study is to investigate online viewers’ preferences concerning the number and duration of video advertisements to watch during commercial breaks. The goal of the investigations was to assess whether online viewers preferred watching a fewer number of advertisements with longer durations or a greater number of advertisements with shorter durations. Design/methodology/approach Two studies used experimental research designs to assess viewers’ preferences regarding advertisements. These designs used two independent variables and one dependent variable. The first independent variable manipulated the type of choice options given to online viewers (e.g. one 60 s or two 30 s advertisements). The second independent variable manipulated when the choice was given to online viewers (i.e. at the beginning of the viewing experience or in the middle of the experience). The dependent variable measured viewers’ choices concerning their preferred advertisement option. Findings The results across both studies found that participants made choices that minimized total advertisement exposure time when possible. When minimizing total exposure time was not possible, participants made choices that minimized the number of exposures instead. Originality/value These investigations extend the literature on advertisement choice by examining online viewers’ preferences about the format of their advertising experience rather than the content of the persuasive messages themselves. In addition, these investigations provide value by investigating viewers’ responses to stimuli within realistic online simulations rather than abstract hypotheticals.

Copa America: a resource-based theory of football talent

2019 ◽  
Vol 25 (3/4) ◽  
pp. 176-191
Author(s):  
Peter Omondi-Ochieng
Keyword(s):  
Logistic Regression ◽  
Design Methodology ◽  
Binary Logistic Regression ◽  
Content Type ◽  
Independent Variables ◽  
Football Team ◽  
Practical Implications ◽  
Resource Based Theory

Purpose Guided by the resource-based theory, the purpose of this study was to predict the role of football talent in the Federation Internationale de Football Association (FIFA) rankings of the men’s national football teams in the Copa America zone. Design/methodology/approach The study used archival data of Copa American national football teams. The dependent variable was FIFA rankings, and the independent variables were football talent (measured by the stocks of amateur footballers, professional footballers and football officials). Statistical analysis was performed using Kendall tau statistic and binary logistic regression. Findings The binary logistic regression results indicated that FIFA rankings were statistically and significantly associated with the stock of football officials and professional footballers – but not amateur footballers. The predictive model explained 80 per cent of the variance. Research limitations/implications The study focused exclusively on the stock of football talent in each nation, and not alternative determinants of national football team competitiveness as economic power and quality of professional football leagues, among others. Practical implications The stocks of professional footballers and football officials are valuable sources of competitive advantage (CA) in national football team rankings. Originality/value The study highlighted the uniqueness and distinctiveness of a nation possessing large stocks of professional footballers which can boost the CA and rankings of Copa American national football teams.

A mediator of consumers' willingness to pay for halal logistics

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Dg Ku Zunaidah Ag Majid ◽  
Suhaila Abdul Hanan ◽  
Hazlinda Hassan
Keyword(s):  
Willingness To Pay ◽  
Empirical Research ◽  
Significant Influence ◽  
Design Methodology ◽  
Direct Relationship ◽  
Content Type ◽  
Independent Variables ◽  
Survey Questions ◽  
Increasing Demand

PurposeThe halal industry has been growing in recent years, seeing an increasing demand for halal products from both Muslim and non-Muslim consumers and acknowledging that halal is a universal concept accepted by both Muslim and non-Muslim societies. Service-related providers, such as logistics, could influence the demand for halal products by consumers. This paper aims to investigate the factors that influence consumers' willingness to pay (WTP) for halal logistics among young non-Muslim adults.Design/methodology/approachA set of survey questions were distributed to young non-Muslim adults and 280 questionnaires were analysed.FindingsThe results indicate that three independent variables had a direct relationship and significant influence on the WTP for halal logistics among non-Muslim consumers. These variables are concern on halal, knowledge about halal and perception of halal logistics. Meanwhile, the awareness of halal logistics significantly influenced the consumers' WTP for halal logistics, provided that it was mediated by the perception of halal logistics.Originality/valueGiven the gap in research on halal logistics and WTP, this paper presents a consolidated examination of this subject, particularly the WTP of young non-Muslim adults. Furthermore, by including the perception of halal logistics as a mediator, this study leverages the halal logistics knowledge to a new level, thus deepening the understanding of this topic and contributing additional knowledge. This study also presents some opportunities for future empirical research.

E-commerce trading activity and the SME sector: an FSB perspective

2013 ◽  
Vol 20 (4) ◽  
pp. 866-888 ◽  
Author(s):  
David Pickernell ◽  
Paul Jones ◽  
Gary Packham ◽  
Brychan Thomas ◽  
Gareth White ◽  
...  
Keyword(s):  
Public Sector ◽  
Small Businesses ◽  
Design Methodology ◽  
Public Procurement ◽  
Content Type ◽  
Independent Variables ◽  
High Knowledge ◽  
Ict Development ◽  
The University ◽  
Trading Behaviour

Purpose – This study aims to examine e-commerce within UK small and medium sized enterprises (SMEs). More specifically, it seeks to explore associations between e-commerce and internal and external antecedents including trading behaviour, owner/manager characteristics, innovation, public sector involvement, business advice and finance sources. Design/methodology/approach – An 8,500+ sample derived from the 2008 UK Federation of Small Businesses survey was utilised. An OLS regression equation was generated where the percentage of sales made using e-commerce constituted the dependent variable. Independent variables were constructed for several sets of factors including innovation, business advice and sources of finance, as well as a range of owner and SME typology variables. Findings – The results suggest that e-commerce is more strongly apparent in SMEs started from scratch and where they were involved in basic or high knowledge services or the tourist trade. SMEs undertaking e-commerce were also associated with innovation in the form of copyright, as well as public procurement with local authorities and the university sector. Specific business advice in the form of capacity, family and suppliers was also associated with e-commerce trading. Research limitations/implications – These results have implications for SMEs and public sector stakeholders. SMEs must recognise the importance of several potential antecedents such as intellectual property rights, specific business advice and finance to encourage e-commerce. Moreover, it was apparent that certain SME characteristics, namely locality and trading behaviour, were associated with effective e-commerce. Originality/value – This study will be of value to academia, SMEs and key public sector stakeholders in the formulation of policy for ICT development.

Passive leadership and its relationship with organizational justice

2018 ◽  
Vol 37 (2) ◽  
pp. 212-223 ◽  
Author(s):  
Muhammad Majid Adeel ◽  
Hafiz Ghufran Ali Khan ◽  
Naveed Zafar ◽  
Syed Tahir Rizvi
Keyword(s):  
Organizational Justice ◽  
Design Methodology ◽  
Direct Relationship ◽  
Social Science Knowledge ◽  
Content Type ◽  
Mediating Role ◽  
Independent Variable ◽  
Relationship Of ◽  
The Relationship

Purpose The purpose of this paper is to examine the relationship among passive leadership, organizational justice and affect-based trust. In addition, the meditating role of affect-based trust between these relationships is also investigated. Design/methodology/approach The data have been collected using anonymously completed questionnaire that has questions regarding passive leadership as independent variable, affect-based trust as mediator and organizational justice as dependent variable. Findings It is noted that the passive leadership is negatively associated with the affect-based trust and perceptions of organizational justice and the mediating role of affect-based trust is also confirmed between these relationships. Originality/value This study provides a new insight for social science knowledge base by explaining the direct relationship of passive leadership with organizational justice and through affect-based trust.

Brand forgiveness

2019 ◽  
Vol 28 (5) ◽  
pp. 633-652 ◽  
Author(s):  
Marc Fetscherin ◽  
Alexandra Sampedro
Keyword(s):  
Coping Strategies ◽  
Research Design ◽  
Representative Sample ◽  
Design Methodology ◽  
Regression Analyses ◽  
Content Type ◽  
Research Designs ◽  
Brand Transgression ◽  
Degrees Of Severity ◽  
A Performance

Purpose This paper aims to explore and discuss the concept of brand forgiveness. It empirically assesses the relationships among three types of brand transgressions, brand forgiveness and three consumer coping strategies. Design/methodology/approach A 3 × 2 research design is used to evaluate the effects of three types of brand transgression (performance, image and value) and two degrees of severity (high vs low) for brand forgiveness. Then, this paper use a 2 × 3 research design, evaluating two degrees of brand forgiveness (high vs low) together with their effects on three different consumer coping strategies (switching, attacking and purchasing again). Using a representative sample of 472 US consumers, various hypotheses related to these research designs are tested. Findings The results show that almost half (48 per cent) of the consumers are unlikely or very unlikely to forgive a brand compared to about a third (32 per cent) who are likely or very likely to forgive. The results of ANOVA show the more severe the brand transgression, the less likely the forgiveness. Consumers who are more likely to forgive are less likely to avoid the brand or engage in attacking behaviors; they are also more likely to purchase the brand again. The results of regression analyses show that consumers witnessing a performance-based brand transgression are more likely to forgive the brand than in the case of image- or value-based brand transgressions. Originality/value This paper explores and outlines the brand forgiveness construct, both theoretically and empirically.

An Investigation of the Effect of Latency on the Operator’s Trust and Performance for Manual Multi-robot Teleoperated Tasks

2017 ◽  
Vol 61 (1) ◽  
pp. 390-394 ◽  
Author(s):  
Hunter Rogers ◽  
Amro Khasawneh ◽  
Jeffery Bertrand ◽  
Kapil Chalil Madathil
Keyword(s):  
Confidence Level ◽  
Search And Rescue ◽  
The Other ◽  
Repeated Measure ◽  
Independent Variables ◽  
Subjective Workload ◽  
Dependent Variables ◽  
Independent Variable ◽  
And Performance ◽  
Two Independent Variables

Latency is an important factor when conducting teleoperated missions. This study investigates the effects of latency on a set of dependent variables: performance (measured by time and number of errors), subjective workload, trust, and usability. These measures were tested in a simulated search-and-rescue mission over two levels of two independent variables. One independent variable was the number of robots – one or two (within-subject), and the other independent variable was latency – simulations with and without latency (between-subject.) The significant effect of the independent variables on the dependent variables were checked using repeated measure two-way ANOVA with a confidence level of 95%. The data determined any significant effects that latency and/or the number of robots had on such factors as errors, dependability, reliability, harmful outcomes, temporal demand, and frustration.

Convention attendance and gaming volume in South Korean casinos

2016 ◽  
Vol 7 (1) ◽  
pp. 66-80 ◽  
Author(s):  
Kristin Malek ◽  
Jungsun (Sunny) Kim
Keyword(s):  
Design Methodology ◽  
Negative Relationship ◽  
Research Model ◽  
Time Series Regression ◽  
Monthly Data ◽  
Content Type ◽  
Independent Variables ◽  
South Korean ◽  
Significant Negative Relationship ◽  
Dependent Variables

Purpose – The purpose of this paper is to advance a theoretical model by estimating the effects of convention attendance on gaming volume (both monthly coin-in and table game drop). Design/methodology/approach – Performance monthly data from two casinos in South Korea are used to test the research model. Specifically, time series regression modeling was performed on the data with the dependent variables including coin-in and table drop and the independent variables including convention attendance and hotel occupancy. Findings – The hotel occupancy variable was found to significantly increase slot coin-in at a rate of 113,603,912 KRW (approximately US$93,500) per month at Casino A. Interestingly, this variable had a significant negative relationship with coin-in per month at Casino B. Meanwhile, the hotel occupancy variable failed to produce any significant effect in the table drop model at both casinos. The convention attendance variable also had no significant effect on both coin-in and table drop at both casinos. Originality/value – This research represents the first attempt to empirically examine the effects of convention attendance on gaming revenues in Asian markets.

National culture and fraud risk: exploratory evidence

2014 ◽  
Vol 12 (2) ◽  
pp. 161-176 ◽  
Author(s):  
Dessalegn Getie Mihret
Keyword(s):  
National Culture ◽  
Design Methodology ◽  
Risk Exposure ◽  
Content Type ◽  
Independent Variables ◽  
Fraud Risk ◽  
Culture Dimensions ◽  
Corruption Index ◽  
High Power Distance

Purpose – The purpose of this paper is to test the association between national culture dimensions and exposure to fraud with a view to drawing implications for understanding fraud risk. Design/methodology/approach – The study is based on a sample of 66 countries. Regression analysis is conducted using Hofstede’s national culture dimensions as independent variables and fraud risk as a dependent variable. Transparency International’s corruption index was used as a proxy for fraud risk. Findings – Results suggest high fraud risk exposure in countries with high power distance and those having limited long-term orientations. Research limitations/implications – The study informs deeper understanding of fraud risk through analysis of fraud risk in a culturally relative sense. Originality/value – This is the first study (known to the author) to draw the implications of national culture for understanding fraud risk.

Measuring tourism success – alternative outcome variables: a perspective article

2019 ◽  
Vol 75 (1) ◽  
pp. 182-186
Author(s):  
Muzaffer Uysal
Keyword(s):  
Critical Review ◽  
Design Methodology ◽  
Well Being ◽  
Content Type ◽  
Observational Analysis ◽  
Independent Variables ◽  
Alternative Outcome ◽  
New Directions ◽  
Dependent Variables ◽  
The Future

Purpose The focus of this perspective paper is to provide new directions in the ontology of thinking about outcome variables by observational analysis of past and linking it to the present research. Design/methodology/approach This perspective paper follow a critical review approach that is reflective and speculative in its orientation. Findings Outcome variables are assumed to serve as the dependent variables which are observed and measured by changing independent variables. It is argued that there would certainly be more and innovative concerted efforts in the future that would focus on non-conventional measures as outcome variables. These efforts would help researchers better understand the contribution of tourism activities to well-being of stakeholders. By doing so, success in tourism can be ensured. Originality/value Proposing, in addition to conventional outcome variables, new/possible outcome variables to enrich research.

Challenges for B2B research relevance: a top executive perspective

2014 ◽  
Vol 29 (7/8) ◽  
pp. 593-600 ◽  
Author(s):  
Hannu Kuusela ◽  
Elina Närvänen ◽  
Hannu Saarijärvi ◽  
Mika Yrjölä
Keyword(s):  
Design Methodology ◽  
Point Of View ◽  
New Approach ◽  
Content Type ◽  
Top Executives ◽  
Research Designs ◽  
Top Executive ◽  
Business To Business ◽  
Depth Interviews

Purpose – The purpose of the article is to identify and analyze the challenges of business-to-business (B2B) research relevance from the point of view of top executives. Design/methodology/approach – Ten in-depth interviews with top executives from different B2B industries were conducted and analyzed by using Arndt’s (1985) elements of a healthy discipline, i.e. knowledge, problems and instruments. Findings – The findings reveal 12 challenges that characterize contemporary B2B research relevance from a top executive perspective. Research limitations/implications – The research offers genuine top executive insight. More research from different perspectives is needed to broaden the understanding of B2B research relevance. Originality/value – Reflecting B2B research with the identified challenges can contribute to better research designs, narrowing the gap between B2B scholars and practitioners. Altogether, it contributes to the health of the B2B discipline. The study also introduces a new approach to analyzing research relevance by using the elements of scientific balance.

Sign in / Sign up

Export Citation Format

Share Document