Cross-cultural effects on graphical password memorability and design

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Mona Mohamed ◽  
Tobin Porterfield ◽  
Joyram Chakraborty
Keyword(s):  
Visual Memory ◽  
Cross Cultural ◽  
Kingdom Of Saudi Arabia ◽  
Content Type ◽  
Graphical Password ◽  
Cultural Images ◽  
Cultural Considerations ◽  
Cultural Effects ◽  
Different Cultures ◽  
The Impact

Purpose This study aims to examine the impact of cultural familiarity with images on the memorability of recognition-based graphical password (RBG-P). Design/methodology/approach The researchers used a between-group design with two groups of 50 participants from China and the Kingdom of Saudi Arabia, using a webtool and two questionnaires to test two hypotheses in a four-week long study. Findings The results showed that culture has significant effects on RBG-P memorability, including both recognition and recall of images. It was also found that the login success rate depreciated quickly as time progressed, which indicates the memory decay and its effects on the visual memory. Research limitations/implications Collectively, these results can be used to design universal RBG-Ps with maximal password deflection points. For better cross-cultural designs, designers must allow users from different cultures to personalize their image selections based on their own cultures. Practical implications The RBG-P interfaces developed without consideration for users’ cultures may lead to the construction of passwords that are difficult to memorize and easy to attack. Thus, the incorporation of cultural images is indispensable for improving the authentication posture. Social implications The development of RBG-P with cultural considerations will make it easy for the user population to remember the password and make it more expensive for the intruder to attack. Originality/value This study provides an insight for RBG-P developers to produce a graphical password platform that increases the memorability factor.

Effects of culture on graphical password image selection and design

2020 ◽  
Vol 22 (1) ◽  
pp. 73-95
Author(s):  
Mona Mohamed ◽  
Joyram Chakraborty ◽  
Sharma Pillutla
Keyword(s):  
Cultural Context ◽  
Cross Cultural ◽  
Adaptive Interfaces ◽  
Kingdom Of Saudi Arabia ◽  
Content Type ◽  
Graphical Password ◽  
Group Design ◽  
Control Interface ◽  
The Cross ◽  
Practical Implications

Purpose The purpose of this study is to examine the effects of culture on the cross-cultural design of the recognition-based graphical password (RBG-P) interface as inferred from Chinese and Saudi subjects’ image selections. Design/methodology/approach The authors use a between-group design adopted using two groups of participants from China and the Kingdom of Saudi Arabia to measure the differences caused by the effects of cultures on graphical password image selections. Three hypotheses have been tested in a four-week long study carried out using two questionnaires and an RBG-P webtool designed for images selection. Findings The results have indicated that participants are equally biased not only toward their own culture but also depending on their opinions about other cultures. In addition, when creating the password, it has been observed that culture not only influenced the image selection to create the password but also have an effect on the sequence of the images forming the password. Research limitations/implications Appropriately used image selection differences can be used appropriately in cross-cultural designs that will lead to better development of culturally adaptive interfaces that will boost the security posture of RBG-P authentication. Practical implications Some RBG-P interfaces that are produced outside the designer’s culture may suffer the effects of cultural differences. Hence, to incorporate culture in the interface, authentication systems within applications should be flexible by designing images that fit the culture in which the software will be used. To this end, access control interface testing should also be carried out in the environmental and cultural context in which it is will be used. Originality/value This paper provides useful information for international developers who develop cross-cultural usable secure designs. In such environments, the cross-culturally designs may have significant effects on the acceptability and adoption adaptation of the interface to multi-cultural settings.

The impact of support on growth in teacher-efficacy: a cross-cultural study

2019 ◽  
Vol 33 (4) ◽  
pp. 753-767
Author(s):  
Tomas Jungert ◽  
Rickard Östergren ◽  
Nathalie Houlfort ◽  
Richard Koestner
Keyword(s):  
Teacher Efficacy ◽  
Cultural Study ◽  
Structural Equation ◽  
Organizational Outcomes ◽  
School Management ◽  
Cross Cultural ◽  
Equation Modeling ◽  
Content Type ◽  
Cross Cultural Study ◽  
The Impact

Purpose Perceived support from co-workers and managers is important for many organizational outcomes. However, the benefit of competence support from colleagues and school management on personal teacher efficacy has not been investigated. The purpose of this paper is twofold: first, to investigate the impact of competence support from colleagues and the school management on growth in teacher efficacy and second, to investigate cultural differences (Canada and Sweden). Design/methodology/approach The authors administered an inventory measuring support for competence and personal teacher efficacy to over 400 teachers in Canada and Sweden at 27 schools, at two times. Time 1 took place at the first week of a fall semester and Time 2 at the end of the same semester. Findings Structural equation modeling revealed that competence support from colleagues predicted growth in teacher efficacy, whereas competence support from school management did not. No differences in these relations emerged between Canadian and Swedish teachers. Practical implications The findings have implications for how schools organize teachers in teacher teams so that competence support from co-workers is promoted. Originality/value This study is the first cross-cultural study to empirically show that teachers’ self-efficacy is significantly benefitted by competence support from their teacher peers.

The impact of culture on millennials' attitudes towards luxury brands: evidence from Tokyo and Shanghai

2022 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Cheng Lu ◽  
Zhencong Sang ◽  
Kun Song ◽  
Kazuo Kikuchi ◽  
Ippei Machida
Keyword(s):  
Social Identity ◽  
Peer Influence ◽  
Positive Impact ◽  
Cross Cultural ◽  
Mediating Effect ◽  
Luxury Brands ◽  
Content Type ◽  
The Social ◽  
The Cross ◽  
The Impact

PurposeBased on the theory of social identity mechanism, this study aimed to investigate the associations with millennial consumers' need for uniqueness (NFU), susceptibility to peer influence (SPI) and attitudes towards luxury brands (ALB) under the cross-cultural context. The mediating effect of fashion innovativeness (FI) and the moderating effect of culture were examined.Design/methodology/approachThe data for this study were collected through a survey from 217 millennials in Shanghai and 268 millennials in Tokyo. Moderation analysis and mediation analysis using Hayes PROCESS macro were applied to test proposed hypotheses.FindingsResults show that NFU and SPI have a significantly positive effect on millennials' ALB, and fashion innovativeness plays a mediating role in this process. Furthermore, the positive impact of NFU on millennials' ALB for relatively individualistic cities (Shanghai) is stronger than for relatively collectivist cities (Tokyo). The positive impact of susceptibility to informative influence (SII) on millennials' ALB for Tokyo is stronger than for Shanghai.Practical implicationsThe research results suggest how different cultures can support marketers in effectively carrying out their business strategy.Originality/valueUnder the cross-cultural background, the social identity mechanism behind the attitudes of millennials towards luxury brands has been widely recognised. However, little is known about how culture could moderate the social identity mechanism behind millennials' ALB. By analysing these mechanisms, this study compares the cultures of Shanghai and Tokyo and expands the previous research achievements.

scholarly journals From cultural differences to cultural globalization: towards a new research agenda in cross-cultural management studies

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Mehdi Boussebaa
Keyword(s):  
Social Sciences ◽  
Cultural Differences ◽  
Research Agenda ◽  
Cross Cultural ◽  
Professional Service ◽  
Content Type ◽  
Cultural Management ◽  
Cultural Globalization ◽  
Cross Cultural Management ◽  
The Impact

Purpose This paper responds to calls for a new raison d’être in the field cross-cultural management (CCM) and culture-sensitive studies of international business (IB) more broadly. It argues that one way of addressing the crisis of confidence in the field is to develop a line of inquiry focussed on corporate-driven cultural globalization. This paper also proposes a theoretical approach informed by international political economy (IPE) and postcolonial theory and outlines a research agenda for future work on cultural globalization. Design/methodology/approach The paper is a desk-based analysis that draws on relevant research in the wider social sciences to insert cultural globalization into the CCM/IB field’s intellectual project. Findings The paper finds the field of CCM and culture-sensitive IB studies more broadly to be almost exclusively focussed on studying the impact of cultural differences. Surprisingly, little attention has been devoted to the phenomenon of corporate-driven cultural globalization. Research limitations/implications The paper redirects the field and presents a research agenda, calling for studies on the role of four related actors in cultural globalization: MNEs, global professional service firms, business schools and CCM/IB researchers themselves. Practical implications CCM/IB scholars may be able to reorient themselves towards the phenomenon of cultural globalization and, in so doing, also seize an opportunity to contribute to important debates about it in the wider social sciences. Originality/value The paper suggests possibilities for renewal by redirecting CCM/IB towards the study of cultural globalization and by encouraging the field to develop a postcolonial sensibility in future research on the phenomenon.

Is the meaning of ethical leadership constant across cultures? A test of cross-cultural measurement invariance

2020 ◽  
Vol 41 (8) ◽  
pp. 1323-1340 ◽  
Author(s):  
Saima Ahmad ◽  
Syed Fazal-e-hasan ◽  
Ahmad Kaleem
Keyword(s):  
Measurement Invariance ◽  
Ethical Leadership ◽  
Cross Cultural ◽  
Implicit Leadership ◽  
Implicit Leadership Theory ◽  
Content Type ◽  
Significant Difference ◽  
Item Level ◽  
Multiple Sample ◽  
Different Cultures

PurposeThis paper empirically addresses the question of whether the meaning of ethical leadership is constant across cultures. Drawing on the implicit leadership theory (ILT), we examine whether people in Australia and Pakistan respond to perceived ethical leadership in a similar or different manner. By comparing employees' interpretation of the key attributes associated with ethical leadership, we advance construct-specific knowledge in cross-national contexts.Design/methodology/approachSince meaningful cross-country comparisons of a research construct require an equivalent measurement of it, we examine the issue of cross-cultural measurement invariance of ethical leadership. Specifically, this study explores the configural, metric and scalar invariance of ethical leadership by obtaining data from matched international samples.FindingsThe findings broadly support cross-cultural generalisability of the construct's meaning and cross-cultural transferability of the ethical leadership scale (ELS). They suggest that measures of ethical leadership constructs should be used in different cultures with caution because significant differences may exist at the item level.Originality/valueThis study provides cross-cultural endorsement to the construal of ethical leadership by presenting evidence that supports convergence in the construct's meaning across Eastern and Western cultures. The study has enhanced the construct validity of ethical leadership through the use of the refined multiple-sample analytical approach. Previous studies have assumed that measures of ethical leadership are invariant across various contexts. However, this is the first study to employ a robust methodological technique (metric and path invariance) that demonstrates the significant difference between each item and path and generalises the validity of ethical leadership construct and its measures by using international samples.

Technology visibility and consumer adoption of virtual fitting rooms (VFRs): a cross-cultural comparison of Chinese and Korean consumers

2020 ◽  
Vol 24 (2) ◽  
pp. 175-194
Author(s):  
Hanna Lee ◽  
Yingjiao Xu ◽  
Ailin Li
Keyword(s):  
Technology Adoption ◽  
Structural Equation ◽  
New Technology ◽  
Cross Cultural ◽  
Cultural Comparison ◽  
Cultural Perspective ◽  
Content Type ◽  
Intention To Adopt ◽  
Cross Cultural Comparison ◽  
Different Cultures

PurposeThe purpose of this study is to determine the influence of technology visibility and subsequent perceptions of VFRs on consumers' intention to adopt VFRs in the online shopping context. A cross-cultural comparison was conducted to examine the different relationships among technology visibility, consumer perceptions and adoption intentions between the Chinese and Korean consumers.Design/methodology/approachData were collected from 306 Chinese and 324 Korean consumers. The data were empirically analysed using structural equation modelling as well as multi-group comparisons.FindingsEmpirical results suggest significant influence of technology visibility on consumers' experiential and functional perceptions towards VFRs and accordingly on their adoption intention towards VFRs. Significant differences were also revealed between the Chinese and Korean consumers in their adoption behaviours towards VFRs.Research limitations/implicationsThe comparison was only conducted between the Chinese and Korean consumers. If two countries from two dramatically different cultures were compared, the results might be more significant.Practical implicationsAn important implication is that enhancement of visibility is crucial for technology adoption considering its importance in shaping consumers' perceptions towards the technology.Originality/valueThe paper empirically tested the importance of technology visibility in consumers' new technology adoption in the VFR context from a cross-cultural perspective.

Cross-cultural differences in the adoption of social media

2019 ◽  
Vol 13 (1) ◽  
pp. 119-140 ◽  
Author(s):  
Dhoha A. Alsaleh ◽  
Michael T. Elliott ◽  
Frank Q. Fu ◽  
Ramendra Thakur
Keyword(s):  
Social Media ◽  
Cultural Influences ◽  
Cultural Characteristics ◽  
Modified Model ◽  
Content Type ◽  
The Usa ◽  
Different Cultures ◽  
The Impact ◽  
Cross National

PurposeAs social media have become very popular and an integral part of the world economy in recent years, identifying factors that influence consumers’ attitudes toward social media sites has become a major goal of many researchers in academia and industry. This paper aims to identify factors that predict consumers’ attitudes and intentions toward usage of Instagram, a relatively new social media tool. In addition, it examines the role of an important dimension of culture – individualism vs collectivism –to determine cultural influences on the adoption of social media in the USA (i.e. an individualistic culture) and Kuwait (i.e. a collectivist culture).Design/methodology/approachData were collected from a convenience sample of undergraduate business and MBA students from Kuwait and the USA. To validate the measures for the constructs depicted in the conceptual model, the authors conducted an exploratory factor analysis using all items. They then conducted a confirmatory factor analysis to further evaluate the adequacy and validity of the measurement model. They also tested the hypotheses using structural equation modeling (SEM).FindingsOut of the nine hypotheses that were tested for significance, the SEM results indicated that seven hypotheses were significant. The results indicated a non-significant result between perceived critical mass is not a predictor of perceived usefulness and social influence to attitude.Research limitations/implicationsThe current study has some limitations that need to be recognized and can be used as guidelines for future research. First, college students represent only a portion of online users and may impact the external validity of our study. Hence, a more diverse sample with a broader range of ages, incomes, education levels, cultures and national origins would be advisable. Second, this study featured a dynamically continuous innovation (Instagram) rather than a discontinuous innovation. Third, other factors can be carried out to see other variables other than those described in this study to predict consumer’s attitude and intention to use the social media.Practical implicationsCultural characteristics such as individualism/collectivism would seem to be potentially useful when segmenting countries. The results of the current study indicate that the modified model is applicable to a cross-national group of social media users. This study demonstrates the impact of cultural characteristics on various technology adoption. Hence, managers must be aware that countries can be grouped according to the type of cultural effect within each. Each social media category, clusters can be formed consisting of countries that are expected to have similar usage patterns based on technological capability and social norms. By understanding the factors that influence each cluster of countries, firms can design customized social media programs.Social implicationsThis research provides valuable information to better understand the consumers’ attitudes and intentions toward the emerging social media landscape. Indeed, the popularity of social media has greatly changed the way in which people communicate in today’s world. In particular, Instagram has gradually become a major communication media for both social and business purposes. This research shed light into the factors that influence intentions to adopt social media across different cultures. It empirically examines the role of culture – individualism vs collectivism – by using two samples (i.e. Kuwait and the USA) to determine cultural influences on the adoption of social media in different cultures.Originality/valueUsing data drawn from Kuwait and US samples, this current study draws upon the theory of reasoned action (Fishbein and Ajzen, 1975) and the technology acceptance model (Davis, 1989). The results of the analysis indicate that the modified model is applicable to a cross-national group of social media users. Moreover, this study demonstrates the impact of cultural characteristics on various technology adoption constructs in the model.

A consumer-oriented segmentation study on edible insects in Switzerland and Thailand

2019 ◽  
Vol 122 (2) ◽  
pp. 482-488 ◽  
Author(s):  
Thomas A. Brunner ◽  
Krittinee Nuttavuthisit
Keyword(s):  
Diffusion Of Innovation ◽  
Hierarchical Cluster ◽  
Cross Cultural ◽  
Edible Insects ◽  
Cultural Perspective ◽  
Diffusion Of Innovation Theory ◽  
Content Type ◽  
The People ◽  
Insects As Food ◽  
The Impact

Purpose Edible insects might be the meat of the future. However, promoting insects as food, at least in western countries, is not an easy task. Segmenting consumers into various similarly behaving groups and targeting them separately is the first step to more successfully promoting insect cuisine. By taking a cross-cultural perspective on the topic of entomophagy and investigating the impact of different cultural settings, additional insights may be revealed that can be used to develop marketing strategies. The paper aims to discuss this issue. Design/methodology/approach Using survey data from Switzerland (N=542) and Thailand (N=500), a hierarchical cluster analysis yielded four consumer segments in each country. Findings Interestingly, in both countries, the segments themselves can be named identically and accordingly to Roger’s diffusion of innovation theory: early adopters, early majority, late majority and laggards. However, the size of the segments and the people within these corresponding segments are quite different sociodemographically and in some of the investigated psychographic scales, such as food neophobia. The authors conclude that consumers in countries with an entomophagy tradition behave quite differently from those without one. Originality/value To the best of the authors’ knowledge, this is the first cross-cultural consumer segmentation study on the topic of entomophagy. Based on these results, initial conclusions can be drawn on how to successfully target the specific segments.

“I'm afraid”: the cultural challenges in conducting ethnographic fieldwork and interviews in Myanmar

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Alvin Hoi-Chun Hung ◽  
Aung Myo Min
Keyword(s):  
Power Distance ◽  
Cross Cultural ◽  
Cultural Issues ◽  
Social Convention ◽  
Content Type ◽  
Cultural Challenges ◽  
Ethnographic Fieldwork ◽  
Fieldwork Experience ◽  
The Impact ◽  
Perceived Power

PurposeThe purpose of this paper is to highlight the cultural issues and difficulties encountered when conducting ethnographic fieldwork and interviews in Myanmar and to discuss the measures to overcome such challenges. It aims to provide insight for foreign researchers seeking to collect rich, meaningful and reliable data while establishing fruitful relationship with Burmese participants.Design/methodology/approachThis paper draws on results from a research on cross-cultural dispute resolution in a Chinese-invested enterprise in Myanmar. The authors reflect on their fieldwork experience to present examples of cultural challenges, as well as the strategies used to deal with those challenges.FindingsThis paper finds that when conducting ethnographic fieldwork and interviews in Myanmar, researchers should take into consideration “anade” – an important Burmese social convention, perceived power distance between researchers and Burmese participants, roles of cross-cultural interpreters and possibility of cultural stereotypes, especially in a multicultural site. Measures need to be taken to adjust fieldwork arrangement and interview style, reduce perceived power distance and address the impact of prevalent stereotypes. Furthermore, researchers should properly conduct training and discussion sessions with Burmese interpreters to ensure they provide accurate yet culturally informed interpretation.Originality/valueThe cultural challenges in conducting ethnographic fieldwork and interviews in Myanmar remain under-explored. This paper addresses the knowledge gap and discusses various Myanmar-specific cultural issues that await researchers.

Overcoming cross-cultural differences in post-war Sri Lanka: the case of Jetwing in Jaffna

2019 ◽  
Vol 11 (2) ◽  
pp. 185-193
Author(s):  
Vipula Wanigasekera
Keyword(s):  
Sri Lanka ◽  
Cultural Differences ◽  
Focal Point ◽  
Cross Cultural ◽  
Content Type ◽  
Cross Cultural Differences ◽  
The North ◽  
Local Residents ◽  
Post War ◽  
The Impact

Purpose Cross-cultural differences must be taken into consideration for tourism development. The purpose of this study is to shed light on the importance of cross-cultural differences in a location which is emerging from a dark period after a prolonged war caused by ethnic differences. Design/methodology/approach While the existing tourism models deal with the impact of cross-cultural differences, it is difficult to apply them in certain situations, such as postwar Sri Lanka. The study therefore adopted an inductive, qualitative approach where information has been obtained from all stakeholders. Findings The conflict in Sri Lanka in the North and East has been interpreted differently by many individual stakeholder groups. This study reveals how economic development can bring communities together. The project elaborated in this study represents an investment of over US$6m. Given that the location of Jaffna was a focal point of the 26-year long civil war from 1983 to 2009, the risk of failure would have been extremely high. Originality/value The study ascertained qualitative perceptions from a cross-section of perspectives: the investor, local residents and employees. The project is shown to be a viable example of how to address socio cultural differences in the creation of a profitable venture.

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