scholarly journals Distracted driving prevention: an analysis of recent UK campaigns

2020 ◽  
Vol 10 (2) ◽  
pp. 243-264 ◽  
Author(s):  
Svenja Diegelmann ◽  
Katharina Ninaus ◽  
Ralf Terlutter
Keyword(s):  
Mobile Phone ◽  
Road Safety ◽  
Fear Appeals ◽  
Fear Appeal ◽  
Content Type ◽  
Mobile Phone Use ◽  
Explicit Theory ◽  
Message Structure ◽  
Campaign Message ◽  
Theory Use

Purpose The purpose of this paper is to analyze message features of fear appeals in current British road safety campaigns directed against mobile phone use while driving and to discuss barriers to explicit theory use in campaign message design. Design/methodology/approach This message-centred research takes a qualitative content analytical approach to analyze nine British web-based road safety campaigns directed against mobile phone use while driving based on the extended parallel process model. Message content and message structure are analyzed. Findings There still exists a gap between theory and road safety campaign practice. The study reveals that campaigns with fear appeals primarily use threatening messages but neglect efficacy-based contents. Severity messages emerge as the dominant content type while self-efficacy and response efficacy are hardly represented. Fear appeal content in the threat component was mainly communicated through the mention of legal, financial and physical harm, whereas efficacy messages communicated success stories and encouragement. As regards message structure, the threat component always preceded the efficacy component. Within each component, different patterns emerged. Practical implications To enhance efficacy in campaigns directed against distracted driving and to reduce the gap between theory and practice, social marketers should include messages that empower recipients to abstain from mobile phone use while driving. Campaigns should show recommended behaviours and highlight their usefulness and effectiveness. Originality/value This paper adds to limited research conducted on effect-independent message properties of fear appeals. It enhances understanding of fear appeal message features across the structure and content dimension. By discussing barriers to explicit theory use in social marketing practice and offering practical implications for social marketers, it contributes towards reducing the barriers to explicit theory use in campaign message design.

scholarly journals Persuading end users to act cautiously online: a fear appeals study on phishing

2018 ◽  
Vol 26 (3) ◽  
pp. 264-276 ◽  
Author(s):  
Jurjen Jansen ◽  
Paul van Schaik
Keyword(s):  
Information Sharing ◽  
Fear Appeals ◽  
Future Research ◽  
Protection Motivation ◽  
Online Information ◽  
Fear Appeal ◽  
Content Type ◽  
Phishing Attacks ◽  
Internet Users ◽  
Post Test

Purpose The purpose of this paper is to test the protection motivation theory (PMT) in the context of fear appeal interventions to reduce the threat of phishing attacks. In addition, it was tested to what extent the model relations are equivalent across fear appeal conditions and across time. Design/methodology/approach A pre-test post-test design was used. In the pre-test, 1,201 internet users filled out an online survey and were presented with one of three fear appeal conditions: strong fear appeal, weak fear appeal and control condition. Arguments regarding vulnerability of phishing attacks and response efficacy of vigilant online information-sharing behaviour were manipulated in the fear appeals. In the post-test, data were collected from 786 internet users and analysed with partial least squares path modelling. Findings The study found that PMT model relations hold in the domain of phishing. Self-efficacy and fear were the most important predictors of protection motivation. In general, the model results were equivalent across conditions and across time. Practical Implications It is important to consider online information-sharing behaviour because it facilitates the occurrence and success of phishing attacks. The results give practitioners more insight into important factors to address in the design of preventative measures to reduce the success of phishing attacks. Future research is needed to test how fear appeals work in real-world settings and over longer periods. Originality/value This paper is a substantial adaptation of a previous conference paper (Jansen and Van Schaik, 2017a, b).

“Through their eyes, I can work” – rural physicians' perceptions about mobile phone use among community health workers – a qualitative analysis

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Manjula Venkataraghavan ◽  
Padma Rani ◽  
Lena Ashok ◽  
Chythra R. Rao ◽  
Varalakshmi Chandra Sekaran ◽  
...  
Keyword(s):  
Mobile Phone ◽  
Community Health ◽  
Community Health Workers ◽  
Health Workers ◽  
Primary Care Providers ◽  
Stakeholder Group ◽  
Care Providers ◽  
Content Type ◽  
Mobile Phone Use ◽  
Rural Physicians

PurposePhysicians who are primary care providers in rural communities form an essential stakeholder group in rural mobile health (mHealth) delivery. This study was exploratory in nature and was conducted in Udupi district of Karnataka, India. The purpose of this study is to examine the perceptions of rural medical officers (MOs) (rural physicians) regarding the benefits and challenges of mobile phone use by community health workers (CHWs).Design/methodology/approachIn-depth interviews were conducted among 15 MOs belonging to different primary health centers of the district. Only MOs with a minimum five years of experience were recruited in the study using purposive and snowball sampling. This was followed by thematic analysis of the data collected.FindingsThe perceptions of MOs regarding the CHWs' use of mobile phones were largely positive. However, they reported the existence of some challenges that limits the potential of its full use. The findings were categorized under four themes namely, benefits of mobile phone use to CHWs, benefits of mobile phone-equipped CHWs, current mobile phone use by CHWs and barriers to CHWs' mobile phone use. The significant barriers reported in the CHWs' mobile phone use were poor mobile network coverage, technical illiteracy, lack of consistent technical training and call and data expense of the CHWs. The participants recommend an increased number of mobile towers, frequent training in mobile phone use and basic English language for the CHWs as possible solutions to the barriers.Originality/valueStudies examining the perceptions of doctors who are a primary stakeholder group in mHealth as well as in the public health system scenario are limited. To the authors’ knowledge, this is one of the first studies to examine the perception of rural doctors regarding CHWs' mobile phone use for work in India.

Protection motivation theory and brick-and-mortar salespeople

2020 ◽  
Vol 48 (8) ◽  
pp. 865-879
Author(s):  
Megan C. Good ◽  
Michael R. Hyman
Keyword(s):  
Protection Motivation Theory ◽  
Fear Appeals ◽  
Protection Motivation ◽  
Fear Appeal ◽  
Motivation Theory ◽  
Content Type ◽  
Brick And Mortar ◽  
Retail Managers ◽  
Adaptive Behaviours ◽  
Maladaptive Behaviours

PurposeThe purpose of this paper is to apply protection motivation theory (PMT) to brick-and-mortar salespeople's responses to customers' fear appeals.Design/methodology/approachThe approach is to develop a conceptual model for the effect of customers' fear appeals on brick-and-mortar salespeople.FindingsPMT relates to the influence of customers' fear appeals on brick-and-mortar salespeople's behaviours. The salesperson's decision whether to follow a retail manager's suggestion about ways to mitigate a customer's fear appeal depends on believed threat severity, believed threat susceptibility, response efficacy, self-efficacy and response costs.Research limitations/implicationsPMT is applied to a new domain: brick-and-mortar salespeople. Although a powerful yet universal emotion, only limited research has examined fear within this group.Practical implicationsUnderstanding salespeople's fears will help retail managers identify strategies for encouraging adaptive behaviours and deterring maladaptive behaviours by salespeople.Originality/valueA model relating customers' fear appeals to salespeople's behaviours is introduced.

Factors affecting LIS Israeli students’ mobile phone use: an exploratory study

2017 ◽  
Vol 35 (6) ◽  
pp. 1098-1121 ◽  
Author(s):  
Noa Aharony
Keyword(s):  
Mobile Phone ◽  
Mobile Phones ◽  
Information Science ◽  
Leisure Activities ◽  
Openness To Experience ◽  
Personality Characteristics ◽  
Self Disclosure ◽  
Content Type ◽  
Mobile Phone Use ◽  
Search For Information

Purpose Although the mobile phone is a popular gadget, only a few studies have examined the relationships between personality characteristics and mobile phone use. This study aims to integrate and extend the literature by focusing on various personality characteristics and motivations to fully understand the influence of these variables on mobile phone use. Design/methodology/approach The research was conducted in Israel during the first semester of the 2015 academic year and encompassed 181 library and information science students. Participants were asked to complete the following questionnaires: personal details, mobile usage, motivation, self-disclosure and personality characteristics (openness to experience and extroversion and loneliness). Findings The most common use of students’ mobile phones is for mobile voice communication. Further, results show that the major factors that influence individual mobile phone use are motivation and the time spent using the phone. In addition, results indicate that personality characteristics have a large impact on mobile phone use as well, and that the dominant ones are openness to experience and self-disclosure. Originality/value The current study expands the scope of research about mobile phone use by examining the different functions provided by mobile phones within the context of personality characteristics as well as motivation. Further, mobile phones now not only serve as a means of communication but also have become a central means in students’ lives to access their social network system of choice, search for information and enjoy online leisure activities.

Road Safety and Mobile Phone Behaviors

2015 ◽  
pp. 1356-1365
Author(s):  
Junaid Ahmad Bhatti
Keyword(s):  
Mobile Phone ◽  
Road Safety ◽  
Motor Vehicle ◽  
Experimental Studies ◽  
Epidemiological Studies ◽  
Mobile Phone Use ◽  
Vehicle Collision ◽  
Safety Risks ◽  
Lane Position ◽  
The Impact

Mobile phone use while driving is one of the major road safety risks. In surveys from different settings, the rate of mobile phone use while driving ranged from 1 to 11%. Literature from observational and experimental studies show that driving capacities such as reacting to traffic hazards, maintaining a central lane position, maintaining a safe distance and speed are negatively affected when using a mobile phone while driving. Several epidemiological studies suggest that motor vehicle collision risks increase by two to nine times when using a mobile phone (handheld or hands-free) compared to not using the phone while driving. Considering these findings, almost three-quarters of the countries have adopted legislation banning the use of handheld mobile phone devices while driving. These interventions, however, are insufficient to deal with the use of hands-free mobile phones while driving and texting which are challenging to ascertain and prevent. Currently, “in-vehicle” and collision avoidance technologies are being evaluated to further reduce the impact of these road menaces in our society.

More fluency of the mental imagery, more effective?

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Li-Keng Cheng ◽  
Chung-Lin Toung
Keyword(s):  
Mental Imagery ◽  
Purchase Intention ◽  
Purchase Intentions ◽  
Fear Appeals ◽  
Fear Appeal ◽  
Content Type ◽  
Advertising Appeals ◽  
Two Factors ◽  
Advertising Content ◽  
Future Consequences

Purpose Fear appeals in advertising communication are considered by advertisers when other types of advertising appeals do not achieve expected effects. Fear appeals, by arousing the fear that something may threaten consumers’ present lives, are often adopted to persuade individuals to take a particular action. Although this topic has been widely studied, the internal operation mechanism of fear appeals in consumers has not been fully understood or agreed upon. Design/methodology/approach Three experiments were conducted where the type of fear appeal was manipulated (i.e. physical fear appeal or social ear appeal), as well as consumers’ consideration of future consequences (CFC) and mental imagery approaches. Findings This study examined the effects of fear appeal on mental imagery fluency and how it affects advertising effectiveness and the moderating effect of consumers’ CFC were discussed. When receiving advertisements with physical fear appeals, consumers with low CFC had greater mental imagery fluency than did those with high CFC. Furthermore, consumers’ purchase intentions could be improved by increasing consumers’ mental imagery fluency on fear appeal. Therefore, the interaction between fear appeal and CFC on purchase intention was mediated by mental imagery fluency. This study found that consumers responded differently to fear appeal advertising when they engaged in different mental imagery approaches. Originality/value The present study adds to social marketing literature by showing how consumers’ mental imagery fluency influence the fear appeal effectiveness, and this study’s results also enable social marketers to understand the two factors (i.e. consumers’ CFC level and mental imagery approaches) that affect the influence of fear appeals on consumers’ purchase intentions. Moreover, social marketers are recommended to provide consumers with advertising information by using various message types to facilitate consumers’ imagination of advertising appeals. This heightens the importance of consumers’ acceptance and absorption of advertising content, in turn, strengthening their purchase intentions.

Exploring a mobile phone user's attitude toward watching TV content on a mobile phone – uses and gratifications perspective

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Soo Il Shin ◽  
J.B. Kim ◽  
Sumin Han ◽  
Sangmi Lee
Keyword(s):  
Mobile Phone ◽  
Uses And Gratifications ◽  
Relative Advantage ◽  
Potential Implication ◽  
Content Type ◽  
Mobile Phone Use ◽  
Factors Affecting ◽  
Survey Responses ◽  
Watching Tv ◽  
The Relationship

PurposeThe purpose of this study is to examine factors affecting mobile phone users' attitude toward watching TV content on a mobile device. Under the uses and gratifications theory, the current study examined attitude toward watching TV content on a mobile phone, with antecedents of affinities for both watching TV content and a mobile phone use.Design/methodology/approachThe current study adopted a construct of relative advantage as a mediator between affinities and attitude, and four moderators that affect the relationship between relative advantage and attitude. The study then analyzed 430 survey responses from public mobile phone users with a generalized linear model.FindingsResearch findings reveal that both affinities are significantly associated with the relative advantage of watching TV content on a mobile phone. Relative advantage plays a salient role in explaining attitudes toward watching TV content on a mobile phone. The relationship between attitude and relative advantage was significantly affected by relaxation, fashion status and accessibility.Originality/valueThis study contributes to media literature, especially where new, applied technology is considered. Particularly, the current research theoretically explains rationale behind a mobile phone user's positive attitude toward watching TV content on a mobile phone, and potential implication of the current and increasing trend of broadcasting individual content through social media outlets.

scholarly journals Undergraduate mobile phone use in the Caribbean

2019 ◽  
Vol 13 (2) ◽  
pp. 191-210 ◽  
Author(s):  
Tashfeen Ahmad
Keyword(s):  
Mobile Phone ◽  
Classroom Environment ◽  
Developing World ◽  
Survey Method ◽  
Caribbean Region ◽  
Content Type ◽  
Mobile Phone Use ◽  
Usage Patterns ◽  
The Caribbean ◽  
Mobile Phone Usage

Purpose The purpose of this paper is to present the results of a survey regarding undergraduate students’ mobile phone usage patterns and its implication for teaching and learning in the Caribbean higher education academic environment. Design/methodology/approach A total of 144 students participated in the survey. The survey method utilized a structured questionnaire design comprising 24 items which was completed by students. A quantitative research methodology was used to analyze the data on student mobile phone usage patterns in an educational setting. Findings The results indicate that students find mobile phones to be an indispensable tool inside and outside the classroom environment. More interestingly, it revealed that despite unique socio-economic factors, students’ mobile phone adoption, usage and perception patterns in a developing country mirror those of their counterparts in developed states. This has profound implications for education policy in the region. Originality/value Little research has been done on students’ mobile phone use in the developing world context. Even less work has been done exploring mobile phone usage patterns of university students in the Caribbean region. Given the similarities with developed states, this paper shares ideas with university management and administration how they can incorporate mobile phone technology into their teaching methods, to enhance the learning experience in the Caribbean and the wider developing world context.

Segmentation and explanation of smartphone use for travel planning based on socio-demographic and behavioral variables

2017 ◽  
Vol 117 (3) ◽  
pp. 605-619 ◽  
Author(s):  
María Vallespín ◽  
Sebastian Molinillo ◽  
Francisco Muñoz-Leiva
Keyword(s):  
Mobile Phone ◽  
Online Survey ◽  
Spillover Effect ◽  
Tourism Industry ◽  
Content Type ◽  
Mobile Phone Use ◽  
Travel Planning ◽  
Segmentation Analysis ◽  
Behavioral Variables ◽  
Smartphone Use

Purpose Due to the advances in smartphones, many companies in the tourism industry have launched mobile applications intended to reach their target audience. Design of these smartphone strategies requires identification of the profiles of individuals that use tourism services. The purpose of this paper is to explore the predictors of smartphone use for travel planning. Design/methodology/approach To achieve this goal, the authors carried out a hierarchical segmentation analysis selecting a group of different socio-demographic (gender, age, education level, marital status, occupation, and income) and behavioral (length of smartphone use and number of yearly leisure trips) variables to explain the use of these devices to search and book tourism products. The study is based on an online survey of 618 Spanish travelers. Findings Smartphone use for tourism can be primarily explained according to the users’ degree of daily experience of mobile phone internet use. That is, a spillover effect can be identified from the context of everyday mobile phone use to travel planning. Age, gender and the number of yearly vacations can also be distinguished, to a certain degree, through the use of smartphones. Specifically, there is an inverted U-shape quadratic relationship between the variable of age and the behavior of a potential tourist. Originality/value The authors conducted a segmentation study selecting a series of different socio-demographic and behavioral variables with the greatest discriminant power to explain the use of these mobile devices for travel planning. The paper concludes with compelling implications for management.

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