Integrative model of behavioural intention: the influence of environmental concern and condition factors on food waste separation

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Poh Yen Ng ◽  
Poh-Ling Ho Poh-Ling Ho ◽  
Joseph Kee-Ming Sia
Keyword(s):  
Food Waste ◽  
Structural Equation ◽  
Theory Of Planned Behaviour ◽  
Environmental Concern ◽  
Integrative Model ◽  
Planned Behaviour ◽  
Content Type ◽  
Intention To Participate ◽  
Waste Separation ◽  
Favourable Situation

PurposeThis paper positions environmental concern as the antecedent of attitude, subjective norm and perceived behavioural control. It also sets to expand the theory of planned behaviour by including two condition factors: favourable situation and facility availability on the intention to separate food waste at source.Design/methodology/approachThe study collects data by using self-administered questionnaires on 682 respondents in Malaysia. Structural equation modelling is employed to test the conceptual model and the proposed hypotheses.FindingsThe results show that environmental concern positively influences attitude and subjective norms, which, in turn, influences food waste separation intention. Favourable situation and facility availability are found to influence the separation intention.Originality/valueThis study is one of the earliest studies to investigate residents’ intention to participate in food waste separation at a source that employs the expanded theory of planned behaviour with environmental concern and condition factors.

The role of social media in food waste prevention behaviour

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Chai Wen Teoh ◽  
Kian Yeik Koay ◽  
Pei Sun Chai
Keyword(s):  
Social Media ◽  
Food Waste ◽  
Theory Of Planned Behaviour ◽  
Waste Prevention ◽  
Injunctive Norms ◽  
Planned Behaviour ◽  
Content Type ◽  
Media Usage ◽  
Extended Theory

PurposeThis research aims to investigate consumers' food waste prevention behaviour through the lens of an extended theory of planned behaviour. The extension includes the examination of the role of social media usage in affecting consumers' decision-making process of food waste prevention behaviour.Design/methodology/approachA survey questionnaire is developed based on measurement items of previously validated studies. 210 samples are collected and analysed using partial least squares structural equation modelling (PLS-SEM).FindingsThe results show that social media usage has a significant influence on attitude and injunctive norms. In addition, intention can be predicted by injunctive norms, moral norms and perceived behavioural control but not attitude. Lastly, the intention to reduce food waste is a significant predictor of food waste prevention behaviour.Originality/valueOverall, the extended theory of planned behaviour is useful in explaining consumers' food waste prevention behaviour. Interestingly, this study reveals that a negative attitude towards food waste behaviour does not translate into the intention to engage in food waste prevention behaviour. Furthermore, it is found that social media usage plays a significant in shaping consumers' attitudes towards food waste and injunctive norms.

Understanding household waste separation in South Africa

2020 ◽  
Vol 31 (3) ◽  
pp. 530-547 ◽  
Author(s):  
Paul Blaise Issock Issock ◽  
Mornay Roberts-Lombard ◽  
Mercy Mpinganjira
Keyword(s):  
Structural Equation ◽  
Theory Of Planned Behaviour ◽  
Household Waste ◽  
Content Type ◽  
Interpersonal Behaviour ◽  
Equation Modelling ◽  
Structural Relationships ◽  
Proposed Model ◽  
Waste Separation ◽  
Focus Theory

PurposeThe aim of this paper is to examine the motives behind the separation of household waste (or the lack of such separation) on the basis of the theory of interpersonal behaviour. The aim of this paper is to broaden and deepen the understanding of key determinants of household waste separation (or the lack of such separation). This study proposes a conceptual model based on the theory of interpersonal behaviour in combination with the focus theory of normative conduct.Design/methodology/approachA quantitative method was applied to investigate the views of 350 heads of households in the Johannesburg metropolitan area through an administered questionnaire. Structural equation modelling was employed to test the hypothesised structural relationships in the proposed model.FindingsThe results indicate that household waste separation intention is influenced by cognition of the consequences and by injunctive and personal normative pressures. Separation intention and past habits were found to have a direct influence on actual separation behaviour.Originality/valueWhile the theory of planned behaviour is ubiquitous in the recycling literature, this study presents a different, broader framework for a better understanding of the drivers of household waste separation. This is achieved by applying the theory of interpersonal behaviour in combination with the focus theory of normative conduct. The findings provide insights that could help municipalities in emerging markets to promote household waste separation for better management of the environment.

The moderating effect of religiosity on ethical behavioural intentions

2017 ◽  
Vol 46 (2) ◽  
pp. 429-448 ◽  
Author(s):  
Muhammad Kashif ◽  
Anna Zarkada ◽  
Ramayah Thurasamy
Keyword(s):  
Cultural Context ◽  
Structural Equation ◽  
Theory Of Planned Behaviour ◽  
Behavioural Control ◽  
Ethical Behaviour ◽  
Moral Norms ◽  
Planned Behaviour ◽  
Content Type ◽  
Behavioural Intentions ◽  
Perceived Behavioural Control

Purpose The purpose of this paper is to investigate Pakistani bank front-line employees’ intentions to behave ethically by using the extended theory of planned behaviour (ETPB) into which religiosity (i.e. religious activity, devotion to rituals and belief in doctrine) is integrated as a moderating variable. Design/methodology/approach The authors collected 234 self-administered questionnaires and analysed them using SmartPLS 2.0, a second generation structural equation modelling technique. Findings This paper demonstrates that the ETPB can explain intentions to behave ethically. Moral norms (i.e. the rules of morality that people believe they ought to follow) and perceived behavioural control (i.e. people’s perceptions of their ability to perform a given behaviour) are the best predictors of ethical behavioural intentions. The effects of injunctive norms (i.e. perceptions of which behaviours are typically approved or disapproved in an organisation) and of perceived behavioural control on behavioural intent are moderated by religiosity. Practical implications Leading by example, providing ethics training, empowering employees and encouraging the expression of religiosity are proposed as ways to foster an ethical culture in the workplace. Originality/value Even though numerous empirical studies have utilised variants of the theory of planned behaviour to explain consumer behaviour, its applicability to ethical behaviour in the workplace has scarcely been explored. Moreover, its tests in non-western contexts are scant. This study demonstrates the applicability of the ETPB in a broader circumstantial and cultural context and enriches it with religiosity, a pertinent characteristic of billions of people around the world. Finally, this is one of the very few ethics studies focusing on banking, an industry fraught with allegations of moral breaches.

Application of theory of planned behaviour to households’ source separation behaviour in Ghana

2018 ◽  
Vol 29 (4) ◽  
pp. 704-721 ◽  
Author(s):  
Hamdiyah Alhassan ◽  
Felix Ankomah Asante ◽  
Martin Oteng-Ababio ◽  
Simon Bawakyillenuo
Keyword(s):  
Solid Waste ◽  
Theory Of Planned Behaviour ◽  
Source Separation ◽  
Theoretical Framework ◽  
Household Waste ◽  
Cross Sectional ◽  
Planned Behaviour ◽  
Content Type ◽  
Cross Sectional Design ◽  
Waste Separation

Purpose The purpose of this paper is to examine the factors that encourage households’ source separation behaviour in Accra and Tamale Metropolises in Ghana. Design/methodology/approach Using a cross-sectional design, 855 households of Ghana were interviewed based on the theoretical framework of the theory of planned behaviour (TPB). The ordered probit regression model was employed to examine the factors that influence households’ source separation intention. Findings The results indicated that educational attainment of head of household, total income of household, occupation type of household head, information, past experience with source separation, inconvenience in terms of time, space and availability of formal source separation scheme, attitude, subjective norm and the location of the respondents significantly predicted households’ solid waste separation intentions. Research limitations/implications The cross-sectional design does not determine causality but an association. Thus, future studies should examine actual household waste separation behaviour by using the experimental design to test the TPB model. Practical implications To promote solid waste separation at source, the public should be educated and provided with solid waste separation schemes that are efficient and compatible with households’ preference. Originality/value This study was partly motivated by the fact that despite the benefits associated with source separation, little attention has been given to formal source separation in Ghana. Moreover, there are limited studies on source separation behaviour in Ghana using the TPB as the theoretical framework.

Predicting intention to participate in family takaful scheme using decomposed theory of planned behaviour

2016 ◽  
Vol 43 (12) ◽  
pp. 1351-1366 ◽  
Author(s):  
Maizaitulaidawati Md Husin ◽  
Asmak Ab Rahman
Keyword(s):  
Purchase Intention ◽  
Theory Of Planned Behaviour ◽  
Primary Data ◽  
Planned Behaviour ◽  
Content Type ◽  
The Social ◽  
The Family ◽  
Intention To Participate ◽  
Klang Valley ◽  
Intentions To Participate

Purpose The purpose of this paper is to examine the factors that influence an individual’s intention to participate in the family takaful scheme based on decomposed theory of planned behaviour (DTPB). The central hypotheses for this study are that individual’s intentions to participate in family takaful scheme are a result of attitudes towards participation in family takaful scheme, subjective norms, and perceived behavioural control (PBC). Awareness and knowledge, as well as exposure and religiosity, are integrated into the model. Design/methodology/approach Using primary data collection method, 384 questionnaires were distributed to target respondents comprising of Muslims in Klang Valley, Malaysia. The data were analysed using Statistical Package for the Social Sciences and SmartPLS. Findings The DTPB model is effective in predicting individual’s intention to participate in family takaful scheme. Out of 15 hypotheses, 12 were found to be significant. Attitudes towards participation in family takaful scheme, PBC, knowledge, and exposure have significant influences on purchase intention. However, this study found the path from religiosity, awareness, and subjective norm to intention was insignificant. Practical implications The results of this study highlight the applicability of DTPB into takaful research and suggest marketing strategies for family takaful operators. Originality/value The value of this paper lies in its presentation of a model for factors that affect individual’s intention to participate in family takaful scheme.

Customers’ intention to use robot-serviced restaurants in Korea: relationship of coolness and MCI factors

2020 ◽  
Vol 32 (9) ◽  
pp. 2947-2968 ◽  
Author(s):  
Seong Soo Cha
Keyword(s):  
Structural Equation ◽  
Theory Of Planned Behaviour ◽  
Age Groups ◽  
Intention To Use ◽  
Planned Behaviour ◽  
Consumer Innovativeness ◽  
Content Type ◽  
Positive Effects ◽  
The Relationship ◽  
Practical Implications

Purpose This study aims to empirically test a theoretical model by defining customers’ intention to use services of restaurant robots, which are rapidly developing in Korea. The proposed model incorporates three stages: coolness, motivated consumer innovativeness (MCI) and the theory of planned behaviour. Design/methodology/approach A total of 420 questionnaires were issued. The results were analysed to verify the reliability and validity of the measured variables. Structural equation modelling was used to test the research hypotheses. Findings The results showed that hedonically motivated consumer innovativeness (hMCI) and socially motivated consumer innovativeness (sMCI) have positive effects on attitude and are enhanced by attractiveness, utility, subcultural appeal and originality. However, the relationship between MCI and attitude differed among age groups. Practical implications The results revealed that sensory elements of robot services improve customer attitudes towards the use of robots in restaurants. This is a key finding that restaurant marketers should consider, because non-face-to-face services are becoming increasingly important in the current COVID-19 context. Originality/value This study analysed the relationship between coolness, MCI and the theory of planned behaviour in the context of robot-serviced restaurants and how the relationship between MCIs and attitude differed among the young and older customers. Practical implications are suggested.

Household food waste reduction: Italian consumers’ analysis for improving food management

2019 ◽  
Vol 121 (6) ◽  
pp. 1382-1397 ◽  
Author(s):  
Giustina Pellegrini ◽  
Sandro Sillani ◽  
Mario Gregori ◽  
Alessia Spada
Keyword(s):  
Social Services ◽  
Food Waste ◽  
Time Management ◽  
Structural Equation ◽  
Environmental Concern ◽  
Equation Model ◽  
Waste Reduction ◽  
Content Type ◽  
Behavioral Determinants ◽  
Household Level

Purpose Every year 1.3bn tonnes of food are lost or wasted in production, manufacture, distribution and at household level. Consumers are the biggest contributors to the total volume of food waste generated over the world. The purpose of this paper is to analyze the factors affecting consumer’s food waste behavior at household level, providing more insights to existing literature, basing on a hypothesized model. Design/methodology/approach Data collection was carried from May 2016 to March 2017, by means of a face-to-face structured questionnaire distributed among 580 Italian consumers, with seven constructs. Data analysis included two main steps: exploratory factor analysis and structural equation model (SEM) implemented by means of STATA 14. Findings Results show that price consciousness, environmental concern and time management influence the attitude that in turn affect the behavior toward food waste minimization. These findings provide basic guidelines for developing policies and campaigns aimed to decrease food waste. Research limitations/implications This study point out the importance of the food waste behavioral determinants analysis at household level in Italy. Therefore, the research will include other constructs and further studies can be conducted in European countries to produce spatial SEM. Practical implications Waste prevention approaches should concentrate interests on avoiding losses, and releasing of information, best practices and education of consumers as well as strengthening the donation to social services. Social implications The present findings may be used by decision makers, municipality, stakeholders, involved in food waste reduction policies. Moreover, social marketing campaigns can advantage by these results, in order to avoid food-related habits in consumers’ everyday lives not respecting the issues of the food waste. In addition, this study is addressed to academics and scholars that are already working on the role of consumer’s behavior and its implication on food waste reduction. Originality/value Food waste in Italy has been analyzed by several authors, yet not involving national samples, using different methodologies and aiming at analyze different aspects. The present study aims at analyzing main determinants affecting food waste behavior at household level: providing more insights to existing literature.

Key determinants of waste separation intention: empirical application of TPB

Facilities ◽  
2017 ◽  
Vol 35 (11/12) ◽  
pp. 696-708 ◽  
Author(s):  
Siti Fadzilah Ayob ◽  
Low Sheau-Ting ◽  
Rohaya Abdul Jalil ◽  
Hon-Choong Chin
Keyword(s):  
Solid Waste ◽  
Structural Equation ◽  
Design Methodology ◽  
Theory Of Planned Behaviour ◽  
Behavioural Control ◽  
Initial Attempt ◽  
Content Type ◽  
Perceived Behavioural Control ◽  
Equation Modelling ◽  
Waste Separation

Purpose This study aims to identify the key determinants of waste separation intention among the students in Universiti Teknologi Malaysia (UTM). Design/methodology/approach This study adopted the theory of planned behaviour (TPB) as the fundamental framework. The key determinants of waste separation behaviour are attitude, subjective norm (SN) and perceived behavioural control. An elicitation survey has been conducted to explore the students’ beliefs relative to waste separation behaviour. The empirical data collected were analysed using structural equation modelling (SEM) assisted by SmartPLS software. Findings The result shows that only two determinants are significant towards intention, attitude and perceived behavioural control, while SN is not. The results of the study are significant to the organisation, as an identification of the determinants that influence waste separation intention contributes to a more focused waste separation programme aligned to Malaysia’s objective towards a sustainable developing country. Originality/value There are few studies on solid waste separation compared to food waste and industrial waste separation. The authors focus on the identification of the key determinants of solid waste separation intention among students. This study serves as an initial attempt to adopt the TPB in solid waste separation context, hence contributing to existing literature.

Do Muslims intend to participate in Islamic insurance?

2016 ◽  
Vol 7 (1) ◽  
pp. 42-58 ◽  
Author(s):  
Maizaitulaidawati Md Husin ◽  
Asmak Ab Rahman
Keyword(s):  
Design Methodology ◽  
Theory Of Planned Behaviour ◽  
Purchase Intentions ◽  
Individual Factors ◽  
Planned Behaviour ◽  
Content Type ◽  
Intention To Participate ◽  
Research Stream ◽  
Area Of Concern ◽  
Islamic Insurance

Purpose – The purpose of this paper is to apply theory of planned behaviour (TPB) in predicting consumer intention to participate in takaful. One area of concern for takaful operators is the untapped Islamic insurance (takaful) market and lower market share compared to conventional insurance counterparts. It is possible that the application of the TPB could shed some light on the problem and possibly offer some assistance to the takaful operators. Design/methodology/approach – Interrelationships among attitudes, subjective norm, perceived behavioural control and purchase intentions in regard to takaful products participation were examined within a framework of the theory of planned behaviour. A model and series of propositions are developed. The propositions are open to empirical verification and can form the basis for a research stream on takaful participation. Findings – In identifying factors influencing takaful participation, TPB is used and the model incorporates certain individual factors that are likely to influence intentions towards takaful participation. The model proposes that individual factors such as awareness, knowledge and exposure have impacts on takaful participation. Originality/value – This study provides insights for a previously unaddressed takaful participation among potential consumers. Prior work on determining participation of takaful has not applied TPB in an effort to understand the phenomenon.

Extending the theory of planned behaviour to understand the effects of barriers towards sustainable fashion consumption

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Amélia Brandão ◽  
Ana Gonçalves da Costa
Keyword(s):  
Structural Equation ◽  
Theory Of Planned Behaviour ◽  
Group Analysis ◽  
Survey Study ◽  
Price Sensitivity ◽  
Product Attributes ◽  
Planned Behaviour ◽  
Content Type ◽  
Sustainable Fashion ◽  
The Impact

Purpose Extending the theory of planned behaviour (TPB), this paper aims to measure the relative importance of different barriers to sustainable fashion consumption (SFC). Design/methodology/approach Existing studies have mainly adopted a qualitative methodology for identifying barriers to uptake of SFC, this study uses six of the main identified barriers: environmental apparel knowledge, perceived value, price sensitivity, product attributes and variety, availability and scepticism into the TPB framework to test and reveal which barriers have the greater impact on the TPB cognitions and consequently on building intention towards SFC. To test this model a survey study among 669 consumers from Europe, Asian and North America was conducted, structural equation modelling is used to test the research hypotheses. Findings Findings confirm the role of TPB cognitions on predicting intention and show that the proposed barriers provide a satisfactory explanation of the TPB model. Furthermore, results show that product attributes and variety and environmental apparel knowledge have the greatest impact on the TPB cognitions and on building intention towards SFC. Differences were found between the impacts of the price for the three continents. Originality/value This research contributes to the emerging sustainable fashion literature by examining the impact of different barriers to SFC in an extended TPB framework. To the best of our knowledge price sensitivity, availability and scepticism have never been studied in the context of sustainable fashion. It also provides a multifactor group analysis which uncovers differences among consumers from different continents.

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