Influence of made with renewable energy appeal on consumer behaviour

2018 ◽  
Vol 36 (1) ◽  
pp. 32-48 ◽  
Author(s):  
Suni Mydock III ◽  
Simon James Pervan ◽  
Alanoud F. Almubarak ◽  
Lester Johnson ◽  
Michael Kortt

Purpose The purpose of this paper is to explore the extent to which consumer purchasing behaviour is influenced by advertised information that a product is made with renewable energy. It also seeks to identify why some consumers might respond more favourably. Design/methodology/approach Three experiments were conducted using two samples of university students enroled in Australia. The first experiment tested the main effect of this research, the second tested the potential amplifying effect of locus of control and the third tested the temporal orientation. Findings Consumer respond favourably to products promoted as made with renewable energy. The possible explanation for this is that future temporal orientation (FTO) influences attitude towards the brand, attitude towards the advertisement, purchase intention and willingness to pay a premium for brands. The observed interaction effect between perceived greenness of the advertisement and FTO is also robust to scepticism. Research limitations/implications Results presented here are also derived from responses made by students at a regional Australian university. Although atypical in their profile with most over 30 years of age, findings cannot reliably be generalised to the larger population. Determining how much importance a renewable energy appeal has when it is positioned among other green appeals would reveal the relative usefulness of the focal promotion to marketers. Practical implications Promoting a firm’s use of renewable energy presents an important opportunity to achieve desirable outcomes, and the efficacy of this is magnified within individuals that habitually focus on the future. Social implications These findings benefit society because they contribute towards increasing the frequency of sustainable business practices. It should also encourage policy-makers to implement policy changes (e.g., removing subsidies that prevent renewable energy from attaining cost parity with non-renewable sources of energy), which can result in beneficial economic outcomes. Originality/value This research is the first of its kind to be conducted in an Australian context, providing findings that assist both firms’ and policy-makers’ decision-making.

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Remya Lathabhavan

Purpose This study aims to review and analyze sustainable business practices prevailing in different emerging countries in Asia. It also identifies the challenges faced by these countries in the implementation of sustainable practices. Design/methodology/approach To achieve the objectives of the study and answer the key research questions, systematic literature review method was chosen. A total of 75 papers were chosen and reviewed for this study. Findings Organizations in many emerging Asian countries are concerned about environmental aspects and have started investing in sustainable business practices. Yet they face many challenges during the implementation, which vary across countries. Research limitations/implications This study helps in understanding the sustainable practices that are currently being used in Asia and this understanding would help organizations and policy makers formulate new practices or improve upon existing ones for better outcomes. As the study was limited to a few representative countries in Asia, and a limited number of sectors, future research may build upon it by including more countries and sectors and perform empirical tests for comprehensive understanding of the topic under discussion. Practical implications With an idea of what works in various Asian countries, as garnered from this paper, organizations can adopt sustainable practices suited to them, while also training employees and all stakeholders on the implementation of these practices. Social implications A knowledge of the challenges in each country to sustainable practice implementation, identified from this paper, can help policymakers frame and implement policies that can overcome the shortcomings of the existing systems. Originality/value This paper is a pioneer in the area of sustainable business practices in Asia and is a one-stop source to understand current trends and challenges in the Asian context.


2019 ◽  
Vol 25 (3) ◽  
pp. 538-553 ◽  
Author(s):  
Christine Vallaster ◽  
Sascha Kraus ◽  
Norbert Kailer ◽  
Brooke Baldwin

PurposeThe purpose of this paper is to give an up-to-date assessment of key topics and methods discussed in the current literature on responsible entrepreneurship. In the past years, sustainable development itself has become a more popular and important topic in the academic literature and hence the field of sustainable entrepreneurship has become a greater topic of interest and opportunity for solution. Therefore, a systematic literature review is conducted to assess new contributions to the field and its potential for the future of sustainable development, with a focus on responsible innovation.Design/methodology/approachSystematic, evidence-informed literature review following Tranfieldet al.(2003).FindingsBased on a conceptual literature review, five streams of research that responsible entrepreneurs distinguish from purely for-profit entrepreneurs are identified and discussed: walking the line between profit creation and value creation for society; business models of responsible entrepreneurs; their role in transforming society; getting ready to innovate responsibly; and the role of market incentives to foster sustainable business practices.Originality/valueThe structured literature review allows to identify future research paths. In detail, ideas as regards the management of upcoming tensions when trying to combine profit creation and value creation for society, and finally, the way innovation processes need to be rethought when innovating responsibly are discussed and outlined.


2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  

Purpose This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies. Design/methodology/approach This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context. Findings MNEs are grappling with the growing and permanent shift toward sustainable business practices. In EDMs, MNEs face increased challenges, but are able to form markets in the image they want, influencing business practices for the long-term. Originality/value The briefing saves busy executives, strategists and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.


2019 ◽  
Vol 15 (6) ◽  
pp. 772-785
Author(s):  
Unai Tamayo ◽  
Gustavo Vargas

Purpose The purpose of this paper is to examine the use of biomimicry to inspire sustainable development in economic systems. The research purpose is to explore the link between ecological systems and economic systems to highlight applied environmental solutions. The goal is to propose some driver to develop sustainable business practices inspired on the principles of biomimicry. Design/methodology/approach This paper provides a theoretical approach that builds the basis for a better understanding of the relationship between nature and sustainable economic decisions. The premise is that in the field of sustainable development, strategies based on “learning from nature” are useful. Furthermore, the concept of biomimicry provides principles and tools specifically aimed at design practice. Findings The complexity of economic systems has shown that high levels of abstraction are required when conceptualising problems and explanations related with nature-inspired solutions. Stakeholder engagement and transdisciplinary collaboration are required to face long-term environmental challenges. Moreover, the exploratory analysis applied in this paper appeared suitable to compile existing literature. Practical implications The study provides some general guidelines and empirical approach through case studies that could help decision makers convert nature-inspired alternatives into valuable strategic business opportunities. Although presented practical cases are framed in the local sphere (i.e. the Basque Country), they can serve as references in other international contexts. Social implications New business models should recognize the positive synchronization between well-managed social, environmental and economic systems. Originality/value The proposed ideas deepen the understanding on the sustainable development and the link between ecological and economic systems. In fact, the concept of biomimetic economy has not been dealt with or developed in depth in previous academic works, nor has it been published thoroughly in the field of research.


2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Abdul Alem Mohammed

PurposeThis study aims to investigate the impact of perceived values (hedonic and utilitarian), trust and subjective norms on consumers' purchasing intentions of organic food in Saudi Arabia; it also explores the moderating influence of availability on the relationship between the intentions of consumers and their actual purchasing behaviour.Design/methodology/approachA survey with 236 consumers of organic food in Saudi Arabia was carried out. The convergent and discriminant validity of latent variables was confirmed. The relationships among them were tested using Partial Least Square Modelling (PLS).FindingsThe results indicate that utilitarian and hedonic values, trust and subjective norms positively affect consumer purchase intention. They also reveal the moderating effect of availability on the relationship between consumers' purchasing intention and their actual behaviour in the Saudi Arabian context.Research limitations/implicationsThe study contributes to knowledge about the relationships among perceived values, trust, subjective norms, availability and consumer purchasing intentions of organic food, and their actual behaviour in an emerging market. The results enlarge the understanding of consumers' purchasing behaviour in the Saudi Arabian organic food market and point out some opportunities for future research.Originality/valueThe study is original in investigating the factors that influence customers' intention and their actual purchasing behaviour toward organic food in Saudi Arabia. It is a first attempt to test the moderating influence of availability on the relationship between purchase intention and actual purchasing behaviour toward organic food products in an emerging market.


2015 ◽  
Vol 19 (2) ◽  
pp. 169-187 ◽  
Author(s):  
Ian Phau ◽  
Min Teah ◽  
Joe Chuah

Purpose – The purpose of this paper is to examine how attitudes towards sweatshops, social norms and perceived behavioural control (PBC) factors influence consumers’ attitudes towards luxury fashion apparel made in sweatshops. It also examines how these variables influence purchase intention and ultimately the willingness to pay more for luxury fashion apparel not made in sweatshops. Design/methodology/approach – A self-administered questionnaire was designed using established scales. A survey was conducted through the “mall intercept” method. Findings – Underpinned by the theory of planned behaviour (TPB) model, attitudes and PBC were found to have an influence on intention to purchase luxury fashion apparel made in sweatshops. The intention to purchase luxury fashion apparel also significantly influences the willingness to pay more for luxury fashion apparel not made in sweatshops. Practical implications – The research findings can be used to formulate strategies for academia, practitioners and, more importantly, policy makers to help curb sweatshop activities. Originality/value – This paper focuses exclusively on luxury fashion apparels made in sweatshops. Status consumption is also added as a potential antecedent towards purchase intention.


2016 ◽  
Vol 7 (4) ◽  
pp. 539-559 ◽  
Author(s):  
Mohamad Abu Huzaifah bin Magbool ◽  
Azlan Amran ◽  
Mehran Nejati ◽  
Krishnaswamy Jayaraman

Purpose This study aims to investigate whether organizations can leverage on their sustainable business practices to attract valuable talents to gain competitive advantage over their competitors. Design/methodology/approach Using factorial design, the authors conducted an experiment to assess the attractiveness of an organization in line with the social identity theory, based on the Bursa Malaysia corporate social responsibility (CSR) framework attributes (including environmental performance, community relation, workplace and marketplace performance). Findings The findings of the current study supported the notion of social identity theory, as study subjects were attracted more to organizations with high corporate sustainable business (CSB) practices than organizations with low CSB practices. Specifically, findings of the current study revealed that job applicants have a higher intention to join and willingness to accept a job offer from organizations with more sustainable business practices. Research limitations/implications This study is limited by its sample size and selection, self-reported measures and its cross-sectional nature. Practical implications Understanding the most preferred attribute of CSB practices will enable organizations to focus their valuable resources rightfully to market their CSR efforts for obtaining higher organizational attractiveness and competitive advantage. Social implications As many organizations perceive sustainable outcomes to be costly, demonstrating the positive link between CSB practices and organizational attractiveness for talents warrants a win-win paradigm. Originality/value Talented workforce is essential for differentiating an organization from its competitors. As human resources are mostly unique and non-imitable, it has been recommended as a newly minted strategy to enable organization to achieve sustainable competitive advantages.


2015 ◽  
Vol 6 (2) ◽  
pp. 195-214 ◽  
Author(s):  
Sitalakshmi Venkatraman ◽  
Raveendranath Ravi Nayak

Purpose – The purpose of this paper is to gain more insight of the nature and strength of relationships among the three triple bottom line (TBL) outcomes, namely corporate environmental performance outcome (CEPO), corporate social performance outcome (CSPO) and corporate financial performance outcome (CFPO) and to evolve a roadmap for integrating sustainable business practices that facilitates in managing and improving their sustainable performance. Literature reports that currently businesses try to achieve economic, social and ecological goals independently resulting in silos. The interrelationships of TBL elements have not been explored and integrated. The literature has already pointed out that to achieve corporate sustainability, managers need to integrate TBL goals in all their business decisions. However, the question remains – how to integrate these three competing goals and this paper attempts to answer this question. Design/methodology/approach – In the research design, the authors use a quantitative research methodology with data collected by means of a survey questionnaire that included both descriptive and exploratory flavour. The empirical study examines the relationships of TBL elements as perceived by 85 different Australian-based large, medium, as well as small business organisations. The data collected were analysed by performing factor analysis on 21 items resulting in three latent factors that were aligned to TBL outcomes and the correlations among them were analysed to assess their interrelationships. Findings – The results of the study report weak, positive relationships existing between the TBL. This result has useful implications well-supported by the qualitative feedback. The paper argues that Australian managers do not see any strategic advantage in pursuing “beyond compliance” sustainable business practices, as they perceive no added value to their organisations’ financial performance outcomes. Integrating economic, social and ecological performances is seen as an additional management burden. Originality/value – While most of the TBL studies conducted worldwide focus on predominantly assessing large organisations toward responsible and sustainable business practices, this paper considers large, medium as well as small businesses. Also, economic, social and environmental issues are explored by organisations individually, while this study investigates their inter-connections. Through the empirical study, this paper provides recommendations and proposes a four-step roadmap with the participation of quality circles that would facilitate the integration of the social responsibility and environment protection practices into the core business operations paving way towards achieving corporate sustainability.


2018 ◽  
Vol 19 (1) ◽  
pp. 135-156 ◽  
Author(s):  
Renato Passaro ◽  
Ivana Quinto ◽  
Antonio Thomas

Purpose The purpose of this paper is to investigate the impact of higher education on the emergence of entrepreneurial intention (EI) and human capital (HC) as a component of intellectual capital (IC) that strongly influences the entrepreneurial process. Design/methodology/approach On the basis of a literature review, a theoretical model that is focused on the theory of planned behaviour was defined to verify the impact of higher education on the development of EI and HC. To this end, the structural equation modelling methodology was applied to two samples of students and academics, which differ each other in terms of both education level and specific characteristics of entrepreneurship education activities. Findings The main results show that there are significant differences between the two considered samples. In particular, the level and specific characteristics of entrepreneurial education are the key factors for the development of EI and HC. Practical implications The research may be of relevance for universities and policy makers. Universities must devote more attention to training and practice-oriented entrepreneurial courses and collateral activities (projects, initiatives, actions), both for students (first mission) and academic aspiring entrepreneurs (third mission) to encourage the emergence of EI and HC formation. For policy makers, this study suggests the need to define policy guidelines and frameworks to support universities’ educational programmes and activities to strengthen the entrepreneurial process, so that they can be consistent with the EU and national entrepreneurship policies. Originality/value This explorative research intends to contribute to the scientific debate by filling the knowledge gap that is due to the very limited number of studies that analyse whether and how EI can mediate the relationship between higher education and HC as an IC component.


2015 ◽  
Vol 117 (11) ◽  
pp. 2649-2663 ◽  
Author(s):  
Louise Manning

Purpose – The purpose of this paper is to explore what the term “value” means to the multiple stakeholders interfacing and interacting with the food supply chain. Design/methodology/approach – The research included a literature review and the development of a cost: reward (give: get) stakeholder interaction model. Findings – Perceptions of value are individualistic. Conflict of interest exists for business between maintaining shareholder value and delivering “value” within the food offering to its customers and the wider array of societal stakeholders. Shareholders are profit driven and price is the predominant factor that influences consumer purchasing behaviour leading to a constantly negotiated interface between price and other reward factors. Reward factors such as financial, degree of utility, affordability, hedonistic factors defining the emotional worth of food, acquirability and the ratio of price: volume of food are explored. Originality/value – This research is of academic value and of value to policy makers and practitioners in the food supply chain.


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