Store personality and consumer store choice behaviour: an empirical examination

2014 ◽  
Vol 32 (3) ◽  
pp. 375-394 ◽  
Author(s):  
Gopal Das
Keyword(s):  
Design Methodology ◽  
Systematic Sampling ◽  
Shopping Malls ◽  
Choice Behaviour ◽  
Store Choice ◽  
Empirical Examination ◽  
Personality Dimensions ◽  
Content Type ◽  
Store Attributes ◽  
Intercept Survey

Purpose – The purpose of this paper is to explore the influences of store attributes on store personality dimensions across different consumer segments. Subsequently, the study examines impact of store personality dimensions on consumer store choice behaviour. Design/methodology/approach – A mall-intercept survey was undertaken using a systematic sampling of department store shoppers of age 18 years and above in Kolkata, a metropolitan city of India. Questionnaire was used to collect data from busy shopping malls or centres located in different places of Kolkata. Multiple regression analysis is used to examine the objectives of this study. Findings – Results revealed that different sets of store attributes positively affect the various store personality dimensions differently across the segments. The study also found the positive impacts of store personality dimensions on consumer store choice behaviour. Originality/value – Arguably, this study is the first to explore the link between store attributes and store personality across the consumer segments, and the impacts of store personality dimensions on consumer store choice behaviour.

Impact of store attributes on consumer-based retailer equity

2015 ◽  
Vol 19 (2) ◽  
pp. 188-204 ◽  
Author(s):  
Gopal Das
Keyword(s):  
Design Methodology ◽  
Stepwise Regression ◽  
Systematic Sampling ◽  
Survey Questionnaire ◽  
Department Stores ◽  
Shopping Malls ◽  
Content Type ◽  
Store Attributes ◽  
Intercept Survey ◽  
The Impact

Purpose – The purpose of this paper is to explore the impacts of store attributes on consumer-based retailer equity (CBRE) dimensions. Design/methodology/approach – A mall-intercept survey was undertaken using a systematic sampling of department store shoppers of age 18 years and above in Kolkata, a metropolitan city in India. A survey questionnaire was used to collect data from busy shopping malls or retail stores located in different places of Kolkata. The impact of store attributes on CBRE dimensions was explored using stepwise regression analysis. Findings – Results revealed that different sets of store attributes affect various CBRE dimensions differently. Originality/value – This paper is probably the first to explore the link between store attributes and CBRE dimensions in an Indian and department stores contexts.

Do apparel store formats matter to Indian shoppers?

2014 ◽  
Vol 42 (8) ◽  
pp. 698-716 ◽  
Author(s):  
Rituparna Basu ◽  
Kalyan K. Guin ◽  
Kalyan Sengupta
Keyword(s):  
Emerging Market ◽  
Future Research ◽  
Choice Behaviour ◽  
Store Choice ◽  
Data Set ◽  
Content Type ◽  
Store Attributes ◽  
Urban Indian ◽  
Micro Level ◽  
Retail Formats

Purpose – The purpose of this paper is to explore store choice behaviour of Indian apparel shoppers and analyses the factors influencing their choice of retail formats from an emerging market perspective. Design/methodology/approach – The research draws on a data set of 336 structured questionnaires with adult urban Indian respondents to understand their perceptions about organised and unorganised apparel store formats. The exploratory study uses a comprehensive list of demographics, shopping situations and format stimuli parameters along with two established psychographic scales to assess the extent of their effect on the store choice of apparel shoppers. Findings – Factor analysis revealed five well defined store attributes influencing the apparel shoppers’ decision. The growing market for organised retail with a preference for multi brand stores is highlighted. The study establishes that the shoppers’ perception of single-brand stores is still going through a formative phase. Further at the micro level of the decision process, significant differences are established by a number of variables. Research limitations/implications – The paper explores the store choice behaviour from a wider perspective that may be useful for future research on developing integrated store format choice models. However, the data used herein relates to a cross-section of shoppers in urban India due to the feasibility and convenience of studying relatively organised retail forms and structure of retail in an emerging market environment. Originality/value – The paper attempts to enumerate befitting analyses of factors that influence the store choice behaviour of apparel shoppers by using apt format classifications that are specific to the emerging retail market scenario in India.

Role of mall attractiveness in shaping fashion shopping orientation of apparel shoppers: a segmentation approach

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Ajay Kumar ◽  
Anil Kumar Kashyap
Keyword(s):  
Cluster Analysis ◽  
Design Methodology ◽  
Economic Value ◽  
Variety Seeking ◽  
Content Type ◽  
Shopping Orientation ◽  
Intercept Survey ◽  
Segmentation Approach ◽  
The Difference

Purpose The purpose of this study is to identify distinct segments of apparel shoppers based on their fashion shopping orientation. The difference among the segments based on mall attractive dimension is also examined. Design/methodology/approach The data were collected through mall intercept survey from the mall shoppers. Samples of 375 respondents are used for data analysis purpose. Exploratory factor analysis is used to extract the factors of fashion shopping orientation and mall attractive dimensions while K-means cluster analysis is applied to identify the segments. Findings This study resulted in three factors of fashion orientation of apparel shoppers, i.e. fashion involvement, variety seeking and economic value, and four factors of mall attractive dimensions: convenience, entertainment, atmosphere and architecture design. Based on these factors, this study came out with three distinct segments of fashion shoppers: pragmatic shoppers, variety seeking shoppers and highly fashioned shoppers. These three segments are attracted towards the mall dimension differently. Originality/value This paper presents the three distinct profiles of fashion shoppers based on their fashion shopping orientation and mall attractive dimensions. The findings of this study may help retailers and mall developers to target mall visitors appropriately.

Predictors of e-publishing adoption in environments of uncertainty

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Emmanuel Chukwunonye Ifeduba
Keyword(s):  
Copyright Protection ◽  
Predictive Value ◽  
Design Methodology ◽  
Publishing Industry ◽  
Innovation Adoption ◽  
Digital Publishing ◽  
Empirical Examination ◽  
Content Type ◽  
Education Industry ◽  
Shed Light

Purpose Many developing environments are characterised by uncertainties and research on how these uncertainties impact development in different industries is on-going. However, there is hardly any empirical examination of how this phenomenon impacts innovation adoption in the publishing industry, notwithstanding that the education industry largely depends on publishing. This study aims to interrogate this phenomenon with a view to describing clearly the factors that influence e-publishing innovation adoption in environments of uncertainty. Design/methodology/approach E-publishing data were collected from 79 websites whereas 109 firms filled out a questionnaire both online and offline. Four interviews were conducted and data were analysed using the SPSS to compute frequencies, percentages and correlates of digital publishing innovation adoption. Findings Book piracy and curriculum uncertainty were found to play greater influential roles in the adoption of e-publishing; and though they both correlated positively with e-publishing adoption, only book piracy has a significant predictive value in the adoption of e-publishing. Originality/value The results of this study shed light on the predictors of digital publishing adoption and should help interested publishers and scholars in environments of uncertainty to understand why efforts should be intensified to pursue copyright protection and enforcement.

Increasing brand recall for naming rights sponsorships

2016 ◽  
Vol 6 (4) ◽  
pp. 377-389 ◽  
Author(s):  
Robert J. Donovan ◽  
Julia Anwar-McHenry ◽  
Yolexis Hernandez Aguilera ◽  
Amberlee Nicholas ◽  
Simone Kerrigan
Keyword(s):  
Social Marketing ◽  
Design Methodology ◽  
Brand Name ◽  
Content Type ◽  
Brand Recall ◽  
Intercept Survey ◽  
Promotional Materials ◽  
Naming Rights ◽  
Social Marketing Campaigns ◽  
Practical Implications

Purpose Maximising return on naming rights sponsorships is important for social marketing campaigns with limited funds. Naming rights allow the sponsor’s brand to be aligned with the event name in text and visual promotional materials. For visual displays, either the brand logo or the brand name in words can be aligned with the event name. As the Act–Belong–Commit mental health promotion campaign’s logo encapsulates the brand name, a study was conducted to assess the relative impact on recall of “Act–Belong–Commit” as part of a sponsored event name, when the logo was aligned with the event name versus when the brand name in only words was aligned with the event name. Design/methodology/approach An intercept survey was conducted with n = 112 adult university students. Participants were presented with one of the above two branding alignments for the sponsored event. The image was removed from view, a distracter question asked and participants were asked to recall the name of the event. Findings Recall of the Act–Belong–Commit brand in full as part of the name of the event was significantly and substantially greater for participants exposed to the words only alignment versus the logo alignment: 52 vs 7 per cent (p < 0.000). Practical implications Given these findings, the campaign has adopted the policy of using the words Act–Belong–Commit alongside the event name rather than the logo in future naming rights sponsorships. Originality/value It is recommended that other social marketing brands with similar brand/logo designs undertake research to ensure optimal return on naming rights sponsorships.

The effect of disparaging humor and offensiveness in hijacked advertising: the moderating effect of ad hijacking recognition

2020 ◽  
Vol 37 (4) ◽  
pp. 433-443
Author(s):  
Sweta Thota ◽  
Ricardo Villarreal
Keyword(s):  
Empirical Study ◽  
Design Methodology ◽  
Word Of Mouth ◽  
Negative Word ◽  
Moderating Effect ◽  
Empirical Examination ◽  
Corporate Brand ◽  
Content Type ◽  
Dependent Variables ◽  
Limiting Condition

Purpose What happens when an ad parody is created with subtle, professional changes to text and imagery, making it almost indistinguishable from the original corporate brand ad? This paper labels this limiting condition of ad parodies as hijacked advertising. Can viewers of such ads recognize whether the ad is hijacked or not? Also, what are the effects of using the dimensions of disparaging humor and offensiveness, commonly used in hijacked ads, on attitudes toward the brands in these ads and a propensity to engage in negative word-of-mouth (WOM) behavior? Results show that ad hijacking recognition moderates the effect of disparaging humor and offensiveness dimensions in hijacked ads on the dependent variables, with adverse attitudes toward the brand and increased intentions to engage in negative WOM behavior only when consumers can recognize that a hijacked ad is indeed hijacked. Further, the moderating effect of ad hijacking recognition on the dependent variables is attributable only to the dimension of offensiveness but not to disparaging humor. Finally, results show that attitudes toward the brand in the hijacked ads completely mediate the effect of offensiveness and the recognition that an ad is hijacked on intentions to engage in negative WOM behavior. Design/methodology/approach This paper investigates these questions through an empirical examination using an original corporate brand ad, a hijacked version of the original ad using a disparaging humor dimension and another hijacked version of the original ad using the offensiveness dimension. Findings Results show that ad hijacking recognition moderates the effect of disparaging humor and offensiveness dimensions in hijacked ads on the dependent variables, with adverse attitudes toward the brand and increased intentions to engage in negative WOM behavior only when consumers can recognize that a hijacked ad is indeed hijacked. Further, the moderating effect of ad hijacking recognition on the dependent variables was attributable only to the dimension of offensiveness but not to disparaging humor. Finally, results show that attitudes toward the brand in the hijacked ads completely mediates the effect of the recognition that an ad is hijacked and the dimension of offensiveness on intentions to engage in negative WOM behavior. The result, that a fairly high percentage of respondents attribute the original corporate brand as the source of the hijacked ads, points to a potentially damaging and out-of-control threat to marketers. Originality/value Through an empirical study, converging results around the effects of hijacking ads with disparaging humor and offensive dimensions on consumers’ attitudes toward the advertised brand and a propensity to engage in negative WOM behavior were gathered.

scholarly journals Scenario planning as organizational intervention

2017 ◽  
Vol 27 (1) ◽  
pp. 2-52 ◽  
Author(s):  
Jose Balarezo ◽  
Bo Bernhard Nielsen
Keyword(s):  
Operations Management ◽  
Design Methodology ◽  
Scenario Planning ◽  
Organizational Level ◽  
Future Research ◽  
Empirical Examination ◽  
Theoretical Understanding ◽  
Organizational Intervention ◽  
Content Type ◽  
Research Questions

Purpose This paper aims to identify four areas in need of future research to enhance the theoretical understanding of scenario planning (SP), and sets the basis for future empirical examination of its effects on individual and organizational level outcomes. Design/methodology/approach This paper organizes existing contributions on SP within a new consolidating framework that includes antecedents, processes and outcomes. The proposed framework allows for integration of the extant literature on SP from a wide variety of fields, including strategic management, finance, human resource management, operations management and psychology. Findings This study contributes to research by offering a coherent and consistent framework for understanding SP as a dynamic process. As such, it offers future researchers with a systematic way to ascertain where a particular study may be located in the SP process and, importantly, how it may influence – or be influenced by – various factors in the process. Originality/value This study offers specific research questions and precise guidelines to future scholars pursuing research on SP.

Profiling food festivals by type, name and descriptive content: a population level study

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Muhammet Kesgin ◽  
Rajendran Murthy ◽  
Rick Lagiewski
Keyword(s):  
Design Methodology ◽  
Population Level ◽  
The United States ◽  
Theory And Practice ◽  
Future Research ◽  
Brand Name ◽  
Empirical Examination ◽  
Content Type ◽  
Original Contribution ◽  
Country Food

PurposeThis research aims to classify and describe food festivals and examine the patterns in food festival naming and festival descriptions in online media.Design/methodology/approachThis research represents the first population-level empirical examination of food festivals in the United States using a purpose-built dataset (N = 2,626). Methodology includes text mining to examine food festival communications.FindingsFood festival size varies across local and regional spheres within the country. Food festivals employ geographical (place-, destination-based) associations in their names. Food festivals' descriptions and online communications showcase a welcoming environment predominantly emphasizing family-oriented and live entertainment experiences. Food festivals across the country show common naming patterns based on the elements of longevity, recurrence, location name, brand name, geographic scope, theme, and occasion.Originality/valueThe study makes an original contribution to the theory and practice by identifying festival forms, styles, functions, and their diversity. A population level examination of food festivals does not currently exist. Therefore, this research will serve as a foundation for scholarly work in the future and as a benchmark for evaluating current and future research.

User satisfaction with outsourced facility management (FM) services in multi-tenanted shopping malls in Ghana

Facilities ◽  
2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Oliver Tannor ◽  
Elvis Attakora-Amaniampong ◽  
Williams Miller Appau
Keyword(s):  
Decision Making ◽  
User Satisfaction ◽  
Design Methodology ◽  
Facility Management ◽  
Shopping Malls ◽  
Content Type ◽  
Four Dimensions ◽  
Perceived Satisfaction ◽  
Property Owners ◽  
Levels Of Service

Purpose This study aims to assess the satisfaction of users with outsourced facility management (FM) services in multi-tenant shopping malls (SMs) in Accra, Ghana. Design/methodology/approach This study measured user satisfaction (US) with 15 FM services using the perception of internal users about the attitude and courtesy of the personnel who provide the services, the reliability of the services, their responsiveness and their competence. This study used survey data from 117 users who have actively used these services for at least 12 months using structured questionnaires. The data was descriptively analysed to assess the perceived satisfaction of the users in five SMs. Findings The results showed that users were satisfied with the delivery of all 15 services (each had a mean above 3.0 which is the benchmark satisfaction point). The findings also showed high levels of service quality with the four dimensions of satisfaction investigated. Originality/value This study demonstrates US with outsourced FM services for multi-tenant SMs in Ghana. Practically, property owners, potential investors and other stakeholders can rely on the findings for effective FM strategy decision-making. Facility managers can rely on these findings to review their service delivery for the better.

A mobile service using anonymous location-based data: finding reading rooms

2015 ◽  
Vol 32 (1) ◽  
pp. 32-44 ◽  
Author(s):  
Shang Gao ◽  
John Krogstie ◽  
Trond Thingstad ◽  
Hoang Tran
Keyword(s):  
Technology Acceptance ◽  
Design Methodology ◽  
Design Science ◽  
Mobile Service ◽  
Acceptance Test ◽  
University Campus ◽  
Shopping Malls ◽  
Content Type ◽  
Usability Test ◽  
User Location

Purpose – The purpose of this paper is to develop a mobile service, based on anonymous location-based data, to help students find available reading rooms on a university campus. To evaluate this mobile service, both a usability test and a technology acceptance test were carried out. Design/methodology/approach – The research followed a design science approach, including developing a prototype and evaluating the developed prototype. Findings – The results from the usability test indicated good usability of the developed mobile service. The results from the technology acceptance test demonstrated students’ intention to use this mobile service. Most respondents indicated that they would like to use this mobile service to find available reading rooms when they are on campus. Research limitations/implications – The results imply that there are other contexts where anonymous location-based data are also useful. A similar mobile service can be developed for other contexts, such as, hospital complexes, shopping malls, and airports. Originality/value – To the authors best knowledge, the authors have not found any mobile services aiming at counting the density of people residing in a room by using anonymous user location-based data on a university campus. This research fills this gap by developing the mobile service, called finding reading rooms.

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