The construct of information privacy concerns in the Chinese cultural setting

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Xiaogang Chen ◽  
Yuhui Zhang ◽  
Xiaogang Chen
Keyword(s):  
Cultural Difference ◽  
Cultural Context ◽  
Chinese Culture ◽  
Information Privacy ◽  
Three Dimensions ◽  
Mixed Method Research ◽  
Chinese Consumers ◽  
Content Type ◽  
Privacy Concerns ◽  
The Usa

Purpose The significant cultural difference between China and Western countries, primarily the USA, suggests that it is necessary for researchers to take an emic approach to understand how the concept of privacy concerns is interpreted from the perspective of people from within the Chinese culture. However, all privacy concerns studies in the Chinese context have virtually adopted an etic approach. Therefore, this study aims to answer the following questions: What dimensions do privacy concerns encompass in the Chinese cultural context? What are the structural relationships among these dimensions? The authors answer these questions by conducting a mixed method research. Design/methodology/approach The authors first content analyzed Chinese news reports about information privacy and found that trading, management and awareness are relevant dimensions of privacy concerns. Further, the authors validated the three dimensions by surveying 185 Chinese consumers. Findings The data showed that Chinese consumers’ privacy concerns have a second-order factor structure, where the trading, management and awareness dimensions are first-order factors. Originality/value The results of this research contribute to the literature by developing the construct of privacy concerns that fits the context of Chinese culture and also point out possible managerial practices to mitigate Chinese consumers’ privacy concerns.

A US-China comparative study of cloud computing adoption behavior

2014 ◽  
Vol 6 (1) ◽  
pp. 53-71 ◽  
Author(s):  
Vanessa Ratten
Keyword(s):  
Cloud Computing ◽  
Comparative Approach ◽  
Technological Innovations ◽  
Chinese Consumers ◽  
Consumer Innovativeness ◽  
Content Type ◽  
Privacy Concerns ◽  
Computing Services ◽  
The Usa ◽  
Cloud Computing Services

Purpose – The purpose of this paper is to examine the effects of privacy concerns and consumer innovativeness towards consumer's adoption of a technological innovation in the form of cloud computing technology. Design/methodology/approach – A cross-cultural comparison between consumers in the USA and China is made through a study of consumers intending to adopt cloud computing services. A review of the technology innovation adoption literature forms the basis of the research propositions, which are based on the extant literature and focused on the innovative adoption behaviour of consumers. A comparative approach is taken to analyse the differences between US and Chinese consumers intending to adopt cloud computing services. Findings – Findings suggest that there are more similarities than differences between US and Chinese consumers adopting cloud computing services. The survey suggests that the performance expectancy, perceived usefulness and perceived ease of use can help predict intention to adopt cloud computing services in both the USA and China, but consumer innovativeness is a better indicator in the USA than in China for consumers adopting technological innovations. Practical implications – This paper is important for cloud service technology marketers by indicating how social influencers can influence consumer's usage of cloud computing by affecting their social network of friends and family. In addition, insight into how consumers adopt cloud computing by focusing on privacy concerns of personal information being shared can help future technology innovations enter the marketplace at a faster rate. Originality/value – This paper fills the gap in the current technology marketing and innovation literature on how consumers adopt technological innovations and highlights the importance of increasing the perceptions of performance expectation of service innovations.

The information ethics perception gaps between Chinese and American students

2017 ◽  
Vol 30 (2) ◽  
pp. 473-502 ◽  
Author(s):  
Christina Ling-hsing Chang ◽  
Jim Q. Chen
Keyword(s):  
Hong Kong ◽  
Intellectual Property ◽  
Chinese Culture ◽  
Mainland China ◽  
Information Ethics ◽  
Content Type ◽  
Espoused Theory ◽  
American Students ◽  
The Usa ◽  
The Impact

Purpose The purpose of this paper is to understand the impact of Chinese culture on the information ethics perception gaps between Chinese and American students. Design/methodology/approach Using a qualitative approach, this study utilizes Kohlberg’s Cognitive Moral Development model and an open-ended questionnaire to measure and analyze the gaps among information ethics perceptions of students from Taiwan, Mainland China, Hong Kong, and the USA, and to assess the extent to which the gaps are influenced by Chinese culture. Findings Students’ perceptions of intellectual property, information accuracy, privacy, and accessibility (PAPA) are deeply influenced by national culture. Sub-cultures have significant impact on the perceptions. Political systems, history, and legal environment may also play a role in the differences of PAPA perceptions among the three Chinese societies. The study also revealed that accuracy and intellectual property are the most deficient areas of moral developments in both Chinese and American samples. Research limitations/implications The sample sizes from Hong Kong and the USA were relatively small due to resource and time constraints. In addition, the subjects from Hong Kong and the USA were a little bit older than the subjects from Taiwan and Mainland China due to the fact that universities in HK and USA tend to have more non-traditional students than in universities in Mainland China and Taiwan. Second, the questionnaire is a limited means of studying moral reasoning because the results are likely to reflect espoused theory rather than theory-in-use. Practical implications The educational implication of this study calls for a renewed approach to educate students on the importance of information ethics for the sake of sustained economic development. Originality/value The novelty of this research lies in its interpretation of students’ PAPA perceptions and fresh insights from a Chinese guanxi perspective.

University brand image as competitive advantage: a two-country study

2019 ◽  
Vol 33 (2) ◽  
pp. 234-251
Author(s):  
Swati Panda ◽  
Satyendra C. Pandey ◽  
Andrea Bennett ◽  
Xiaoguang Tian
Keyword(s):  
Service Quality ◽  
Competitive Advantage ◽  
Student Satisfaction ◽  
Brand Image ◽  
Mediating Effect ◽  
Three Dimensions ◽  
Content Type ◽  
University Reputation ◽  
The Usa ◽  
University Brand

Purpose Given the competitive landscape in the higher education setting, it is important that universities adopt strategies that create competitive advantage for them. Universities must leverage their resources efficiently to address this goal. Creating a positive brand image is one such strategy. The purpose of this paper is to conceptualize university brand image as its heritage, service quality and trustworthiness and investigate their relationship with student’s satisfaction. It also investigates the role of university reputation as a mediating variable. Design/methodology/approach Data were collected through a mixed method approach. The first stage involved qualitative interviews and focused group discussions with students to understand the factors responsible for student satisfaction with their respective universities. The second stage involved administering a survey questionnaire in two geographies – the USA and India to investigate the hypothesized relationship. The authors use regression analyses to test these relationships. Findings Findings indicate that a distinct brand image plays an important role in students’ level of satisfaction across both the USA and India. Service quality has a greater impact on student satisfaction levels across both contexts (as compared to university heritage and trustworthiness). The authors also find a positive mediating effect of university reputation in the relationship between university brand image and student satisfaction levels. Originality/value The current research contributes to the services marketing literature in the university context. It offers a framework for decision making in universities. It suggests that universities must work toward developing their brand image by focusing on its three dimensions – heritage, trustworthiness and service quality.

Naturalistic group interviewing in China

2010 ◽  
Vol 13 (1) ◽  
pp. 36-44 ◽  
Author(s):  
Giana M. Eckhardt ◽  
Anders Bengtsson
Keyword(s):  
Qualitative Methods ◽  
Chinese Culture ◽  
Social Dynamics ◽  
Marketing Research ◽  
Critical Approach ◽  
Chinese Consumers ◽  
Content Type ◽  
Cultural Contexts ◽  
The Social ◽  
Group Interviews

PurposeThis paper and accompanying film demonstrate the techniques of using scenarios, breaching expectations, and using naturalistic groups as being especially appropriate for conducting qualitative marketing research in China.Design/methodology/approachThis study is used to investigate the social construction of brands in China and to demonstrate how to create naturalistic group interviews in China, and why it is beneficial to do so. A film footage of the various groups discussing the scenarios presented to them is presented so the viewer can observe the interactions between the group members.FindingsIn this paper, it is argued that only certain qualitative methods are appropriate in a Chinese context, due to various aspects of Chinese culture which de‐emphasize expressing one's thoughts, feelings, beliefs, and values openly. In the accompanying film, it is demonstrated how: presenting Chinese consumers with scenarios that they can relate to stimulates meaningful discussion; breaching people's expecations is what allows people to articulate underlying meaning systems; and conducting interviews in existing, naturally formed social groups, all lead to naturalistic discussions.Originality/valueAs marketing and consumer research becomes more global, the field of qualitative research needs to take a critical approach to the effectiveness of varying methodologies in varying cultural contexts. A first step in this direction is taken by outlining how and why particular qualitative methods are effective in China. Naturalistic group interviews can also be used in a wide variety of countries and cultural contexts when the construct of interest is the social dynamics of a consumption activity.

Organizing and orchestrating microfinance initiatives: a contextual inquiry

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Sarah Kayongo ◽  
Marilyn Tom ◽  
Lars Mathiassen
Keyword(s):  
Service Delivery ◽  
Cultural Context ◽  
Outcome Measurement ◽  
Classical Model ◽  
Institutional Setting ◽  
Business Practices ◽  
Content Type ◽  
Operational Conditions ◽  
Adaptive Models ◽  
The Usa

PurposeThe purpose of this paper is to understand how microfinance initiatives (MFIs) are organized and orchestrated to serve internal and external stakeholders.Design/methodology/approachA qualitative case study of three international nongovernmental organizations (NGOs)–CARE, Oxfam and Grameen Foundation–provided insights into how they each organize and orchestrate MFIs. We used Pettigrew's (1987, 1990) contextual inquiry framework to guide our data collection and analysis of 20 interviews to understand how capacity building, technology adaptation and outcome measurement interact with content, context and process.FindingsWe found that CARE's classical model exemplifies decades of successful MFI service delivery, serving as a benchmark for other NGOs. Oxfam's adaptive model builds on CARE's model to leverage MFIs as platforms for achieving multisectoral outcomes. Finally, Grameen Foundation's innovative model builds on both CARE's classical and Oxfam's adaptive models, using human-centered design and scalable business practices. We also found overlaps between the three models, demonstrating the continuous adaptation of MFI models based on changing contexts, such as the coronavirus disease 2019 (COVID-19) pandemic.Research limitations/implicationsOur research focused on three NGOs headquartered in the USA, involving interviews with staff members having microfinance expertise. We offer analytical generalizability while emphasizing that any change in cultural context, institutional setting or operational conditions may produce different outcomes.Originality/valueWe provide exemplary and comparative insights into key issues related to organizing and orchestrating MFIs for NGO practitioners, scholars and policymakers who wish to understand prevailing service delivery models. Finally, we demonstrate the contextual inquiry framework as a viable approach to learn how NGOs organize and orchestrate MFIs through content, context and process.

From trait to state: understanding privacy concerns

2015 ◽  
Vol 32 (2) ◽  
pp. 99-112 ◽  
Author(s):  
Jennifer Fries Taylor ◽  
Jodie Ferguson ◽  
Pamela Scholder Ellen
Keyword(s):  
Data Collection ◽  
Hierarchical Model ◽  
Need For Cognition ◽  
Information Privacy ◽  
Equation Modeling ◽  
Content Type ◽  
Privacy Concerns ◽  
Consumer Privacy ◽  
Individual Traits ◽  
Collection Programs

Purpose – The purpose of this paper is to advance our understanding of how information privacy concerns are derived from the combination effects of individual traits, compound traits, situational traits and surface traits that ultimately influence the consumer’s attitude toward data collection programs. The study investigates a hierarchical model of individual traits, information privacy orientation and consumer privacy concerns. Design/methodology/approach – The empirical research utilizes structural equation modeling to analyze the responses from 964 respondents. Findings – The results suggest that consumer attitudes toward data collection programs associated with personal shopping information (e.g. retail loyalty card programs) are determined through a hierarchical model of personal traits and contextual-dependent variables. Specifically, the authors find that the compound traits of risk orientation and need for cognition influence the situational trait of information privacy orientation which leads to the surface trait of consumer privacy concern and ultimately attitude toward the information collection program. Practical implications – The results suggest several means to increase participation in data collection programs. Although high need for cognition and high risk orientation cannot be changed, communication plans can provide guarantees that mitigate perceived risk associated with sharing personal information and highlight the information value to the individual’s sharing of information. Originality/value – While previous research focuses on either the internal traits or external traits, this research contributes to the current literature by offering insights into how privacy evolves from more abstract personality traits to more situational-specific behavioral tendencies, which then influence attitudes and behavior.

Modeling guests’ intentions to use mobile apps in hotels

2016 ◽  
Vol 28 (9) ◽  
pp. 1968-1991 ◽  
Author(s):  
Cristian Morosan ◽  
Agnes DeFranco
Keyword(s):  
Information Systems ◽  
Structural Model ◽  
Personal Information ◽  
Mobile Apps ◽  
Theoretical Perspective ◽  
Critical Factor ◽  
Structural Equations ◽  
Content Type ◽  
Privacy Concerns ◽  
The Usa

Purpose The unprecedented development of hotel-branded mobile applications (apps) has been instrumental in facilitating the rich guest–hotel interactions, thus contributing to a high personalization of services. For true personalization, guests need to provide personal information via apps. Yet, no study to date has addressed how guests develop intentions to use such apps given the current personalization and privacy challenges. Therefore, this study aims to investigate hotel guests’ intentions to use hotel apps to access personalized services. Design/methodology/approach Drawing from personalization-privacy theory, this study conceptualized perceived personalization and privacy concerns as distinct constructs while recognizing two different privacy concerns constructs: general and app-specific privacy concerns. To build a comprehensive structural model that is appropriate for explicating intentions to use hotel apps, this study incorporates consumer psychology and information systems theoretical streams that provide constructs that unequivocally capture the unique set of consumer–app interactions in highly experiential settings such as hotels (e.g. innovativeness and involvement). Using a nation-wide sample of hotel guests from the USA, the model was validated using confirmatory factor analysis and structural equations modeling. Findings The predictors explained 79 per cent of the variability in the intentions to use hotel apps to personalize hotel services. The strongest predictor of intentions was involvement, followed by app-related privacy concerns and perceived personalization. Research limitations/implications First, this study’s extended theoretical framework was well supported, as it captures relevant elements of the mobile commerce ecosystem (e.g. personalization and privacy), thus extending the classic paradigmatic approach to information systems adoption beyond system beliefs. Second, this study clarifies the distinct roles of personalization and privacy in the context of hotel apps, which has not been examined in the context of m-commerce in hospitality. Third, the study clarifies the role of involvement as the most critical factor that can influence guests’ intentions to use hotel apps when personalization options and privacy concerns exist. Practical implications This study offers hotel decision-makers a mapping of the factors, leading to use of hotel apps for purchasing personalized hotel services. Originality/value This study provides a first theoretical perspective on the hotel app utilization behaviors that have not been studied so far, but carry a strong strategic and financial significance for the hotel industry (direct distribution, brand consolidation and extensive contact with guests).

Mobile payments adoption by US consumers: an extended TAM

2017 ◽  
Vol 45 (6) ◽  
pp. 626-640 ◽  
Author(s):  
Ainsworth Anthony Bailey ◽  
Iryna Pentina ◽  
Aditya Shankar Mishra ◽  
Mohammed Slim Ben Mimoun
Keyword(s):  
Self Efficacy ◽  
Online Survey ◽  
New Technology ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Convenience Sample ◽  
Content Type ◽  
Privacy Concerns ◽  
The Usa ◽  
Technology Anxiety

Purpose The purpose of this paper is to incorporate mobile payment (MP) self-efficacy, new technology anxiety, and MP privacy concerns into the basic TAM to explore MP adoption, particularly tap-and-go payment, among US consumers. Design/methodology/approach Data were collected through an online survey conducted among students at a Midwestern University in the USA. A total of 254 participants provided 240 useable responses. Findings MP self-efficacy significantly impacts perceived ease of use (PEOUMP) and perceived usefulness of MP (PUMP). These in turn impact MP attitude, which affects intention to use MP. Privacy concerns also impact attitude towards MP and MP use intention. New technology anxiety impacts PEOUMP, but not PUMP. Research limitations/implications The study uses a convenience sample of young US consumers, which could limit the generalisability of the results. The study is also limited to tap-and-go payment. Practical implications US retailers have information on some of the factors that encourage MP adoption. Retailers need to address self-efficacy concerns, MP privacy concerns, and consumers’ perceptions of usefulness of the technology. Originality/value There has been little research on factors impacting tap-and-go payment adoption in the USA. The study highlights the roles of self-efficacy and privacy concerns. It focusses on tap-and-go payment, since this technology can enhance consumers’ retail experience.

What drives internet users’ willingness to provide personal information?

2018 ◽  
Vol 42 (6) ◽  
pp. 923-939 ◽  
Author(s):  
Ching-Hsuan Yeh ◽  
Yi-Shun Wang ◽  
Shin-Jeng Lin ◽  
Timmy H. Tseng ◽  
Hsin-Hui Lin ◽  
...  
Keyword(s):  
Risk Taking ◽  
Personal Information ◽  
Information Privacy ◽  
Extrinsic Rewards ◽  
Content Type ◽  
Privacy Concerns ◽  
Internet Users ◽  
Information Privacy Concerns ◽  
The Relationship ◽  
Least Squares Approach

Purpose Considering that users’ information privacy concerns may affect the development of e-commerce, the purpose of this paper is to explore what drives internet users’ willingness to provide personal information; further, the paper examines how extrinsic rewards moderate the relationship between users’ information privacy concerns and willingness to provide personal information. Design/methodology/approach Data collected from 345 valid internet users in the context of electronic commerce were analyzed using the partial least squares approach. Findings The result showed that agreeableness, risk-taking propensity and experience of privacy invasion were three main antecedents of information privacy concerns among the seven individual factors. Additionally, information privacy concerns did not significantly affect users’ willingness to provide personal information in the privacy calculation mechanism; however, extrinsic rewards directly affected users’ disclosure intention. The authors found that extrinsic rewards had not moderated the relationship between users’ information privacy concerns and their willingness to provide personal information. Originality/value This study is an exploratory effort to develop and validate a model for explaining why internet users were willing to provide personal information. The results of this study are helpful to researchers in developing theories of information privacy concerns and to practitioners in promoting internet users’ willingness to provide personal information in an e-commerce context.

Testing the organizational trust contents of coast guard organizations in Taiwan

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Jui-Chung Kao ◽  
Cheng-Chung Cho ◽  
Kao Rui-Hsin
Keyword(s):  
Empirical Study ◽  
Design Methodology ◽  
Chinese Culture ◽  
Organizational Trust ◽  
Inventory Model ◽  
Coast Guard ◽  
Three Dimensions ◽  
Content Type ◽  
Different Dimensions ◽  
Organizational Trust Inventory

PurposeThe purpose is to verify the OTC of Taiwan coast guard organizations and to explore whether the views of coast guard personnel on the trust of supervisors, colleagues and subordinates are consistent based on vertical or horizontal relationship in the organization.Design/methodology/approachThis is an empirical study conducted with 412 participants from Taiwan coast guard organizations.FindingsThe main finding of this study was that, in Taiwan coast guard organizations, there are differences in the perceptions of organizational trust contents (OTC) in different measuring subjects that are nonexistent in previous studies on other cultures. In particular, the recognition of organizational trust (OT) in subordinates was higher than that in colleagues, while the recognition of OT in colleagues was higher than that in supervisors. Furthermore, measuring the same object with different dimensions, it was found that the OT of colleagues' honest negotiation was significantly higher than those of “not to take excessive advantage (NTEA)” and “keep commitments.” There was no difference in recognition of the three dimensions for subordinates and supervisors.Originality/valueThe result confirms the structure of the Organizational Trust Inventory model of Taiwan coast guard organizations. In addition, Chinese culture evidently influences the weight on each of the contracting behaviors expected of different referents; particularly, trustworthy subordinates are more expected to exhibit good contracting behaviors than supervisors and coworkers. This study contributes to the understanding of how to foster trust in terms of good contracting behaviors in Taiwan coast guard organizations.

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