Use of Public Relations and Publicity (PRP) by the public libraries in Lahore, Pakistan

2015 ◽  
Vol 116 (7/8) ◽  
pp. 455-466 ◽  
Author(s):  
Kanwal Ameen
Keyword(s):  
Public Relations ◽  
Public Libraries ◽  
Original Research ◽  
Content Type ◽  
The Public ◽  
Interview Method ◽  
Information Professionals ◽  
Research Questions ◽  
Public Librarians ◽  
Data Collection Technique

Purpose – This study aims to explore the use of public relations and publicity (PRP) by the public libraries. It also intends to create awareness among the information professionals regarding the use of PRP. Design/methodology/approach – The qualitative design, based on the interview method as data collection technique, was used to get the opinions and perceptions of the selected public librarians. The content analysis of the responses was made to answer the research questions. Findings – The findings revealed that PRP are hardly used by the public libraries in Lahore. Research limitations/implications – It will serve as a guideline for further research in quantitative and qualitative manner, as it has addressed an untouched area. Practical implications – It is likely that it will raise awareness among the public librarians regarding the use of PRP for creating and maintaining a strong positive image. Originality/value – It will serve as a guideline for further research in quantitative and qualitative manner, as it has addressed an untouched area and reports original research.

Immaterial labour, public librarians, and third-generation public libraries

2016 ◽  
Vol 117 (3/4) ◽  
pp. 186-200 ◽  
Author(s):  
Siobhan A Stevenson
Keyword(s):  
Discourse Analysis ◽  
Critical Discourse Analysis ◽  
Public Libraries ◽  
Public Library ◽  
Content Type ◽  
The Public ◽  
The Future ◽  
Public Librarians ◽  
Policy Arena ◽  
Blind Spots

Purpose – The purpose of this paper is twofold: first, to draw attention to one specific upper-level government policy document in which a discourse of perpetual innovation and customer service is promoted, and the kinds of questions such discursive interventions raise for the future of work in public libraries; and second, to demonstrate the explanatory potential of the concept of immaterial labour for questions relating to emerging labour processes in libraries. The concepts of “prosumer” and Web 2.0 are included as discursive resources of relevance to any discussion of immaterial labour. Design/methodology/approach – This paper presents a critical discourse analysis of a public policy visioning document for public libraries in Ontario, Canada, with reflections on related literatures. Findings – The concept of immaterial labour provides an additional analytic tool suitable for questions of relevance to public librarians and library scholars. Within the government text under review which deals specifically with the future of the public library to 2020, the identity of the public librarian is alarmingly absent. Conversely, the library patron as a producer and consumer is privileged. Research limitations/implications – Failure to attend to the broader policy arena within which the public library resides creates dangerous blind spots for public library professionals, educators and researchers. Practical implications – This paper demonstrates the value of a discourse analysis for uncovering the ideological dimensions of policy documents, while simultaneously modelling the method using the kind of policy text commonly produced in governments around the world. Social implications – This paper shows how failure to attend to the broader policy arena within which the public library resides creates dangerous blind spots for the public library community. Originality/value – This paper contextualizes the immaterial and volunteer labour of the public library user as producer/consumer in the context of the future of the frontline professional and waged librarian.

Redeploying public librarians to the front-lines: prioritizing digital inclusion

2016 ◽  
Vol 65 (6/7) ◽  
pp. 370-385 ◽  
Author(s):  
Siobhan A. Stevenson ◽  
Caleb Domsy
Keyword(s):  
Customer Service ◽  
Formal Education ◽  
Public Libraries ◽  
Public Library ◽  
Digital Inclusion ◽  
Front Line ◽  
Content Type ◽  
The Public ◽  
Public Librarians ◽  
Public Librarian

Purpose This paper aims to draw attention to the quiet, if inadvertent, disappearance of the front-line public librarian, as libraries make difficult organizational choices in the struggle to survive the relentless pressures to cut costs on one side while supporting a market ethos of customer service on the other. Design/methodology/approach Informed by the preliminary findings of a pan-Canadian study of labour in large urban public libraries and a review of professional and academic literatures dealing with contemporary service trends, four models/proposals [(1) participative, (2) community-led, (3) managerial/leadership and (4) digital inclusion] are critically reviewed with respect to their positioning of the front-line professional librarian. Findings The paper concludes with an argument in favor of one of these proposals because it supports the relevance of public librarians in service to their communities while remaining true to the democratic aspirations of this vital public service within our increasingly complex information societies. Research limitations/implications The implication of this work is that by drawing our attention to the contradictions inherent within contemporary and popular library initiatives, the disconnect between formal education and professional practice is highlighted, thus providing a foundation for new empirical research into the changing nature of waged work (professional and non-professional) in public libraries. Practical implications Failure to situate the professional public librarian strategically and unambiguously within the rapidly evolving roles of the public library has implications for LIS educators, employers and, as significantly, current and future students. Social implications Despite the high rates of connectivity among Western nations and the increasing sophistication of their populations, the digital divide persists among a growing urban and rural underclass. Building, maintaining and promoting a strong and accessible municipal information infrastructure, one could argue, is what public librarianship is all about. Originality/value This paper’s identification and critical review of the four dominant service models proposed for the present public library represents the first time that these literatures have been assembled together and critically interrogated for their implications for the work of public librarians. Given the importance of the question “what is the future role of the public library”, a critical analysis of the key contenders is a necessary exercise, as is shifting the subject of the conversation away from the customer and onto the professional public librarian.

Reading literacy practices among retirees in Kenya: why and how public libraries matter to them

2021 ◽  
Vol 42 (1/2) ◽  
pp. 119-131
Author(s):  
Peter Mose ◽  
Everlyn Mose
Keyword(s):  
Literacy Practices ◽  
Public Libraries ◽  
Public Library ◽  
Reading Practices ◽  
Content Type ◽  
The Public ◽  
Collection Data ◽  
Research Questions ◽  
Reading Activities ◽  
Source Of Information

PurposeThe purpose of this study was to establish reading practices among retirees and to what extent public libraries in Kenya are a source of information and knowledge to them.Design/methodology/approachThis was a qualitative study whose research questions were; what are retirees' reading practices? why do retirees engage in the reading practices they engage in? and to what extent do retirees use the public library for their reading practices? Purposive and snowballing were used as sampling techniques and interview was used for data collection. Data were analysed thematically.FindingsThe findings were that retirees' reading practices are fragmentary and erratic; retirees mainly engage in reading practices for spiritual reasons and for access of current information; and that retirees do not use the services of the public library for their reading activities.Research limitations/implicationsThe research sample is 16 subjects who might not represent features of the whole population. The findings are, however, an index to what the situation might be.Originality/valueThe findings are the result of actual qualitative research.

Relational cultivation strategies and community building on Fortune 500 company corporate blogs

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Tugce Ertem-Eray ◽  
Eyun-Jung Ki
Keyword(s):  
Public Relations ◽  
Sense Of Community ◽  
Communication Channel ◽  
Community Building ◽  
Online Communication ◽  
Fortune 500 ◽  
Content Type ◽  
The Public ◽  
Fortune 500 Companies ◽  
Corporate Blogs

PurposeAs the number of corporate blogs has continued to increase over the years, this study examines the use of relationship cultivation strategies of Fortune 500 companies on their corporate blogs. Moreover, it focuses on how companies use corporate blogs as interactive online communication channels to create a sense of community among their publics.Design/methodology/approachA content analysis of Fortune 500 company corporate blogs was conducted to examine the use of relational cultivation strategies and their methods of promoting a sense of community.FindingsFindings indicate that networking and sharing tasks are used most frequently among all relational cultivation strategies on corporate blogs, and that there are statistically significant differences among industries for using relationship cultivation strategies on corporate blogs. The most frequently used dimension of sense of community on corporate blogs is shared emotional connection.Originality/valueStudies analyzing social media as public relations tools have not yet focused on community building. In fact, few studies have examined the community building aspect of corporate blogs in the public relations field. To fill this gap, this study focuses on community building and analyzes how companies use corporate blogs as an interactive online communication channel to create a sense of community among their publics.

Public relations in the age of data: corporate perspectives on social media analytics (SMA)

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Kathy R. Fitzpatrick ◽  
Paula L. Weissman
Keyword(s):  
Social Media ◽  
Public Relations ◽  
Social Media Analytics ◽  
Content Type ◽  
The Public ◽  
Management Function ◽  
Use Of Social Media ◽  
The Impact ◽  
Corporate Brands ◽  
Depth Interviews

PurposeThe aim of this study was to understand how public relations leaders view and use social media analytics (SMA) and the impact of SMA on the public relations function.Design/methodology/approachThe research involved in-depth interviews with chief communication officers (CCOs) from leading multinational corporate brands.FindingsThe findings revealed that although CCOs perceive social media analytics as strategically important to the advancement of public relations, the use of social media data is slowed by challenges associated with building SMA capacity.Theoretical and practical implications – The research extends public relations theory on public relations as a strategic management function and provides practical insights for building SMA capabilities.Originality/valueThe study is among the first to provide empirical evidence of how companies are using social media analytics to enhance public relations efforts.

The United Fruit Company's tourist business and the creation of the “Golden Caribbean”, 1899-1940

2016 ◽  
Vol 8 (2) ◽  
pp. 238-262 ◽  
Author(s):  
James W. Martin
Keyword(s):  
Public Relations ◽  
Vertical Integration ◽  
Marketing Strategies ◽  
Primary Sources ◽  
Annual Reports ◽  
Original Research ◽  
United Fruit Company ◽  
Content Type ◽  
Us Hegemony ◽  
The Caribbean

Purpose This paper aims to examine the tourist business and marketing strategies of a US agribusiness giant, the United Fruit Company (UFCO), between its incorporation in 1899 and 1940. It considers how tourist marketing served the company’s public-relations interest and tourism’s broader connection to narratives of US ascendancy in the Caribbean Basin. Design/methodology/approach This study is based on original research in a series of published company materials, including annual reports and a wide variety of marketing materials, as well as a variety of rare primary sources documenting the experiences of US tourists on UFCO cruises. Findings From its incorporation in 1899, the UFCO developed a Caribbean cruise business as a vital part of its strategies of vertical integration and expansion around the region. Marketing tropical travel at a time when tropical disease dominated US perceptions of such places required a thorough conceptual makeover, and UFCO publicity played an important part in this process. The company advertised Caribbean destinations first for their therapeutic possibilities, but by the 1920s, a framework of anachronistic space and picturesque primitivism predominated in marketing campaigns. The structure of this narrative naturalized the company’s, and more broadly, US, hegemony in the region. While on cruises, tourists became witnesses to and participants in a series of spectacles and activities highlighting the company’s technological prowess and benevolence. Originality/value This analysis centers on a largely overlooked dimension of the famed banana company’s enterprise. It is grounded in a wide collection of primary sources largely untapped by researchers, a source base that brings tourist perception and experience into the story of this company’s marketing efforts. This research brings tourism and leisure into the historical discussion of US power in early-twentieth-century Latin America.

Learning about translators from library catalog records: implications for readers’ advisory

2015 ◽  
Vol 116 (5/6) ◽  
pp. 264-276
Author(s):  
Keren Dali ◽  
Lana Alsabbagh
Keyword(s):  
Public Libraries ◽  
Wide Spectrum ◽  
Methodological Approach ◽  
Real Life ◽  
Library Catalog ◽  
Content Type ◽  
Bibliographic Records ◽  
Bibliographic Data ◽  
English Speaking ◽  
Public Librarians

Purpose – The purpose of this article is to make public librarians aware of the wealth of information about translators that is contained in bibliographic records of their own library catalogs so they could use this information for the benefit of readers’ advisory (RA) work involving translated titles. Design/methodology/approach – The article uses the method of bibliographic data analysis based on 350 selected translated fiction titles (and 2,100 corresponding catalog records) from six large Canadian public libraries. Findings – As the results demonstrate, enhanced bibliographic catalog records deliver a wide spectrum of information about translators, which can be used by public libraries to provide more informed and insightful reading advice and to make more sensible purchasing decisions with regard to translated fiction. Practical implications – The study shows how the most readily available tool – a library catalog with its enhanced bibliographic records – can be utilized by public librarians for improving RA practices. It focuses on the rarely discussed translated fiction, demonstrates a sample methodological approach and makes suggestions for implementing this approach by busy public librarians in real-life situations. Originality/value – No recent studies that have investigated enhanced catalog records have dealt with translated fiction. Moreover, while authors/writers are often in the focus of RA studies, translators are often left behind the scenes, despite their crucial role in bringing international fiction to English-speaking readers.

Strategic planning and management for the public libraries

2009 ◽  
Vol 30 (4/5) ◽  
pp. 253-265 ◽  
Author(s):  
Petros A. Kostagiolas ◽  
Christina Banou ◽  
Evangelia‐Maria Laskari
Keyword(s):  
Strategic Planning ◽  
Public Libraries ◽  
Structured Interviews ◽  
Strategic Development ◽  
Content Type ◽  
Reading Policy ◽  
The Public ◽  
Planning And Management ◽  
Social And Economic Development ◽  
Cultural Cohesion

PurposeThe purpose of the paper is twofold: to provide an overview of the present situation at the Greek central public libraries and to identify strategic development areas in regard to education and training, social and economic development, e‐government, reading policy, cultural cohesion and identity.Design/methodology/approachA survey was conducted in January and February 2008 through extensive semi‐structured interviews with all the 29 Greek central public libraries.FindingsThe paper finds that a formal strategic plan is becoming necessary for the Greek central public libraries in order to understand themselves, redefine their policies and priorities, and further consider the needs and expectations of their users and of the society as a whole.Practical implicationsThis paper contributes to the discussion on the development of strategic planning aimed at the central public libraries in Greece and may assist in providing evidence for strategic planning in a national and/or in an institutional level.Originality/valueIt is one of the very few studies in Greece providing empirical evidence for the strategic planning and management of the central public libraries.

Vigilant resilience: the possibilities for renewal through preparedness

2018 ◽  
Vol 23 (2) ◽  
pp. 212-225 ◽  
Author(s):  
Elizabeth Carlson
Keyword(s):  
Public Relations ◽  
Design Methodology ◽  
Renewal Theory ◽  
Theory Building ◽  
System Level ◽  
Content Type ◽  
The Public ◽  
Energy Company ◽  
Resilience Process

Purpose Post-crisis renewal discourse (Ulmer et al., 2007) is one form of communication that stakeholders may use as they attempt to organize for resilience. The purpose of this paper propose extending Discourse of Renewal Theory to explain how it could enact a different kind of resilience than scholars typically consider. Organizational resilience strategies often focus on the recovery or prevention stages of crisis management. Under conditions of persistent threat, it would be more productive for renewal discourse to emphasize greater preparedness. Design/methodology/approach To illustrate the need for this kind of theorizing, the author analyzes a case study that follows the public relations efforts of Canadian energy company Enbridge, Inc., in the aftermath of the 2010 Kalamazoo River oil spill. Findings By the criteria of Discourse of Renewal Theory, Enbridge attempted a renewal strategy, but it failed. By other criteria, however, it succeeded: it created the opportunity for richer dialogue among stakeholders about their interdependence and their competing interests. Originality/value By considering how elements of the resilience process may vary, this paper offers resources for more nuanced theory-building and theory-testing related to organizational and system-level resilience.

Democracy, digitisation and public libraries

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Bo Skøtt
Keyword(s):  
Digital Media ◽  
Large Scale ◽  
Public Libraries ◽  
Public Library ◽  
Structured Interviews ◽  
National Library ◽  
Content Type ◽  
The Public ◽  
Staff Members ◽  
Media Types

Purpose The purpose of this paper is to investigate what democratic challenges the digitisation of the public libraries in Denmark has entailed. Using the concepts from a national library professional strategy from 2012, an analysis of 9 librarians’ experiences with digital dissemination in practice is conducted. Design/methodology/approach The paper is a part of a larger research project called “If digitisation is the answer, then what was the question?”. This sub study builds on the semi-structured interviews with library staff members, case-descriptions of two central providers of digital public library materials, as well as literature studies of missions, vision and strategies from different public library policy institutions. To frame the study, a literature review has been conducted. Findings The author detects the presence of several incompatible conditions in digital dissemination. These conditions are predominantly of an organisational nature, potentially containing major consequences for citizens’ free and equal access to information, knowledge and culture. Among other things, the Danish public libraries risk substantiating an already existing and problematic polarisation between technologically capable and incapacitated groups of people. Originality/value The digital transformation of society has only just begun. Therefore, it is important to examine the consequences of the transition to digital media types for central cultural institution such as the public libraries. The present study is an early and minor contribution to the illumination of a process requiring many more and large-scale studies.

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