Investigation on reading behaviors and cognitive outcomes of Facebook health information

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Sue Yeon Syn ◽  
JungWon Yoon
Keyword(s):  
Eye Tracking ◽  
Peer Review ◽  
Health Information ◽  
Text Message ◽  
Cognitive Outcomes ◽  
Tracking Data ◽  
Clear Pattern ◽  
Reading Behaviors ◽  
Content Type ◽  
Reading Patterns

PurposeThis study aims to understand how college students' personal and health-related characteristics are related to their reading behaviors and cognitive outcomes of Facebook health information through eye tracking data and cognitive outcomes.Design/methodology/approachThis study analyzed users' gaze movement data and results of recall and recognition tests to investigate users' reading patterns and their consequences with cognitive outcomes. The gaze movements are analyzed with eye tracking data including the average fixation count and time to first fixation.FindingsThe results of reading patterns show that Texts and Images are highly viewed and viewed immediately by participants when the posts were presented. There was no clear pattern with fixation counts to determine cognitive outcomes. However, the findings of study suggest that there is a clear pattern of reading Facebook posts with areas of interest (AOIs). Among five AOIs observed, participants viewed Images first and then Texts when a Facebook post is presented. On the other hand, they read Texts more carefully than Images. The findings of this study suggest that while images contribute to gaining users' attention, a clear and precise message needs to be delivered in text message to ensure readers' correct understanding and application of health information.Originality/valueThe user-centered evidence on reading behaviors and cognitive outcomes will make contributions to how health professionals and health organizations can make optimal use of Facebook for effective health information communication.Peer reviewThe peer-review history for this article is available at: https://publons.com/publon/10.1108/OIR-05-2020-0177

scholarly journals Mining reading patterns from eye-tracking data: method and demonstration

2019 ◽  
Vol 19 (2) ◽  
pp. 345-369 ◽  
Author(s):  
Constantina Ioannou ◽  
Indira Nurdiani ◽  
Andrea Burattin ◽  
Barbara Weber
Keyword(s):  
Eye Tracking ◽  
Tracking Data ◽  
Reading Patterns

Escaping the corner of death? An eye-tracking study of reading direction influence on attention and memory

2017 ◽  
Vol 34 (1) ◽  
pp. 1-10 ◽  
Author(s):  
Monica D. Hernandez ◽  
Yong Wang ◽  
Hong Sheng ◽  
Morris Kalliny ◽  
Michael Minor
Keyword(s):  
Eye Tracking ◽  
Design Methodology ◽  
Attention And Memory ◽  
Cognitive Responses ◽  
Tracking Data ◽  
Bias Effect ◽  
Content Type ◽  
Reading Direction ◽  
Feature Based ◽  
The Web

Purpose The authors aim to examine the effect of location-driven logo placement on attention and memory on the web addressing differences between individuals that read unidirectionally (left-to-right [LTR]) versus bidirectionally (both right-to-left and LTR). Design/methodology/approach Using an eye-tracking approach combined with traditional verbal measures, the authors compared attention and memory measures from a sample composed of bidirectional (Arab/English) readers and unidirectional readers. Findings The findings reveal that unidirectional and bidirectional readers differ in attention patterns. Compared to bidirectional readers, unidirectional readers pay less attention to the logo on the bottom right corner of the webpage based on verbal measures. The eye-tracking data of the two groups further identify differences based on total hits and duration time. Unidirectional LTR readers demonstrate higher fluency in feature-based attention whereas bidirectional readers show higher fluency in spatial attention. Originality/value The authors expand on scarce research on reading direction bias effect on location-driven stimuli placement in online settings. They contribute to the understanding of the differences between unidirectional and bidirectional readers in their cognitive responses (attention and memory) to organization of marketing stimuli.

Using the eye-tracking method to study consumer online health information search behaviour

2019 ◽  
Vol 71 (6) ◽  
pp. 739-754 ◽  
Author(s):  
Jacek Gwizdka ◽  
Yan Zhang ◽  
Andrew Dillon
Keyword(s):  
Eye Tracking ◽  
Health Information ◽  
Information Search ◽  
Online Health Information ◽  
Knowledge Gain ◽  
Unique Contribution ◽  
Search Behaviour ◽  
Content Type ◽  
Information Behaviour ◽  
Information Research

Purpose The purpose of this paper is to introduce eye tracking as a method for capturing direct and indirect measures of online human information search behaviour. The unique contribution of eye-tracking data in studying information behaviour is examined in the context of health information research. Design/methodology/approach The need for multiple methods of data collection when examining human online health information behaviour is described and summarised. The nature of human eye movements in information use and reading is outlined and the emergence and application of contemporary eye-tracking technology are explained. Findings The paper summarises key contributions and insights that eye tracking has provided across multiple studies, with examples of both direct data on fixations and gaze durations as well as theoretical assessments of relevance and knowledge gain. Originality/value The paper provides a basic introduction to the application of a unique method for information research in general and online health information search in particular and provides readers with an awareness of how such data are captured and interpreted.

Reading patterns and cognitive processing in an eye-tracking study of note-reading in consecutive interpreting

Interpreting ◽  
2020 ◽  
Author(s):  
Sijia Chen ◽  
Jan-Louis Kruger ◽  
Stephen Doherty
Keyword(s):  
Eye Tracking ◽  
Phase I ◽  
Cognitive Load ◽  
Cognitive Processing ◽  
Phase Ii ◽  
Preliminary Evidence ◽  
Tracking Data ◽  
Note Reading ◽  
Reading Patterns ◽  
Consecutive Interpreting

Abstract This article reports on the eye-tracking data collected from 18 professional interpreters while they performed consecutive interpreting with notes. It is a pioneering study in its visualisation of the way in which note-reading occurs. Preliminary evidence suggests that note-reading proceeds in a nonlinear manner. The data collected in this study also report on indicators of cognitive processing in consecutive interpreting, particularly during note-reading, which appears to be a cognitively demanding process. It differs from reading for comprehension in various ways, while staying closer to reading in sight translation. In addition, the data show that the note-taking choices made during Phase I of consecutive interpreting, in which interpreters listen to the source speech and write notes, affect the level of cognitive load in Phase II, in which interpreters read back their notes and produce a target speech.

The awareness of joint attention

2017 ◽  
Vol 18 (2) ◽  
pp. 234-253 ◽  
Author(s):  
Ouriel Grynszpan ◽  
Jacqueline Nadel ◽  
Jean-Claude Martin ◽  
Philippe Fossati
Keyword(s):  
Eye Tracking ◽  
Joint Attention ◽  
Attentional Focus ◽  
Specific Aspect ◽  
Sense Of Agency ◽  
Tracking Data ◽  
Content Type ◽  
Direct Gaze

This study investigates a specific aspect of joint attention, that is, the emergence of the sense that one is leading the attentional focus of others. Thirty participants were placed in front of two avatars and had to pay attention to objects that were also attended to by the avatars. Unbeknownst to the participant, the avatars’ gaze orientations were alternately controlled by the participant’s eyes. Eye-tracking data were collected and participants were enquired about their experience to account for their sense of agency. Only five participants noticed that the avatars were following their gaze. The 25 participants who remained unaware that they controlled the avatars nevertheless modified their gazing behavior with an increase in direct gaze toward one of the avatars. This outcome highlights a dissociation between an implicit feeling that a change occurred and the explicit awareness of being the cause of this change.

The effects of visual formats on Facebook health-related posts: evidence from eye movement analysis

2022 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
JungWon Yoon ◽  
Sue Yeon Syn
Keyword(s):  
Health Information ◽  
Movement Analysis ◽  
Survey Method ◽  
Content Type ◽  
Effective Dissemination ◽  
Health Related ◽  
Reading Patterns ◽  
Text Features ◽  
The Relationship ◽  
Practical Implications

PurposeThis study aimed to provide user-centered evidence for health professionals to make optimal use of images for the effective dissemination of health information on Facebook (FB).Design/methodology/approachUsing an eye-tracking experiment and a survey method, this study examined 42 participants' reading patterns as well as recall and recognition outcomes with 36 FB health information posts having various FB post features.FindingsThe findings demonstrated that FB posts with text-embedded images received more attention and resulted in the highest recall and recognition. Meanwhile, compared to text-embedded images, visual only images yielded less effective recall of information, but they caught the viewers' attention; graphics tended to attract more attention than photos. For effective communication, the text features in FB posts should align with the formats of the images.Practical implicationsThe findings of this study provide practical implications for health information disseminators by suggesting that text-embedded images should be used for effective health communication.Originality/valueThis study provided evidence of users' different viewing patterns for FB health information posts and the relationship between FB post types and recall and recognition outcomes.

The Opposition of Surprisal and Semantic Similarity in the Prediction of Language Processing: Evidence from Eye-tracking Data

2020 ◽  
Author(s):  
Kun Sun
Keyword(s):  
Eye Tracking ◽  
Semantic Similarity ◽  
Cognitive Processing ◽  
Language Processing ◽  
Language Comprehension ◽  
Word Processing ◽  
Reading Time ◽  
Computational Models ◽  
Tracking Data ◽  
Dynamic Approach

Expectations or predictions about upcoming content play an important role during language comprehension and processing. One important aspect of recent studies of language comprehension and processing concerns the estimation of the upcoming words in a sentence or discourse. Many studies have used eye-tracking data to explore computational and cognitive models for contextual word predictions and word processing. Eye-tracking data has previously been widely explored with a view to investigating the factors that influence word prediction. However, these studies are problematic on several levels, including the stimuli, corpora, statistical tools they applied. Although various computational models have been proposed for simulating contextual word predictions, past studies usually preferred to use a single computational model. The disadvantage of this is that it often cannot give an adequate account of cognitive processing in language comprehension. To avoid these problems, this study draws upon a massive natural and coherent discourse as stimuli in collecting the data on reading time. This study trains two state-of-art computational models (surprisal and semantic (dis)similarity from word vectors by linear discriminative learning (LDL)), measuring knowledge of both the syntagmatic and paradigmatic structure of language. We develop a `dynamic approach' to compute semantic (dis)similarity. It is the first time that these two computational models have been merged. Models are evaluated using advanced statistical methods. Meanwhile, in order to test the efficiency of our approach, one recently developed cosine method of computing semantic (dis)similarity based on word vectors data adopted is used to compare with our `dynamic' approach. The two computational and fixed-effect statistical models can be used to cross-verify the findings, thus ensuring that the result is reliable. All results support that surprisal and semantic similarity are opposed in the prediction of the reading time of words although both can make good predictions. Additionally, our `dynamic' approach performs better than the popular cosine method. The findings of this study are therefore of significance with regard to acquiring a better understanding how humans process words in a real-world context and how they make predictions in language cognition and processing.

Attentional Bias to Untrustworthy Faces: Evidence From Eye Tracking Data

2015 ◽  
Vol 23 (9) ◽  
pp. 1508
Author(s):  
Qiandong WANG ◽  
Qinggong LI ◽  
Kaikai CHEN ◽  
Genyue FU
Keyword(s):  
Eye Tracking ◽  
Attentional Bias ◽  
Tracking Data

Study on high-temperature wear and mechanism of Al-Si/graphite composites prepared by the die-casting process

2020 ◽  
Vol 72 (10) ◽  
pp. 1153-1158 ◽  
Author(s):  
Yafei Deng ◽  
Xiaotao Pan ◽  
Guoxun Zeng ◽  
Jie Liu ◽  
Sinong Xiao ◽  
...  
Keyword(s):  
Friction Coefficient ◽  
Wear Rate ◽  
Peer Review ◽  
Die Casting ◽  
Casting Machine ◽  
Injection Pressure ◽  
Casting Process ◽  
Matrix Alloy ◽  
Content Type ◽  
The Matrix

Purpose This paper aims to improve the tribological properties of aluminum alloys and reduce their wear rate. Design/methodology/approach Carbon is placed in the model at room temperature, pour 680°C of molten aluminum into the pressure chamber, and then pressed it into the mold containing carbon felt through a die casting machine, and waited for it to cool, which used an injection pressure of 52.8 MPa and held the same pressure for 15 s. Findings The result indicated that the mechanical properties of matrix and composite are similar, and the compressive strength of the composite is only 95% of the matrix alloy. However, the composite showed a low friction coefficient, the friction coefficient of Gr/Al composite is only 0.15, which just is two-third than that of the matrix alloy. Similarly, the wear rate of the composite is less than 4% of the matrix. In addition, the composite can avoid severe wear before 200°C, but the matrix alloy only 100°C. Originality/value This material has excellent friction properties and is able to maintain this excellent performance at high temperatures. Peer review The peer review history for this article is available at: https://publons.com/publon/10.1108/ILT-10-2019-0454/

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