Comparing digital libraries with social media from the dual route perspective

2019 ◽  
Vol 43 (4) ◽  
pp. 617-634 ◽  
Author(s):  
Xianjin Zha ◽  
Kunfeng Liu ◽  
Yalan Yan ◽  
Guanxiang Yan ◽  
Jia Guo ◽  
...  
Keyword(s):  
Social Media ◽  
Attitude Change ◽  
Digital Libraries ◽  
Information Sources ◽  
Source Credibility ◽  
Online Information ◽  
Content Type ◽  
Central Route ◽  
Dual Route ◽  
Dual Route Model

Purpose Digital libraries and social media have emerged as two prominent online information sources with different characteristics. The purpose of this paper is to compare digital libraries and social media from the perspective of the dual route model which outlined a general framework of central and peripheral route-induced attitude change. Design/methodology/approach Research hypotheses were developed and data collected from users of digital libraries and social media were used for data analysis. The paired samples t-test was employed to compare the means. Findings Both central route (information quality) and peripheral route (source credibility and reputation) of digital libraries are higher than those of social media. Practical implications The important status of digital libraries as conventional information sources should be propagated by various “marketing” ways. Managers of digital libraries should encourage their users to use both digital libraries and social media so that some unique advantage of social media could usefully complement digital libraries. They should also recognize the challenge brought by social media and try various ways to enhance reputation. Originality/value Building on the dual route model, this study compares digital libraries and social media in terms of the central route and peripheral route, which the authors believe presents a new lens for digital library research and practice alike.

A comparative analysis on digital libraries and academic search engines from the dual-route perspective

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Fenfang Cao ◽  
Jinchao Zhang ◽  
Xianjin Zha ◽  
Kunfeng Liu ◽  
Haijuan Yang
Keyword(s):  
Digital Libraries ◽  
Search Engines ◽  
Information Quality ◽  
Information Sources ◽  
Source Credibility ◽  
Content Type ◽  
Significant Difference ◽  
Dual Route ◽  
Dual Route Model ◽  
Academic Search

Purpose Digital libraries and academic search engines have developed as two important online scholarly information sources with different features. The purpose of this study is to compare digital libraries and academic search engines from the perspective of the dual-route model. Design/methodology/approach Research hypotheses were developed. Potential participants were recruited to answer an online survey distributing at Chinese social media out of which 251 responses were deemed to be valid and used for data analysis. The paired samples t-test was used to compare the means. Findings Both information quality (central route) and source credibility (peripheral route) of digital libraries are significantly higher than those of academic search engines, while there is no significant difference between digital libraries and academic search engines in terms of affinity (peripheral route). Practical implications In the digital information society, the important status of digital libraries as conventional information sources should be spread by necessary measures. Academic search engines can act as complementary online information sources for seeking academic information rather than the substitute for digital libraries. Practitioners of digital libraries should value the complementary role of academic search engines and encourage users to use academic search engines while emphasizing the importance of digital libraries as conventional information sources. Originality/value According to the dual-route model, this study compares digital libraries and academic search engines in terms of information quality, source credibility and affinity, which the authors believe presents a new lens for digital libraries research and practice alike.

An investigation of the persuasive effects of firm-consumer communication dyads using Facebook

2015 ◽  
Vol 7 (3) ◽  
pp. 295-313 ◽  
Author(s):  
Morgan Atwood ◽  
Cristian Morosan
Keyword(s):  
Social Media ◽  
Source Credibility ◽  
Hotel Industry ◽  
Elaboration Likelihood Model ◽  
Decision Makers ◽  
Elaboration Likelihood ◽  
Online Information ◽  
Content Type ◽  
Likelihood Model ◽  
Effective Use

Purpose – This paper aims to provide a deeper understanding of the effective use of Facebook within the hotel industry. It explored which current Facebook practices are effective/persuasive using the elaboration likelihood model (ELM) as the main theoretical foundation. Design/methodology/approach – Using an experimental design, the effects of consumers’ exposure to treatments, involving different levels of elaboration and source credibility, were examined to determine whether consumer’s process information from Facebook communication through a central or peripheral route. Findings – The results of this research showed that consumer attitudes are affected by the source credibility, but not by the level of elaboration. Also, intentions to stay at the hotel and intentions to engage with the hotel brand via social media were not affected by the level of elaboration or source credibility. Research limitations/implications – This study presents an important step forward in understanding how consumer persuasion takes place in an online environment. Also, this paper provides a first-hand account of the manner in which social media adds value to a business organization. In addition, this paper provides insight on how consumers process online information. Originality/value – As this is the first conceptualization of the ELM in a social media context, this study is uniquely able to explain the concept of persuasion in the hotel industry. Such knowledge is invaluable to academics and hotel decision makers, especially because the research provides specific insights on the manner in which attitudes change in consumers.

Should I suggest this YouTube clip? The impact of UGC source credibility on eWOM and purchase intention

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Mazzini Muda ◽  
Muhammad Iskandar Hamzah
Keyword(s):  
Social Media ◽  
Structural Equation Modeling ◽  
Purchase Intention ◽  
Structural Equation ◽  
Word Of Mouth ◽  
Source Credibility ◽  
Equation Modeling ◽  
Content Type ◽  
The Social ◽  
The Impact

PurposeIn spite of the increasing organic and interactive marketing activities over social media, a general understanding of the source credibility of voluntary user-generated content (UGC) is still limited. In line with the social identity theory, this paper examines the effects of consumers' perceived source credibility of UGC in YouTube videos on their attitudes and behavioral intentions. Additionally, source homophily theory is included to predict the antecedent of source credibility.Design/methodology/approachThree hundred and seventy two Generation Y respondents were interviewed using snowball sampling. Data were analyzed with component-based structural equation modeling technique of partial least squares-structural equation modeling (PLS-SEM).FindingsFindings confirmed that perceived source credibility indirectly affects purchase intention (PI) and electronic word-of-mouth via attitude toward UGC. Besides, perceived source credibility mediates the effect of perceived source homophily on attitude toward UGC.Practical implicationsSince today's consumers have begun to trust and rely more on UGC than company-generated content on social media when making purchase decisions, companies may reconsider democratizing certain aspects of their branding strategies. Firms may fine-tune their marketing communication budgets – not only just by sponsoring public figures and celebrities but also by nurturing coproductive engagements with independent content creators who are ordinary consumers. Endowed with their imposing credibility, these micro-influencers and prosumers have high potentials to be uplifted to brand ambassadors.Originality/valueWhile consumers' purchase outcome can be measured easily using metrics and analytics, the roles of source homophily in stages leading up to the purchase is still elusive. Drawing on the rich theoretical basis of source homophily may help researchers to understand not only how credibility and attitude are related to PI but also how this nexus generates positive word of mouth among UGC followers within the social media circles.

How social media influencer’s event endorsement changes attitudes of followers: the moderating effect of followers’ gender

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Jie Sun ◽  
Xi Yu Leung ◽  
Billy Bai
Keyword(s):  
Social Media ◽  
Attitude Change ◽  
Behavioral Intentions ◽  
Structural Equation ◽  
Group Analysis ◽  
Equation Modeling ◽  
Content Type ◽  
Mediating Role ◽  
Marketing Effectiveness ◽  
Marketing Tool

Purpose This paper aims to study how a social media influencer (SMI) endorsement affects followers’ event attitude and behavioral intentions. More importantly, it comparatively examines the role of followers’ gender in event SMI marketing effectiveness. Design methodology approach Based on the congruity theory of attitude change, the current study developed an integrated framework of SMI marketing. In total, 335 online surveys were collected. Partial least squares structural equation modeling and multi-group analysis were conducted to test the hypotheses. Findings Results show that a follower’s attitude and behavioral intentions toward the event are affected by his or her influencer attitude. The present study also finds that follower’s social media post attitude plays a mediating role. Moreover, female followers are impacted more directly by their influencer attitude, while male followers are affected more indirectly through their attitude toward the social media posts. Research limitations implications The current study not only extends the event literature on SMI marketing but also provides recommendations for event professionals on SMI selection. Originality value This study examines SMI endorsement as a relatively new marketing tool in the event setting. It also is a pioneer study in testing the effect of social media followers’ gender differences.

The role of elaboration likelihood routes in relationships between user-generated content and willingness to pay more

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Bekir Bora Dedeoğlu ◽  
Anil Bilgihan ◽  
Ben Haobin Ye ◽  
Yajun Wang ◽  
Fevzi Okumus
Keyword(s):  
Decision Making ◽  
Social Media ◽  
Willingness To Pay ◽  
Structural Equation ◽  
Group Analysis ◽  
Equation Modeling ◽  
Moderating Effects ◽  
Content Type ◽  
Central Route ◽  
The Impact

Purpose The purpose of this paper is to examine the impact of social media sharing on tourists’ willingness to pay more (WPM) at destinations. The moderating effects of tourists’ preferred route in decision-making or obtaining information (i.e. central or peripheral routes) were also examined. Design/methodology/approach A theoretical model was developed and tested using partial least squares structural equation modeling (PLS-SEM). Moderating effects of central and peripheral routes were tested using PLS multi-group analysis. Data were collected from 478 tourists in Antalya, Turkey, a sea, sun and sand tourist destination. Findings Findings indicate that importance attached to participant sharing (IPS) and importance attached to non-participant sharing (INPS) are significant antecedents of tourists’ WPM intentions. Moderating effects of tourists’ preferred route in decision-making reveal that the effect of IPS on WPM intention is more influential for those with high central route preferences than those with low central route preferences. While the effects of INPS and IPS on WPM intention is more determinative for those with higher peripheral route preferences. Practical implications Although it is known by the practitioners that consumer-generated contents are important, this research suggests and supports that these contents trigger tourists to pay higher prices. Originality/value How WPM is motivated by others’ social media sharing was not very clear in the literature. Therefore, this research gap was addressed in part by examining the social media sharing structure in terms of whether others posted on organization-related sites or on personal sites.

Achieving mobile social media popularity to enhance customer acquisition

2019 ◽  
Vol 29 (6) ◽  
pp. 1386-1409 ◽  
Author(s):  
Helen S. Du ◽  
Xiaobo Ke ◽  
Wei He ◽  
Samuel K.W. Chu ◽  
Christian Wagner
Keyword(s):  
Social Media ◽  
Social Exchange ◽  
Social Exchange Theory ◽  
Source Credibility ◽  
Customer Acquisition ◽  
Multiple Sources ◽  
Content Type ◽  
Heuristic Systematic Model ◽  
P2p Lending ◽  
Mobile Context

Purpose The purpose of this paper is to draw on social exchange theory and heuristic–systematic model to examine how peer-to-peer (P2P) lending firms can enhance their customer acquisition by achieving mobile social media popularity. Design/methodology/approach Content data collected from multiple sources (websites and mobile applications) were employed to validate the research model. Findings The mobile social media popularity of P2P lending firms positively influences their customer acquisition. Furthermore, the heuristic cues (i.e. source credibility and content freshness) and the systematic cue (i.e. transaction relevance) potentially affect the firms’ mobile social media popularity. Research limitations/implications Mobile social media is not only a platform for firms’ image-building but a critical means of acquiring actual customers. The appropriate use of heuristic–systematic cues in a mobile interface is useful for firms to achieve high user popularity despite the challenges derived from the mobile context. Practical implications To achieve higher user popularity in the competitive online world, firms should dedicate greater effort in determining the adequate heuristic–systematic cues designed for the interface of their mobile social media account. The effect of popularity can then help the firms acquire more customers. Originality/value This study extends the understanding of social exchange in the context of mobile social media accounts and enriches the knowledge on business value of mobile social media popularity. This paper also contributes to the literature by relating heuristic–systematic cues to firms’ mobile social media popularity.

Exploring digital library usage for getting information from the ELM perspective

2016 ◽  
Vol 68 (3) ◽  
pp. 286-305 ◽  
Author(s):  
Xianjin Zha ◽  
Li Li ◽  
Yalan Yan ◽  
Qian Wang ◽  
Gang Wang
Keyword(s):  
Digital Library ◽  
Digital Libraries ◽  
Information Quality ◽  
Source Credibility ◽  
Information Need ◽  
Content Type ◽  
Positive Effects ◽  
Library Research ◽  
Likelihood Model ◽  
Route Information

Purpose – The elaboration likelihood model (ELM) provides a general framework for understanding the basic processes underlying the effectiveness of persuasion. The purpose of this paper is to utilize the ELM to understand the basic processes underlying the effectiveness of persuasion to use digital libraries for getting information. Design/methodology/approach – The survey data collection was conducted in one comprehensive university. The partial least squares structured equation modelling was employed to verify the research model. Findings – Source credibility and reputation have positive effects on information usefulness which further significantly impacts digital library usage for getting information. The effect of information quality on information usefulness is overpowered by reputation. Information need positively moderates the effect of information quality on information usefulness and negatively moderates the effect of reputation on information usefulness. Practical implications – Digital libraries enormously influence the way how individuals gather information over the world. However, the important status of digital libraries as conventional information sources in practice invites appreciation by more and more people. The authors believe the findings of this study provide useful insights for facilitating digital libraries to be fully accessed and utilized. Originality/value – This study explores the effects of the central route (information quality) and the peripheral route (source credibility and reputation) on digital library usage for getting information by extending the ELM with information need as a motivation variable, presenting a new lens for digital library research and practice alike.

Are information quality and source credibility really important for shared content on social media?

2019 ◽  
Vol 31 (1) ◽  
pp. 513-534 ◽  
Author(s):  
Bekir Bora Dedeoglu
Keyword(s):  
Social Media ◽  
Least Squares ◽  
Partial Least Squares ◽  
Information Quality ◽  
Source Credibility ◽  
Positive Impact ◽  
Media Content ◽  
Content Type ◽  
Predictive Variables ◽  
Shared Content

Purpose This paper aims to first examine tourists’ perceptions of the source credibility and information quality of social media content to see whether they would have an impact on their perceptions of the importance of shared content on social media. The moderating role of gender in this relationship was then examined. Design/methodology/approach The research sample was composed of domestic and foreign tourists in Alanya, an important tourist destination in Turkey. The data in the current study were collected by the questionnaire method. The structural relationships in the research were examined using the partial least squares structural equation modeling, and the moderating effect of gender was examined via the partial least squares multiple group analysis. Findings According to the research findings, tourists’ perceptions of source credibility regarding social media content had a positive impact on the importance attached to non-participant shared content, whereas their perceptions of information quality had a positive impact on the importance attached to participant shared content. Furthermore, it was also observed that gender had a moderating effect on the relationship between information quality and source credibility perceptions and the importance of shared content on social media. Originality/value Two important predictive variables have been examined in the current research in term of customer-generated contents. It has been demonstrated that the effects of these predictive variables on different customer-generated types could be different. Furthermore, it has been determined that the effects of these influences differ according to the gender of the individuals following the content. Thus, the current study provides significant findings to understand the impacts of these variables on the basis of gender.

Use of social media information sources: a systematic literature review

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Deepti Khatri
Keyword(s):  
Social Media ◽  
Literature Review ◽  
Digital Media ◽  
Undergraduate Students ◽  
Information Sources ◽  
Content Type ◽  
Digital Format ◽  
Academic Activities ◽  
Use Of Social Media ◽  
Research Studies

PurposeThis paper aimed to investigate reading format preference of undergraduate students with regard to various categories of information sources and use of social media information sources for academic and non-academic activities.Design/methodology/approachAn exhaustive literature review was carried out in a very well organised way using total 56 publications which include 48 research papers, four conference papers, two books and two reports, which were selected for analysis on the basis of prescribed data schema and adopting the inclusion and exclusion criteria matching with the research objectives of the study.FindingsUndergraduate students preferred text books in print format for passing the exams, and use of search engines and Internet sites were rated as the most crucial source for the academic information. In particular, Wikipedia, YouTube and Blogs were the most frequently used social media information sources by undergraduate students for their academic activities. However, Facebook and Twitter were most prominently used for social interaction.Research limitations/implicationsThe population of the study was restricted to the homogenous group of users, i.e. undergraduate students to examine their choices and preferences for their academic and non-academic activities. Further research studies may be conducted covering the more diverse and heterogeneous user group of postgraduate students and research scholars of different disciplines.Originality/valueGenerally, many previous research studies depicted users' preference for print and electronic media format without paying special attention on the usage of a variety of information sources by user groups. However, the present study is a value addition to the existing literature which emphasised the use of various categories of information sources, particularly by undergraduate students in print and digital format for different purposes in the digital environment. A major shift from the use of print media to digital media to social media information sources by undergraduate students for their academic and non-academic activities.

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