EU edges closer to anti-trust action on social media

Significance The ruling confirms the growing convergence of European concerns about anti-trust practices and data privacy breaches by ‘big tech’. Impacts Efforts to contain negative social and political impacts of social media through anti-trust action will be hard to sustain in court. Nonetheless, these impacts will fuel calls for tighter all-round containment of ‘big tech’. US Democrats will keep social media regulation on top of their policy agenda regardless of any resistance from Republicans or Trump.

Significance The EU has exercised significant authority over the digital economy in areas ranging from data privacy and antitrust to illegal state aid and social media disinformation. Under President Ursula von der Leyen, the Commission is maintaining the pace of digital policy and regulation. Impacts The digital package will intensify the debate on where the balance should lie between national and EU regulatory responsibilities. EU willingness to apply core elements of the UK approach to digital competition is a bright spot in the otherwise fraught Brexit talks. Post-Brexit, UK and EU authorities are likely to cooperate on digital taxation at the OECD level. Online disinformation will remain an extremely difficult policy area.


Headline INTERNATIONAL: Net around social media is tightening


Significance The social media major seeks to enter the 2-trillion-dollar global payments market, but several central banks have raised regulatory and oversight concerns over this plan. Impacts Strong social media regulations on data privacy protections will become even more important. Traditional banks will need to revise their business models as fintech expands, especially on servicing costs. Cybersecurity investment by cryptocurrency issuers and exchanges would need to rise dramatically to build user trust.


Subject Social media regulation in India. Significance The information technology minister has told the Facebook-owned private messaging service WhatsApp to establish a formal corporate presence in India, including a local office to deal with grievances and complaints. With the exponential growth of social media across India’s population, concern has grown about their use to spread rumours designed to incite sectarian and caste violence. Impacts Domestic electronic news media are dominated by a few large players, reducing opportunities for independent fact checking. Social media platforms will see their regulatory compliance costs rise in India. India has a poor record on cybersecurity and legal protections for online personal privacy are inadequate; improvements will be slow.


2019 ◽  
Vol 53 (6) ◽  
pp. 1176-1204 ◽  
Author(s):  
Abhishek Dwivedi ◽  
Lester W. Johnson ◽  
Dean Charles Wilkie ◽  
Luciana De Araujo-Gil

PurposeThe ever-growing popularity of social media platforms is evidence of consumers engaging emotionally with these brands. Given the prominence of social media in society, the purpose of this paper is to understand social media platforms from a “brand” perspective through examining the effect of consumers’ emotional attachment on social media consumer-based brand equity (CBBE).Design/methodology/approachThis paper develops a model that outlines how emotional brand attachment with social media explains social media CBBE via shaping consumer perceptions of brand credibility and consumer satisfaction. An online survey of 340 Australian social media consumers provided data for empirical testing. The inclusion of multiple context-relevant covariates and use of a method-variance-adjusted data matrix, as well as an examination of an alternative model, adds robustness to the results.FindingsThe findings of this paper support the conceptual model, and the authors identify strong relationships between the focal variables. A phantom model analysis explicates specific indirect effects of emotional brand attachment on CBBE. The authors also find support for a fully mediated effect of emotional brand attachment on social media brand equity. Further, they broaden the nomological network of emotional brand attachment, outlining key outcomes.Research limitations/implicationsThis paper offers a conceptual mechanism (a chain-of-effects) of how consumer emotional brand attachment with social media brands translates into social media CBBE. It also finds that a brand’s credibility as well as its ability to perform against consumer expectations (i.e. satisfaction) are equally effective in translating emotional brand attachment into social media CBBE.Practical implicationsSocial media brands are constantly challenged by rapid change and ongoing criticism over such issues as data privacy. The implications from this paper suggest that managers should make investments in creating (reinforcing) emotional connections with social media consumers, as this will favorably impact CBBE by way of a relational mechanism, that is, via enhancing credibility and consumer satisfaction.Social implicationsLately, social media in general has suffered from a crisis of trust in society. The enhanced credibility of social media brands resulting from consumers’ emotional attachments will potentially serve to enhance its acceptance as a credible form of media in society.Originality/valueSocial media platforms are often examined as brand-building platforms. This paper adopts a different perspective, examining social media platforms as brands per se and the effects of emotional attachments that consumers develop towards these. This paper offers valuable insights into how consumers’ emotional attachments drive vital brand judgments such as credibility and satisfaction, ultimately culminating into social media CBBE.


2017 ◽  
Vol 15 (4) ◽  
pp. 412-444 ◽  
Author(s):  
Christian Fuchs ◽  
Daniel Trottier

Purpose This paper aims to present results of a study that focused on the question of how computer and data experts think about Internet and social media surveillance after Edward Snowden’s revelations about the existence of mass-surveillance systems of the Internet such as Prism, XKeyscore and Tempora. Computer and data experts’ views are of particular relevance because they are confronted day by day with questions about the processing of personal data, privacy and data protection. Design/methodology/approach The authors conducted two focus groups with a total of ten experts based in London. As London is considered by some as the surveillance capital of the world, and has a thriving Internet industry, it provided a well-suited context. Findings The focus group discussions featured three topics that are of crucial importance for understanding Internet and social media surveillance: the political economy surveillance in general; surveillance in the context of the Snowden revelations; and the question what the best political reactions are to the existence of a surveillance-industrial complex that results in political and economic control of the Internet and social media. The focus groups provided indications that computer and data experts are pre-eminently informed on how Internet surveillance works, are capable of critically assessing its implications for society and have ideas about on what should be done politically. Originality/value Studies of privacy and surveillance after Edward Snowden’s revelations have taken on a new dimension: Large-scale covert surveillance is conducted in a collaborative endeavour of secret services, private communications corporations and security companies. It has become evident that a surveillance-industrial Internet surveillance complex exists, in which capitalist communications and security corporations and state institutions collaborate.


2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Otobong Inieke ◽  
Babatunde Mustapha Raimi-Lawal

Purpose In considering the ubiquity of information systems (ISs) and the increasingly important role served in modern business and service delivery, social media if properly leveraged gives potential competitive advantage to a company in its respective industry. With Paramount Web Nigeria Ltd. as a case study, this paper aims to focus on the important aspects of adopting social media as an IS such as data privacy principles and the role of social media in the context of a small internet service company. Design/methodology/approach Relevant research information was relied upon to highlight the various factors involved with adopting social media as an IS. Findings Data handling and privacy policies must also be considered and properly devised if the concerned company is to effectively adopt social media as an IS. Decision-making tools such as SWOT analysis and the quality triangle are vital during the planning stages of deploying an IS. Research limitations/implications Research papers on aspects of social media as an IS especially in West African academia has been lacking. The challenge is in contextual information related to similar topics. Practical implications Findings detailed in this paper will serve to provide a better understanding of the important factors to be considered when adapting a new IS to an existing business. Originality/value This paper serves to highlight the potential factors to be considered when dealing with business ISs with a strong focus on social media and internet related services.


Significance Relatively low internet penetration rates (an average of 40% across the continent) and stark differences in digital access within and across states mask social media’s increasing reach, where they often drive radio and TV content. The use of social media is transforming African electoral politics, altering traditional approaches to campaigning, party financing, authoritarianism, popular protests and grassroot activism. Impacts With an estimated 50%-plus of young people reading news on social media, the space is crucial for established parties to remain relevant. Poor regulation of social media and data protection risks weak data privacy, which dubious advisers and digital vigilantes can exploit. 'Soft' electoral manipulation by incumbents is likely to pose a major threat to weaker African democracies over the medium-to-long term.


2018 ◽  
Author(s):  
Caitlyn Johnston ◽  
William E. Davis

In the present study, we examined how the influence of exercise-related social media content on exercise motivation might differ across content type (with images vs. without images) and account type (individual vs. corporate). Using a 2 × 2 within-subjects experimental design, 229 participants viewed a series of 40 actual social media posts across the four conditions (individual posts with images, corporate posts with images, individual posts without images, and corporate posts without images) in a randomized order. Participants rated the extent to which they felt each social media post motivated them to exercise, would motivate others to exercise, and was posted for extrinsic reasons. Participants also completed other measures of individual differences including their own exercise motivation. Posts with images from individuals were more motivating than posts with images from corporations; however, corporate posts without images were more motivating than posts without images from individuals. Participants expected others to be similarly motivated by the stimuli, and perceived corporate posts as having been posted for more extrinsic reasons than individuals’ posts. These findings enhance our understanding of how social media may be used to promote positive health behaviors.


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