scholarly journals An analysis of the experiences based on experimental marketing: pandemic COVID-19 quarantine

Author(s):  
Fernando Tavares ◽  
Eulália Santos ◽  
Ana Diogo ◽  
Vanessa Ratten

PurposeThe purpose of this article is to analyze the experiences experienced during the COVID-19 pandemic quarantine, based on an experimental marketing perspective and to validate a scale of experiences for the quarantine context.Design/methodology/approachThe life of a human being is a sum of the experiences that occur in their daily life, from experiences at home, to experiences at work, shopping, holidays and, essentially, with other human beings. However, experiences during the quarantine period became limited to experiences at home. For this, we used a questionnaire survey that analyzes the experiences experienced by individuals. The sample consists of 726 individuals who were in Portugal during the quarantine and confinement period.FindingsThe results show that the exploratory and confirmatory factor analysis produced a structure with four factors that the authors called Sense and Feel, Pandemic Feel, Pandemic Think and Act. The experiences are manifested with greater intensity in the factors Pandemic Think and Sense and Feel. The scale of experiences used showed to have convergent and discriminant validity and adequate internal consistency. It is expected that the present study will contribute to increase scientific knowledge in the behavioral area and in the area of positive psychology in the context of pandemic and confinement situations.Originality/valueThe results achieved become useful for health and marketing professionals, which allow them to define appropriate strategies to better serve the population in order to improve people's health, well-being and quality of life.

2019 ◽  
Vol 37 (4) ◽  
pp. 1025-1040 ◽  
Author(s):  
Farah Diba M.A. Abrantes-Braga ◽  
Tania Veludo-de-Oliveira

PurposeThe purpose of this paper is to develop valid and reliable scales for assessing a driver and two obstacles potentially related to financial well-being (FWB): financial preparedness for emergency, beliefs of credit limits as additional income and risky indebtedness behaviour.Design/methodology/approachThe scales were developed from scratch across six studies, employing a two-step methodology, which encompassed both qualitative (e.g. focus group, interviews) and quantitative (i.e. online surveys) data collection. Exploratory and confirmatory factor analyses were employed to test and validate the proposed scales.FindingsThis study provides a set of three parsimonious, self-reported behavioural measures that could be employed in conjunction with objective economic indicators to identify individuals who are financially ill prepared and potential candidates for delinquency. The three proposed scales achieved satisfactory levels of reliability and convergent and discriminant validity.Research limitations/implicationsThe resulting scales still need to be tested for predictive validity and in different consumer groups. The scales were validated in a single culture population (Brazil, a country that presents extraordinarily high credit card interest rates), and they should be tested cross-culturally in countries with different economic and credit policies.Originality/valueThe literature on FWB has traditionally employed objective financial indicators as an attempt to measure the concept of FWB and its elements. Self-reported behavioural measures of such constructs are scant to the point of being non-existent for some elements. This study is the first to offer scales for measuring the elements of financial preparedness for emergency, beliefs of credit limits as additional income and risky indebtedness behaviour.


2017 ◽  
Vol 49 (1) ◽  
pp. 14-26
Author(s):  
Esmarilda S Dankaert ◽  
Tharina Guse ◽  
Casper JJ van Zyl

With expanding interest in the role of solitude in healthy psychological development during adolescence, there is a need for psychometrically sound solitude measures. The aim of this study was to examine the psychometric properties of the Motivation for Solitude Scale–Short Form by evaluating its internal consistency, factor structure, and convergent and discriminant validity using a group of South African adolescents ( n = 818). Results revealed satisfactory internal consistency for each of the two subscales, as well as good convergent and discriminant validity. Confirmatory factor analysis supported a two-factor higher order model as providing the best fit. The Motivation for Solitude Scale–Short Form seems to be a valid measure of motivation for solitude among South African adolescents and provides an avenue for further research on the role of solitude in adolescent well-being.


2014 ◽  
Vol 13 (3) ◽  
pp. 225-230
Author(s):  
Swami Purnatmananda

Purpose – This paper aims to explore Vivekananda’s message of human excellence. The central message of Vivekananda is: Man is not just man. Man is potentially divine. The goal of life is to manifest this divinity within by controlling nature, external and internal. This message deserves to be spread across all human beings. Design/methodology/approach – All individuals could try to improve the quality of their human material and thus gradually proceed towards the state of perfect human excellence by combining in them both the horizontal growth and the vertical growth. Findings – It is possible to enrich the quality of our life to such an extent where the difference between man and God melts away. Originality/value – The highest and finest human excellence is thus evolving a God out of the material man. It is the state when I know I am one with all. This is what Vivekananda wanted to impress upon mankind.


2017 ◽  
Vol 3 (2) ◽  
pp. 196-204 ◽  
Author(s):  
Sara Joana Gadotti dos Anjos ◽  
Jéssica Vieira de Souza Meira ◽  
Melise de Lima Pereira ◽  
Pablo Flôres Limberger

Purpose Some recent research studies in tourism have focused on the quality of the destination. The purpose of this paper is to identify and test the quality attributes of the destination of Jericoacoara, Brazil, in order to contribute to theoretical and empirical knowledge of the subject. Design/methodology/approach This study is exploratory and descriptive in nature, with a quantitative approach, and uses questionnaires administered to 391 tourists in Jericoacoara. Data were analyzed through exploratory factor analysis and confirmatory factor analysis. Findings Results showed that the most important factor in assessing the quality of the destination is service, followed by the factors accommodation, management, destination, and, lastly, attractions. Originality/value This study is a theoretical and empirical contribution to the debate on destiny quality and a management tool for strategic planning.


2019 ◽  
Vol 26 (3) ◽  
pp. 1020-1032
Author(s):  
Teena Bharti ◽  
Santosh Rangnekar

Purpose The purpose of this paper was to validate the short version of personal optimism and self-efficacy optimism scale developed by Gavrilov-Jerkovic et al. (2014) on a sample of 398 employees working in private and public sector organizations in India. Design/methodology/approach The study needs to test the psychometric properties of the Indian version of scale by using exploratory factor analysis, convergent validity, discriminant validity and confirmatory factor analysis. Findings The results supported for the two-dimensional factor-structure of optimism in consonance with Gavrilov-Jerkovic et al. (2014). Research limitations/implications The findings will benefit both the management and the employees. Also, the study expands the existing literature on the variable in the Indian context. Originality/value The work validates and provides a unique instrument to measure the employee optimism that can help the management and the employees to focus on themselves to increase the positivity to provide an innovative and creative environment. Also, the work supplements the existing literature on positive attitude or outcome expectancies and helps in establishing the bi-dimensional nature of the construct of optimism.


2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Vicky Walker

Purpose This paper aims to assess the varied and valuable well-being lessons learnt throughout the pandemic, from people and businesses alike and how they can be taken forward. To support its argument, Westfield Health uses research that demonstrates a link between health and happiness and the quality of an individual’s contributions to a business. The paper will also show how employee expectations have changed, and companies that acknowledge those changes and continue to keep in mind the valuable learnings from last year will be best placed to survive and recover. Design/methodology/approach Westfield Health undertook a 1,500 person study into the physical and mental well-being of the country, with a focus on our changing experiences, attitudes and expectations of working through a pandemic for Westfield Health’s Divided Together report. A further study surveyed 400 human resources (HR) leaders, to investigate policy changes, well-being spend and successful improvements to workplace well-being. Findings The study shows that learnings around implementing, measuring and investing in workplace well-being must continue throughout 2021 to provide businesses and their teams with the best chance of success in the new year. Originality/value This paper uses data from a variety of reliable sources that can help HR leaders understand which learnings from 2020 are here to stay and how to improve their well-being offering.


2015 ◽  
Vol 57 (3) ◽  
pp. 322-342 ◽  
Author(s):  
Belete J Bobe ◽  
Ralph Kober

Purpose – Drawing on the resource-based view (RBV), the purpose of this paper is to develop a framework and instrument to measure the organisational capabilities of university schools/departments. In doing so, this study provides evidence of the way competitive resources are bundled to generate organisational capabilities that give university schools/departments a sustainable competitive advantage. Design/methodology/approach – A questionnaire to measure the resources that contribute to the capabilities of university schools/departments was developed. Constructs were determined, and the questionnaire was refined based on an analysis of responses from 166 Heads of schools/departments across all 39 Australian public universities. Findings – Heads conceive of the development of capabilities within their schools/departments along the core operating functions of research, teaching, and networking. Reliability and supplementary analysis confirm these constructs have strong convergent and discriminant validity as well as internal consistency. Research limitations/implications – The findings confirm that effective management and coordination of research, teaching, and networking with important stakeholders are keys to success. The framework and instrument developed in this paper also provides the opportunity to investigate university performance through the perspective of the RBV, which will enhance the understanding of the determinants of universities’ performance. Practical implications – The framework and questionnaire developed in this study can be utilised by Heads as a diagnostic tool to gain an understanding of their department’s/school’s organisational capabilities in the areas of research, teaching, and networking. Originality/value – This paper is the first study to develop a framework and questionnaire to measure organisational capabilities for university academic schools/departments.


2020 ◽  
Vol 122 (11) ◽  
pp. 3331-3341
Author(s):  
Cristina Chinea ◽  
Ernesto Suárez ◽  
Bernardo Hernández

PurposeThe purpose of this study is to conceptually and empirically verify the meaning of the food construct, while adapting and validating the Meaning of Food in Life Questionnaire proposed by Arbit et al. (2017) into Spanish and comparing groups with specific and non-specific eating patterns in relation to the meaning of food.Design/methodology/approachConfirmatory factor analysis and multivariate analysis involving groups with specific and non-specific eating patterns.FindingsResults show that the adapted version of the scale retained the five food meaning factors, although four items from the original version had to be removed. Multivariate analyses of variance show that there are significant differences in the moral and sacred factors of food meaning when comparing people with specific and non-specific eating patterns. Significant differences in the moral, sacred and social factors were found when comparing between people with a specific diet, vegans/vegetarians and people who do not consume gluten/lactose or are on a diet.Research limitations/implicationsDifferences in the meanings attributed to food can be observed among the different ways people eat. This could have implications on ethics, sustainability and well-being by considering the characteristics of the five factors of food meaning.Originality/valueThis study suggests that food meaning is a complex and rational process, where eating patterns play a key role in the attribution of meaning.


2008 ◽  
Vol 13 (1) ◽  
pp. 7-19 ◽  
Author(s):  
Nira Danziger ◽  
Dalia Rachman‐Moore ◽  
Rony Valency

PurposeThe purpose of this paper is to test the construct validity of the measurement model of Schein's Career Orientation Inventory, where entrepreneurship and creativity constitute two separate constructs.Design/methodology/approachA fairly representative sample of 1,847 Israeli working adults completed Schein's Career Anchor Inventory (COI) questionnaire, which probes career anchor constructs through associated indicator items. The data were subjected to confirmatory factor analysis to compare the fit of the proposed nine‐construct model with that of Schein's eight‐construct model.FindingsThe findings demonstrate that: the proposed nine‐construct model of the COI, which distinguishes between Entrepreneurship and Creativity and designates each as a separate construct, yields a better fit than Schein's eight‐construct model; and the nine‐construct model has convergent and discriminant validity and unidimensionality.Originality/valueThe study's contributions are threefold: first, it generally supports Schein's Career Anchor Theory, yet with nine anchors rather than with the original eight; second, it confirms the distinction between entrepreneurship and creativity; and third, it highlights the need to rephrase several existing items, and add new ones. The suggested changes and the conceptual framework of the nine‐anchor model will make the COI a more valid and reliable instrument, both for theory‐building and for practical and diagnostic use by career counselors.


2021 ◽  
Vol 13 (2) ◽  
pp. 20
Author(s):  
Saeed Abdullah AL-Dossary

The flourishing Scale (FS) is a measure of overall life well-being. The aim of the study was to assess the psychometric properties and measurement invariance of the Arabic version of the FS in the Saudi Arabian context. Data was collected from two samples: 969 students at two universities and 299 full-time employees working in multiple sectors. Internal consistency of the FS was examined by calculating Cronbach’s alpha coefficient to test relaibility. To evaluate convergent and discriminant validity, the FS was compared with other measures of well-being, happiness, and depression. In order to examine the factor structure and the measurement invariance of the FS across study samples, confirmatory factor analysis and multi-group confirmatory factor analysis were performed. The FS showed good internal reliability as well as convergent and discriminant validity. Results also provided support for a one-factor and an invariant structure of the FS. Taken together, these results suggest that the FS Arabic version is a reliable and valid measure for the Arabic cultural context.


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