Social media effect inside university communication: a Mexican case

Author(s):  
Rodrigo Sandoval-Almazan ◽  
Araceli Romero-Romero ◽  
David Valle-Cruz ◽  
Alejandra Guadarrama-Chavez
Keyword(s):  
SLEEP ◽  
2020 ◽  
Vol 43 (Supplement_1) ◽  
pp. A148-A148
Author(s):  
O J Veatch ◽  
D R Mazzotti

Abstract Introduction Transitions to and from daylight savings time (DST) are natural experiments of circadian disruption and are associated with negative health consequences. Yet, the majority of the United States and several other countries still adopt these changes. Large observational studies focused on understanding the impact of DST transitions on sleep are difficult to conduct. Social media platforms, like Twitter, are powerful sources of human behavior data. We used machine learning to identify tweets reporting sleep complaints (TRSC) during the week of the standard time (ST)-DST transition. Next, we evaluated the circadian patterns of TRSC and compared their prevalence before and after the transition. Methods Using data publicly available via the Twitter API, we collected 500 tweets with evidence of sleep complaints, and manually annotated each tweet to validate true sleep complaints. Next, we calculated term frequency-inverse document frequency of each word in each tweet and trained a random forest to classify TRSC using a 3-fold cross-validation design. The trained model was then used to annotate a collection of tweets captured between Oct. 30, 2019-Nov. 6, 2019, overlapping with the DST-ST transition, which occurred on Nov. 3, 2019. Results Random forest demonstrated good performance in classifying TRSC (AUC[95%CI]=0.85[0.82-0.89]). This model was applied to 3,738,383 tweets collected around the DST-ST transition, and identified 11,044 TRSC. Posting of these tweets had a circadian pattern, with peak during nighttime. We found a higher frequency of TRSC after the DST-ST transition (0.33% vs. 0.27%, p<0.00001), corresponding to a ~20% increase in the odds of reporting sleep complaints (OR[95%CI]=1.21[1.16-1.25]). Conclusion Using machine learning and Twitter data, we identified tweets reporting sleep complaints, described their circadian patterns and demonstrated that the prevalence of these types of tweets is significantly increased after the transition from DST to ST. These results demonstrate the applicability of social media data mining for public health in sleep medicine. Support NIH (K01LM012870); AASM Foundation (194-SR-18)


Sex Roles ◽  
2014 ◽  
Vol 71 (11-12) ◽  
pp. 378-388 ◽  
Author(s):  
Michael Prieler ◽  
Jounghwa Choi

Author(s):  
Pedro Cuesta-Valiño ◽  
Pablo Gutiérrez Rodríguez ◽  
Estela Núñez-Barriopedro

The growing concern for health is currently a global trend, so promoting healthy products is an opportunity that companies can exploit to differentiate their products in highly competitive markets. The purpose of this research is to examine the antecedents of social media advertising value and their consequences for attitudes to healthy food and intentions to consume it, in a representative sample of Spanish consumers. The theory of Ducoffe’s advertising value model was used as a conceptual framework for the antecedents of attitudes based on utilitarian and hedonic values. To achieve this objective, a descriptive cross-sectional study was carried out based on primary data from a survey of a representative sample of the Spanish population with 2023 valid questionnaires. The Partial Least Square (PLS) method was applied to test the hypothesized relationships and predictive variables. The result of this research allows us to determine which variables influence the consumer’s response, as measured by intention, motivated by the consumer’s attitude to the value of healthy food, as influenced by the advertising value on social networks. Furthermore, the findings show that, for advertising healthy food on social networks to be valuable, it must be credible and richly informative.


2019 ◽  
Vol 8 (2) ◽  
pp. 4749-4752

In today’s realm of connected knowledge, the impact of social media on education has become a major motivating element. Reaching other parts of the world has become easy, and with the help of technology such as social media, the style of delivering instruction has been constantly shifting. Many educational platforms such as Swayam, MOOC, NPTEL, Virtual labs, Udemy, etc provides online teaching to the students in a very effective way. The technical tools that permit these podiums to function are also one of the driving forces behind the impact of this technology on learning. Teachers have started to equip themselves into the arcade of electronic avenues. Students too have started to use the Social media for education purposes. Hence the topic on Impact of social media in Education among the Engineering graduates would be an eye-opener for all the teaching and learning community to equip themselves to web connected learning through social media. In this paper, the authors have made a conscious effort in studying the social media effect in education among the engineering graduates using ANOVA and T-Test.


Author(s):  
Caroline S. Fox ◽  
Ellen B. Gurary ◽  
John Ryan ◽  
Marc Bonaca ◽  
Karen Barry ◽  
...  

2017 ◽  
Vol 3 (2) ◽  
Author(s):  
Nazmiye Gizem Bacaksizlar ◽  
Mirsad Hadzikadic
Keyword(s):  

Author(s):  
Ugochi Chioma Ekenna ◽  
Leonard Anezi Ezema

The COVID-19 outbreak opened a new scenario where social media use for school educational activities became imperative to teach online and to implement a current and innovative educational model. This chapter provides the most relevant information on types of social media, social media effect of COVID-19 on education, educational social networking, student privacy issues and education technology, safety measures for the use of social media in schools, role of social media and its importance in teaching and learning, application of social media platforms to education, numerous opportunities that social media offer to both students and educators, and challenges of social media in education.


2020 ◽  
Vol 67 ◽  
pp. 101432 ◽  
Author(s):  
Xiangtong Meng ◽  
Wei Zhang ◽  
Youwei Li ◽  
Xing Cao ◽  
Xu Feng

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