scholarly journals Perception of Advertisements for Healthy Food on Social Media: Effect of Attitude on Consumers’ Response

2020 ◽  
Vol 17 (18) ◽  
pp. 6463
Author(s):  
Pedro Cuesta-Valiño ◽  
Pablo Gutiérrez Rodríguez ◽  
Estela Núñez-Barriopedro
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Representative Sample ◽  
Cross Sectional Study ◽  
Healthy Food ◽  
Partial Least Square ◽  
Least Square ◽  
Primary Data ◽  
Media Effect ◽  
Cross Sectional

The growing concern for health is currently a global trend, so promoting healthy products is an opportunity that companies can exploit to differentiate their products in highly competitive markets. The purpose of this research is to examine the antecedents of social media advertising value and their consequences for attitudes to healthy food and intentions to consume it, in a representative sample of Spanish consumers. The theory of Ducoffe’s advertising value model was used as a conceptual framework for the antecedents of attitudes based on utilitarian and hedonic values. To achieve this objective, a descriptive cross-sectional study was carried out based on primary data from a survey of a representative sample of the Spanish population with 2023 valid questionnaires. The Partial Least Square (PLS) method was applied to test the hypothesized relationships and predictive variables. The result of this research allows us to determine which variables influence the consumer’s response, as measured by intention, motivated by the consumer’s attitude to the value of healthy food, as influenced by the advertising value on social networks. Furthermore, the findings show that, for advertising healthy food on social networks to be valuable, it must be credible and richly informative.

scholarly journals The Effect of Doctor-Consumer Interaction on Social Media on Consumers� Health Behaviors: Cross-Sectional Study (Preprint)

2017 ◽  
Author(s):  
Tailai Wu ◽  
Zhaohua Deng ◽  
Zhanchun Feng ◽  
Darrell J Gaskin ◽  
Donglan Zhang ◽  
...  
Keyword(s):  
Social Media ◽  
Health Behaviors ◽  
Cognitive Theory ◽  
Partial Least Square ◽  
Least Square ◽  
Survey Method ◽  
Research Model ◽  
Measurement Instruments ◽  
Cross Sectional ◽  
Affective Interaction

BACKGROUND Both doctors and consumers have engaged in using social media for health purposes. Social media has changed traditional one-to-one communication between doctors and patients to many-to-many communication between doctors and consumers. However, little is known about the effect of doctor-consumer interaction on consumers’ health behaviors. OBJECTIVE The aim of this study was to investigate how doctor-consumer interaction in social media affects consumers’ health behaviors. METHODS On the basis of professional-client interaction theory and social cognitive theory, we propose that doctor-consumer interaction can be divided into instrumental interaction and affective interaction. These two types of interactions influence consumers’ health behaviors through declarative knowledge (DK), self-efficacy (SE), and outcome expectancy (OE). To validate our proposed research model, we employed the survey method and developed corresponding measurement instruments for constructs in our research model. A total of 352 valid answers were collected, and partial least square was performed to analyze the data. RESULTS Instrumental doctor-consumer interaction was found to influence consumers’ DK (t294=5.763, P<.001), SE (t294=4.891, P<.001), and OE (t294=7.554, P<.001) significantly, whereas affective doctor-consumer interaction also impacted consumers’ DK (t294=4.025, P<.001), SE (t294=4.775, P<.001), and OE (t294=4.855, P<.001). Meanwhile, consumers’ DK (t294=3.838, P<.001), SE (t294=3.824, P<.001), and OE (t294=2.985, P<.01) all significantly affected consumers’ health behaviors. Our mediation analysis showed that consumers’ DK, SE, and OE partially mediated the effect of instrumental interaction on health behaviors, whereas the three mediators fully mediated the effect of affective interaction on health behaviors. CONCLUSIONS Compared with many intentional intervention programs, doctor-consumer interaction can be treated as a natural cost-effective intervention to promote consumers’ health behaviors. Meanwhile, both instrumental and affective interaction should be highlighted for the best interaction results. DK, SE, and OE are working mechanisms of doctor-consumer interaction.

scholarly journals Social media marketing and customer engagement : a focus on small and medium enterprises (SMEs) in South Africa

2021 ◽  
Vol 18 (1) ◽  
pp. 48-69
Author(s):  
B URBAN ◽  
◽  
TL MAPHATHE ◽  
Keyword(s):  
South Africa ◽  
Social Media ◽  
Small And Medium Enterprises ◽  
Cross Sectional Study ◽  
Social Media Marketing ◽  
Customer Engagement ◽  
Primary Data ◽  
Cross Sectional ◽  
Social Media Platforms ◽  
Medium Enterprises

Social media platforms are increasingly used by SMEs who have fewer resources and need to rely on social media marketing to engage with their customers. This article investigates the extent to which social media platforms specifically Facebook, Instagram, and Twitter contribute to increased customer engagement. While past studies have concentrated on the adoption of social media in predominantly western contexts, this research is focused on SMEs in a relatively under-researched African market context, South Africa. The research design was a quantitative cross-sectional study relying on primary data collection, where hypotheses were tested using statistical analyses in terms of correlational and regression analyses. Results support the hypotheses where the use of Facebook, Instagram, and Twitter platforms show a significant and positive relationship with increased customer engagement. The findings have management implications where owner-managers should make use of social media by maintaining and growing an extensive network of ties to both collect information and identify resources, as well as to build a reputation and engage with their customers.

The Influence of Strategic Orientation and Absorptive Capabilityon Value Creation of Courier Service Industry in Indonesia

2015 ◽  
Vol 2 (4) ◽  
pp. 103-111
Author(s):  
Hana Suryana ◽  
Agus Rahayu ◽  
Disman Disman ◽  
Lili Adi Wibowo
Keyword(s):  
Value Creation ◽  
Service Industry ◽  
Partial Least Square ◽  
Model Verification ◽  
Strategic Orientation ◽  
Least Square ◽  
Primary Data ◽  
Cross Sectional ◽  
Service Companies ◽  
Courier Service

Objective - Explore the data and information on strategic orientation and absorptive capability on value creation of courier service industry in Indonesia. Methodology/Technique - The nature of this research is descriptive and verification. The unit of analysis is the courier service industry, and a sample of 50 courier service companies operates in various regions in Indonesia. The time horizon is cross-sectional, where the research is done at a certain time. Primary data were collected by a questionnaire and interviews with companies execute vies and stakeholders. The analysis is done by using the model verification Partial Least Square (PLS). Findings - Strategic Orientation and Absorptive Capability simultaneouslyinfluence Value Creation. Strategic Orientation has a greater influence than Absorptive Capability on Value Creation. Type of Paper - Empirical Keywords : Strategic Orientation, Absorptive Capability, Value Creation

scholarly journals Pengaruh Lingkungan Kerja Terhadap Kepuasan Kerja Dengan Motivasi Sebagai Mediasi

2020 ◽  
Vol 2 (2) ◽  
pp. 450
Author(s):  
Isabella Jasmine ◽  
Edalmen Edalmen
Keyword(s):  
Job Satisfaction ◽  
Social Media ◽  
Work Environment ◽  
Structural Equation Model ◽  
Structural Equation ◽  
Equation Model ◽  
Partial Least Square ◽  
Least Square ◽  
Work Environments ◽  
Primary Data

This study aims to analyze the influence of Work Environment towards Job Satisfaction with Motivation as intervening. This study uses primary data that was collected from questionnaires distributed indirectly (through social media). The population in this study are employee of PwC Indonesia based in Jakarta in the audit division. The samples used in this study are 115 respondents in total that was collected using Slovin formula. The data was processed with Partial Least Square – Structural Equation Model using SmartPLS 3.2.7 software. Findings of this study show that Work Environment does influence Job Satisfaction with Motivation as intervening. Motivation partially intervenes the influence of Work Environments towards Job Satisfaction. Penelitian ini bertujuan untuk menganalisis pengaruh Lingkungan Kerja terhadap Kepuasan Kerja dengan Motivasi sebagai mediasi. Penelitian ini menggunakan data primer yang dikumpulkan dari kuesioner yang didistribusikan secara tidak langsung (melalui media sosial). Populasi dalam penelitian ini adalah karyawan PwC Indonesia yang berada di Jakarta pada divisi audit. Sampel yang digunakan dalam penelitian ini berjumlah 115 responden yang didapatkan menggunakan rumus Slovin. Data diproses dengan Partial Least Square - Structural Equation Model menggunakan software SmartPLS 3.2.7. Temuan penelitian ini menunjukkan bahwa Lingkungan Kerja memang mempengaruhi Kepuasan Kerja dengan Motivasi sebagai Intervening. Motivasi memediasi secara parsial pengaruh Lingkungan Kerja terhadap Kepuasan Kerja.

scholarly journals Influencing Factors in the Depth-Usage of Social Media as the Business Platform by Student Entrepreneurs

2019 ◽  
Vol 3 (1) ◽  
pp. 19-54
Author(s):  
Hafiz Rahman ◽  
Rahmad Hidayat
Keyword(s):  
Social Media ◽  
Structural Equation ◽  
Partial Least Square ◽  
Least Square ◽  
Mediating Effect ◽  
Primary Data ◽  
Media Usage ◽  
Perceived Trust ◽  
Student Entrepreneurs ◽  
Major Factors

This paper examines factors that influence the depth-usage of social media as a business platform among student entrepreneurs by focusing analysis on the mediating effect of social media adoption. The study uses The Unified Theory of Acceptance and Use of Technology (UTAUT) Model which identifies factors that can influence individuals’ behavioral patterns to accept and to use technology as the main theoretical/conceptual foundation.The study is a quantitative study which operates relational analysis between variables. A survey through the questionnaire with 142 student entrepreneurs in three state owned universities in Padang, Indonesia was undertaken to collect primary data and information. The result was further analyzed by using Structural Equation Modelling (SEM) Partial Least Square (PLS) and causal step analysis in order to investigate the relationship between each variable and the mediating effect of social media adoption on factors that influence the depth-usage of social media as the business platform used by students entrepreneurs. The study found that performance expectation, perceived trust and social influence as the major factors that influence the adoption of social media usage as the business platform by student entrepreneurs. Meanwhile, perceived risks does not bring positive and significant influence. However, the mediating effect of the adoption of social media usage is only found in the performance expectancy when it influences the depth-usage of social media as the business platform by the student entrepreneurs.

scholarly journals Wellbeing at Work before and during the SARS-COV-2 Pandemic: A Brazilian Nationwide Study among Dietitians

2020 ◽  
Vol 17 (15) ◽  
pp. 5541 ◽  
Author(s):  
Raquel Adjafre da Costa Matos ◽  
Rita de Cássia Coelho de Almeida Akutsu ◽  
Renata Puppin Zandonadi ◽  
Ada Rocha ◽  
Raquel Braz Assunção Botelho
Keyword(s):  
Social Networks ◽  
Support Groups ◽  
Representative Sample ◽  
Cross Sectional Study ◽  
Sectional Study ◽  
Point Scale ◽  
Cross Sectional ◽  
Nationwide Study ◽  
Scale Characteristics ◽  
Validated Instrument

This study aimed to evaluate the perceptions of dietitians’ wellbeing at work before and during the SARS-COV-2 pandemic in Brazil. This cross-sectional study was performed using a previously validated instrument to investigate the wellbeing of dietitians at work in Brazil. The questionnaire on the wellbeing of dietitians was composed of 25 items (with a 5-point scale), characteristics, and questions about the SARS-COV-2 period. The application was carried out with GoogleForms® tool from 26 May to 7 June 2020. The weblink to access the research was sent via email, messaging apps, and social networks. Volunteers were recruited nationwide with the help of the Brazilian Dietitians Councils, support groups, as well as media outreach to reach as many dietitians as possible. Volunteers received, along with the research link, the invitation to participate, as well as the consent form. A representative sample of 1359 dietitians from all the Brazilian regions answered the questionnaire—mostly female (92.5%), Catholic (52.9%), from 25 to 39 years old (58.4%), with a partner (63.8%), and with no children (58%). Most of the participants continue working during the pandemic period (83.8%), but they did not have SARS-COV-2 (96%), nor did their family members (80.7%). The wellbeing at work before SARS-COV-2 was 3.88 ± 0.71, statistically different (p < 0.05) from during the pandemic, with the wellbeing of 3.71 ± 0.78. Wellbeing at work was higher before the pandemic for all the analyzed variables. Analyzing variables separately before and during the pandemic, dietitians with partners, children and a Ph.D. presented higher scores for wellbeing at work. Professionals receiving more than five times the minimum wage have higher scores. During the pandemic, better wellbeing was observed for dietitians working remotely.

scholarly journals Diet and nutrient status of legume consumers in Sweden: a descriptive cross-sectional study

2020 ◽  
Vol 19 (1) ◽  
Author(s):  
Céline A. Steib ◽  
Ingegerd Johansson ◽  
Mohammed E. Hefni ◽  
Cornelia M. Witthöft
Keyword(s):  
Vitamin D ◽  
Dietary Patterns ◽  
Eating Habits ◽  
Principal Component ◽  
Nutrient Status ◽  
Cross Sectional Study ◽  
Partial Least Square ◽  
Least Square ◽  
Dietary Recommendations ◽  
Cross Sectional

Abstract Background Legumes are nutrient-dense foods and can be an environmentally sustainable alternative to meat consumption. Data on legume intake are scarce and data on legume consumption in Sweden are lacking. This study investigated dietary intake and dietary patterns, together with iron, vitamin D, and folate status, in relation to legume consumption in Sweden. Methods Cross-sectional dietary and biomarker data (n 1760) from the 2011 Riksmaten national survey were analyzed. All legume foods (including soy) were identified from 4-day dietary records and ferritin, folate, and vitamin D status in a subgroup (n 280). Participants were classified into non-consumers and quartiles of legume intake. Principal Component Analysis (PCA) was performed to uncover dietary patterns associated with legume intake. Partial Least Square (PLS) regression was used to identify variables associated with variations in legume consumption. Results Legumes were consumed by 44% of the population, with mean (SD) intake of 138 (84) g/d in the highest and 11 (5) g/d in the lowest quartiles. Among consumers, 6% reported being vegetarian, compared with 0.9% among non-consumers. Legume consumers drank less alcohol, but had higher intakes of energy, dietary fiber, folate, thiamin, and several minerals, and more often met recommended intake levels for folate and fiber, critical nutrients in Sweden. Biomarker status did not differ with legume intake. PCA revealed multiple loadings on legumes that generally reflected healthier eating habits for legume-consuming women. PLS revealed that vegetarianism was most influential for high legume intake. Other influential variables were high fruit, tea, nut, and seed intakes. High intake of meat, sodas, fast foods, and sweet foods, together with omnivorism, were influential for low legume intake. The associations were similar for men and women. Conclusions This study supports dietary recommendations on inclusion of legumes in a healthy diet. Greater focus on assessment of legume intake is necessary to explore the population-wide health effects of legumes as sustainable meat alternatives, and to reinforce national nutritional guidelines.

scholarly journals Mediating Role of Social Media on Online Shopping Behavior: Smart-PLS Approach

2021 ◽  
pp. 49-55
Author(s):  
Qaribu Yahaya Nasidi ◽  
Muhamad Fazil Ahmad ◽  
Jamila Mohammed Dahiru ◽  
Murtala Garba
Keyword(s):  
Social Media ◽  
Structural Equation ◽  
Online Shopping ◽  
Partial Least Square ◽  
Least Square ◽  
Mediating Effect ◽  
Shopping Behavior ◽  
Path Coefficient ◽  
Media Effect ◽  
Shopping Behaviour

Consumer behaviour and decisions to buy from online retailers were increasingly influenced and changed by social media. Because of the never-ending advances in information technology, online shopping is becoming more popular. Therefore, this study aimed to examine the mediating effect of social media on online shopping behaviour in Nigeria. A cross-sectional study was used, and a simple random sampling procedure was used to select three hundred and eighty (380) online shoppers. Data were analysed using Structural Equation Modelling –Partial Least Square (SEM-PLS). The analysis revealed that advertising had an insignificant effect on online shopping behaviour with a path coefficient (Beta value = 0.11; t value = 1.743; p= 0.082). There is positive relationship between advertising and social media effect (Beta value = 0.787; t value = 34.556; p= 0.000). the proposed relationship between social media effect and Online Shopping Behaviour (=0.378; t-value =5.735; p =0.000) is supported. In contrast, the projected relationship between Trust and Online Shopping Behaviour is (=0.466; t-value =12.817; p =0.000). Lastly, the result revealed there is a strong correlation between Trust and Online Shopping Behaviour.

scholarly journals Predictors of COVID-19 Preventive Behavior Adoption Intention in Malaysia

2021 ◽  
Vol 12 ◽  
Author(s):  
Norazryana Mat Dawi ◽  
Hamidreza Namazi ◽  
Petra Maresova
Keyword(s):  
Social Media ◽  
Online Survey ◽  
Reasoned Action ◽  
Partial Least Square ◽  
Least Square ◽  
Preventive Behavior ◽  
Government Information ◽  
Cross Sectional ◽  
Digital Platforms ◽  
Intention To Adopt

Preventive behavior adoption is the key to reduce the possibility of getting COVID-19 infection. This paper aims to examine the determinants of intention to adopt preventive behavior by incorporating perception of e-government information and services and perception of social media into the theory of reasoned action. A cross-sectional online survey was carried out among Malaysian residents. Four hundred four valid responses were obtained and used for data analysis. A partial least-square-based path analysis revealed direct effects of attitude and subjective norm in predicting intention to adopt preventive behavior. In addition, perception of e-government information and services and perception of social media were found to be significant predictors of attitude toward preventive behavior. The findings highlight the importance of digital platforms in improving people’s attitudes toward preventive behavior and in turn contain the spread of the infectious disease.

scholarly journals The Impact of Father's Support and Mother's Psychology on the Responsiveness of Mother Towards Child under Two Years of Age

2019 ◽  
Author(s):  
Tri Riana Lestari
Keyword(s):  
Psychological Factors ◽  
Psychological Impact ◽  
Sampling Technique ◽  
Cross Sectional Study ◽  
Partial Least Square ◽  
Least Square ◽  
Cross Sectional ◽  
Development Level ◽  
Version 2.0 ◽  
The Impact

Mothers with a higher responsiveness to their children show a higher development level for their children. This study aimed to find a correlation between a father's support and the mother's psychological impact on the mother’s responsiveness in raising up their children. This research used a cross-sectional study on mothers with children aged 3 months to 2 years. The examined variables were: mother's psychological factors, father's support, and the responsiveness of the mother. This research sample used a Multistage Random Sampling technique in 3 districts and 20 villages in Blitar. The study involved 279 mothers as the research sample. This study used a responsiveness questionnaire instrument and an observation sheet, which was adopted from the Home Observation for Measurement of the Environment (HOME) Inventory. Inferential data were analyzed by PLS (Partial Least Square) version 2.0. According to the finding, there are two primary factors that affect the responsiveness of mothers – the psychological factors of mother and father. Further research could clarify and quantify the consistency of the variables found in this model, so a new model for enhancing the mother's responsiveness could be found.

Sign in / Sign up

Export Citation Format

Share Document