The Study of Words Used in Visual Metaphor in Motion Graphic

2017 ◽  
Author(s):  
Qi Li ◽  
Shan Jin ◽  
Yizhuang Lin
Keyword(s):  
Visual Metaphor ◽  
Motion Graphic

A VISUAL METAPHOR OF THE MEDIEVAL SOCIETY IN THE LATE 15th - EARLY 16th CENTURIES RUSSIAN “IN THEE REJOICETH” ICONS

2021 ◽  
Vol 29 (1) ◽  
pp. 99-122
Author(s):  
Ludmila Sukina ◽  
Keyword(s):  
Capital City ◽  
Visual Metaphor ◽  
Ideal Model ◽  
Human Race ◽  
City Community ◽  
Russian State ◽  
Spiritual Authority ◽  
The City ◽  
The Ideal

The author examines the “In Thee rejoiceth” icons as visual sources that make it possible to reconstruct the ideal model of medieval society in the Moscow culture of the late 15th and early 16th centuries. This icon type, which includes the scenes of “Human race” collective praying to the Mother of God, is of Russian origin. Unlike other works of that time typologically close to it (“The Intercession”, “The Congregation of Our Lady”, “The Congregation of All Saints”, etc.), the “In Thee rejoiceth” icons demonstrate a historical connection to religious and socio-cultural facts of the Muscovy state. They clearly express the idea of Muscovy enjoying special patronage of the Mother of God, whose cult was actively developed in Moscow, the city that, as was believed at the Grand Dukes’ court, inherited the traditions and the spiritual authority of Constantinople. The depiction of the “Human race” in the “In Thee rejoiceth” icons can be viewed as a metaphorical image of the capital city community consisting of different groups of clergy and laity. This image corresponded to the ideas of the authorities and the population of the Russian state that existed under Ivan III and Vasili III.

Can Complexity Move UK Policy beyond ‘Evidence-Based Policy Making’ and the ‘Audit Culture’? Applying a ‘Complexity Cascade’ to Education and Health Policy

2011 ◽  
Vol 60 (1) ◽  
pp. 20-43 ◽  
Author(s):  
Robert Geyer
Keyword(s):  
Health Policy ◽  
Policy Making ◽  
Policy Response ◽  
Evidence Based ◽  
Visual Metaphor ◽  
Negative Effects ◽  
Audit Culture ◽  
Education And Health ◽  
Evidence Based Policy ◽  
The Uk

For much of the twentieth century UK public policy has been based on a strong centralist, rationalist and managerialist framework. This orientation was significantly amplified by New Labour in the 1990s and 2000s, leading to the development of ‘evidence-based policy making’ (EBPM) and the ‘audit culture’ – a trend that looks set to continue under the current government. Substantial criticisms have been raised against the targeting/audit strategies of the audit culture and other forms of EBPM, particularly in complex policy areas. This article accepts these criticisms and argues that in order to move beyond these problems one must not only look at the basic foundation of policy strategies, but also develop practical alternatives to those strategies. To that end, the article examines one of the most basic and common tools of the targeting/audit culture, the aggregate linear X-Y graph, and shows that when it has been applied to UK education policy, it leads to: (1) an extrapolation tendency; (2) a fluctuating ‘crisis–success' policy response process; and (3) an intensifying targeting/auditing trend. To move beyond these problems, one needs a visual metaphor which combines an ability to see the direction of policy travel with an aspect of continual openness that undermines the extrapolation tendency, crisis–success policy response and targeting/auditing trend. Using a general complexity approach, and building on the work of Geyer and Rihani, this article will attempt to show that a ‘complexity cascade’ tool can be used to overcome these weaknesses and avoid their negative effects in both education and health policy in the UK.

scholarly journals Ched Evans, rape myths and Medusa's gaze: a story of mirrors and windows

2018 ◽  
Vol 14 (3) ◽  
pp. 454-468
Author(s):  
David Gurnham
Keyword(s):  
Criminal Justice ◽  
Sexual Assault ◽  
Sexual Activity ◽  
Rape Myths ◽  
Social World ◽  
Male Gaze ◽  
Visual Metaphor ◽  
Critical Scholarship ◽  
Alternative Approach ◽  
Court Of Appeal

AbstractThis paper analyses the visualisation of rape and sexual assault in legal and scholarly language. It begins with a critique of the Court of Appeal ruling inR v. Evans (Chedwyn)and its forensic examination of the details of a female rape complainant's consensual sexual activity with other men. The case is analysed in light of a visual metaphor used by Ellison and Munro to describe the removal of popular misconceptions about rape. The paper contextualises that discussion with reference to the idea of the male gaze and its affirmation of a phallocentric cultural and social world in which the objectification of female difference is entrenched. The paper finally challenges that assessment, however, sketching an alternative approach to visual-critical scholarship that embraces interdisciplinarity and a literary sensibility to break (or at least to loosen) the association between the prurient eye of the male voyeur and the criminal justice gaze.

scholarly journals Pembuatan Video Panduan Layanan Perpustakaan di Perpustakaan Universitas Negeri dalam bentuk Motion Graphic

2019 ◽  
Vol 8 (1) ◽  
pp. 226
Author(s):  
Luqyana Nada Masar ◽  
Marlini Marlini
Keyword(s):  
User Needs ◽  
Library Services ◽  
State University ◽  
Motion Graphics ◽  
Library Service ◽  
University Library ◽  
The Hours ◽  
Video Library ◽  
Motion Graphic ◽  
Descriptive Method

Abstract This paper discusses "Making Video Service Guide in Padang State University Library in the form of Motion Graphic". This paper is to introduce the services of the Padang State University Library to users. Describe the making of a video library service in Padang State University library in the form of motion graphics. The research method used in the discussion of this paper is descriptive. Descriptive method seeks to make a description, discuss systematically, factual and accurate about facts, facts, traits and relationships between phenomena investigated by observation and interview. In the first discussion chapter, the user needs to make a library service video at Padang State University in the form of motion graphics that are designed and implemented for users, specifically for students and Padang State University. In its use, users are expected to get information about services in the Padang State University Library. Second, start making video library services in Padang State University Library as follows: (1) concept or concept, (2) design or drawing, (3) material collection or material collection, (4) Assembly or collection, (5) testing or test, (6) distribution or distribution. Third, the trial results of the Padang State University library video products in the form of motion graphics conducted to the Head of the Padang State University Library gave a pretty good response to provide information to the users and also gave a response given by the librarian from the State University of Padang. Results of product trials to users so know the hours of operation of the library and also the use of existing services at the Padang State University Library.Keywords: service, library, motion graphic

scholarly journals Metaphors Instrumental in Achieving the Pragmatic Effect in Animal Rights Advertisements

2020 ◽  
Vol 18 (4) ◽  
pp. 441-451
Author(s):  
Ilze Oļehnoviča ◽  
Jeļena Tretjakova ◽  
Solveiga Liepa
Keyword(s):  
Animal Rights ◽  
Conceptual Metaphor ◽  
Visual Representation ◽  
Visual Metaphor ◽  
Rights Protection ◽  
Visual Metaphors ◽  
Linguistic Research ◽  
Source Field ◽  
Research Programmes ◽  
Metaphor Use

Metaphor can manifest itself in a variety of form including the visual one, which can be an extremely expressive means of communication. That is why visual metaphors are widely used by marketers and advertisers thus becoming a topical object of linguistic research programmes. The study of visual metaphor is tightly related to the study of conceptual metaphor as the target message delivered by a picture is derived from a certain source field that is employed for metaphorical representation. Another type of metaphor commonly used in visual representation is a multimodal metaphor. The present research dwells upon the study of metaphor use in animal rights protection advertisements. The hypothesis of the study is that visual metaphors present strong content that can activate emotions and contribute to the marketers’ desire to influence the audience.

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